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UAE’s e& launches region’s first telco NFT collection

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e& (formerly known as Etisalat Group) today announced launching its first set of non-fungible tokens (NFTs), marking a significant milestone for e& as the first technology and investment conglomerate in the Middle East to launch NFTs.

The inaugural set of NFTs will be distributed selectively, and the Group will be providing further updates as their plans for the NFTs progress. The launch batch of NFTs highlights e&’s commitment to advancing tech capabilities as the company’s blockchain arm crossed AED10 billion worth in transactions last year. It underpins the company’s vision to make a difference at every touchpoint by ideating and deploying best-in-class innovative solutions, harnessing advanced technologies, and maintaining its cutting-edge infrastructure.

Hatem Dowidar, Group CEO, e&, said, “The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the metaverse holds.

“The NFTs designs were sourced in the UAE, where we are keen to support the local development of new products, technologies and solutions.This is a unique opportunity to celebrate how far we’ve come as a company and to continue exploring what’s next on the horizon. We live in the renaissance of connectivity where we must capitalise on every opportunity that strengthens our continued leadership as the champion digital telco in a hyper-connected world.”

This milestone is one of the more recent successes that e& has seen in its current transformation journey as a global technology and investment conglomerate. e& has been instrumental in developing and bolstering the UAE’s strong telecoms infrastructure since its foundation 46 years ago. As e& transforms into a technology conglomerate and keeping in line with UAE’s digitalisation ambitions, it has combined its scalable technological competencies with its robust telecoms expertise, enriching the lives of customers and adding value to enterprises.

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The Telecoms business currently continues to operate led by Etisalat UAE in e&’s home market and by existing subsidiaries for international operations, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in, Cloud, Cybersecurity, Internet of Things (IoT) and Artificial Intelligence (AI). e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

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Dubai’s iconic Toyota Building to be demolished in 2027

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One of Dubai’s most recognisable landmarks on Sheikh Zayed Road is set to disappear, with the Toyota Building scheduled for demolition in 2027.

The confirmation comes from the real estate division managing the property, following recent social media videos showing residents moving out and sharing memories of their time in the building.

Tenants with existing rental contracts are understood to be able to remain in the property until December 2026. However, a specified timeline for the demolition has yet to be set according to reports.

A Sheikh Zayed Road landmark since the 1970s

Officially known as the Nasser Rashid Lootah Building, the 15-storey residential building was completed in 1974, at a time when Sheikh Zayed Road looked dramatically different from the densely developed skyline seen today.

Standing at around 65 metres tall, the building was among the first three structures to rise in the area around what was then known as the First Roundabout.

Over the decades, it became an unmistakable part of Dubai’s cityscape.

Why was it called the Toyota Building?

The building earned its famous nickname thanks to the large Toyota sign that once illuminated its rooftop.

The bright red Toyota logo was installed in 1981 and remained a familiar sight above Sheikh Zayed Road for almost four decades.

The sign was eventually removed in 2018 after the advertising agreement ended, briefly changing the appearance of the landmark.

But Dubai residents got a nostalgic surprise in June 2022, when Toyota UAE brought the iconic logo back, restoring one of the building’s most recognisable features after nearly four years.

A piece of old Dubai

The building has housed generations of residents in its one-, two- and three-bedroom apartments and has watched Dubai transform from a relatively low-rise city into the global metropolis it is today.

For many people who have lived in or travelled along Sheikh Zayed Road over the years, the Toyota Building has been more than just a residential property — its rooftop sign became part of the visual identity of the road.

With residents preparing to leave by the end of 2026 and demolition planned for 2027, another piece of old Dubai is set to make way for the city’s next chapter.

The demolition will mark the end of more than five decades for a building that became an unlikely icon of Dubai’s rapidly changing skyline.

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How to rent a car at Etihad Rail stations from Dh80 with no deposit

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Etihad Rail passengers now have another option for getting around after they step off the train, with a new car rental service offering vehicles from Dh80 to Dh200 per day.

The Rail to Road service, launched through Thrifty Car Rental’s Flexy offering, is currently available at Etihad Rail’s Abu Dhabi and Fujairah passenger stations. The service is designed to solve the first- and last-mile transport challenge for travellers continuing their journey by road.

