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Dubai startup Hushday raises AED 2 Million to launch the Middle East’s first premium flash sales platform

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Dubai, UAE – As global luxury faces headwinds in key markets like China, and as consumer behavior across the GCC shifts toward value-driven, digital-first experiences, a new retail-tech player is emerging in Dubai to meet that moment.

Hushday, the region’s first premium, invitation-only flash sales platform, has raised over AED 2 million (USD $550,000) in pre-seed funding from regional tech investors. Its ambition: to create a new channel for luxury and premium brands to grow in the Middle East — with full control, brand integrity, and next-level performance.

While inspired by European models like Veepee (valued at over €4 billion) and Gilt in the US, Hushday is not a copy-paste. It’s a GCC-first model, built locally for brands and consumers who expect more: exclusivity, experience, and execution.

“We’re not here to patch a post-COVID inventory issue,” says Jennifer Cohen Solal, CEO & Co-founder. “We’re here to open a new, scalable path for growth — for brands who want to reach a younger, price-sensitive, digital audience, without damaging their equity. The demand is here. The region is ready.”

A Private Sales Model Built for Today’s Reality

Unlike traditional outlets or mass-discount platforms, Hushday was designed as a strategic distribution layer, where brands can activate curated drops in a brand-safe, high-conversion environment — and tap into valuable new audiences in the process.

The platform has already signed dozens of brands — from regional players to global names — and offers full control over pricing, visibility, and inventory strategy. Brands receive real-time analytics, customer insights, and dedicated onboarding support.

“This isn’t just about clearing stock,” adds Jean Thillaye du Boullay, COO and former Carrefour executive. “It’s about reaching a new audience with purpose — and turning each campaign into both revenue and retention. From curation to delivery, we handle the full experience with precision and speed.”

A Curated Experience for Customers — With Access at the Core

Hushday operates on a referral-only model, granting invited members access to limited-time sales across fashion, beauty, accessories, electronics, home, and leisure. Each drop is personalized, mobile-first, and designed to create a sense of rarity and excitement.

With up to 50 flash sales per month, loyalty rewards, and AI-powered recommendations, the experience is built to convert — while reinforcing desirability.

‘’ For our users, it’s not about discounts. It’s about access,” says Riad Djabri, CTO and former engineering lead at Doctolib. “We use tech to make the experience smarter — more personal, more seamless, and more rewarding. Our goal is to turn every flash sale into something that feels tailored, not transactional.”

Hushday stands out not just for its unique format but for how seamlessly it aligns with the region’s pulse, needs, and ambitions. Entirely based in Dubai and backed by local tech investors, the platform is tailored for the Gulf, offering a deeply relevant and timely retail experience. At the core of its operations is a fully robotized third-party logistics (3PL) system, ensuring end-to-end efficiency and excellence across the region. With the GCC’s premium off-price market expected to hit $6 billion, Hushday is stepping in with a bold, digitally native, and brand-safe model that’s designed specifically for this market—not borrowed from outdated global playbooks. “We’re not replicating what worked in Europe 10 years ago,” says Jennifer Cohen Solal. “We’re building what the Middle East needs now — with its own codes, pace, and expectations. And we’re doing it at scale.” After launching in the UAE this month, the company is already eyeing rapid expansion into Saudi Arabia, Qatar, and Kuwait, fully intent on tapping into the massive regional demand for smart, high-quality off-price retail.

MEET THE FOUNDERS

Hushday’s founding team combines deep experience in fashion, e-commerce, tech, and operations—with a track record of scaling high-growth businesses in Europe and the Middle East.

Jennifer Cohen SolalCEO
With 15 years of experience in e-commerce, Jennifer has held leadership roles as Chief Marketing Officer for major fashion and tech brands, including some of Europe’s top private sales platforms. Before launching Hushday, she founded one of Paris’ most talked-about food startups—a digital-first brand that reimagined the world of French pâtisserie and made headlines for its bold, chef-led concept.

“We don’t believe in waste. We believe in reactivation. That’s the future of retail.”

Jean Thillaye du BoullayCOO
A retail and logistics expert, Jean spent a decade at Carrefour and Majid Al Futaim, managing over 1B AED in annual turnover and leading large-scale digital transformations. At HushDay, he’s driving the commercial & operational engine with a focus on excellence, cost control, and scale.

