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Strategico hosts insightful panel on AI’s transformative power at Global Media Congress 2024

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Global experts explore AI’s potential to revolutionise predictive media and bolster the UAE’s leadership in artificial intelligence

– Dr Mohamed Al Kuwaiti, UAE’s Head of Cybersecurity: “Big data analysis provides us with both foresight and insight, enabling us to stay ahead of potential threats”

– Mahmoud Jassim, Regional Director for Public and Government Sector at Dell Technologies: “In today’s fast-paced world, especially in media, the need for rapid responses is greater than ever”

– Anderson Jackson, Chief AI Officer at G42: “We have committed to advancing AI responsibly, and we are already implementing those plans”

Strategico, a leading UAE consultancy renowned for curating thought leadership initiatives, hosted a dynamic panel discussion at the Global Media Congress 2024 on the transformative potential of artificial intelligence in predictive media. 

According to global forecasts, the AI market is projected to reach $407 billion (AED 1.49 trillion) by 2027, with significant contributions from predictive analytics across sectors. This transformative potential took center stage on Day 2 of the annual event in the Capital during a thought-provoking session “Predictive Media: How Can Artificial Intelligence Forecast Events and Shape Media?” delving into the future of AI as a critical driver of innovation across media, public services, and disaster response.

The event aligned closely with the UAE’s Vision 2071, further cementing the nation’s position as a global leader in AI and innovation. Panelists praised the UAE’s forward-thinking approach to integrating AI into vital sectors, underscoring its commitment to safety, progress, and global collaboration.

Dr Mohamed Al Kuwaiti, the UAE’s Head of Cybersecurity, began the discussion by emphasizing the role of big data in national security. He said: “Big data analysis provides us with both foresight and insight, enabling us to stay ahead of potential threats. The UAE is a frequent target for cyberattacks, and our mission is to prevent them before they occur. Prevention is always better than cure. Through our Cyber Operations Centre, we gather data from critical sectors such as education, healthcare, and energy, using advanced AI models like LLM to predict vulnerabilities. Our focus is not only on safeguarding vital infrastructure from ransomware but also on supporting small and medium businesses with tailored AI-driven solutions.”

Mahmoud Jassim, Regional Director for Public and Government Sector at Dell Technologies, highlighted the immense value of data and the importance of its secure and structured use. “Big data plays a crucial role in driving efficiency and accuracy. Our approach involves two key steps: consolidating data from various sources while ensuring no leakage, and then transforming it into structured, actionable information. In today’s fast-paced world, especially in media, the need for rapid responses is greater than ever,” he stated, emphasising the growing role of AI-powered systems in enabling swift decision-making.

Adding a perspective on global standards and ethical AI, Anderson Jackson, Chief AI Officer at G42, discussed the company’s dedication to responsible AI implementation. He said: “We have committed to advancing AI responsibly, and we are already implementing [these commitments]. Our primary focus areas are energy and healthcare, where AI can have a transformative impact. This is not just about innovation but also about taking responsibility seriously as we further research and develop solutions tailored to these critical sectors.”

Jackson also shared insights into AI’s role in natural disaster prediction, saying: “Predictive AI has the potential to save lives during emergencies by providing more accurate forecasting. From hurricanes in the United States to severe weather events in Spain, we are now able to analyse vast amounts of data to anticipate such disasters with greater precision. While we are still in the research and implementation stages, we are developing advanced models to improve prediction capabilities. Our ultimate goal is to deploy these tools to mitigate the impact of devastating events and enhance preparedness globally.”

The panel concluded with the speakers commending the UAE’s visionary leadership in adopting cutting-edge AI technologies and fostering an environment of innovation and safety. Strategico’s hosting of this event reflects its commitment to driving meaningful conversations that shape industries and economies.

About Strategico

Strategico is a premier UAE-based strategic communication and digital marketing consultancy, specialising in media engagement and thought leadership initiatives. Committed to innovation and excellence, Strategico provides bespoke solutions that empower businesses, government entities, and organisations to thrive in an ever-evolving global landscape. 

For more information, visit www.strategico.ae.

As a trainee reporter and creative lead, I focus on curating engaging content and managing the social media presence for the company. I aim to connect audiences with relevant, impactful news through multiple digital platforms.

