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Dubai announces first business free zone for sports and entertainment

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ISEZA is set to be the UAE’s first dedicated sports and entertainment business cluster within the Free Zone environment.

It will serve as an industry-focused business hub facilitating licensing for distinct sports and entertainment business activities, fostering a unique collaborative ecosystem to support and accelerate the industry’s growth.

https://twitter.com/DXBMediaOffice/status/1899372779822035311

Dubai’s sports industry contributes approximately $2.5 billion annually to the Emirates’s economy. The UAE has also been a pioneer in Economic Zones development, with over 40 Free Zones focusing on various industries. ISEZA will serve as a dedicated hub to support the thriving sports and entertainment business sector in the UAE and the wider Middle East.

The Zone will provide a unified platform for licensing businesses across established sectors, such as sports management and marketing, event management, talent representation and media and broadcasting, while also supporting growth in emerging areas like e-sports, AI-driven sports tech, fan tokens. The Zone will be home to a diverse range of industry players including global brands, sports leagues and franchises, rights owners and investors, sports and talent agencies, artists, sports and media personalities, social media influencers and creative industries professionals.

ISEZA will offer comprehensive corporate and legal support tailored to its members, working closely with key UAE authorities, such as the UAE Ministry of Sports, Dubai Sports Council, UAE National Olympic Community, and others.

Khaled AlFahim, Vice President of Asset & Investment Management at Dubai World Trade Centre, emphasised DWTC’s long-standing legacy in hosting major sporting events and live entertainment. He stated, “The launch of ISEZA within the DWTC Free Zone will foster a dynamic ecosystem, empowering sports and entertainment businesses, startups, and entrepreneurs to thrive. ISEZA members will benefit from our award-winning Free Zone’s prime location in the heart of the city’s business district, streamlined business setup, and access to valuable networking opportunities through our diverse events and exhibitions calendar. By attracting sports and entertainment-focused businesses, we are reinforcing Dubai’s status as a global business hub and contributing to the growth of the sports sector in alignment with the Dubai Economic Agenda (D33).”

The Zone will also attract international and regional sports organizations, such as sports federations, associations and leagues, both in established and emerging sports. With its exceptional global connectivity, world-class infrastructure, investor-friendly policies and favourable tax regime, Dubai offers a strong competitive advantage for hosting global sports organizations.

ISEZA CEO, Mr. Damir Valeev, added “Our project is aligned with Dubai’s strategic vision of being a global destination for sports, entertainment and tourism. This initiative will have a major social impact creating a unique environment for hosting sports exhibitions, museums, academic programs and community projects in Dubai World Trade Centre and Dubai Expo areas. Driven by the UAE’s vision of business development with higher social impact, we believe it will further contribute to the promotion of active sports and healthy lifestyle in the UAE overall”.

Located in One Central, in Dubai’s dynamic business district, next to the Dubai Museum of the Future, ISEZA will shape the future of sports & entertainment industry growth in the years to come and will become a new center of gravity for the industry entrepreneurs, professionals, enthusiasts, and talents.

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How UAE’s new banking plan will support businesses and individuals

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The Central Bank of the UAE has rolled out a new financial support package designed to keep banks strong and ensure they continue supporting and safeguarding the broader economy amid global and regional uncertainty.

The package was endorsed during a high-level board meeting chaired by Sheikh Mansour bin Zayed Al Nahyan, underscoring the UAE leadership’s proactive approach to maintaining economic stability.

Built around five key pillars, the initiative is designed to provide banks with greater liquidity, enhanced flexibility, and temporary regulatory relief, ensuring they can continue to support businesses and individuals during uncertain times.

Under the new measures, banks will gain expanded access to liquidity, including the ability to utilise reserve balances and secure term funding in both dirhams and US dollars. This step is expected to keep credit flowing across key sectors of the economy.

The Central Bank has also introduced temporary easing of liquidity and funding requirements, giving financial institutions more room to continue lending. Capital buffer requirements will be relaxed as well, allowing banks to deploy excess capital to support economic activity.

Additionally, new provisions will offer greater flexibility in managing credit risk, including delaying the classification of certain loans affected by current market conditions—providing relief to borrowers facing temporary challenges.

Authorities emphasised that banks are expected to maintain lending and continue supporting customers as part of the UAE’s broader economic response strategy.

Despite global pressures, the UAE’s financial system has shown strong resilience. During its meeting, the Board confirmed that current market conditions have had no significant impact on the health of the banking sector or the efficiency of payment systems.

The Central Bank also highlighted the country’s robust financial position, with foreign exchange reserves exceeding AED 1 trillion and a strong monetary base. The UAE’s banking sector, valued at over AED 5.4 trillion, continues to demonstrate solid fundamentals.

With liquidity levels remaining high and reserves strong, the CBUAE reaffirmed its readiness to take further action if needed to protect financial stability and sustain economic growth.

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UAE announces early spring break for all educational institutions

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The Ministry of Education, along with the Ministry of Higher Education and Scientific Research, on Wednesday, March 4, announced that the commencement of spring break for all academic institutions has been pushed forward to March 9, with the last working day to be March 6. Normal classes are scheduled to resume from March 30. 

The academic calendar placed the spring break dates originally from March 16 and ending on March 29 which has now moved from March 9 to March 22. The change comes in light of the ongoing regional conflict, with the safety of students and staff at schools and universities as the highest priority. 

Classes had transitioned to online learning at the beginning of this week as a precautionary measure for all students and staff, which was further extended up to the end of this week. Exams for students have also been shifted to a remote format, allowing them to complete their assessments safely from home. 

Students, parents, and staff are advised to stay updated via official channels only, as the measures aim to protect the safety of all in the education sector.

(By Shura Kola)

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Inside The Plaza at Uptown Dubai: An open-air venue set to transform the city’s business and events scene

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In a city that thrives on bold ambition and global connection, a new landmark has quietly taken its place at the heart of Dubai’s business future.

DMCC has officially opened The Plaza at Uptown Dubai, a 21,000 square metre open-air destination designed to host everything from high-level corporate summits to large-scale concerts and community gatherings.

For UAE residents and business leaders alike, this isn’t just another development announcement. It’s a signal that Uptown Dubai is stepping into a new era.

A new gathering space in town

Strategically positioned at the centre of Uptown Dubai, The Plaza physically connects the iconic Uptown Tower with the district’s wider commercial and residential community.

Designed to accommodate up to 4,000 guests, the venue features advanced staging, lighting and digital display infrastructure, enabling year-round programming and rapid event turnover.

For Dubai’s fast-moving corporate ecosystem, that means seamless hosting of:

  • Global trade conferences
  • Finance and technology forums
  • Industry expos
  • Cultural performances
  • Community celebrations

In a city known for world-class event venues, The Plaza adds something different: scale, accessibility and integration within a thriving business district.

For UAE residents, the venue offers more opportunities for networking, collaboration and global visibility without leaving the city.

Next business hub taking shape

The Plaza’s launch comes as Uptown Dubai moves into its next development phase.

Currently under construction:

  • Two commercial towers (23 and 17 storeys)
  • 62,000 square metres of additional Grade A commercial and retail space

Once complete, the full district will deliver:

  • 538,000 square metres total gross floor area
  • 232,000 square metres dedicated to Grade A commercial office space

What’s in it for residents

For professionals, it means:

  • More international events are hosted locally
  • Increased networking and industry exposure
  • Expanded commercial opportunities

For residents, it offers:

  • Open-air concerts and cultural events
  • Community experiences within a premium urban setting
  • A new social hub integrated into Dubai’s skyline

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