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UAE plans big boost for Emirati talent, take steps to protect national identity and target harmful content

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The UAE is making big moves to improve its media sector, and it’s putting Emirati talent at the heart of it.
The Federal National Council (FNC) has put forward a set of important recommendations to improve the UAE’s media landscape and better reflect the country’s culture, values, and identity.

During a recent meeting in Abu Dhabi, the FNC discussed ways to enhance the national media’s role in promoting Emirati identity and ensuring high-quality content. The session was attended by key officials, including Minister Abdulrahman Al Owais and Abdulla Al Hamed, Chairman of the National Media Office and the UAE Media Council.

Key Goals: More Emiratis in Media and Stronger Oversight

One of the main focuses was increasing Emirati representation in leadership roles across media organisations, both public and private. The FNC also recommended using experienced Emirati media professionals as mentors and trainers.

Other suggestions included working closely with universities to prepare students for modern media jobs, and updating academic programmes to match the real-world needs of the media industry.

The FNC also called for clearer roles and responsibilities between media outlets, and for stronger leadership from the National Media Office to guide and unify media efforts across the country.

Cultural Accuracy in Media Matters

FNC member Naema Al Sharhan raised concerns about the incorrect use of Emirati symbols, language, and clothing in media. She urged for more respect and accuracy in how the UAE’s culture is portrayed.

In response, Al Hamed confirmed that actions were taken against past violations. A new policy now requires that anyone speaking in the Emirati dialect about national projects must be an Emirati and wear traditional dress.

Fighting Harmful Content and Supporting Good Media

The UAE Media Council revealed it had blocked over 9,000 pieces of harmful media content in 2024 and conducted more than 6,600 inspections to ensure compliance with regulations. It also approved 149 TV shows, films, and plays that align with national values.

To involve the public, a new national platform is being developed where residents can report media violations. The aim is to protect the community from misleading or inappropriate content and promote responsible media.

More Emiratis in Media Jobs

One of the FNC’s main goals is to see more Emiratis in leadership positions across TV, radio, newspapers, and digital platforms. They also want to prepare the next generation of local media professionals by providing training, mentorship, and real-world experience.

Experienced UAE media figures will be brought in as trainers and advisors to guide newcomers and help shape the country’s media future.

The government is actively encouraging young Emiratis to join the media sector. At least 60 nationals have recently graduated through special training programmes, and a committee of 50 experts is helping build a stronger media system for the future.

Efforts are also being made to improve public awareness, especially among the youth, about how the media works and how to use it responsibly.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Think before you share: UAE reminds residents to only strictly official media guidelines

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Amid ongoing regional developments, the UAE National Media Council has reminded the public to strictly follow laws governing media content and information sharing.

Here’s what that actually means in practical terms.

Why is this being emphasised now

During sensitive periods, misinformation can spread quickly — especially on social media. Authorities say responsible media awareness helps protect public safety, maintain stability and prevent unnecessary panic.

What are you not allowed to do

According to official guidance, residents should:

  • Do not film, record or circulate videos, audio clips or images from unofficial sources
  • Avoid reposting rumours or unverified claims
  • Refrain from sharing content that could incite panic, harm public interest or violate someone’s privacy

Even forwarding unverified content can fall under this warning.

What can you share

You are encouraged to:

  • Rely only on verified updates from official UAE authorities and institutions
  • Share information issued through government channels
  • Use social media responsibly and thoughtfully

The key rule: if it’s not from an official source, don’t amplify it.

Are there consequences

Yes. Authorities have made clear that legal action will be taken against anyone found violating these instructions, in accordance with UAE law.

What if you have security concerns

Residents can report security-related concerns directly to the State Security Department via the official hotline.

Pause before posting. In fast-moving situations, responsible sharing protects both individuals and the wider community.









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UAE reassures residents: Food stocks strong, no need for panic buying

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Residents across the UAE have been reassured that food and essential goods remain widely available, with authorities confirming that strategic reserves are strong and supply chains are operating normally.

The Ministry of Economy said staple food items and non-food essentials are stocked in ample quantities across supermarkets and retail outlets nationwide. An advanced electronic monitoring system is in place to track inventory levels and prevent shortages before they occur.

Abdulla bin Touq Al Marri, Minister of Economy and Tourism, urged residents not to engage in panic buying or unnecessary stockpiling.

“We urge the public to remain reassured and not to be driven by unfounded concerns,” he said, stressing that safeguarding food security is a top national priority.

Officials confirmed there have been no unusual disruptions to imports, procurement, warehousing or distribution. Retailers across the country have also reported stable supply operations.

Authorities added that strict measures remain in place to prevent unjustified price increases and ensure continued market stability.

Shelves are stocked, systems are working, and there is no need for residents to buy more than usual.

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Loud booms heard across Dubai: Authorities reassure residents over successful air defence interception

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Residents across Dubai who heard loud sounds in various parts of the emirate have been reassured that the noises were the result of successful air defence interception operations.

In a statement carried by the Government of Dubai Media Office, authorities confirmed that defence systems had operated effectively and that relevant teams continue to monitor developments closely.

For many residents, the brief moment of uncertainty quickly gave way to reassurance as official clarification was issued.

Swift response, clear communication

Officials confirmed that specialised teams remain on alert and are taking all necessary measures to ensure the safety and security of the community.

The rapid communication and coordinated response reflect the emirate’s emphasis on preparedness and calm crisis management, a hallmark residents have come to rely on.

Across neighbourhoods, life continued as normal, with many businesses and public services operating without disruption.

Community confidence and vigilance

Authorities urged the public to rely exclusively on official sources for accurate information and to avoid spreading unverified reports.

Residents also played their part by sharing verified updates, checking on neighbours and maintaining composure.

This serves as a reminder of Dubai’s robust safety framework and the collective awareness of its diverse community.

Safety is the highest priority

Officials reiterated that safeguarding residents and visitors remains the highest priority. Monitoring efforts continue, and authorities remain prepared to act swiftly should circumstances require.

For Dubai’s residents, the message was clear: systems are in place, teams are prepared, and safety comes first.

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