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Emiratisation in CX is natural call for this Dubai BPO

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Data Direct Group urges UAE private sector to hire more local talent

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Dubai-based leading BPO organisation Data Direct Group has urged the UAE’s private sector to follow the recent guidelines established by country’s Ministry of Human Resources and Emiratisation (MoHRE) and hire more local talent to boost Emirati employment rates.

The Ministry earlier this month announced that around 79,000 UAE nationals were working in the private sector. In September 2022, UAE’s authorities set out quotas for hiring Emiratis for the first time and gave private companies deadlines to reach them.

Private sector companies with at least 50 employees needed to ensure 3 per cent of their workforce was made up of Emiratis by July 7. Four days later on July 11, MoHRE announced a new update to the rules, whereby private companies with 20 to 49 employees are now included in the government’s Emiratisation drive with the new rules now applicable to companies across 14 economic sectors including property, education, construction and health care.

“This is the time to infuse the current market with a great new talent pool that is homegrown and localised. Emirati employment rate is projected to increase to 10 per cent in 2026 with a steady growth every year and it is the time for private businesses of the country to step up by reaching targets laid down by the MoHRE,” said Rajiv Dalmia, the chairman and founder of Data Direct Group that today employs close to 1,500 professionals from over 25 nationalities working in four countries.

“We achieved outstanding results in going beyond to fulfill the government’s targets for hiring Emirati talent. A major part of that success is due to the fact that Emiratisation has always been a part of our role to keep local clients happy while enhancing the customer experience.”

Rajiv Dalmia

As part of the company’s commitment to support the nation’s vision and foster local talent, Data Direct been implementing strategic initiatives since the company’s inception in 2002, and much before the UAE government started ‘customer happiness centres’ across the country to serve the local population. An internal audit by DDG after the first half of 2023 has shown staff representation among Emiratis at nearly 5-7 times the minimum required, especially in certain departments.

“We do not see Emiratisation as a minimum quota to achieve just for the sake of representation,” added Dalmia. “The more the merrier, and there is a constant endeavour to seek out local talent first before we look at other options.”

Elaborating on the MoHRE data, recruitment consultancy Qureos has said sectors such as business services (14% growth year on year), construction (13%), and commerce and repair services (10%) are among the new frontrunners in Emirati hiring, coming neck-to-neck with the traditional BFSI (banking, financial services and insurance) sector. Data Direct serves many clients in the services and banking sector.

Qureos data also suggests a massive 75% increase in college enrolment for banking studies. The graduates are due to be incorporated in the near future where the HR departments of companies such as Data Direct stand to benefit. “Employees within our team setup and familiar with the work culture at Data Direct Group provide good referrals to future employees. References are our best sources for talent,” said Nona Sharma, HR head at DDG.

“The accomplishment in surpassing Emiratisation targets is a testament to our commitment to the UAE’s socio-economic growth and vision for a prosperous future. By empowering local talent, we also strengthen our own organisational capabilities.”

DDG has been working with many government entities to enhance the customer experience during interactions. Meanwhile, the rise of Gulf countries’ economies has also seen a surge in hiring local talent. “A collaboration with Talabat in Bahrain, for instance, has happened due to our track record on this and their requirements to keep 100% staff local. In Oman, it is 80% of our strength while the highly cosmopolitan nature of UAE means we have about 35-40 locals who cater to clients, including key government agencies. Having talented local colleagues is not tokenism for us. They are, in fact, the guiding light for us in many cases,” Dalmia added.

 

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Dubai’s surprise lifeline for SMEs: Rent cuts, fee waivers and big relief announced

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In a major boost for small businesses, Dubai South has rolled out a powerful new support package, offering financial relief and flexibility to help SMEs stay resilient in a shifting market.

The initiative, targeting companies based in the Business Park, introduces rent-free incentives tied to contract renewals, along with more flexible payment deferrals and even the waiver of minor administrative penalties. In a move likely to be welcomed by business owners, current rental rates will also be locked in for eligible renewals.

Real relief for growing businesses

The package is designed to ease operational pressure on SMEs, widely seen as the backbone of Dubai’s economy, while giving them room to grow and adapt.

Officials say the measures won’t be static either. Instead, they’ll be continuously reviewed and adjusted to keep pace with changing market conditions. 

