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Sheikh Hamdan launches ‘Dubai Quality of Life Strategy’ 2033

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Under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, today approved the ‘Dubai Quality of Life Strategy 2033’, a visionary strategy dedicated to ensuring the comprehensive wellbeing of all segments of the community including nationals, residents and visitors. Encompassing a holistic and integrated approach to wellbeing, the strategy aims to establish Dubai as a global leader in quality of life and enhance its status as the world’s preferred destination to live, work and visit.

HH Sheikh Hamdan bin Mohammed stressed that caring for people remains the cornerstone of Dubai’s sustainable development strategies. The wellbeing of individuals is the ultimate objective of our development plans and the primary criterion for the success of government programmes.

“We have today approved the Dubai Quality of Life Strategy 2033 as part of our efforts to raise our global standing in the economy as well as in the areas of innovation and wellbeing. The vibrancy and cultural diversity of our society are key to our development journey.”

“The Dubai Quality of Life Strategy encompasses over 200 projects, initiatives, and plans. The strategy encompasses ten key pillars, all dedicated to fostering the wellbeing of individuals, society, and the city. Our objective is to establish Dubai as one of the world’s best cities in terms of wellbeing, offer every resident a healthy, active, and enjoyable lifestyle, build a society that takes pride in its identity and cultural diversity, and offer the highest quality of leisure and entertainment. Dubai’s name will become synonymous with fine living worldwide.”

“All projects initiated as part of the strategy will be overseen by a new office dedicated to enhancing quality of life in Dubai, in coordination with over 19 government entities and dozens of private organisations,” His Highness added. 

Innovative initiatives
HH Sheikh Hamdan bin Mohammed Al Maktoum made these remarks after reviewing the highlights of the Dubai Quality of Life Strategy, which is aligned with the Dubai 2040 Urban Master Plan. The strategy features an integrated roadmap for sustainable urban development in the city for all segments of the community aimed at realising His Highness’s vision for Dubai’s future and establishing it as one of the world’s best cities in terms of wellbeing. 

Upon arrival at the designated location for the plan’s launch at Keturah Reserve, His Highness was received by His Excellency Mattar Al Tayer, Commissioner-General for Infrastructure, Urban Planning and Well-Being Pillar. His Highness was briefed about a host of innovative initiatives that included wellbeing districts, the 20-minute city concept, development of a new generation of parks, the walking strategy, development plans for outlying areas, the development of beaches, the landscaping strategy, and the development of sports and entertainment facilities accessible to all.

HH Sheikh Hamdan bin Mohammed reviewed the new vision for designing model neighbourhoods covering three districts across Dubai: Al Mizhar 1, Al Khawaneej 2, and Al Barsha 2. This new vision aims to enhance the infrastructure of these existing neighbourhoods by upgrading social amenities and services, promoting soft mobility options for healthier living environments, and improving connections between community hubs such as parks, mosques, and shops.

More than 115 km of pedestrian and cycling tracks will be constructed, more than 3,000 trees and plants will be planted, and more than 20 investment opportunities will be created during Phase 1 of the strategy for the residents of Al Khawaneej 2 and Al Barsha 2.

The redevelopment plans include upgrading the existing collector streets and constructing shaded canopies, lanes for bikes and e-scooters, pedestrian walkways, restrooms, and family recreational spaces. 

The vision also involves landscaping, constructing distinctive architectural gateways for each residential community, giving a unique character to every neighbourhood, and improving alleyways and street intersections to boost safety and provide pedestrian lanes. 

Furthermore, it offers investment opportunities for locals, enhances public services, and delivers the ’20-minute city’ concept, which aims to ensure residents can access 80% of essential services within a 20-minute journey aboard soft and sustainable mobility options. 

His Highness also reviewed the designs of the next generation of parks in Dubai, featuring new and innovative design elements that cater to the diverse needs of the community, reflect the unique character of each district, and incorporate sustainable activities to foster wellbeing. More than 30 parks with the new designs will be developed across the emirate within three years.

HH Sheikh Hamdan bin Mohammed directed all government departments in Dubai to expedite the implementation of projects and initiatives linked to the Dubai Quality of Life Strategy.

Announcements

World’s tallest wellbeing resort coming to Dubai by 2028

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Dubai is set to become home to the world’s tallest wellbeing resort, according to an announcement made by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister of the UAE. This new development is part of the Dubai Quality of Life Strategy 2033.

Named Therme Dubai, the resort will stand at 100 meters tall, and it will be located within Zabeel Park. The project is expected to be completed and open its doors by 2028.

The city is investing Dh2 billion in the creation of a new landmark that will include an interactive park and the world’s largest indoor botanical garden, designed to attract 1.7 million visitors each year. Covering 500,000 square feet, the resort will be divided into three distinct zones focused on “restoring, relaxing, and playing.”

“This groundbreaking project underscores our dedication to improving urban biodiversity, promoting environmental sustainability, and providing enriching experiences for both residents and visitors to Dubai,” stated the Crown Prince.

Dubai Municipality recently announced that 216,500 trees were planted across the city in 2024, marking a 17% increase compared to 2023. This equates to an average of 600 trees planted each day last year.

