Business
Dubai company proves microcosm of World Cultural Diversity
The UAE is a melting pot of cultures and the World Day for Cultural Diversity for Dialogue and Development fell on Sunday 21. Many organisations celebrated the occasion in the poster city of Dubai over the weekend while some opted to beat the Monday blues with the right excuse.
Data Direct Group, a leading business group in Dubai since 2002, chose to start early with lot of fun activities at their Deira headquarters. DDG’s core arm is digitally driven Business Process Outsourcing. With 26 nationalities working on ensuring good customer experiences, unity in diversity and cultural amalgamation comes naturally at the organisation.
“May 21 is a very important day for us,” said Rajiv Dalmia, the group founder and chairman. “Diversity of cultures is an extended requirement of the business, but it is also very vital to our ethos if we have to remain true to our values to enhance customer experience.” DD is also an equal opportunity employer to more than 580 employees with around 290 of them as females.
Data Direct has nearly 30 nationalities represented in a roster of around 580 employees. Pictures supplied
According to the Ministry of Foreign Affairs, there are more than 200 nationalities living in the UAE, with 10% Emiratis and an eclectic mix of expatriates. That is more than the member states registered with the United Nations at 195.
As a leading group handling the customers of many government and private companies, the DDG roster is an ideal microcosm of the varied and colourful mix of religions, race, ethnicity, caste or creed. “Many call centres in the UAE try to cater to the top nationalities by numbers among the population by keeping a dedicated option for customers to converse in the language of preference,” said Dalmia.
Data Direct keeps gender equality a priority just as being an equal opportunity employer.
“We also keep evolving and try to incorporate inclusion to the best extent possible, even if there is only so much you can do.”
Girish Ojha, the chief human resource officer, agrees. “While language can be a barrier at times, our instructions to the staff is to be understanding and try to reach out to them in all means possible. On a daily basis, with each call that tries to reach out to our clients through us, our employees are duty bound to make data available through any source of contact possible.”
One of the key members of Data Direct, on condition of anonymity, said: “I am a global citizen when I am here in the UAE. The charm of working in this country and at this workplace is that you get to learn so much about the world without travelling anywhere.”
News
Crackdown on Illegal paying guests: Dubai’s new shared housing law takes effect with fines up to Dh1m
Dubai’s new legislation governing shared accommodation officially came into effect on August 26. Applying across the entire emirate, including free zones and special development zones, the comprehensive framework is designed to eliminate dangerous, overcrowded, and unauthorised partition rentals while establishing formal licensing standards for communal living.
What qualifies as shared housing?
Under the law, shared housing is defined as any residential property where individuals or families occupy private designated living spaces while sharing common facilities like kitchens, bathrooms, and dining areas.
Who is permitted to rent out shared units?
The new framework strictly bans unauthorised subletting by tenants. A primary tenant can no longer rent out individual bedrooms, partitioned spaces, or bed spaces directly to roommates or third parties.
Only the following entities can legally offer shared housing:
- Registered Property Owners: Leasing spaces directly to occupants under formal contracts.
- Licensed Management Companies: Authorised operators contracted by the owner to run and lease the property.
- Licensed Operators Subletting Master Leases: Approved commercial entities leasing an entire property from the owner to sublet authorised units to tenants.
Penalties for violations
Authorities have introduced strict financial and operational consequences for non-compliance:
- Initial Fines: Dh500 up to Dh500,000, depending on the severity of the violation.
- Repeat Violations: Fines double for repeat offences committed within one year, capped at Dh1,000,000.
- Operational Sanctions: Authorities may suspend operations for up to 6 months, revoke commercial licenses, cancel permits, disconnect utilities, seize equipment, or order the direct evacuation of non-compliant properties.
Grace period & tenant protection
- Compliance deadline: Existing shared housing operators and property owners have until August 26, 2027, to obtain permits and bring their properties into full compliance.
- Protection from sudden eviction: If an operator’s permit is suspended or cancelled, authorities can grant occupants an interim stay period to secure alternative accommodation rather than facing immediate eviction.
Approved property/resident categories
The regulation permits shared accommodation across six distinct property types:
- Residential apartments
- Detached/standalone houses
- Residential complexes
- Mixed-use buildings
- Attached / adjoining houses
- Multi-storey buildings
Permitted occupant groups include families, single men, single women, university students, government personnel, and private sector corporate employees. Corporate and student housing provided directly by employers or educational institutions does not require individual tenancy contracts.
From convincing phone calls by fake bank officials to bogus shopping websites designed to steal credit card details, financial scams are growing increasingly sophisticated across the UAE.
In response, federal authorities, the Central Bank, and police forces are rolling out a multi-layered defence strategy designed to intercept fraud before it reaches consumers.
The approach focuses on three core pillars: making scams harder to execute, speeding up real-time detection, and providing direct avenues for victims to report crimes and recover losses.
Central Bank mandates
The Central Bank of the UAE (CBUAE) has significantly increased compliance requirements for all licensed financial institutions, shifting the burden of fraud detection directly onto banks.
- Phasing Out SMS OTPs: The CBUAE is pushing institutions away from single-factor, SMS-based one-time passwords, favouring biometric verification and dynamic app-based authentications to combat SIM-swap and phishing attacks.
- Anti-Fraud Hub: The regulator established the Central Bank Anti-Fraud Operations Centre (CAFOC) to enable real-time threat monitoring, rapid incident response, and instant data sharing across UAE financial entities.
- Strict monitoring: Banks are legally required to maintain continuous monitoring systems to flag suspicious transactions, combat social engineering, and immediately report unauthorised activities.
Safety for online shoppers
With cybercriminals increasingly targeting online shoppers, the UAE’s consumer protection framework now treats digital storefronts with the same legal scrutiny as physical retail.
- E-Commerce Regulations: Federal Decree-Law No. 14 of 2023 sets clear technical standards, legal liabilities, and data protection rules for digital trading platforms operating in the country.
- Tougher Anti-Counterfeit Penalties: Federal Decree-Law No. 42 of 2023 on Combating Commercial Fraud equips authorities to crack down on fraudulent sellers, corrupt goods, and misleading online commercial practices.
- Statutory Rights: Federal Law No. 15 of 2020 guarantees data privacy, fair dispute settlement, and monetary compensation for consumers facing fraudulent domestic transactions.
Where residents can report scams
Authorities urge residents never to absorb financial losses quietly. Several official channels provide dispute resolution and criminal reporting:
- Ministry of Economy and Tourism: Handles formal consumer disputes, misleading sales complaints, and requests for product recalls, facilitating amicable settlements or judicial referrals.
- Dubai Police e-Crime Platform: Provides a dedicated portal for reporting cybercrime, identity theft, and electronic banking fraud.
- Local Consumer Protection Departments: Each emirate maintains direct channels to investigate deceptive trade practices and unauthorised merchant activity.
Scam warning: Dubai Police recently warned against fraudulent Consumer Protection websites that lure users into downloading remote-access apps, allowing criminals to hijack devices and drain linked bank accounts.
Do’s and Don’ts to keep your accounts safe
While state-level defences continue to tighten, personal vigilance remains essential:
- Don’t share details: No bank or government entity will ever ask for your password, PIN, or multi-factor authentication code via phone, email, or WhatsApp.
- Don’t give remote access: Never download third-party software (such as AnyDesk or TeamViewer) at the request of an unsolicited caller.
- Do URL check: Check domain spellings carefully and ensure e-commerce platforms use verified, secure payment gateways before entering card numbers.
- Don’t wait, act immediately: If you suspect compromised details or notice an unauthorised charge, freeze your card via your banking app and notify your bank’s fraud unit without delay.
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