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UAE’s e& launches region’s first telco NFT collection

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e& (formerly known as Etisalat Group) today announced launching its first set of non-fungible tokens (NFTs), marking a significant milestone for e& as the first technology and investment conglomerate in the Middle East to launch NFTs.

The inaugural set of NFTs will be distributed selectively, and the Group will be providing further updates as their plans for the NFTs progress. The launch batch of NFTs highlights e&’s commitment to advancing tech capabilities as the company’s blockchain arm crossed AED10 billion worth in transactions last year. It underpins the company’s vision to make a difference at every touchpoint by ideating and deploying best-in-class innovative solutions, harnessing advanced technologies, and maintaining its cutting-edge infrastructure.

Hatem Dowidar, Group CEO, e&, said, “The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the metaverse holds.

“The NFTs designs were sourced in the UAE, where we are keen to support the local development of new products, technologies and solutions.This is a unique opportunity to celebrate how far we’ve come as a company and to continue exploring what’s next on the horizon. We live in the renaissance of connectivity where we must capitalise on every opportunity that strengthens our continued leadership as the champion digital telco in a hyper-connected world.”

This milestone is one of the more recent successes that e& has seen in its current transformation journey as a global technology and investment conglomerate. e& has been instrumental in developing and bolstering the UAE’s strong telecoms infrastructure since its foundation 46 years ago. As e& transforms into a technology conglomerate and keeping in line with UAE’s digitalisation ambitions, it has combined its scalable technological competencies with its robust telecoms expertise, enriching the lives of customers and adding value to enterprises.

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The Telecoms business currently continues to operate led by Etisalat UAE in e&’s home market and by existing subsidiaries for international operations, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in, Cloud, Cybersecurity, Internet of Things (IoT) and Artificial Intelligence (AI). e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

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New DP World insurance protects cargo from conflict-related disruptions

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DP World has launched a first-of-its-kind cargo war risk insurance solution designed to help businesses navigate growing disruption across Middle East trade routes.

The new offering aims to solve a major challenge facing global shippers, as traditional war risk insurance has become increasingly expensive, fragmented and, in some cases, difficult to access amid ongoing regional tensions.

Unlike conventional policies that typically cover only one stage of a shipment’s journey, DP World’s solution provides continuous protection across the full supply chain, from ocean or air transit to port storage and inland delivery.

Coverage across the full journey

The insurance covers physical loss or damage caused by war-related risks, including conflict, civil unrest, seizure and derelict weapons. Valid claims will be settled with zero deductible, according to the company.

“This is about solving a real, immediate problem for global trade,” said Yuvraj Narayan, Group CEO of DP World.

“Supply chains don’t stop at the port or the shoreline, and neither should insurance.”

Key trade routes included

The programme is available to companies trading in or through the Middle East. It is designed to support supply chain continuity across major trade corridors, including the Arabian Gulf, the Red Sea and nearby inland routes.

Businesses can choose several coverage options, including:

  • End-to-end cargo protection across sea, air and land transit
  • Standalone ocean, air or land policies
  • Automatic port storage cover for up to 14 days
  • Coverage limits of up to $400 million per shipment

Lower premiums for businesses

DP World said it was able to secure more competitive pricing than standard market war risk premiums by leveraging its global scale and relationships across international insurance markets.

The move comes as businesses continue to face rising logistical risks, rerouting challenges and insurance costs linked to geopolitical instability across key global shipping lanes.

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Khorfakkan’s new resort features private beach, pools and mountain views

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Set against the backdrop of Khorfakkan’s mountains and coastline, His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, on Thursday inaugurated the new Khorfakkan Resort, a Dh700 million waterfront development designed to elevate tourism and lifestyle living on Sharjah’s east coast.

Stretching along Khorfakkan beach, the resort brings together 573 residential units, from one-bedroom apartments to spacious four-bedroom homes, many overlooking sweeping views of the sea, mountains, beach and city skyline.

Developed by Asas Real Estate, the project spans 330,000 square feet, with a built-up area reaching 1.4 million square feet, adding another landmark destination to the emirate’s growing hospitality and tourism portfolio.

What the resort features:

  • 16 retail outlets
  • A private beach
  • Outdoor swimming pools
  • Elevated green spaces covering 100,000 square feet
  • Gym and sports facilities
  • Integrated hotel-style services

The luxury property is located close to Khorfakkan Amphitheatre and the city’s waterfall attraction, adding to its appeal for residents and visitors.

Officials said the project is expected to support Khorfakkan’s growing tourism sector while creating new investment opportunities through freehold ownership options.

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Emiratisation targets 2026: What UAE private firms need to know

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The Ministry of Human Resources and Emiratisation (MoHRE) has confirmed that June 30, 2026, is the final deadline for private sector companies with 50 or more employees to meet Emiratisation targets for the first half of the year.

Under current rules, companies must achieve a 1% increase in Emiratisation for skilled jobs by the end of June, with another 1% increase required in the second half of 2026.

Starting July 1, firms that fail to meet the required targets will face financial penalties.

The ministry urged companies not to wait until the last minute and encouraged employers to use the Nafis platform to connect with Emirati jobseekers across multiple sectors and specialisations.

Officials said more than 50 days remain before the deadline, giving companies time to speed up hiring plans and improve compliance.

Fake Emiratisation practices

The ministry also warned against fake Emiratisation practices, saying advanced monitoring systems powered by artificial intelligence are being used to detect violations and attempts to manipulate targets.

Companies found violating Emiratisation regulations could face penalties, downgrading of their classification status and legal action.

Compliant companies may benefit from incentives under the Nafis programme, including discounts on ministry service fees and priority within government procurement systems.

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