Abu Dhabi Mobility has announced a series of temporary traffic modifications and partial road closures affecting major arteries in the capital starting today, Friday, April 10, through Monday, April 13, 2026.

The scheduled works will impact Al Fursan Street and Al Khaleej Al Arabi Street (E20), key routes connecting Khalifa City and Zayed City. Motorists are urged to exercise caution and plan for potential delays.

The closure schedule:

To minimise weekday disruption, the closures are concentrated over the weekend:

• Friday, April 10 (2pm – Monday, April 13 (5am): The right lane on Al Fursan Street heading towards Abu Dhabi will be closed. Traffic flow will be maintained on the remaining open lanes.
• Saturday, April 11 (12am) – Sunday, April 12 (11pm): A full closure of entry and exit points on Al Fursan Street will be in effect.

Guidance for motorists

Abu Dhabi Mobility has implemented a comprehensive traffic management plan. While diversions will be clearly marked with directional signage, authorities recommend the following:

• Plan in advance: Use navigation apps to check for real-time congestion before departing.
• Alternative routes: Utilise surrounding roads, including the main Al Khaleej Al Arabi Street (E20) corridor, to bypass the affected zones.
• Safety first: Adhere to posted speed limits within diversion zones to ensure the safety of road crews and fellow drivers.

These measures are part of ongoing scheduled works designed to improve the capital’s infrastructure and long-term traffic efficiency.

As global markets navigate a landscape of uncertainty, the UAE continues to stand as a beacon of stability and resilience. While business leaders across the region have applauded the nation’s defence mechanisms and leadership, one Dubai-based advertising firm is moving beyond words and into action.

NextWhat Advertising has unveiled a massive, self-funded tribute billboard at the Dubai World Trade Centre Roundabout. In a move that breaks industry norms, the agency has bypassed commercial revenue to dedicate one of the city’s most premium outdoor spots to a message of solidarity and love for the UAE leadership.

The billboard, strategically located in the parking area facing the flow of traffic from Emirates Towers toward Zabeel Road and facing the iconic Sheikh Zayed Road, carries a heartfelt message honouring the strength, wisdom, and commitment to unity that defines the UAE’s path forward.

Gratitude for leadership

While Corporate Social Responsibility (CSR) campaigns are common, they are almost exclusively funded by clients. NextWhat is pioneering a different path: the billboard owner acting as the benefactor.

“Typically, we see clients using CSR funds for these types of messages. Among outdoor media players, we are amongst the first few to have done this entirely on our own,” says Tanvir Shah, Founder and Managing Director of NextWhat Advertising. 

“We’ve spent our own money and used our own premium space, no sponsorship, no clients, to show our genuine gratitude for the safety and leadership the UAE provides.”

From Mumbai to the world stage

The man behind the move, Tanvir Shah, is a first-generation entrepreneur with a legacy of Thinking Big. A graduate of Mumbai’s prestigious Sydenham College and a veteran of The Times of India, Shah launched his first venture in 1992. Today, his footprint spans India, Sri Lanka, and the UAE.

Under Shah’s leadership, NextWhat has become synonymous with unmissable brand experiences. By dedicating their state-of-the-art digital and large-format sites to a national cause, the company is demonstrating that in the UAE, the bond between the private sector and the state is built on more than just commerce; it is built on shared resilience.

United we stand as a family

Today, as business leaders and residents alike confront uncertainty, they do so not as guests in a foreign land, but as a united family standing in defence of the home that has embraced them. This bond has been forged through years of shared milestones and a collective belief that, regardless of origin, hearts can beat as one for the Emirates.

“The UAE has given us extraordinary opportunities and unwavering support. Just as it welcomed us during times of prosperity, we stand with it now in moments of challenge. We are not merely expatriates or guests; we are family. Irrespective of nationality, we have consciously chosen this country as our home, and we hold it close to our hearts. Our loyalty has only grown stronger through the trust and confidence shown by the nation’s leadership. This land has embraced us with dignity, and the least we can do is stand by it. At the end of the day, we are one,” concluded Shah.

Click on the link to see a video of the ad: https://www.instagram.com/reels/DWqPp7EjKCU

In a powerful message of national unity, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has called on everyone across the nation to raise the UAE flag over homes, buildings, and institutions.

The call underscores a renewed emphasis on national identity, collective responsibility and social cohesion, reinforcing the flag’s role as a unifying symbol across the country.

Sheikh Mohammed said the UAE had navigated recent challenges with strong unity, emerging more cohesive and aligned across all segments of society, including citizens and residents, as well as public and private sectors.

“The UAE faced recent challenges united and has come through them stronger and more cohesive. Everyone stood behind one flag,” he said.

“The UAE flag reflects our strength and what we have built as a country. I invite everyone to raise it across homes and workplaces.”

He added: “We take pride in our country, our President, our Armed Forces, our economy, and all citizens and residents who move this country forward every day.”

Sheikh Mohammed further urged that the flag be raised across every home and building, describing it as a reflection of unity and a shared sense of belonging.

The initiative highlights the importance of national identity and shared values, while recognising the contributions of individuals and institutions across the country, including frontline teams and those supporting the UAE’s continued development.

It also reinforces that raising the flag is a collective expression of solidarity, reflecting cohesion across society and a shared sense of belonging.