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Dubai’s iconic Toyota Building to be demolished in 2027

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One of Dubai’s most recognisable landmarks on Sheikh Zayed Road is set to disappear, with the Toyota Building scheduled for demolition in 2027.

The confirmation comes from the real estate division managing the property, following recent social media videos showing residents moving out and sharing memories of their time in the building.

Tenants with existing rental contracts are understood to be able to remain in the property until December 2026. However, a specified timeline for the demolition has yet to be set according to reports.

A Sheikh Zayed Road landmark since the 1970s

Officially known as the Nasser Rashid Lootah Building, the 15-storey residential building was completed in 1974, at a time when Sheikh Zayed Road looked dramatically different from the densely developed skyline seen today.

Standing at around 65 metres tall, the building was among the first three structures to rise in the area around what was then known as the First Roundabout.

Over the decades, it became an unmistakable part of Dubai’s cityscape.

Why was it called the Toyota Building?

The building earned its famous nickname thanks to the large Toyota sign that once illuminated its rooftop.

The bright red Toyota logo was installed in 1981 and remained a familiar sight above Sheikh Zayed Road for almost four decades.

The sign was eventually removed in 2018 after the advertising agreement ended, briefly changing the appearance of the landmark.

But Dubai residents got a nostalgic surprise in June 2022, when Toyota UAE brought the iconic logo back, restoring one of the building’s most recognisable features after nearly four years.

A piece of old Dubai

The building has housed generations of residents in its one-, two- and three-bedroom apartments and has watched Dubai transform from a relatively low-rise city into the global metropolis it is today.

For many people who have lived in or travelled along Sheikh Zayed Road over the years, the Toyota Building has been more than just a residential property — its rooftop sign became part of the visual identity of the road.

With residents preparing to leave by the end of 2026 and demolition planned for 2027, another piece of old Dubai is set to make way for the city’s next chapter.

The demolition will mark the end of more than five decades for a building that became an unlikely icon of Dubai’s rapidly changing skyline.

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How to rent a car at Etihad Rail stations from Dh80 with no deposit

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Etihad Rail passengers now have another option for getting around after they step off the train, with a new car rental service offering vehicles from Dh80 to Dh200 per day.

The Rail to Road service, launched through Thrifty Car Rental’s Flexy offering, is currently available at Etihad Rail’s Abu Dhabi and Fujairah passenger stations. The service is designed to solve the first- and last-mile transport challenge for travellers continuing their journey by road.

One of the biggest advantages is that no security deposit is required. Rentals also come with 60km of included driving and prepaid fuel, meaning passengers do not need to worry about refuelling before returning the vehicle.

Three car categories to choose from

Travellers can select from three vehicle categories depending on their needs and budget.

Essential is aimed at passengers looking for a practical and affordable option, with cars such as the Toyota Yaris, Suzuki Baleno and Hyundai Accent.

Comfort steps up to larger cars and compact SUVs, including models such as the Mazda CX-3, Hyundai Creta and Mazda 6.

For those wanting something larger or more premium, Stretch includes vehicles such as the Audi A3, Mazda CX-90, Jeep Cherokee, Nissan Patrol and Jeep Wrangler.

Prices range from around Dh80 to Dh200 per 24-hour rental, depending on the vehicle category.

You can rent a car when you arrive

Passengers do not have to book weeks in advance. The service allows travellers to reserve a vehicle before their train journey, book after reaching the station or simply walk in and rent a car, subject to availability.

The rental period is based on a 24-hour cycle rather than being linked to the customer’s train arrival or departure time. This gives passengers more flexibility if their travel plans change.

Additional kilometres beyond the included 60km can also be purchased for an extra fee.

Cars can be returned to other Thrifty locations

The service is primarily designed for passengers to collect and return their vehicles at the same Etihad Rail station.

However, customers can arrange to return the car at another Thrifty location for a nominal one-way fee. This gives travellers more flexibility when their onward journey does not bring them back to the original station.

Car rental can be added to your train booking

The rental option has been integrated into the Etihad Rail booking journey, allowing passengers to add a car when arranging their train travel.

The system is expected to be further developed to make the car rental option more visible and easier to use.

The Rail to Road initiative forms part of a five-year partnership between Etihad Rail and Thrifty, focused on improving connections between passenger stations and final destinations.

Thrifty plans to invest more than Dh10 million over five years in expanding its fleet, digital systems and customer services. An initial fleet of around 500 vehicles is planned, with the potential to grow as demand increases and Etihad Rail expands its passenger network.

