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Dubai announces first business free zone for sports and entertainment

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ISEZA is set to be the UAE’s first dedicated sports and entertainment business cluster within the Free Zone environment.

It will serve as an industry-focused business hub facilitating licensing for distinct sports and entertainment business activities, fostering a unique collaborative ecosystem to support and accelerate the industry’s growth.

https://twitter.com/DXBMediaOffice/status/1899372779822035311

Dubai’s sports industry contributes approximately $2.5 billion annually to the Emirates’s economy. The UAE has also been a pioneer in Economic Zones development, with over 40 Free Zones focusing on various industries. ISEZA will serve as a dedicated hub to support the thriving sports and entertainment business sector in the UAE and the wider Middle East.

The Zone will provide a unified platform for licensing businesses across established sectors, such as sports management and marketing, event management, talent representation and media and broadcasting, while also supporting growth in emerging areas like e-sports, AI-driven sports tech, fan tokens. The Zone will be home to a diverse range of industry players including global brands, sports leagues and franchises, rights owners and investors, sports and talent agencies, artists, sports and media personalities, social media influencers and creative industries professionals.

ISEZA will offer comprehensive corporate and legal support tailored to its members, working closely with key UAE authorities, such as the UAE Ministry of Sports, Dubai Sports Council, UAE National Olympic Community, and others.

Khaled AlFahim, Vice President of Asset & Investment Management at Dubai World Trade Centre, emphasised DWTC’s long-standing legacy in hosting major sporting events and live entertainment. He stated, “The launch of ISEZA within the DWTC Free Zone will foster a dynamic ecosystem, empowering sports and entertainment businesses, startups, and entrepreneurs to thrive. ISEZA members will benefit from our award-winning Free Zone’s prime location in the heart of the city’s business district, streamlined business setup, and access to valuable networking opportunities through our diverse events and exhibitions calendar. By attracting sports and entertainment-focused businesses, we are reinforcing Dubai’s status as a global business hub and contributing to the growth of the sports sector in alignment with the Dubai Economic Agenda (D33).”

The Zone will also attract international and regional sports organizations, such as sports federations, associations and leagues, both in established and emerging sports. With its exceptional global connectivity, world-class infrastructure, investor-friendly policies and favourable tax regime, Dubai offers a strong competitive advantage for hosting global sports organizations.

ISEZA CEO, Mr. Damir Valeev, added “Our project is aligned with Dubai’s strategic vision of being a global destination for sports, entertainment and tourism. This initiative will have a major social impact creating a unique environment for hosting sports exhibitions, museums, academic programs and community projects in Dubai World Trade Centre and Dubai Expo areas. Driven by the UAE’s vision of business development with higher social impact, we believe it will further contribute to the promotion of active sports and healthy lifestyle in the UAE overall”.

Located in One Central, in Dubai’s dynamic business district, next to the Dubai Museum of the Future, ISEZA will shape the future of sports & entertainment industry growth in the years to come and will become a new center of gravity for the industry entrepreneurs, professionals, enthusiasts, and talents.

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UAE’s first-ever Woman Grandmaster Rouda Essa Alserkal to play the Norway Chess Open 2025

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In a bid to encourage chess players in the Middle East and provide a platform at the global stage, the organisers of Norway Chess – one of the most prestigious tournaments in the FIDE chess calendar – has invited Emirate’s first-ever female grandmaster Rouda Essa Alserkal to participate in the Norway Chess Open 2025 which will see participation from 31 countries.

The 15-year-old Rouda was formally presented with the invitation by Kjell Madland, Managing Director and visionary behind Norway Chess, today at a press event in Seven Seas Hotel in Dubai. Also present at the grand occasion was Dr Mansoor Al Tamimi, Vice Technical Committee Chair, the Technical Director from the Abu Dhabi Chess Club and Mind Games. Koneru Humpy, two-time women’s world rapid chess champion, also joined virtually and wished Rouda ahead of her upcoming events.