“Our role is to create a win-win channel: an off-price destination where brands can clear inventory without harming their image, while customers access coveted labels at exceptional value. It’s built on trust, desirability, and a seamless experience from click to delivery.”

Riad DjabriCTO
Riad is a former engineering lead at Doctolib, one of France’s top unicorns. With a strong product and tech background, he is now driving Hushday’s vision to become the next-generation retail platform for the GCC.

“Our ambition is to build a tech platform that evolves with the brands we serve — integrating AI, circularity, and real-time insights to create a smarter, more sustainable way to sell luxury. But we’re equally focused on the customer experience: making every flash sale more relevant, more personal, and more seamless for the people who matter most.”

ABOUT HUSHDAY

Hushday is the first premium private sales platform built specifically for the Middle East.
Founded in Dubai in 2024, the company offers luxury and premium brands a secure, high-conversion channel to manage excess inventory — while maintaining full control over pricing, image, and positioning.

The platform is invitation-only, operating as a curated destination where members access exclusive flash sales across fashion, beauty, accessories, home, electronics, and leisure. With up to 50 sales per month, Hushday delivers a mobile-first, gamified experience tailored to GCC consumers.

The platform will officially launch in the first week of May 2025 in the UAE, with plans to expand to Saudi Arabia, Qatar, and Kuwait in 2026. Backed by regional tech investors and powered by a fully automated logistics partner, Hushday combines premium retail standards with operational scalability — making it a strategic new growth channel for brands in the region.

Launching the 2nd of May 2025 in the UAE, Hushday is available by invitation only.

🔗 Join the waitlist: [www.hushday.com]
📸 Instagram: [@hushday_me]
📧 Media Enquiries:

Sudhashree Dash

0553498382

press@hushday.com

sudha@memc.co

As a trainee reporter and creative lead, I focus on curating engaging content and managing the social media presence for the company. I aim to connect audiences with relevant, impactful news through multiple digital platforms.

Announcements

Tickets now live for Dubai’s first homegrown musical spectacle

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A cultural revolution is about to begin. Tickets are now available for Once Upon A Time in Dubai, the most ambitious, emotional, and spectacular musical ever produced in the region. Opening this December at The Agenda in Dubai Media City, the show is already being called a once-in-a-generation phenomenon — and for good reason.

More than just a stage production, Once Upon A Time in Dubai is the first original large-scale musical entirely created in the UAE, blending Broadway-worthy storytelling with the energy and dreams of one of the world’s most iconic cities. Behind this bold vision is Stéphane Boukris, entrepreneur and cultural trailblazer, who has brought together an international creative dream team — including Universal Music Group MENA as co-producer — to craft a deeply emotional journey of love, ambition, and transformation, set in today’s Dubai.

“This show is a tribute to everything Dubai represents: ambition, diversity, and the power to build your own destiny,” says Boukris. “We are creating something people will never forget.”

A World-Class Team Behind the Curtain

The production brings together talents who have previously worked on global shows such as Céline Dion, Disney shows, and Arabs Got Talent (MBC). From lighting to choreography and technical design, every detail is crafted by artists and technicians at the highest international standards.

A Story That Speaks to a Generation

At the heart of the show is Will, a young English dancer who arrives in Dubai to search for Sophia, the woman he loves. Along the way, he meets artists, entrepreneurs, and dreamers from all walks of life, culminating in a celebration of courage, community, and reinvention.

The cast features rising stars Amanda Maalouf (X Factor) and Joe Woolford (The Voice UK) — with many of the lead vocalists and performers previously featured on international talent platforms, bringing an exceptional level of stage presence and vocal power. The musical includes over 20 original songs composed by Nazim Khaled, including already-viral hits like “Habibi”, “Stranger in the World”, and “Think Big”.

A City-Wide Movement

With over 150,000 spectators expected across 55 performances, the show is much more than an event — it’s becoming a movement. Once Upon A Time in Dubai is already making waves across the city with:

Strategic brand partnerships: McDonald’s, Carrefour MAF, Careem, Accor, Mall of the

Emirates, Tilal Al Ghaf, GEMS Education, and more

Immersive activations: Soundtracks in Hala taxis, QR codes in malls, music in retail

stores, and dedicated social media campaigns

Youth engagement: Auditions and showcases for students across GEMS schools,

opening the stage to the next generation of performers

The show will be performed in English, and supported by a multicultural creative team led by stage director Johan Nus.

