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UAE’s e& launches region’s first telco NFT collection

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e& (formerly known as Etisalat Group) today announced launching its first set of non-fungible tokens (NFTs), marking a significant milestone for e& as the first technology and investment conglomerate in the Middle East to launch NFTs.

The inaugural set of NFTs will be distributed selectively, and the Group will be providing further updates as their plans for the NFTs progress. The launch batch of NFTs highlights e&’s commitment to advancing tech capabilities as the company’s blockchain arm crossed AED10 billion worth in transactions last year. It underpins the company’s vision to make a difference at every touchpoint by ideating and deploying best-in-class innovative solutions, harnessing advanced technologies, and maintaining its cutting-edge infrastructure.

Hatem Dowidar, Group CEO, e&, said, “The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the metaverse holds.

“The NFTs designs were sourced in the UAE, where we are keen to support the local development of new products, technologies and solutions.This is a unique opportunity to celebrate how far we’ve come as a company and to continue exploring what’s next on the horizon. We live in the renaissance of connectivity where we must capitalise on every opportunity that strengthens our continued leadership as the champion digital telco in a hyper-connected world.”

This milestone is one of the more recent successes that e& has seen in its current transformation journey as a global technology and investment conglomerate. e& has been instrumental in developing and bolstering the UAE’s strong telecoms infrastructure since its foundation 46 years ago. As e& transforms into a technology conglomerate and keeping in line with UAE’s digitalisation ambitions, it has combined its scalable technological competencies with its robust telecoms expertise, enriching the lives of customers and adding value to enterprises.

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The Telecoms business currently continues to operate led by Etisalat UAE in e&’s home market and by existing subsidiaries for international operations, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in, Cloud, Cybersecurity, Internet of Things (IoT) and Artificial Intelligence (AI). e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

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Dubai launches new digital platform to simplify SME setup and reduce expenses

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Dubai has unveiled a new one-stop platform aimed at making it faster, simpler and more affordable for entrepreneurs to launch and grow businesses in the emirate.

Launched by the Dubai Department of Economy and Tourism (DET), SME in a Box brings together essential business services on a single platform, allowing founders to access licensing support, banking, digital payments, logistics, telecommunications and other operational tools without dealing with multiple providers separately.

The initiative is designed to remove many of the challenges entrepreneurs face during the business setup process, helping startups and small businesses reduce costs, save time and get operational more quickly.

According to DET, businesses using the platform could unlock more than Dh80,000 in potential value through partner discounts, fee waivers, subsidised onboarding and preferential service packages. Founders may also save up to 200 hours typically spent comparing providers, negotiating contracts and completing onboarding requirements.

The platform launches with 18 private-sector partners, including Emirates NBD, Commercial Bank of Dubai, du, Aramex, DHL and several fintech and business service providers.

Certain digital services, including payments, logistics and telecom solutions, can be activated within as little as 24 hours, while more complex services such as corporate banking and licensing continue to follow standard regulatory procedures with streamlined onboarding support.

Ahmad Al Room Almheiri, CEO of Dubai SME, said the platform was developed in response to entrepreneurs seeking greater clarity, speed and cost efficiency when setting up businesses.

The initiative supports the goals of the Dubai Economic Agenda (D33), which aims to further strengthen Dubai’s position as one of the world’s most attractive destinations for investment, entrepreneurship and business growth.

Future phases will introduce deeper digital integration and eventually connect SME in a Box with Dubai’s broader business ecosystem, creating a seamless journey from company formation to scaling and expansi

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Inside Dubai’s new sports strategy: Dh18.3 billion economic plan revealed

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Dubai is accelerating its ambitions to become one of the world’s top sporting destinations, unveiling a long-term strategy designed to significantly boost economic impact, increase community participation and attract more global sporting events over the next decade.

Under the Dubai Sports Sector Strategic Plan 2033, the emirate aims to grow the sports industry’s contribution to the economy from Dh10.17 billion to Dh18.3 billion by 2033, reinforcing sport as a key pillar of Dubai’s economic and social development agenda.

The strategy also sets ambitious participation targets, with the number of people actively engaged in sports expected to rise from 1.6 million to 2.6 million. Annual attendance at major sporting events is projected to surge from 1.67 million to more than 4.1 million spectators during the same period.

The announcement was made during a strategic industry gathering organised by the Dubai Sports Council, which brought together sports event organisers, facility operators and industry leaders to discuss future opportunities and challenges shaping the emirate’s sporting landscape.

Hosted in collaboration with JA Sports & Shooting Club at JA The Resort, the meeting also included an exclusive preview of the region’s newest integrated multi-sport destination ahead of its public launch.

Dubai already hosts more than 500 sporting events annually, including over 100 international championships, highlighting its growing reputation as a preferred destination for elite competitions and global sporting experiences.

Officials outlined how the Sports Sector Strategic Plan 2033 will build on this momentum through continued investment in world-class infrastructure, stronger partnerships with the private sector and initiatives designed to encourage wider community engagement in sport.

Speaking during the session, Essa Sharif, Director of the Sports Events Department at the Dubai Sports Council, noted that sporting events have evolved beyond competition to become powerful drivers of economic growth, quality of life and international visibility for the emirate.

The strategy also places a strong focus on nurturing future talent across sports such as football, golf, padel and badminton, while creating pathways for young athletes to progress professionally and compete at higher levels.

As Dubai continues to invest in sporting infrastructure and international events, the Sports Sector Strategic Plan 2033 is expected to play a central role in shaping the emirate’s ambition to become the world’s leading sporting city by the end of the decade.

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What Abu Dhabi’s New rent freeze means for tenants and landlords

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Thousands of tenants across Abu Dhabi are set to benefit from a major housing relief measure after the emirate announced a temporary freeze on rental increases for residential, commercial and industrial properties.

The decision, which takes immediate effect, means landlords will no longer be able to increase rents when renewing existing tenancy contracts. The measure will remain in place until further notice, according to the Abu Dhabi Real Estate Centre (ADREC).

Under the new directive, all tenancy contract renewals will be processed with a zero per cent rent increase. In addition, any new lease signed for a previously rented property must be offered at the same rental value as the most recent tenancy contract, preventing landlords from raising prices between tenants.

The move marks a significant shift from existing regulations, which previously allowed annual rent increases of up to five per cent under specific conditions. The temporary freeze is expected to provide immediate relief for residents and businesses facing rising living and operating costs.

What it means for tenants

For tenants approaching lease renewal, the change offers greater financial certainty. Regardless of whether the property is residential, commercial or industrial, the rental value recorded in the previous contract will serve as the reference rate during the freeze period.

The decision is particularly notable given the strong growth seen in Abu Dhabi’s property market over recent years. Rental prices in several areas have recorded significant increases as demand for housing continued to rise alongside population growth and economic expansion.

Focus on market stability

The rent freeze comes as Abu Dhabi continues to strengthen transparency and regulation within its real estate sector. In recent years, the emirate introduced its official rental index and expanded digital property services through platforms such as Tawtheeq, helping both landlords and tenants access clearer market information.

Industry observers view the latest measure as part of broader efforts to support market stability while protecting residents during a period of regional uncertainty.

While authorities have not specified an end date for the temporary measure, ADREC confirmed that the freeze will remain in effect until further notice.

For many tenants across the capital, the announcement delivers a welcome pause in rental costs and greater predictability when planning household and business budgets in the months ahead.

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