Dubai Media Academy has launched a new initiative aimed at developing AI tools that can better understand and support Arabic content, especially the unique languages, dialects, and cultures across the Arab world.
The “Artificial Intelligence Initiative in Arab Media” was announced during Dubai AI Week, which is running from April 21 to 25.
The idea came out of a series of discussions and workshops held by the Academy over the past year, where experts pointed out a big problem: Most current AI tools don’t work well with Arabic, especially when it comes to different dialects and cultural meanings.
To fix this, Dubai Media Academy will be working with media companies, tech developers, universities, and researchers to build better tools. These will help in areas like:
- Representing different Arabic dialects more accurately
- Making sure visual content is authentic
- Improving the quality and availability of Arabic-language data used for AI training
Muna Busamra, Director of Dubai Media Academy, said the initiative is a direct response to what people in the media industry have been asking for.
“We saw a clear need for AI tools that truly understand Arabic and reflect the diversity of Arab societies,” she said.
“This project supports Arab media in keeping our identity alive, while helping us stand out globally.”
During Dubai AI Week, the academy will host special workshops and talks, and more partnerships and projects will be announced later this year.
(Source: Wam)