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UAE authority urges drivers to give way to emergency vehicles or face fine

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The Abu Dhabi Civil Defence Authority (ADCDA) has launched a new road safety campaign, “Giving Way to Emergency Vehicles,” aimed at raising public awareness about the importance of allowing ambulances, fire trucks, and police cars swift access to accident scenes.

The initiative, developed under the guidance of the Joint Traffic Safety Committee, is a collaborative effort with the Abu Dhabi Police General Headquarters and the Department of Municipalities and Transport, represented by Abu Dhabi Mobility. It forms part of a wider government strategy to improve road safety and encourage greater public cooperation.

Reducing Emergency Response Times

Authorities emphasised that yielding to emergency vehicles is critical in life-threatening situations, where every second can make the difference between life and death. The Abu Dhabi Police stressed that unobstructed passage for emergency responders improves survival rates and ensures their safety while on duty.

The ADCDA reinforced this message, highlighting how quicker response times can significantly reduce damage in accidents and fires. Motorists are urged to pull over immediately upon hearing sirens or seeing flashing lights, ensuring a collective commitment to public safety.

Hefty Fine for Blocking Emergency Vehicles

Drivers in the UAE who fail to give way to emergency, ambulance, and police vehicles face a Dh3,000 fine, six traffic points, and 30 days of vehicle confiscation, authorities have warned.

The Abu Dhabi Civil Defense Authority (ADCDA) has launched the “Giving Way to Emergency Vehicles” campaign to raise awareness about the importance of yielding to emergency responders. The initiative, backed by the Abu Dhabi Police and Abu Dhabi Mobility, aims to reduce response times, save lives, and improve road safety.

Enhancing Public Awareness and Compliance

The campaign will educate drivers on traffic laws, responsible road behaviour, and the penalties for obstructing emergency vehicles. The Integrated Transport Centre (Abu Dhabi Mobility) noted that the initiative also aims to foster social responsibility and build trust in emergency services, ultimately enhancing road safety and overall quality of life.

A multi-platform approach will be used to reach the public, including media campaigns, digital awareness drives, field events, and educational lectures. These efforts will target both motorists and pedestrians, reinforcing the need for compliance with safety regulations.

All year initiative

This initiative, which will continue throughout the year, is part of a joint action plan to enhance the concept of a safe transportation system on the roads. It also aligns with the leadership’s vision to improve quality of life and make Abu Dhabi a safer and more secure community through the cooperation of drivers and all road users to ensure their safety and the safety of others.


(Source: www.adcda.gov.ae)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Parents, take note: Dubai Police warn about teens riding motorbikes after Iftar in residential areas

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As Ramadan evenings get busier, Dubai Police are warning parents about a rise in teenagers riding motorcycles and recreational bikes in residential areas, especially after Iftar.

Why this matters

Police say many teens are:

  • Riding without proper safety measures
  • Using service roads and neighbourhood streets
  • Putting themselves at risk of collisions with cars or pedestrians

Residential areas are often filled with families, children and elderly residents during Ramadan nights, making the danger even greater.

What parents should know

Authorities have already:

  • Impounded motorcycles
  • Summoned parents
  • Filed official police reports

This behaviour is considered a legal violation and can have serious consequences.

What you can do

  • Talk to your children about road safety and legal responsibilities
  • Ensure any bike use follows UAE traffic laws
  • Supervise younger teens, especially during busy evening hours

Residents can report unsafe riding via the 901 hotline (‘We Are All Police’ service) or through the Dubai Police app.

A quick conversation at home today could prevent a serious accident tomorrow.

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Foodilicious: A new Dubai-based TV series that brings Ramadan culinary traditions and cultural stories to screen

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A new Ramadan television series is bringing communities together across the GCC, not through debate or drama, but through the shared experience of Iftar.

Haier presents Foodilicious, produced by Rigel Global Media, which premiered in February and airs every Saturday at 7:30pm (GST) on Zee TV, with streaming available on demand.

The English-language lifestyle series blends Iftar traditions, chef-led dining, hospitality features and cultural storytelling, reflecting the diversity that defines Ramadan in Dubai and across the Middle East.

More than a food show

Unlike conventional cooking programmes, Foodilicious positions food as a narrative tool.

Founder and CEO Abhishek K. Mishraa said the editorial approach mirrors news storytelling,  rooted in real life, cultural context and human experience.

The show was developed alongside Creative Head Puneet Verma and storyteller Aryaman Singh, who brought a contemporary lens to Ramadan traditions to connect with younger audiences.

Their goal? To treat food as memory, devotion and belonging, not just spectacle.

Familiar face fronts the series

Hosting the show is Lokesh Dharmani, radio jockey at City 101.6 FM, whose warm, conversational style anchors the format.

Behind the scenes, Production Manager Mukesh Dubey and Line Producer Tanim Ayub lead operations, while digital strategy is managed by social media personality Altamash Iqbal.

Backed by global brand support

The series is presented by Haier Gulf Electronics LLC, signalling growing brand investment in culturally resonant Ramadan programming, a season known for some of the region’s highest TV viewership figures.

Ramadan in the UAE brings together Emiratis, expats and visitors from across the world. By showcasing Iftar tables, chefs, hospitality experiences and shared traditions, Foodilicious aims to reflect that diversity on screen.












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Huge relief for drivers: New Dubai bridge cuts travel time to 1 minute

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Commuters using one of Dubai’s busiest corridors just got a major upgrade.

The Roads and Transport Authority (RTA) has officially opened a new 1,000-metre bridge linking Sheikh Zayed Road to Sheikh Khalifa bin Zayed Street, slashing journey times from six minutes to just one minute.

And this is only part of a much bigger transformation.

What’s the new bridge?

  • It spans 1,000 metres
  • Has two lanes
  • Handles up to 3,000 vehicles per hour
  • Connects traffic from Sheikh Zayed Road towards Al Karama and Deira

It’s the third bridge completed under the wider World Trade Centre Roundabout Development Project.

Two earlier bridges opened in February 2026, improving traffic from 2nd December Street towards Sheikh Rashid Street and Al Majlis Street.

Why this intersection matters

The World Trade Centre Roundabout is one of Dubai’s most critical traffic nodes. It connects five major roads:

  • Sheikh Khalifa bin Zayed Street
  • Sheikh Rashid Street
  • 2nd December Street
  • Zabeel Palace Street
  • Al Majlis Street

It also serves key destinations like:

  • Dubai World Trade Centre
  • Dubai International Financial Centre

More than half a million residents and visitors rely on this corridor daily.

From 12 Minutes to 90 Seconds

When the full five-bridge project is completed:

  • Average delays will drop from 12 minutes to 90 seconds
  • That’s a 92% reduction
  • Free-flow traffic will operate in multiple directions
  • The existing roundabout will become a signalised junction

Two additional bridges, connecting traffic from Sheikh Rashid Street and Al Majlis Street towards 2nd December Street, are set to open in October.

Who benefits most?

  • Daily commuters heading to Deira and Karama
  • Residents in Zabeel, Al Satwa, Al Jafiliya and Al Mankhool
  • Businesses in DIFC
  • Event attendees at Dubai World Trade Centre

For drivers, the impact is immediate. For central Dubai’s traffic grid, the biggest gains are still coming later this year.

If you drive this stretch daily, you’ll likely feel the difference from your very next commute.

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