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Don’t get scammed in the UAE: How to spot fake calls, messages and investment traps

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Think you’d never fall for a scam? Think again.
From fake bank alerts to too-good-to-be-true gold offers, online fraudsters are getting smarter and faster at tricking people into giving up their money or personal details.

That’s why Abu Dhabi Police have issued a new warning, reminding residents to stay alert as reports of phone and online scams continue to rise. The latest awareness campaign, “Be Cautious”, aims to help people recognise red flags before it’s too late.

Here’s your quick guide to the most common scams doing the rounds, and how to stay one step ahead.

1. The fake bank call

You get a call claiming to be from your bank, warning that your account has been “blocked” or “suspended”. The caller asks for your card details, PIN, or OTP to fix the problem.

Don’t fall for it: Banks in the UAE will never ask for personal or banking information over the phone. Hang up immediately and contact your bank using official channels.

2. The bogus text or email

You receive a message saying your package is waiting, or your bank account needs verification, complete with a clickable link.

What’s happening: That link could lead to a phishing site designed to steal your login details.
Always type official website addresses directly into your browser; never click random links.

3. The investment that sounds too good to be true

Fraudsters often promise unrealistic returns or “guaranteed profits” through social media ads or WhatsApp groups.

Be cautious: If it sounds too good to be true, it probably is. Only invest through licensed financial institutions or registered platforms in the UAE.

4. The fake chalet or rental deal

You spot a holiday home or weekend chalet online for an unbelievably low price. You’re asked to pay upfront, then the “owner” disappears.

Protect yourself: Always book through verified real estate or hospitality platforms, and never transfer money without confirming the legitimacy of the property or agent.

5. The ‘discount gold’ trap

Scammers may advertise cheap gold sales, asking for partial payments or deposits online. Once you transfer the money, the seller vanishes.

Remember: Always buy gold from licensed jewellers or trusted retailers.

How to protect yourself

Abu Dhabi Police recommend a few golden rules for staying safe online:

  • Never share your banking or ID details over the phone or text.
  • Avoid clicking links in unsolicited messages.
  • Verify sellers and investors before making payments.
  • Report suspicious activity to the police immediately.

The ‘Be Cautious’ campaign

Abu Dhabi Police’s Be Cautious awareness drive, now in its sixth edition, is running for three months in partnership with the Ministry of Interior, UAE Cybersecurity Council, Abu Dhabi Media, First Abu Dhabi Bank (FAB), and Abu Dhabi Islamic Bank (ADIB).

The campaign’s message is clear: staying informed is your best defence.

If you encounter suspicious messages, ads, or phone calls, report them via: Aman Service: 8002626 or SMS: 2828.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Crime

WhatsApp refund message binding, events firm must pay Dh13,000, says Abu Dhabi court

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The Abu Dhabi Commercial Court of First Instance has ordered an events management company to refund Dh13,000 to a woman after ruling that the company had confirmed the refund in writing via phone messages but failed to repay the amount.

According to court records, the woman filed a lawsuit seeking recovery of the money she paid to organise a private event, along with legal interest, expedited enforcement, and compensation for court costs and legal fees.

Refund promised after event shortcomings

The claimant told the court that she had entered into a contract with the company to organise a private function. The agreement explicitly stated that payments would be refunded in the event of organisational shortcomings.

She said the company later acknowledged defects in the event arrangements and agreed to return the full amount, but failed to do so despite repeated follow-ups, according to reports.

WhatsApp messages used as evidence

To support her claim, the woman submitted:

  • A copy of the signed contract
  • A company-issued document
  • Bank transfer records
  • WhatsApp messages exchanged with the company’s representative

The messages included a written confirmation that the company would refund Dh13,000 within 14 days of the event date.

Company disputes claim

The company’s owner attended the hearing and requested the case be dismissed, arguing that the claimant lacked legal standing. Alternatively, he asked the court to reject the claim, stating the woman was not entitled to interest because she was not a trader.

Court rejects defence, orders payment with interest

In its ruling, the court found that the documents established a valid contractual relationship between both parties. It noted that the WhatsApp messages were sent from the same phone number listed in the contract, confirming they were issued by the company’s representative.

The court said there was no evidence the refund had been made, and ruled that the owner’s appearance did not negate the debt or its value.

On interest, the court held that the unpaid amount constituted a known and confirmed debt, and that delay in payment entitled the claimant to compensation.

The company was ordered to:

  • Pay Dh13,000
  • Pay delay interest at 3% per year from the date of filing the claim until full settlement (capped at the principal amount)
  • Cover court costs and legal fees

The ruling highlights that written commitments made via WhatsApp or phone messages can carry legal weight in UAE courts, particularly when linked to a valid contract.

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Abu Dhabi Police warn public against fake online ads and fraud links

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Abu Dhabi Police are urging residents to stay alert when clicking on online advertisements, following a rise in electronic fraud involving misleading links 

In a public warning, police said unknown individuals are exploiting search engines, job portals, and real estate platforms to circulate fake links designed to steal personal and financial information.

According to authorities, scammers are creating websites that look legitimate and promoting ads with unusually low prices to lure users into entering credit card details and other sensitive data.

Abu Dhabi Police advised residents to use only officially approved apps and trusted platforms when shopping online or requesting services. Users are also urged to carefully verify links before clicking or entering any information.

The public has been warned not to share confidential details online, including:

  • Bank account or credit card information
  • Online banking passwords
  • ATM PINs and security codes
  • Any other sensitive personal credentials

Police also stressed the importance of safeguarding credit card details and avoiding platforms of questionable credibility.

Anyone who suspects fraud is encouraged to report it through the Aman service via:

  • Call centre: 800 2626
  • SMS: 2828
  • Abu Dhabi Police smart app
  • Email: aman@adpolice.gov.ae
  • Police station services on mobile phones

Abu Dhabi Police reaffirmed their commitment to raising cybersecurity awareness and combating online crime, as part of their ongoing efforts to enhance public safety and prevent fraud.

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AI scams are getting smarter: UAE Cybersecurity Council warns online fraud is harder than ever to spot

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Online scams are no longer easy to recognise, and artificial intelligence (AI) is the reason why.

The UAE Cybersecurity Council has issued a fresh warning saying AI-powered fraud is making online scams more convincing, faster to create, and far more difficult to detect. The alert comes as part of the council’s ongoing Cyber Pulse awareness campaign.

According to the council, criminals are now using advanced AI tools to do in seconds what once took days. This includes cloning voices, tweaking logos to look official, and crafting polished messages designed to spark urgency, fear, or panic.

Even more concerning? AI-driven phishing attacks are now linked to over 90 per cent of digital security breaches, with many scam messages carefully designed to remove the usual red flags like spelling mistakes or poor formatting.

Authorities are urging residents to be extra cautious when receiving messages that ask for personal or financial information, especially those containing links or claiming to be urgent security alerts. When in doubt, the advice is simple: stop, verify, and check through official channels before taking action.

The council also warned that highly realistic AI-generated images and advertisements circulating on social media are increasingly being used to mislead users into scams.

To stay safe, the Cybersecurity Council recommends:

  • Avoiding unverified links
  • Enabling multi-factor authentication
  • Using trusted security software
  • Double-checking messages for inconsistencies

Now in its second year, the Cyber Pulse campaign continues across social media as part of the UAE’s wider efforts to promote safe online behaviour and strengthen trust in the country’s rapidly evolving digital ecosystem.

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