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UAE’s e& launches region’s first telco NFT collection

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e& (formerly known as Etisalat Group) today announced launching its first set of non-fungible tokens (NFTs), marking a significant milestone for e& as the first technology and investment conglomerate in the Middle East to launch NFTs.

The inaugural set of NFTs will be distributed selectively, and the Group will be providing further updates as their plans for the NFTs progress. The launch batch of NFTs highlights e&’s commitment to advancing tech capabilities as the company’s blockchain arm crossed AED10 billion worth in transactions last year. It underpins the company’s vision to make a difference at every touchpoint by ideating and deploying best-in-class innovative solutions, harnessing advanced technologies, and maintaining its cutting-edge infrastructure.

Hatem Dowidar, Group CEO, e&, said, “The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the metaverse holds.

“The NFTs designs were sourced in the UAE, where we are keen to support the local development of new products, technologies and solutions.This is a unique opportunity to celebrate how far we’ve come as a company and to continue exploring what’s next on the horizon. We live in the renaissance of connectivity where we must capitalise on every opportunity that strengthens our continued leadership as the champion digital telco in a hyper-connected world.”

This milestone is one of the more recent successes that e& has seen in its current transformation journey as a global technology and investment conglomerate. e& has been instrumental in developing and bolstering the UAE’s strong telecoms infrastructure since its foundation 46 years ago. As e& transforms into a technology conglomerate and keeping in line with UAE’s digitalisation ambitions, it has combined its scalable technological competencies with its robust telecoms expertise, enriching the lives of customers and adding value to enterprises.

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The Telecoms business currently continues to operate led by Etisalat UAE in e&’s home market and by existing subsidiaries for international operations, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in, Cloud, Cybersecurity, Internet of Things (IoT) and Artificial Intelligence (AI). e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

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Announcements

Sheikh Mohammed appoints Abdulla bin Damithan to lead Dubai Ports body as DP World names new CEO

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In his capacity as Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, has issued a decree appointing Abdulla bin Damithan as Chairman of the Ports, Customs and Free Zone Corporation.

The appointment places one of the UAE’s most experienced trade and logistics leaders at the helm of one of Dubai’s most strategically important economic entities.

A Veteran in Ports and Global Trade

Abdulla bin Damithan brings more than two decades of experience in ports, logistics and international trade. He currently oversees DP World’s operations across the Gulf Cooperation Council (GCC) region, managing ports, economic zones, marine services and trade solutions.

He previously served as CEO and Managing Director of DP World UAE, where he led strategic growth across key regional markets. He oversees Jebel Ali Port and Jebel Ali Free Zone (Jafza).

Bin Damithan joined DP World in 2001 and has since held several senior leadership roles, contributing to the company’s transformation into a global provider of smart trade and logistics solutions.

New Leadership Appointments at DP World

Separately, DP World confirmed the appointment of Essa Kazim as Chairman of its Board of Directors, alongside the appointment of Yuvraj Narayan as Group CEO.

Kazim currently serves as Governor of the Dubai International Financial Centre (DIFC) and Chairman of Borse Dubai. He brings extensive expertise in financial and economic affairs, having held senior leadership positions across several national institutions.

Narayan, who joined DP World in 2004, has played a key role in leading strategic and transformational initiatives that strengthened the company’s global footprint.

Serving as Group Chief Financial Officer since 2005, Narayan has been instrumental in enhancing DP World’s financial resilience, operational efficiency and supply chain capabilities worldwide.

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Lifestyle

Dubai to open 10 million sq ft Al Layan Oasis with huge lake, camping and desert experiences

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Dubai is getting a brand-new desert destination, and it’s massive.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai,  has approved Al Layan Oasis, a 10 million square foot eco-tourism and leisure project set to transform part of the emirate’s desert into a lake-centred retreat packed with walking trails, camping areas and family attractions.

Located about 50 minutes from Dubai city centre, the oasis is expected to attract 330,000 visitors a year.

