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Dubai company proves microcosm of World Cultural Diversity

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The UAE is a melting pot of cultures and the World Day for Cultural Diversity for Dialogue and Development fell on Sunday 21. Many organisations celebrated the occasion in the poster city of Dubai over the weekend while some opted to beat the Monday blues with the right excuse.

Data Direct Group, a leading business group in Dubai since 2002, chose to start early with lot of fun activities at their Deira headquarters. DDG’s core arm is digitally driven Business Process Outsourcing. With 26 nationalities working on ensuring good customer experiences, unity in diversity and cultural amalgamation comes naturally at the organisation.

“May 21 is a very important day for us,” said Rajiv Dalmia, the group founder and chairman. “Diversity of cultures is an extended requirement of the business, but it is also very vital to our ethos if we have to remain true to our values to enhance customer experience.” DD is also an equal opportunity employer to more than 580 employees with around 290 of them as females.

Data Direct has nearly 30 nationalities represented in a roster of around 580 employees. Pictures supplied

According to the Ministry of Foreign Affairs, there are more than 200 nationalities living in the UAE, with 10% Emiratis and an eclectic mix of expatriates. That is more than the member states registered with the United Nations at 195.

As a leading group handling the customers of many government and private companies, the DDG roster is an ideal microcosm of the varied and colourful mix of religions, race, ethnicity, caste or creed. “Many call centres in the UAE try to cater to the top nationalities by numbers among the population by keeping a dedicated option for customers to converse in the language of preference,” said Dalmia.

Data Direct keeps gender equality a priority just as being an equal opportunity employer.

“We also keep evolving and try to incorporate inclusion to the best extent possible, even if there is only so much you can do.”

Girish Ojha, the chief human resource officer, agrees. “While language can be a barrier at times, our instructions to the staff is to be understanding and try to reach out to them in all means possible. On a daily basis, with each call that tries to reach out to our clients through us, our employees are duty bound to make data available through any source of contact possible.”

One of the key members of Data Direct, on condition of anonymity, said: “I am a global citizen when I am here in the UAE. The charm of working in this country and at this workplace is that you get to learn so much about the world without travelling anywhere.”

Business

Dubai’s surprise lifeline for SMEs: Rent cuts, fee waivers and big relief announced

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In a major boost for small businesses, Dubai South has rolled out a powerful new support package, offering financial relief and flexibility to help SMEs stay resilient in a shifting market.

The initiative, targeting companies based in the Business Park, introduces rent-free incentives tied to contract renewals, along with more flexible payment deferrals and even the waiver of minor administrative penalties. In a move likely to be welcomed by business owners, current rental rates will also be locked in for eligible renewals.

Real relief for growing businesses

The package is designed to ease operational pressure on SMEs, widely seen as the backbone of Dubai’s economy, while giving them room to grow and adapt.

Officials say the measures won’t be static either. Instead, they’ll be continuously reviewed and adjusted to keep pace with changing market conditions. 

In a major move last week, Dubai approved economic facilitation measures worth Dh1 billion, set to support businesses for the next three to six months starting April 1. The goal? Immediate relief in a fast-changing market.

Big players step in

Support isn’t just coming from the government.

  • du is focusing on keeping SMEs connected, ensuring uninterrupted digital access, which has become a lifeline for many businesses.
  • Retail giant Majid Al Futtaim, in collaboration with Dubai SME, has launched the Ma’an” programme to strengthen the wider business ecosystem.
  • Dubai’s Alserkal Avenue has introduced “Blank Space”, offering selected UAE-based collectives free warehouse space for four weeks, along with utilities and marketing support, a rare opportunity for creatives to experiment and grow without financial pressure.

From billion-dirham stimulus packages to free workspaces and digital support, Dubai is building a safety net, and a launchpad, for its SME sector.

The move aligns with Dubai’s broader push to maintain economic stability and strengthen its position as a global business hub. Supporting SMEs is a key part of that vision, as these businesses drive innovation, job creation, and long-term growth.

Timely support matters

Commenting on the initiative, Nabil Al Kindi said the goal is to provide “practical and timely support” while ensuring a stable environment for businesses to thrive.

With rising costs and global uncertainty impacting businesses everywhere, this package could be a game-changer for many SMEs, offering not just relief but a chance to plan with confidence.

For businesses in Dubai South, support is here, and it’s designed to keep you growing.

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Dubai unveils Dh1 billion economic package to support tourism, businesses

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Dubai authorities have announced a series of business support measures aimed at strengthening resilience, easing financial pressures, and sustaining economic growth across key sectors.

The initiatives are part of a wider Dh1 billion economic incentive package unveiled by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Deputy Prime Minister.

Relief for tourism and hospitality

To support hotels and tourism-related businesses, the government will allow:

  • Deferral of 100% of sales fees on rooms and food & beverage
  • Postponement of Tourism Dirham fees

These relief measures will be valid for three months starting April 1 and apply to:

  • Hotels
  • Hotel apartments
  • Holiday homes

The goal is to enhance liquidity and reduce short-term financial strain on the hospitality sector.

Wider support for businesses

Additional measures have been introduced across the broader economy, including fee deferrals for three months on:

  • Premium business names
  • Licence amendments
  • Newspaper announcements
  • Local service fees
  • Accommodation and waste management fees
  • Service improvement charges

These apply to both new business licences and renewals, with further updates expected after the three months.

Additional reforms

The broader package also includes:

  • Extended grace periods for customs data
  • Streamlined processes for issuing and renewing residency permits

Officials from the Dubai Department of Economy and Tourism emphasised that the emirate’s economic success is built on proactive policymaking and strong collaboration with industry stakeholders.

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Business

Dubai announces a Dh1 billion boost: Here’s how it could change your job, business, and daily life

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Big changes are coming to Dubai, and they could directly affect your wallet, job opportunities, and even living conditions.

At a key meeting led by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, the Executive Council of Dubai approved a range of major initiatives aimed at supporting residents, businesses, and workers across the emirate.

Boost for businesses and residents

Dubai is rolling out a Dh1 billion support package starting April 2026. The goal? To ease financial pressure.

What does that mean in real life:

  • Businesses can delay paying some government fees
  • Hotels get more time to pay tourism-related charges
  • Companies get longer deadlines for customs payments
  • Residency processes will be made simpler

Dubai’s economy is still growing strong

Dubai’s economy grew by 5.4% in 2025, showing steady progress. Officials have also updated how this growth is measured to give a clearer, more accurate picture of the economy.

Easier trade, especially for high-value goods

A new initiative by Dubai Customs will make it much easier to bring goods—especially expensive items like artwork—into Dubai.

  • No customs duties on certain art imports
  • Fewer restrictions and faster processes
  • High-tech tracking systems

This move is aimed at attracting global investors and collectors.

More support for local families

The new Dubai Empowerment Strategy, led by Community Development Authority, focuses on:

  • Creating job opportunities
  • Supporting small businesses and home ventures
  • Improving financial stability for families

Better living conditions for workers

A new plan will improve worker housing across Dubai:

  • 100% access to essential services by 2033
  • Strict health and safety standards for accommodations


Whether you’re an employee, business owner, or investor, these changes are designed to make life easier, boost opportunities, and keep Dubai’s growth on track.

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