One of the biggest advantages is that no security deposit is required. Rentals also come with 60km of included driving and prepaid fuel, meaning passengers do not need to worry about refuelling before returning the vehicle.

Three car categories to choose from

Travellers can select from three vehicle categories depending on their needs and budget.

Essential is aimed at passengers looking for a practical and affordable option, with cars such as the Toyota Yaris, Suzuki Baleno and Hyundai Accent.

Comfort steps up to larger cars and compact SUVs, including models such as the Mazda CX-3, Hyundai Creta and Mazda 6.

For those wanting something larger or more premium, Stretch includes vehicles such as the Audi A3, Mazda CX-90, Jeep Cherokee, Nissan Patrol and Jeep Wrangler.

Prices range from around Dh80 to Dh200 per 24-hour rental, depending on the vehicle category.

You can rent a car when you arrive

Passengers do not have to book weeks in advance. The service allows travellers to reserve a vehicle before their train journey, book after reaching the station or simply walk in and rent a car, subject to availability.

The rental period is based on a 24-hour cycle rather than being linked to the customer’s train arrival or departure time. This gives passengers more flexibility if their travel plans change.

Additional kilometres beyond the included 60km can also be purchased for an extra fee.

Cars can be returned to other Thrifty locations

The service is primarily designed for passengers to collect and return their vehicles at the same Etihad Rail station.

However, customers can arrange to return the car at another Thrifty location for a nominal one-way fee. This gives travellers more flexibility when their onward journey does not bring them back to the original station.

Car rental can be added to your train booking

The rental option has been integrated into the Etihad Rail booking journey, allowing passengers to add a car when arranging their train travel.

The system is expected to be further developed to make the car rental option more visible and easier to use.

The Rail to Road initiative forms part of a five-year partnership between Etihad Rail and Thrifty, focused on improving connections between passenger stations and final destinations.

Thrifty plans to invest more than Dh10 million over five years in expanding its fleet, digital systems and customer services. An initial fleet of around 500 vehicles is planned, with the potential to grow as demand increases and Etihad Rail expands its passenger network.

The wider rollout is also expected to include digital kiosks and customer assistance desks across Etihad Rail’s 11 passenger stations.

With train travel connecting more parts of the UAE, the new service could make the journey considerably easier for passengers whose final destination is beyond the rail station.

EtihadRail RailToRoad UAE AbuDhabi Fujairah UAETransport DubaiTransport PublicTransport CarRental Thrifty UAETravel AbuDhabiTravel FujairahTravel TravelUAE UAETravelNews FirstMile LastMile SmartMobility UAENews TravelUpdate

Etihad Rail passengers can now rent cars from Dh80 a day with no deposit

Etihad Rail passengers now have another option for getting around after they step off the train, with a new car rental service offering vehicles from Dh80 to Dh200 per day.

The Rail to Road service, launched through Thrifty Car Rental’s Flexy offering, is currently available at Etihad Rail’s Abu Dhabi and Fujairah passenger stations. The service is designed to solve the first- and last-mile transport challenge for travellers continuing their journey by road.

One of the biggest advantages is that no security deposit is required. Rentals also come with 60km of included driving and prepaid fuel, meaning passengers do not need to worry about refuelling before returning the vehicle.

Three car categories to choose from

Travellers can select from three vehicle categories depending on their needs and budget.

Essential is aimed at passengers looking for a practical and affordable option, with cars such as the Toyota Yaris, Suzuki Baleno and Hyundai Accent.

Comfort steps up to larger cars and compact SUVs, including models such as the Mazda CX-3, Hyundai Creta and Mazda 6.

For those wanting something larger or more premium, Stretch includes vehicles such as the Audi A3, Mazda CX-90, Jeep Cherokee, Nissan Patrol and Jeep Wrangler.

Prices range from around Dh80 to Dh200 per 24-hour rental, depending on the vehicle category.

You can rent a car when you arrive

Passengers do not have to book weeks in advance. The service allows travellers to reserve a vehicle before their train journey, book after reaching the station or simply walk in and rent a car, subject to availability.