Exclusive Ticket Sale

Tickets are available exclusively via Fever, the global ticketing platform. Pre-sale access has already launched with selected partners such as GEMS, Muse by Chalhoub, and Accor’s ALL loyalty members — with thousands of tickets snapped up in just days.

🎤 Behind the scenes videos, interviews with the cast, and a full media kit are available upon request. 📸 Press passes for opening week are now being issued — be among the first to witness the birth of a new cultural landmark.

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Glam Crown Dubai debuts to celebrate all forms of beauty

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In a city renowned for redefining opulence alongside originality, a Dubai-based socialite and former pageant winner is preparing to break new ground with The Glam Crown – an upcoming fashion show and beauty pageant that promises more than just sparkle. Scheduled for November 15 later this year in Dubai, the event – a first-of-ots-kind platform – aims to blend glamour with grit by spotlighting diversity, confidence, and self-expression across all ages and abilities.

“This isn’t just about crowns and catwalks,” says Piyali Chatterjee, crowned Mrs. Elegant UAE 2021 and founder of Artisan Beautique that’s behind the event. A respected beautician, entrepreneur, and former educator of children with special needs, Chatterjee is using her platform to challenge traditional beauty norms. “It’s about showing that beauty doesn’t come in one shape, shade, or size. Every woman, every child, every participant has something uniquely powerful – and beautiful – to offer.”

A platform for all walks of life

What sets The Glam Crown apart is its commitment to representation. The event will feature a special segment for children of determination aged as young as three to 12, giving them the chance to shine on a professional runway – complete with styling, gentle makeovers, and a magical stage experience.

Adults will participate in categories such as Mr, Miss, and Mrs Glam Icon UAE, with curated designer wear, grooming sessions, ramp walk training, and wellness consultations. A parallel fashion showcase for teens and adults includes styling support and exposure to leading local photographers and influencers.

The event will also welcome plus-size contestants, new mothers, and individuals who often find themselves excluded from mainstream beauty narratives. “Dubai is a city that embraces difference,” Chatterjee notes. “We’re just reflecting that spirit on our runway.”

Beyond the mirror: health, wellness, and empowerment

This isn’t a typical pageant. Alongside the fashion and festivities, The Glam Crown includes interactive sessions with a certified aesthetic doctor, gynaecologist, fitness coach, and professional beautician. “These sessions aim to promote a holistic understanding of beauty – rooted in confidence, hygiene, and well-being,” says Chatterjee explaining how the fashion show for teens and adults will include personalised ramp walk training sessions, designer stage wear, styling and grooming tips from seasoned beauty experts.  

Meanwhile, the show for young children of determination – open to anyone between three and 12 – will be offered free of charge. “It is a heart-warming celebration of joy and self-expression. Participants enjoy fun walk training, a gentle, skin-safe mini makeover, a designer outfit for the ramp, and a magical stage experience, complete with professional photos and delightful surprises,” adds the Indian expat who’s lived in Dubai for over a decade now.

With over 300 guests anticipated and growing buzz across the region, the event is set to unite emerging designers, aspiring models, and influential digital creators for an unforgettable celebration of fashion, empowerment, and community.

For Chatterjee, who manages two thriving salons in the UAE and continues to mentor women in beauty and confidence, The Glam Crown is a culmination of years of experience—and a bold step forward. “This is not just a show – it’s a movement,” she says. “If even one child of determination walks off that ramp feeling proud, or one woman finds her voice through this platform, we’ve done something meaningful.”


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Announcements

UAE announces fuel prices for June 2025

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The UAE fuel price committee on Saturday announced petrol and diesel prices for the month of June 2025.The Fuel Prices Monitoring Committee has kept the prices unchanged from the month of May.

Super 98 petrol will cost Dh2.58 a litre, compared to Dh2.58 a litre in May, while Special 95 will cost Dh2.47 a litre, compared to Dh2.47 a litre the previous month.

https://www.instagram.com/reel/DKT3ZanTxNB/?igsh=cnB3Y3JubnR1Y2lk

E-Plus category petrol will be available for Dh2.39 a litre, compared to Dh2.39 a litre in May, while diesel will now cost Dh2.45 a litre, compared to Dh2.52 a litre the previous month.

The UAE deregulated fuel prices in 2015, aligning them with market fluctuations.

Fuel prices in the UAE are tied to movements in the global oil market, which has experienced significant volatility since the beginning of the year.

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