In a major move last week, Dubai approved economic facilitation measures worth Dh1 billion, set to support businesses for the next three to six months starting April 1. The goal? Immediate relief in a fast-changing market.

Big players step in

Support isn’t just coming from the government.

  • du is focusing on keeping SMEs connected, ensuring uninterrupted digital access, which has become a lifeline for many businesses.
  • Retail giant Majid Al Futtaim, in collaboration with Dubai SME, has launched the Ma’an” programme to strengthen the wider business ecosystem.
  • Dubai’s Alserkal Avenue has introduced “Blank Space”, offering selected UAE-based collectives free warehouse space for four weeks, along with utilities and marketing support, a rare opportunity for creatives to experiment and grow without financial pressure.

From billion-dirham stimulus packages to free workspaces and digital support, Dubai is building a safety net, and a launchpad, for its SME sector.

The move aligns with Dubai’s broader push to maintain economic stability and strengthen its position as a global business hub. Supporting SMEs is a key part of that vision, as these businesses drive innovation, job creation, and long-term growth.

Timely support matters

Commenting on the initiative, Nabil Al Kindi said the goal is to provide “practical and timely support” while ensuring a stable environment for businesses to thrive.

With rising costs and global uncertainty impacting businesses everywhere, this package could be a game-changer for many SMEs, offering not just relief but a chance to plan with confidence.

For businesses in Dubai South, support is here, and it’s designed to keep you growing.

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Dubai unveils Dh1 billion economic package to support tourism, businesses

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Dubai authorities have announced a series of business support measures aimed at strengthening resilience, easing financial pressures, and sustaining economic growth across key sectors.

The initiatives are part of a wider Dh1 billion economic incentive package unveiled by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Deputy Prime Minister.

Relief for tourism and hospitality

To support hotels and tourism-related businesses, the government will allow:

  • Deferral of 100% of sales fees on rooms and food & beverage
  • Postponement of Tourism Dirham fees

These relief measures will be valid for three months starting April 1 and apply to:

  • Hotels
  • Hotel apartments
  • Holiday homes

The goal is to enhance liquidity and reduce short-term financial strain on the hospitality sector.

Wider support for businesses

Additional measures have been introduced across the broader economy, including fee deferrals for three months on:

  • Premium business names
  • Licence amendments
  • Newspaper announcements
  • Local service fees
  • Accommodation and waste management fees
  • Service improvement charges

These apply to both new business licences and renewals, with further updates expected after the three months.

Additional reforms

The broader package also includes:

  • Extended grace periods for customs data
  • Streamlined processes for issuing and renewing residency permits

Officials from the Dubai Department of Economy and Tourism emphasised that the emirate’s economic success is built on proactive policymaking and strong collaboration with industry stakeholders.

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Dubai announces a Dh1 billion boost: Here’s how it could change your job, business, and daily life

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Big changes are coming to Dubai, and they could directly affect your wallet, job opportunities, and even living conditions.

At a key meeting led by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, the Executive Council of Dubai approved a range of major initiatives aimed at supporting residents, businesses, and workers across the emirate.

Boost for businesses and residents

Dubai is rolling out a Dh1 billion support package starting April 2026. The goal? To ease financial pressure.

What does that mean in real life:

  • Businesses can delay paying some government fees
  • Hotels get more time to pay tourism-related charges
  • Companies get longer deadlines for customs payments
  • Residency processes will be made simpler

Dubai’s economy is still growing strong

Dubai’s economy grew by 5.4% in 2025, showing steady progress. Officials have also updated how this growth is measured to give a clearer, more accurate picture of the economy.

Easier trade, especially for high-value goods

A new initiative by Dubai Customs will make it much easier to bring goods—especially expensive items like artwork—into Dubai.

  • No customs duties on certain art imports
  • Fewer restrictions and faster processes
  • High-tech tracking systems

This move is aimed at attracting global investors and collectors.

More support for local families

The new Dubai Empowerment Strategy, led by Community Development Authority, focuses on:

  • Creating job opportunities
  • Supporting small businesses and home ventures
  • Improving financial stability for families

Better living conditions for workers

A new plan will improve worker housing across Dubai:

  • 100% access to essential services by 2033
  • Strict health and safety standards for accommodations


Whether you’re an employee, business owner, or investor, these changes are designed to make life easier, boost opportunities, and keep Dubai’s growth on track.

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