Fashion
Erica Fernandes in reveal mode as showstopper in Dubai
Kuumar Kavita Shyam
Leading actress-model Erica Fernandes enthralled a select audience in Dubai as a showstopper at a fashion event, fresh after getting her 10-year golden visa.
On the sidelines of the event at the Park Hyatt hotel resort in Deira over the weekend, Fernandes revealed how her days spent in Dubai are on the cusp of getting longer as she has turned entrepreneur with her own production company Celeste. The hostess of the popular Emirates Draw is only 29 and the business move comes as unusual for someone who was ranked top in 2020 as the ‘most desired woman on TV’ by Times of India.
“I always wanted to do stuff for myself, tell stories – mostly for the OTT platforms – produce good content besides my modelling and other things. But generally, films and Bollywood are not something that I would say I am craving for. If they happen, then it is good, but it is not my focus,” Fernandes says with the confidence that would define the clarity of a startup founder.
The jury on her success will have to wait, but the Mumbai lass is not the only one looking at Dubai as the land of opportunity – officially. “Work has meant that I have been going to and fro between Mumbai and here, although Dubai has been my home for the past 6-7 years.”
It does not mean work from the tinsel town of India has stopped. In fact, she is unauthorized to do but cannot stop dropping a hint that something is coming up very soon on Amazon Prime. It could be a web series, we speculate, judging by her reaction that “it is something she has never done before and very exciting.”
With Celeste on her mind in the hotel ballroom, showstopper Fernandes wore the designs by Mumbai-based fashion designer Tinaz Bodhanwala and her brand Miniaar. The event, sponsored by SkinAura, saw two Arabic dancers kickstart the show with performances on tribal tunes and ended with a typical Bollywood dance show.
Many dignitaries including Sheikh Majid Rashid Al Mualla, Juma Madani and wife Munira Al Bloushi, Bangaldesh consul general Jamal Hossain and wife Abida, Kazakhstan consul Dr Nawab Mir Khan, and others graced the event.
Bodhanwala said she believed in working hard on her designs and taking risks by not following the beaten path. “The success everyone saw today is a result of years of hard work and perseverance,” she said.
The event was also the stage for Skin Aura founder Fiza Khan to announce their mission to go “old school and bring back boutique style luxury clinics to establish affordability with a personal touch.”
With over 15 years of experience in dermatology and aesthetics, Khan said she was confident after making it big in the already crowded market of Dubai. “After-care and going on a personal journey with your clients is very important from start to finish and this is one of the USPs of SkinAura. I feel this is missing in Dubai.”
Meanwhile, Erica is using the upcoming Ramadan lull to prepare her launch more projects with Celeste. Famous for performances in the TV series Kuch Rang Pyar Ki Aise Bhi and Kasautii Zindagii Kay, she brings along a huge fan base. Erica uses her presence on social media to promote a variety of social causes and bring attention to significant topics in addition to her acting career.
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