A 2.5 Million Sq Ft Lake in the Desert

At the heart of Al Layan Oasis will be a 2.5 million sq ft lake, surrounded by:

  • 14km of walking and cycling tracks
  • Elevated pathways five metres above ground
  • 1,000 parking spaces
  • Sports and recreation facilities
  • Camping and caravan zones

The elevated 4km track will offer panoramic desert views and connect to existing routes in Al Marmoom.

Four Zones for Families and Visitors

The destination will feature four themed areas:

  • Camping Oasis: 100 caravan spots and a visitor centre
  • Gathering Oasis: Open-air cinema, amphitheatre and food trucks
  • Family Oasis: 28 shaded rest areas and children’s play zones
  • Recreation Oasis: Retail, activities and leisure facilities

Officials say the project balances eco-tourism with environmental protection, expanding native planting and shaded areas to enhance comfort.

Part of Dubai’s Sustainability Plan

Al Layan Oasis forms part of Dubai Municipality’s Blue and Green Roadmap 2030, under a Dh4 billion package aimed at investing in nature to improve the quality of life.

The project also supports the Dubai 2040 Urban Master Plan and the emirate’s long-term sustainability and wellbeing goals.

Once completed, Al Layan Oasis is expected to become one of Dubai’s key desert lifestyle and eco-tourism destinations, offering residents and tourists a new way to experience nature without leaving the emirate.

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Real estate

Dubai is testing tokenised property: What it means for first-time buyers

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Dubai is taking a new step in how people can invest in property, and it doesn’t require buying an entire apartment or villa.

The Dubai Land Department (DLD) has launched Phase II of its Real Estate Tokenisation Project, which allows property tokens to be resold in a controlled secondary market starting February 20. In simple terms, this means Dubai is testing how digital ownership shares in real estate can be bought and sold under official regulation.

What is “real estate tokenisation”?

Think of a property as a pizza. Instead of one person buying the whole pizza, tokenisation allows it to be cut into many digital slices. Each slice, called a token, represents a small ownership share in that property.

These tokens are recorded digitally and linked to official property records. Owners of tokens may benefit from price changes or rental income, depending on how the product is structured.

What’s new in Phase II?

Earlier this year, Dubai ran a pilot phase to test whether property tokenisation could work legally and technically.

Phase II is different because:

  • Tokens can now be resold in a secondary market
  • Real trading activity is being tested
  • Regulators are watching closely to ensure fairness and safety

About 7.8 million tokens will be available in this phase, but only through approved platforms and under strict rules.

Why is Dubai doing this?

The goal is to:

  • Make property investment more accessible
  • Attract new types of investors
  • Improve transparency and efficiency
  • Test innovation without risking the wider market

Dubai wants to modernise real estate — but in a careful, regulated way.

Is this crypto or risky trading?

Not in the usual sense.

While tokens are digital, this project:

  • Is overseen by the Dubai Land Department
  • Is regulated with support from the Virtual Assets Regulatory Authority (VARA)
  • Operates within existing property laws

This is not an open crypto marketplace. It’s a controlled government-backed test.

Can anyone invest right now?

Not everyone, and that’s intentional.

This phase is limited and focused on testing. Authorities are collecting data on:

  • Pricing
  • Demand
  • Liquidity
  • Investor behaviour

Future expansion will depend on how well this phase performs.

What should first-time investors keep in mind?

If you’re curious but new to property investing:

  • This is not a get-rich-quick scheme
  • It’s a long-term experiment
  • Rules may evolve as regulators learn from real use

Dubai has been clear: expansion will be based on data, not hype.

Why this matters long-term

If successful, tokenisation could:

  • Lower entry barriers to property investment
  • Allow people to invest smaller amounts
  • Increase market transparency
  • Strengthen Dubai’s position as a global real estate hub

For now, it’s best seen as a carefully supervised trial, not a finished product.

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