Kjell Madland, Managing Director of Norway Chess, presents the official invitation to participate in the Norway Chess Open 2025 to Rouda Al Serkal, the UAE’s first Woman Grandmaster, as Benedicte Westre Skog, COO of Norway Chess, looks on during the official press conference held at the Seven Seas Hotel in Dubai on Wednesday. Photo Credit: Joy Dasgupta/Norway chess

The Norway Chess Open 2025 will be held from May 26 to June 1 at the IMI Forum in Stavanger, attracting both grandmasters and ambitious chess players seeking title norms and valuable competitive experience. With previous participants like reigning World Champion Gukesh D, Praggnanandhaa, and Vaishali, who participated in the Norway Chess Open as budding players before their meteoric rise in the sport, has established itself as an essential arena for players seeking high-level competition.

Speaking about providing this unique opportunity for Rouda, Kjell Madland expressed, “Norway Chess is delighted to invite Rouda Essa Alserkal to participate in this year’s Norway Chess Open 2025. I congratulate Rouda on the remarkable feat to become the first woman Chess Grandmaster from the UAE and she stands tall as an inspiration for women in this region to achieve. The Norway Chess Open provides a great opportunity for Grandmasters and chess players to hone their skills and gain competitive exposure. We hope to find and encourage many future chess stars from the Middle East to play in the Norway Chess Open.”

Madland further highlighted the importance of growing chess as a competitive sport in the Middle East and expressed interest in creating further synergies with potential partners in the UAE. “We are exploring the possibility of hosting Norway Chess tournament in the Middle East and potential partners are welcome to connect with us. We are also working to broadcast Norway Chess live to the fans in the Middle East,” he said.

In the Norway Chess Open category, leading the list of participants is Rinat Jumbayev (KAZ), followed by strong contenders such as Gergely Kantor (HUN), Valentin Dragnev (AUT), Vitaly Kunin (GER), Norwegian Frode Urkedal (NOR), and Chinese grandmaster Jiner Zhu (CHN).

Expressing her excitement to participate in the Norway Chess Open 2025, Rouda said, “I am looking forward to the competition as I know Norway Chess is the strongest grooming ground for future chess superstars. When I first heard that I am getting invited for the Norway Chess Open, I could not believe it and I was so thrilled, I told my coach immediately – that I need to start preparing. This is the most prestigious tournament in the world and I am sure this experience will help me improve my game further.”

“I am also greatly looking forward to meet Magnus Carlsen and Hikaru Nakamura, also some of the Indian players like the new World Champion Gukesh who will be participating in the Norway Chess 2025,” she added.  

The Norway Chess Open features double rounds on Thursday, May 29, and Friday, May 30, providing excellent opportunities for title norms in the top group. In the Grandmaster Group, which Rouda has been invited to participate, will have nine rounds, opportunity for title norms and a prize fund of €13,000.

Please see attached images from the event.

About Norway Chess 2025:

The Norway Chess Open is held simultaneously along with the marquee Norway Chess 2025 which will see a star-studded line-up featuring world no.1 Magnus Carlsen (Norway), Hikaru Nakamura (USA), Gukesh D (India), Fabiano Caruana (USA), Arjun Erigaisi (India), and Wei Yi (China) among the men while the Norway Chess Women will feature  Ju Wenjun (China), Lei Tingjie (China), Humpy Koneru (India), Anna Muzychuk (Ukraine), Vaishali Rameshbabu (India), and Sarasadat Khademalsharieh (Spain).

Norway Chess and Norway Chess Women, feature the same format, same prize money, and take place in the same playing hall. Both tournaments follow a 6-player double round-robin format.

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King Kai Stewart Defends World Featherweight Title at BKFC 72 Powered by World League of Fighters

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Dubai hosted the second night of bare-knuckle fighting as BKFC 72, powered by World League of Fighters in association with Dubai Sports Council, presented a series of impressive knockouts and skilled performances. The Dubai Duty Free Tennis Stadium was filled to capacity as BKFC President and Founder David Feldman, MMA star Conor McGregor, and World League of Fighters Co-Founders Rajesh Banga and Sunil Mathew attended this significant combat sports event.