The news was shared on National Environment Day. Earlier, UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan expressed the country’s commitment to global climate action and emphasized the importance of collective responsibility in addressing worldwide environmental challenges.

Sheikh Mohammed, the Ruler of Dubai, also shared a message on social media, highlighting the nation’s focus on sustainability and environmental preservation.

What is the Dubai Quality of Life Strategy 2033?

Launched in May 2024, the Dubai Quality of Life Strategy 2033 aims to improve community well-being and position the emirate as the best place to live globally.

The strategy focuses on transforming Dubai into a pedestrian-, environment-, and family-friendly city, with the goal of ensuring residents can access key services within 20 minutes. It also includes plans for developing Dubai’s surrounding areas.

Additionally, the initiative will see the creation of new public amenities such as parks and beaches. The project includes plans for over 200 new parks, a 300% expansion of cycling tracks along the beaches, and a 60% increase in the length of beaches designated for night swimming. A new women-only beach will also be introduced.

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World Cup-winning football icon Thierry Henry inspires youth at SEF 2025: “Invest in Yourself”

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At the region’s largest entrepreneurial festival, former Arsenal and Barcelona star draw parallels between football and business, encouraging youth to push beyond their limits.

“Invest in yourself—whether it’s in your free time, happiness, or beliefs.” These were the words of French World Cup-winning football icon Thierry Henry as he delivered an impassioned keynote at the Sharjah Entrepreneurship Festival (SEF) 2025 on Saturday, drawing parallels between football and business and recalling his younger days as a player, encouraging youth to push beyond their limits.

“Take risks, because without them, there’s no reward. And remember, if you are here to perform, competition is key—someone is always ready to take your place,” said the footballer when asked by moderator Ghalia Abdalla Almaazmi, Deputy Head of the Women’s Football Committee, UAE Football Association, what mattered more – luck or skill. “Success comes to those who are willing to take risks—without action, there’s no reward. And when you reach the top, staying there requires just as much effort. Keep it simple, stay real, and always be ready to push yourself further.”

But funnily for Henry, who scored 51 times for the Les Blues while helping them to a World Cup trophy in 1998, the start of his ‘journey of excellence’ as a child was all about playing for one man – his father Antoine. “I just wanted to please my dad. [At that age] you just want to make sure that you are seen. I didn’t want to impress anyone else but my dad for whom smiling never came naturally. But one day he smiled. Playing professional football and winning came later,” said the former Arsenal and Barcelona man considered one of the greatest strikers of all time.

The world champion’s take on developing a winning mindset 

Henry, who under long-time mentor and coach Arsène Wenger, became a prolific striker and English premier league club Arsenal’s all-time leading scorer with 228 goals in all competitions, winning the Premier League Golden Boot a record four times, also spoke about one of his earliest coaches Joaquim Francisco Filho and how it helped him develop the ‘winning mindset’. 

“I had coaches along the way. What Filho did was something very important to me. We often talk about being faster and stronger but one of the most important things is how we must think. He developed my winning mindset. For example, when I was younger, I was fast. In training sometimes, he used to tell me I don’t want you to beat anyone but yourself,” Henry said. 

“So keep believing and do not stop. It is you up against yourself at the end of the day. The best discussion you can ever have is with yourself”, he told his audience. 

Leveraging the business of sports as a tool for positive change

Sharing his insights on starting a business in the sports industry, he said: “Sports doesn’t  operate like any other industry. Strategies that bring a company exceptional results might not apply to football. You will be criticised, lose money, but ask yourself, why are you doing this? Is it for money or fame, or are you in it to make a difference?”

“Look at Manchester City – they have transformed the environment around their stadium, created jobs and made the place better. Sports reflect society. It unites people from all cultures, creates change around pressing issues, and allows women to evolve. I hope we can continue to change in that direction.”

Connecting the global ecosystem under the theme of “Where We Belong,” SEF 2025 champions the impact of community and the spirit of innovation. Organised by the Sharjah Entrepreneurship Center (Sheraa) as the largest event of its kind in the region, and hosted at the Sharjah Research, Technology, and Innovation Park (SRTIP), this year’s festival is taking place from 1-2 February, 2025. 

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News Salik rates in Dubai starting today

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Starting today, January 31, Dubai will implement the variable toll system for Salik. According to Salik Company, the new pricing will apply to all Salik gates. The initiative aims to improve traffic flow and create a more efficient driving experience for motorists.

However, there will be no change to the current toll system at Al Safa North and South or Al Mamzar North and South gates. Drivers passing through these gates in the same direction within one hour will still only incur a single charge.

The new variable toll rates will be applied daily throughout the year, except during Ramadan, as follows:

  • Peak Hours (6am–10am & 4pm–8pm): Dh6 per crossing
  • Off-Peak Hours (10am–4pm & 8pm–1am): Dh4 per crossing
  • Late Night (1am–6am, daily): No charge
  • Sundays (excluding public holidays and events): Dh4 across both peak and off-peak hours (late night hours remain free)

During Ramadan, the toll schedule will be adjusted to reflect changes in travel patterns:

  • Peak Hours (9am–5pm): Dh6 per crossing
  • Off-Peak Hours (7am–9am & 5pm–2am): Dh4 per crossing
  • Late Night (2am–7am): No charge

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