The wider rollout is also expected to include digital kiosks and customer assistance desks across Etihad Rail’s 11 passenger stations.

With train travel connecting more parts of the UAE, the new service could make the journey considerably easier for passengers whose final destination is beyond the rail station.

EtihadRail RailToRoad UAE AbuDhabi Fujairah UAETransport DubaiTransport PublicTransport CarRental Thrifty UAETravel AbuDhabiTravel FujairahTravel TravelUAE UAETravelNews FirstMile LastMile SmartMobility UAENews TravelUpdate

Etihad Rail passengers can now rent cars from Dh80 a day with no deposit

Etihad Rail passengers now have another option for getting around after they step off the train, with a new car rental service offering vehicles from Dh80 to Dh200 per day.

The Rail to Road service, launched through Thrifty Car Rental’s Flexy offering, is currently available at Etihad Rail’s Abu Dhabi and Fujairah passenger stations. The service is designed to solve the first- and last-mile transport challenge for travellers continuing their journey by road.

One of the biggest advantages is that no security deposit is required. Rentals also come with 60km of included driving and prepaid fuel, meaning passengers do not need to worry about refuelling before returning the vehicle.

Three car categories to choose from

Travellers can select from three vehicle categories depending on their needs and budget.

Essential is aimed at passengers looking for a practical and affordable option, with cars such as the Toyota Yaris, Suzuki Baleno and Hyundai Accent.

Comfort steps up to larger cars and compact SUVs, including models such as the Mazda CX-3, Hyundai Creta and Mazda 6.

For those wanting something larger or more premium, Stretch includes vehicles such as the Audi A3, Mazda CX-90, Jeep Cherokee, Nissan Patrol and Jeep Wrangler.

Prices range from around Dh80 to Dh200 per 24-hour rental, depending on the vehicle category.

You can rent a car when you arrive

Passengers do not have to book weeks in advance. The service allows travellers to reserve a vehicle before their train journey, book after reaching the station or simply walk in and rent a car, subject to availability.

The rental period is based on a 24-hour cycle rather than being linked to the customer’s train arrival or departure time. This gives passengers more flexibility if their travel plans change.

Additional kilometres beyond the included 60km can also be purchased for an extra fee.

Cars can be returned to other Thrifty locations

The service is primarily designed for passengers to collect and return their vehicles at the same Etihad Rail station.

However, customers can arrange to return the car at another Thrifty location for a nominal one-way fee. This gives travellers more flexibility when their onward journey does not bring them back to the original station.

Car rental can be added to your train booking

The rental option has been integrated into the Etihad Rail booking journey, allowing passengers to add a car when arranging their train travel.

The system is expected to be further developed to make the car rental option more visible and easier to use.

The Rail to Road initiative forms part of a five-year partnership between Etihad Rail and Thrifty, focused on improving connections between passenger stations and final destinations.

Thrifty plans to invest more than Dh10 million over five years in expanding its fleet, digital systems and customer services. An initial fleet of around 500 vehicles is planned, with the potential to grow as demand increases and Etihad Rail expands its passenger network.

The wider rollout is also expected to include digital kiosks and customer assistance desks across Etihad Rail’s 11 passenger stations.

With train travel connecting more parts of the UAE, the new service could make the journey considerably easier for passengers whose final destination is beyond the rail station.

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UAE official denies reports of worker visa cancellations amid regional tensions

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The UAE has rejected reports claiming it is cancelling workers’ residency visas or providing financial facilities to Iran, calling the claims false and part of what it described as a wider media campaign.

Dr Anwar Mohammed Gargash, Diplomatic Adviser to the UAE President, said on Wednesday that the country remains focused on managing regional developments and preparing for the next phase rather than being distracted by misinformation.

In a post on X, Gargash said some platforms were circulating what he described as false information about the UAE while authorities continued to focus on developments on the ground.

He specifically dismissed rumours about the cancellation of workers’ residency visas and alleged financial support for Iran, saying the claims were incorrect.

Gargash said the UAE’s response to such reports would be through “work and achievements on the ground”, arguing that verifiable facts and tangible results were stronger than rumours.

His comments come amid heightened regional tensions and a wave of unverified claims circulating online. The UAE official urged attention to facts and concrete developments rather than what he described as media noise.


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