The rental period is based on a 24-hour cycle rather than being linked to the customer’s train arrival or departure time. This gives passengers more flexibility if their travel plans change.

Additional kilometres beyond the included 60km can also be purchased for an extra fee.

Cars can be returned to other Thrifty locations

The service is primarily designed for passengers to collect and return their vehicles at the same Etihad Rail station.

However, customers can arrange to return the car at another Thrifty location for a nominal one-way fee. This gives travellers more flexibility when their onward journey does not bring them back to the original station.

Car rental can be added to your train booking

The rental option has been integrated into the Etihad Rail booking journey, allowing passengers to add a car when arranging their train travel.

The system is expected to be further developed to make the car rental option more visible and easier to use.

The Rail to Road initiative forms part of a five-year partnership between Etihad Rail and Thrifty, focused on improving connections between passenger stations and final destinations.

Thrifty plans to invest more than Dh10 million over five years in expanding its fleet, digital systems and customer services. An initial fleet of around 500 vehicles is planned, with the potential to grow as demand increases and Etihad Rail expands its passenger network.

The wider rollout is also expected to include digital kiosks and customer assistance desks across Etihad Rail’s 11 passenger stations.

With train travel connecting more parts of the UAE, the new service could make the journey considerably easier for passengers whose final destination is beyond the rail station.

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UAE cracks down on fake and unsafe goods: Suppliers given 24-hour deadline to clear items

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Businesses caught dealing in counterfeit, adulterated, or spoiled goods in the UAE now have just 24 hours to clear them off the shelves or face swift state intervention, under tough new commercial fraud regulations that have officially taken effect.

The new rules, outlined in Cabinet Resolution No. 107 of 2026 (the Executive Regulations of Federal Decree-Law No. 42 of 2023), significantly ramp up consumer protections. They grant authorities sweeping powers to raid premises, seize stock at the violator’s expense, issue public alerts, and order rapid product destruction.

The 24-hour countdown

Once the Ministry of Economy and Tourism or local authorities flag a non-compliant item, the clock starts ticking immediately. Suppliers must halt sales on the spot and execute four mandatory steps within 24 hours:

  • Clear shelves and warehouses: Remove every affected batch from inventory.
  • Alert supply chains: Notify downstream retailers and distributors to pull the products within the same 24-hour window.
  • Recall active stock: Initiate steps to recover items already in circulation.
  • Provide proof: Submit verified evidence to authorities confirming total withdrawal.

Miss the deadline? Expect the bill

Suppliers dragging their feet won’t stall enforcement.

Under Article 8, if a business fails to clear offending stock within 24 hours, government authorities will step in and clear markets and warehouses themselves within the following 48 hours, billing the non-compliant supplier for the entire operation.

Seizures, storage fees, and public name and shame

Authorities now hold expanded legal teeth to intervene early:

  • Impounding stock: Suspected goods can be seized, locked in designated storage facilities, and held during lab testing, with all warehousing fees charged directly to the offender.
  • Public consumer alerts: Regulators can publicly broadcast warnings naming the product type, description, and trademark to warn shoppers against dangerous goods.

Heavy penalties for violators

Ignorance is no longer an easy defence. Administrative penalties will hit anyone caught knowingly trading fraudulent goods, or anyone who should have reasonably known based on their industry expertise that the product posed a health and safety risk.

Regulators are paying particularly close attention to:

  • High-risk goods: Medicines, organic foods, and agricultural supplies.
  • Recycled hazards: Goods previously declared unfit for use that were reintroduced into the market.
  • Profiteering & tampering: Counterfeit items bought for alteration, repackaging, or unlawful resale.
  • Deceptive advertising: Products promoted with false claims regarding origin, ingredients, or quality standards.

Fast-track destruction: 15-day limit

Once a competent court or the Supreme Committee issues a formal ruling, authorities won’t let fake items linger in storage. Under Article 18, confiscated counterfeit and spoiled products must be destroyed within 15 working days, closing the door on unlawful resale.

For consumers, the revamped framework delivers stronger market surveillance and faster removal of hazardous goods. For traders, retailers, and distributors across the UAE, it sends a clear signal: compliance is non-negotiable, and slow reaction times will come with steep financial and legal costs.

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