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Dubai announces month-long celebrations leading up to Eid Al Etihad

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Dubai is gearing up for a month-long celebration of the UAE’s national spirit as Brand Dubai, the creative arm of the Government of Dubai Media Office, launches the second edition of the National Month campaign.

Running from Flag Day on November 3 to Eid Al Etihad (National Day) on December 2, the campaign will bring together government, semi-government, and private sector partners to celebrate the UAE’s national occasions in ways that reflect the country’s unity, values, and future aspirations.

Announcing the campaign, Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, said the month-long programme will be a “powerful demonstration of national solidarity and shared aspirations for the future.”

He added that the return of the #ZayedAndRashid campaign this year will again honour the UAE’s Founding Fathers, whose vision laid the foundations for the country’s remarkable progress.

“National Month is a collective effort to celebrate our national occasions in a coordinated and harmonised way. The campaign’s success will be driven by teamwork, cooperation and unity, principles that have always underpinned our country’s progress,” Sheikh Ahmed said.

Broad community engagement

The initiative will feature diverse national, community, and cultural events, inviting residents and citizens alike to express pride in their national identity.

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, said this year’s celebrations will build on the strong community participation seen during the first National Month campaign in 2024, which engaged over 200 organisations and reached 2 billion social media impressions.

Creativity at the heart of celebrations

Shaima Al Suwaidi, Director of Brand Dubai, said this year’s campaign will showcase the values and ideals of the UAE through creative events and activations, reflecting Dubai’s innovative spirit.

Entrepreneurs and SMEs from Brand Dubai’s Proudly from Dubai network will also be part of the festivities, providing them with opportunities to showcase their work at major citywide events and reach a wider audience.

“The National Month campaign is not just a celebration, it’s a platform for collaboration, creativity, and community pride,” Al Suwaidi said.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dh1,000 fine and 4 black points: Dubai Police issue warning on sudden swerving

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Dubai Police have issued a renewed and stern warning to motorists regarding the dangers of sudden swerving, labelling the manoeuvre as a primary catalyst for fatalities and severe collisions on the emirate’s high-speed roads.

Major General Saif Muhair Al Mazrouei, Assistant Commander-in-Chief for Operations Affairs, highlighted that while missing an exit or attempting a quick overtake may seem minor, the resulting “side-impact collisions, loss of vehicle control, and rollovers” are often life-altering.

The split-second danger

Recent monitoring by Dubai Police has recorded a surge in incidents where drivers changed lanes without indicators or ensured the road was clear. On high-speed corridors, these actions leave zero reaction time for surrounding motorists.

“Arriving late is far better than not arriving at all,” said Major General Al Mazrouei. “Missing an exit never justifies putting lives at risk. We urge the public to remain calm, use indicators correctly, and avoid impulsive decisions behind the wheel.”

The cost of a sudden turn

To deter risky behaviour, Dubai Police reminded the public of the strict penalties under Article 29 of the Federal Traffic Law. Motorists caught swerving suddenly face:

  • A Dh1,000 fine.
  • Four black points added to their traffic file.

Community vigilance: We are all police

Road safety is a shared responsibility. The public is encouraged to report dangerous driving behaviour via the “Police Eye” feature on the Dubai Police smart app or by using the “We Are All Police” service by calling 901.

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The Philippines guarantees unemployment cash benefits for Middle East overseas workers amid regional crisis

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As a 14-day ceasefire brings a temporary lull to regional conflict, the Social Security System (SSS) of the Philippines has issued a major reassurance to its 540,000+ active paying OFW members across the Middle East. SSS President Robert Joseph de Claro confirmed today that digital infrastructure remains fully operational, ensuring that displaced workers can access critical “Unemployment Benefits” and pension services regardless of the security situation on the ground.

Who qualifies?

With over 4,300 Filipinos already repatriated as of April 6, the SSS “Unemployment Benefit” serves as a vital bridge for those involuntarily separated from their jobs. To qualify, OFW members must meet the following:

  • Age: 60 years old or below.
  • Contributions: At least 36 monthly contributions, with 12 months paid within the 18 months immediately preceding the job loss.
  • Certification: Involuntary separation must be certified by the DMW (formerly POEA).
  • Timeline: Applications must be submitted via the My.SSS portal within one year of separation.

Recognising the difficulty of physical travel during the current conflict, SSS has launched a breakthrough Facial Authentication with Liveness Check for its pensioners. This allows retirees in the Middle East to complete their Annual Confirmation of Pensioners (ACOP) via smartphone, eliminating the need to visit embassies or consulates.

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Heading to Abu Dhabi this weekend? What motorists need to know about road closures 

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Abu Dhabi Mobility has announced a series of temporary traffic modifications and partial road closures affecting major arteries in the capital starting today, Friday, April 10, through Monday, April 13, 2026.

The scheduled works will impact Al Fursan Street and Al Khaleej Al Arabi Street (E20), key routes connecting Khalifa City and Zayed City. Motorists are urged to exercise caution and plan for potential delays.

The closure schedule:

To minimise weekday disruption, the closures are concentrated over the weekend:

  • Friday, April 10 (2pm – Monday, April 13 (5am): The right lane on Al Fursan Street heading towards Abu Dhabi will be closed. Traffic flow will be maintained on the remaining open lanes.
  • Saturday, April 11 (12am) – Sunday, April 12 (11pm): A full closure of entry and exit points on Al Fursan Street will be in effect.

Guidance for motorists

Abu Dhabi Mobility has implemented a comprehensive traffic management plan. While diversions will be clearly marked with directional signage, authorities recommend the following:

  • Plan in advance: Use navigation apps to check for real-time congestion before departing.
  • Alternative routes: Utilise surrounding roads, including the main Al Khaleej Al Arabi Street (E20) corridor, to bypass the affected zones.
  • Safety first: Adhere to posted speed limits within diversion zones to ensure the safety of road crews and fellow drivers.

These measures are part of ongoing scheduled works designed to improve the capital’s infrastructure and long-term traffic efficiency.

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