The Dubai Civil Aviation Authority (DCAA) has officially launched a new corporate identity, marking a major milestone in its journey toward innovation and global leadership in the aviation sector.

The new look is part of a wider strategy to modernise the authority’s image while staying true to its deep-rooted history and aligning with Dubai’s vision for the future of civil aviation.

A Fresh Start with a Nod to the Past

The identity was unveiled under the slogan “Returning to the Beginnings with New Horizons. Sheikh Ahmed bin Saeed Al Maktoum, President of the DCAA, said the new identity represents a perfect balance of heritage and forward-thinking, symbolising a new era in the authority’s development.

Designed for the Future

The refreshed identity includes:

• A custom traditional typeface, inspired by the 1970s Civil Aviation Department nameplate
• A unified colour palette, symbols, and visual elements for all platforms
• A design that brings together heritage and modern aesthetics

Mohammed Abdulla Lengawi, Director-General of the DCAA, said the identity aims to foster a work environment of excellence, innovation, and institutional pride.

A Unified Brand

The updated identity will be rolled out across digital platforms, publications, and communication channels.

Female employees in Sharjah’s government sector who give birth to a sick child or a child with disabilities will now be eligible for a special type of leave called “Care Leave”, following the approval of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.

The new policy, called Care Leave, was announced by Abdullah Ibrahim Al Zaabi, Chairman of the Sharjah Department of Human Resources, during a phone interview on the Direct Line programme on Sharjah Radio and TV.

What is Care Leave?

Care Leave is granted after the end of maternity leave and is intended for mothers whose newborns require continuous care or a companion due to medical conditions or disabilities. 

The leave period can also be extended, pending approval from the relevant authority. The leave, which begins after the completion of maternity leave, may be extended annually for up to three years.

The policy aims to support working mothers in the Sharjah government sector, helping them manage personal and family needs during challenging times.

Commuters on Dubai Metro’s Red Line will soon notice a new name on their route. The UAE Exchange station is being officially renamed to Life Pharmacy metro station, following a 10-year naming rights agreement.

The deal was signed between Life Pharmacy Group and Hypermedia, with Mada Media acting as the official representative of the Roads and Transport Authority (RTA).

The move is part of the Dubai Metro Naming Rights initiative, first launched in 2009 by the RTA  to create innovative branding opportunities through public-private partnerships.

RTA will begin updating station signs and systems between May and August 2025, gradually phasing in the new Life Pharmacy station name.

New Chapter for a Landmark Station

Abdul Mohsen Ibrahim Kalbat, CEO of RTA’s Rail Agency, called the partnership a “valuable addition” to the metro branding programme.

“Public-private partnerships like this one help grow the national economy, support job creation, and bring in international expertise,” he said. Metro Stations as Branding Powerhouses

Mohamad Al Hammadi, CEO of Mada Media, said the partnership will give Life Pharmacy a high-impact presence at a key commuter hub.

“Metro stations are more than transit points—they’re powerful branding platforms,” he said. 

Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group, described the naming deal as a symbol of the brand’s commitment to communities. “We’re proud to link our brand to a station that connects thousands of commuters daily,” he said.