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UAE authority urges drivers to give way to emergency vehicles or face fine

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The Abu Dhabi Civil Defence Authority (ADCDA) has launched a new road safety campaign, “Giving Way to Emergency Vehicles,” aimed at raising public awareness about the importance of allowing ambulances, fire trucks, and police cars swift access to accident scenes.

The initiative, developed under the guidance of the Joint Traffic Safety Committee, is a collaborative effort with the Abu Dhabi Police General Headquarters and the Department of Municipalities and Transport, represented by Abu Dhabi Mobility. It forms part of a wider government strategy to improve road safety and encourage greater public cooperation.

Reducing Emergency Response Times

Authorities emphasised that yielding to emergency vehicles is critical in life-threatening situations, where every second can make the difference between life and death. The Abu Dhabi Police stressed that unobstructed passage for emergency responders improves survival rates and ensures their safety while on duty.

The ADCDA reinforced this message, highlighting how quicker response times can significantly reduce damage in accidents and fires. Motorists are urged to pull over immediately upon hearing sirens or seeing flashing lights, ensuring a collective commitment to public safety.

Hefty Fine for Blocking Emergency Vehicles

Drivers in the UAE who fail to give way to emergency, ambulance, and police vehicles face a Dh3,000 fine, six traffic points, and 30 days of vehicle confiscation, authorities have warned.

The Abu Dhabi Civil Defense Authority (ADCDA) has launched the “Giving Way to Emergency Vehicles” campaign to raise awareness about the importance of yielding to emergency responders. The initiative, backed by the Abu Dhabi Police and Abu Dhabi Mobility, aims to reduce response times, save lives, and improve road safety.

Enhancing Public Awareness and Compliance

The campaign will educate drivers on traffic laws, responsible road behaviour, and the penalties for obstructing emergency vehicles. The Integrated Transport Centre (Abu Dhabi Mobility) noted that the initiative also aims to foster social responsibility and build trust in emergency services, ultimately enhancing road safety and overall quality of life.

A multi-platform approach will be used to reach the public, including media campaigns, digital awareness drives, field events, and educational lectures. These efforts will target both motorists and pedestrians, reinforcing the need for compliance with safety regulations.

All year initiative

This initiative, which will continue throughout the year, is part of a joint action plan to enhance the concept of a safe transportation system on the roads. It also aligns with the leadership’s vision to improve quality of life and make Abu Dhabi a safer and more secure community through the cooperation of drivers and all road users to ensure their safety and the safety of others.


(Source: www.adcda.gov.ae)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Crime

Dubai sets up new committee to tackle misinformation and fake news

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  1. Dubai is setting up a new committee to combat misinformation and fake news while strengthening clear, transparent communication about the emirate’s achievements.

The move follows a directive from Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.

The new Dubai Media Narrative Committee will be chaired by Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council.

The committee will shape Dubai’s official media narrative, define key communication priorities for government and private sector entities, and recommend policies and strategies to the Dubai Media Council for approval and implementation.

Sheikh Ahmed said a strong and credible media narrative has become an essential part of Dubai’s development journey, adding that the emirate’s creative and intellectual talent provides a solid foundation for telling Dubai’s story in line with the leadership’s vision.

The initiative aims to ensure accurate communication, counter false information and reinforce public confidence through a unified and transparent approach.

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Food

Abu Dhabi to ban junk food from supermarket checkouts and entrances 

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Shoppers in Abu Dhabi will soon see fewer chocolates, crisps, sugary drinks and other unhealthy snacks at supermarket entrances, checkout counters and other high-visibility locations under a new policy aimed at encouraging healthier eating habits.  

From January 1, 2027, supermarkets larger than 4,000 square feet and online grocery platforms will no longer be allowed to prominently display food and drinks classified as high in fat, salt and sugar (HFSS) under the Abu Dhabi Public Health Centre’s SEHHI nutrition classification system.

The initiative, led by Healthy Living in collaboration with the Abu Dhabi Registration Authority (ADRA) and supported by several government entities, is designed to make healthier choices easier without restricting what people can buy.

Under the new rules, HFSS products cannot be displayed at store entrances, end-of-aisle promotions or checkout areas. Online retailers must also remove these products from homepage promotions, search recommendations, pop-up advertisements and checkout pages.

Authorities stressed that the products are not being banned. They will remain available in their usual aisles, allowing shoppers to purchase them while reducing impulse buying driven by prominent placement.

Officials said the policy is based on behavioural science and international best practices to create shopping environments that naturally encourage healthier decisions.

Retailers across Abu Dhabi are preparing for the changes ahead of the mandatory deadline, with some stores already implementing the new placement standards across their stores in the emirate.

The initiative forms part of Abu Dhabi’s wider preventive health strategy, which focuses on reducing lifestyle-related diseases by embedding healthier choices into everyday life.

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Announcements

August fuel rates announced: UAE petrol prices go up

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UAE motorists will pay more at the pump from Saturday after the UAE Fuel Price Committee announced higher petrol and diesel prices for August 2026.

The revised rates, which take effect from August 1, are:

  • Super 98: Dh3.60 per litre (up from Dh3.40)
  • Special 95: Dh3.49 per litre (up from Dh3.29)
  • E-Plus 91: Dh3.41 per litre (up from Dh3.21)
  • Diesel: Dh3.80 per litre (up from Dh3.60)

The increase reverses July’s price reduction and comes after volatility in global oil markets during the past month.

The UAE Fuel Price Committee reviews retail fuel prices at the end of each month, with rates determined in line with movements in international oil markets.

The new prices will remain in effect throughout August 2026.

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