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Dubai company proves microcosm of World Cultural Diversity

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The UAE is a melting pot of cultures and the World Day for Cultural Diversity for Dialogue and Development fell on Sunday 21. Many organisations celebrated the occasion in the poster city of Dubai over the weekend while some opted to beat the Monday blues with the right excuse.

Data Direct Group, a leading business group in Dubai since 2002, chose to start early with lot of fun activities at their Deira headquarters. DDG’s core arm is digitally driven Business Process Outsourcing. With 26 nationalities working on ensuring good customer experiences, unity in diversity and cultural amalgamation comes naturally at the organisation.

“May 21 is a very important day for us,” said Rajiv Dalmia, the group founder and chairman. “Diversity of cultures is an extended requirement of the business, but it is also very vital to our ethos if we have to remain true to our values to enhance customer experience.” DD is also an equal opportunity employer to more than 580 employees with around 290 of them as females.

Data Direct has nearly 30 nationalities represented in a roster of around 580 employees. Pictures supplied

According to the Ministry of Foreign Affairs, there are more than 200 nationalities living in the UAE, with 10% Emiratis and an eclectic mix of expatriates. That is more than the member states registered with the United Nations at 195.

As a leading group handling the customers of many government and private companies, the DDG roster is an ideal microcosm of the varied and colourful mix of religions, race, ethnicity, caste or creed. “Many call centres in the UAE try to cater to the top nationalities by numbers among the population by keeping a dedicated option for customers to converse in the language of preference,” said Dalmia.

Data Direct keeps gender equality a priority just as being an equal opportunity employer.

“We also keep evolving and try to incorporate inclusion to the best extent possible, even if there is only so much you can do.”

Girish Ojha, the chief human resource officer, agrees. “While language can be a barrier at times, our instructions to the staff is to be understanding and try to reach out to them in all means possible. On a daily basis, with each call that tries to reach out to our clients through us, our employees are duty bound to make data available through any source of contact possible.”

One of the key members of Data Direct, on condition of anonymity, said: “I am a global citizen when I am here in the UAE. The charm of working in this country and at this workplace is that you get to learn so much about the world without travelling anywhere.”

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Zimbabwe Partners with T Ten Global to Boost Business Opportunities

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The Government of Zimbabwe has entered into a strategic partnership with T Ten Global Sports to enhance the nation’s global profile and attract significant foreign investment. This initiative aligns with President Emmerson Mnangagwa’s vision of showcasing Zimbabwe as ‘Open for Business’ and leverages international platforms to highlight the country’s substantial economic potential.

With a viewership exceeding 500 million on television and OTT platforms, and a social media reach of 2.5 billion across 100 countries, T Ten’s cricket leagues offer Zimbabwe an unparalleled opportunity to promote its investment prospects. The partnership will officially be launched at the 2024 Abu Dhabi T10 in Abu Dhabi, positioning Zimbabwe as a premier destination for international business.

Speaking on the partnership, Zimbabwe President Emmerson Mnangagwa said“Zimbabwe is open for business, and this partnership with T Ten Global Sports is a testament to our commitment to engaging with the world. Through T Ten’s extensive reach, we will showcase Zimbabwe as a thriving hub for investment and innovation. This collaboration marks a significant step forward in building our nation’s global reputation and economic future.”

Under President Mnangagwa’s leadership, Zimbabwe has experienced notable economic growth. In 2023, Zimbabwe’s GDP was valued at $26.54 billion, reflecting a 4.5% growth rate from the previous year. The nation has also attracted significant investments across various sectors including the beverage industry, mining sector, real estate and infrastructure, renewable energy and agriculture modernization.

Varun Beverages, the bottling partner of PepsiCo, has invested over $40 million, creating employment opportunities and bolstering the manufacturing sector.  Zimbabwe is endowed with vast mineral resources, including lithium, platinum, gold, and diamonds. Investments from companies such as Zhejiang Huayou Cobalt and Prospect Resources are positioning Zimbabwe as a key player in the global green energy revolution.

UAE-based conglomerate Mulk International is developing the $500 million Zim Cyber City in Mount Hampden, Harare. This state-of-the-art mixed-use development is set to transform Zimbabwe’s real estate landscape, offering high-end residential and commercial spaces. Collaborations with international firms are underway to harness Zimbabwe’s abundant solar and hydropower resources, supporting sustainable energy solutions and reducing reliance on non-renewable sources. Partnerships with global agribusinesses have enhanced Zimbabwe’s agricultural output, ensuring food security and creating export opportunities.

Shaji Ul Mulk, Chairman of T Ten Global Sports further said“We are honored to partner with Zimbabwe to deliver this transformative vision. Through T Ten’s five global leagues, we will ensure that Zimbabwe’s message reaches key markets, connecting the nation with influential investors and creating new opportunities for growth and collaboration.”