In the main event, “King” Kai Stewart defended his BKFC World Men’s Featherweight Championship for the fourth time. Stewart dominated his opponent, landing 156 punches out of 202 thrown, while South African challenger Tommy “The Farmer” Strydom landed 53 punches from 112 attempts. This clear difference in striking led to Stewart knocking Strydom down twice and securing a unanimous decision victory with all judges scoring the bout 50-43. Stewart, now undefeated with an 8-0 record, proclaimed after his victory, “I cleaned out the 145-pound division. I break everybody!”

The co-main event also featured one of the night’s most dramatic moments. Jessica “The Black Widow” Borga from United States of America claimed the first-ever BKFC World Women’s Featherweight Championship with a single devastating punch that knocked out former professional boxing champion Hannah “The Classical Warrior” Rankin from United Kingdom just 32 seconds into the first round. Borga landed 18 of her 22 punches, while Rankin connected with only 7 of her 14 attempts before the knockout blow. This victory improved Borga’s BKFC record to 3-0, establishing her as a dominant force in women’s bare-knuckle fighting.

Russia’s Vladislav Tuinov made an explosive BKFC debut needing only 26 seconds to defeat Belgium’s Sabri Ben Henia. Tuinov landed 3 of his 5 punches with one powerful strike proving enough to end the fight immediately for Sabri Ben Henia who landed 1 of 7 attempted punches before the referee stopped the contest.

Spain’s Nico “The Iron” Gaffie delivered one of the night’s biggest upsets against Brandon “Superman” Allen, the second-ranked featherweight contender. Gaffie’s persistent attack sent Allen to the canvas four times throughout the fight, with both fighters throwing exactly 93 punches each. Gaffie landed 41 punches to Allen’s 29, leading to a fourth-round technical knockout win with one second remaining in the round.

Welsh fighter John Phillips dominated his cruiserweight match against Brazilian veteran Fabio Maldonado. Phillips landed 29 punches while Maldonado connected with 19, allowing Phillips to knock Maldonado down twice before the referee stopped the fight only 29 seconds into the second round.

In welterweight action, Aaron Chalmers secured a third-round victory over fellow Englishman Chasa Symonds. Chalmers landed 25 of 63 punches compared to Symonds’ 15 of 47. After dropping Symonds twice, the fight was stopped just 16 seconds into the third round.

The heavyweight division saw Iran’s Hassan Yousefi defeat Brazilian Guto Inocente by unanimous decision. In this back-and-forth battle, Yousefi landed 83 of his 142 punches, while Inocente connected with 54 of his 102 attempts. The judges recognized Yousefi’s greater volume, awarding him scores of 50-45, 50-45, and 49-46.

The preliminary card featured two lightning-fast finishes, Filipino lightweight Mark Angel Sadang defeated Iranian Matin Safari in just 1 minute and 27 seconds of the first round, while Kazakh featherweight Dilshat Nurym needed only 1 minute and 23 seconds to stop Russian Shamil Dzhakhbarov.

MMA legend Conor McGregor, whose partnership with World League of Fighters has helped bring bare-knuckle fighting to the region, expressed his admiration for the event. “I’m so proud of our warriors and combatants win, lose or draw who have put on an amazing spectacle across this two-day extravaganza in Dubai,” said McGregor. “This event shows what World League of Fighters and BKFC represent pure combat and true heart.”

Also Conor McGregor, adding his thoughts on the action-packed event shares, “There are a lot of big shows around the world, a lot of noise, but let me tell you something; this is the most exciting combat sport on the planet today. And it’s not just talk there’s no such thing as a boring fight in BKFC. In fact, there’s not even a boring exchange. Every moment is explosive, raw, and real.”

“The partnership between BKFC and World League of Fighters continues to deliver excellent combat sports entertainment to fans worldwide,” said Rajesh Banga, Co-Founder of World League of Fighters. “This event concludes an exciting two-day fighting showcase in Dubai, establishing the city as a key destination for combat sports globally.”