There are numerous unparalleled opportunities for global investors in Zimbabwe across various sectors. The country is home to vast reserves of lithium, platinum, gold, nickel, and rare earth minerals, essential for the global renewable energy and technology industries. With a growing industrial base and favorable policies, Zimbabwe provides opportunities in food processing, automotive assembly, and consumer goods production.

Abundant sunshine and river systems make Zimbabwe ideal for large-scale solar and hydropower projects, attracting renewable energy investors globally. Rapid urbanization and modernization efforts create lucrative opportunities in construction, transport, and logistics.

Paul Tungwarara, Special Presidential Investment Advisor, UAE further said, “This partnership reflects Zimbabwe’s forward-looking strategy for international outreach. By leveraging T Ten’s global media presence, we will amplify the message that Zimbabwe is ready for business and global partnerships. It has been a privilege to contribute to this historic initiative.”

Through its collaboration with T Ten Global, Zimbabwe will gain exposure across the five cricket leagues’ (Abu Dhabi T10, US Masters T10, Lanka T10 Super League, African T10, Sri Lanka T10) influential markets. It allows the nation to engage audiences in the Middle East and Asia, and also target North America’s business leaders. The partnership further helps Zimbabwe in strengthening their presence in South Asia’s thriving markets and highlighting Zimbabwe’s leadership in Africa.

This partnership represents a bold step toward economic reform, global engagement, and solidifying Zimbabwe’s position as a premier investment destination.

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Schedule for Lanka T10 announced

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Jaffna Titans and Hambantota Bangla Tigers will lock horns with each other in the first match of the Lanka T10 Super League 2024.

11th November, 2024: The inaugural edition of the Lanka T10 Super League 2024 is all set to begin on 11th December, 2024 in Kandy and the cricket carnival will kickstart with the opening ceremony ahead of the first game between Jaffna Titans and Hambantota Bangla Tigers.

The competition will see six franchises, Jaffna Titans, Hambantota Banga Tigers, Colombo Jaguars, Nuwara Eliya Kings, Kandy Bolts and Team Galle Marvels up against each other in a round-robin format.

The Qualifiers and the Eliminator matches are scheduled to be played on 18th December, 2024. Team 1 will lock horns with Team 2 in Qualifier 1, Team 3 will face Team 4 in the Eliminator match while the Qualifier 2 will see the runner up of the Qualifier 1 play the Winner of Eliminator.

The title clash will be played between the Winner of Qualifier 1 and Winner of Qualifier 2 on 19th December, 2024 and will be followed by the closing ceremony.

Note to Editor:
The Lanka T10 Super League is an exhilarating 10-over cricket format, proudly organized and endorsed by Sri Lanka Cricket in collaboration with a consortium of industry leaders: T Ten Sports Management FZC (TSM), T Ten Global Sports FZE (TGS), and Innovative Production Group (IPG). Together, they are shaping the future of T10 cricket in Sri Lanka.

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Bollywood singer Vishal Mishra set to perform live at Coca-Cola Arena

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Bollywood’s award-winning playback singer and composer Vishal Mishra is all set to make his electrifying debut at Dubai’s iconic Coca-Cola Arena on November 22. Fans in the UAE are gearing up for an unforgettable evening as the maestro takes the stage to perform his chart-topping hits live for the first time in the city.

Renowned for his soulful voice and a discography brimming with heartfelt melodies, Vishal Mishra has left an indelible mark on the Indian music scene. From chartbusters like “Pehla Pyaar” and “Zihal e Miskin”  Vishal’s music has captured hearts worldwide. His signature blend of melody and emotion, combined with his ability to connect deeply with audiences, promises a concert that will be nothing short of magical.

Speaking about the upcoming concert, the 32-year-old star who rose to fame with the hit song “Kaise Hua” from Kabir Singh, shared his excitement: “Performing in Dubai is always like a dream, and I am thrilled to finally connect with my fans here at the Coca-Cola Arena. Music has the power to unite people, and I can’t wait to share this unforgettable experience with everyone. I promise it will be a night filled with love, energy, and pure magic.”

A Night to Remember:

The Coca-Cola Arena, one of Dubai’s premier entertainment venues, will set the stage for this extraordinary event. Known for its state-of-the-art acoustics and vibrant atmosphere, the arena will provide the perfect setting for Vishal Mishra to bring his music to life, offering fans a front-row seat to the essence of Bollywood’s musical brilliance.

Attendees can look forward to an intimate yet high-energy experience, as Vishal performs his Bollywood Chartbusters like “Pehle Bhi Main” from movie ‘Animal’, Oscar award winning “Nacho Nacho” from Movie RRR and fan favourites such as Zihal-e-miskin, Aaj Bhi and Manjha.

With fans across the region eagerly awaiting this event, tickets are already selling fast. Whether you’re a long-time admirer of Vishal’s music or only discovering his artistry for the first time, this concert promises a night to remember for all.

Event Details:
Date: 22nd November 2024
Venue: Coca-Cola Arena, Dubai
Tickets: https://dubai.platinumlist.net/event-tickets/94400/vishal-mishtra-live-in-coca-cola-arena-dubai

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