The success of BKFC 72 in Dubai marks another achievement for World League of Fighters in their goal to expand bare-knuckle fighting across international markets, bringing together top athletes from various fighting backgrounds.

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Austin Trout wins BKFC 71 thriller, takes Welterweight title

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The Dubai Duty Free Tennis Stadium played host to an electrifying night of bare-knuckle action on April 4th as BKFC 71 delivered a stacked fight card featuring competitors from across the globe powered by World League of Fighters in association with Dubai Sports Council. The event marked another successful international expansion for the Bare-Knuckle Fighting Championship, bringing its unique brand of combat sports to the United Arab Emirates. The event was graced by Bare Knuckle Fighting Championship Founder and President, David Feldman, MMA Legend Conor McGregor and Co Founders of World League of Fighters, Rajesh Banga and Sunil Mathew.

In the main event, Austin Trout from Texas, USA successfully defended his BKFC World Welterweight Championship against Carlos Trinidad-Snake from Nebraska, USA via split decision in a contest that required an extra round. Trinidad-Snake scored an early knockdown in round one, but Trout demonstrated remarkable resilience throughout the fight. After five rounds ended in a draw, the championship bout went to a decisive sixth round where Trout’s superior volume proved decisive. Austin Trout landed 93 significant strikes to Trinidad-Snake’s 73, earning scores of 58-55 and 57-56 on two judges’ cards, while one judge favored Trinidad-Snake 58-55.

The co-main event featured Britain Hart from USA defending her strawweight title against Tai Emery from Australia in a grueling five-round affair. Emery controlled the opening round with aggressive left hands, forcing Hart to adjust her strategy. By the middle rounds, both fighters displayed visible damage with cuts appearing over their left eyes. In round five, the ringside physician examined Emery’s swollen eye before allowing the fight to continue. Hart closed the show with a powerful right hand that helped secure her unanimous decision victory and tenth career win.

The middleweight division featured a gutsy performance from Johnny Tello from Canada who fought through a completely closed left eye to earn a unanimous decision (48-45, 47-46, 48-45) victory against Sabah Homasi from USA belonging to Lebanon. After a challenging first two rounds, Tello dominated the third frame, pushing his opponent into the corner and unleashing a barrage of precise strikes from various angles. After the win, Tello remarked, “I lost 25 pounds, had only two months of training, my opponent is bigger, and yet I am standing.”

In another exciting BKFC action, Egypt’s pro MMA bout Adel Al Tamimi delivered a commanding performance against Spain’s David Mora. Despite Mora landing some questionable blows to the back of the head that required referee intervention, Al Tamimi maintained his composure and consistently used his superior strength to control the fight. In round two, Al Tamimi neutralized his taller opponent’s reach advantage with a clean right jab that sent Mora to the canvas. The bout concluded at 1 minute and 28 seconds of the third round when Al Tamimi connected with another precision right hand for the decisive victory.

Egypt’s Mahmoud Ahmed secured a split decision win over Fuad Tarvedi from Azerbaijan by maintaining a consistent left-hand attack to both body and face throughout the contest. Judges scored it 47-46 twice for Ahmed and once for Tarvedi in the competitive matchup.

Islam Siszbulatov from Austria made a statement with his explosive performance, needing just 40 seconds to knock out Cheng Leang from Cambodia in the first round with a perfectly timed strike. Similarly impressive was Azerbaijan’s Elnur Suleymanov, who dominated Lucas Sontgen of Germany before finishing him 14 seconds into the second round with a devastating combination.

In heavyweight action, Brazil’s Geronimo Dos Santos needed just 1 minute and 49 seconds of the opening round, to dispatch veteran Alexey Oleinik of Russia by TKO. The Brazilian powerhouse connected with a thunderous single blow that sent Oleinik crashing to the canvas, demonstrating the raw power that makes him one of the most intimidating figures in the heavyweight division.

BKFC 71 showcased the growing global appeal of bare-knuckle fighting with competitors from across the Middle East, Europe, Asia, and the Americas, solidifying the promotion’s international presence in combat sports.

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