Announcements
Dubai startup Hushday raises AED 2 Million to launch the Middle East’s first premium flash sales platform

Published
6 months agoon
By
Suhani Singh
Dubai, UAE – As global luxury faces headwinds in key markets like China, and as consumer behavior across the GCC shifts toward value-driven, digital-first experiences, a new retail-tech player is emerging in Dubai to meet that moment.
Hushday, the region’s first premium, invitation-only flash sales platform, has raised over AED 2 million (USD $550,000) in pre-seed funding from regional tech investors. Its ambition: to create a new channel for luxury and premium brands to grow in the Middle East — with full control, brand integrity, and next-level performance.
While inspired by European models like Veepee (valued at over €4 billion) and Gilt in the US, Hushday is not a copy-paste. It’s a GCC-first model, built locally for brands and consumers who expect more: exclusivity, experience, and execution.
“We’re not here to patch a post-COVID inventory issue,” says Jennifer Cohen Solal, CEO & Co-founder. “We’re here to open a new, scalable path for growth — for brands who want to reach a younger, price-sensitive, digital audience, without damaging their equity. The demand is here. The region is ready.”
A Private Sales Model Built for Today’s Reality
Unlike traditional outlets or mass-discount platforms, Hushday was designed as a strategic distribution layer, where brands can activate curated drops in a brand-safe, high-conversion environment — and tap into valuable new audiences in the process.
The platform has already signed dozens of brands — from regional players to global names — and offers full control over pricing, visibility, and inventory strategy. Brands receive real-time analytics, customer insights, and dedicated onboarding support.
“This isn’t just about clearing stock,” adds Jean Thillaye du Boullay, COO and former Carrefour executive. “It’s about reaching a new audience with purpose — and turning each campaign into both revenue and retention. From curation to delivery, we handle the full experience with precision and speed.”
A Curated Experience for Customers — With Access at the Core
Hushday operates on a referral-only model, granting invited members access to limited-time sales across fashion, beauty, accessories, electronics, home, and leisure. Each drop is personalized, mobile-first, and designed to create a sense of rarity and excitement.
With up to 50 flash sales per month, loyalty rewards, and AI-powered recommendations, the experience is built to convert — while reinforcing desirability.
‘’ For our users, it’s not about discounts. It’s about access,” says Riad Djabri, CTO and former engineering lead at Doctolib. “We use tech to make the experience smarter — more personal, more seamless, and more rewarding. Our goal is to turn every flash sale into something that feels tailored, not transactional.”
Hushday stands out not just for its unique format but for how seamlessly it aligns with the region’s pulse, needs, and ambitions. Entirely based in Dubai and backed by local tech investors, the platform is tailored for the Gulf, offering a deeply relevant and timely retail experience. At the core of its operations is a fully robotized third-party logistics (3PL) system, ensuring end-to-end efficiency and excellence across the region. With the GCC’s premium off-price market expected to hit $6 billion, Hushday is stepping in with a bold, digitally native, and brand-safe model that’s designed specifically for this market—not borrowed from outdated global playbooks. “We’re not replicating what worked in Europe 10 years ago,” says Jennifer Cohen Solal. “We’re building what the Middle East needs now — with its own codes, pace, and expectations. And we’re doing it at scale.” After launching in the UAE this month, the company is already eyeing rapid expansion into Saudi Arabia, Qatar, and Kuwait, fully intent on tapping into the massive regional demand for smart, high-quality off-price retail.
MEET THE FOUNDERS
Hushday’s founding team combines deep experience in fashion, e-commerce, tech, and operations—with a track record of scaling high-growth businesses in Europe and the Middle East.

Jennifer Cohen Solal – CEO
With 15 years of experience in e-commerce, Jennifer has held leadership roles as Chief Marketing Officer for major fashion and tech brands, including some of Europe’s top private sales platforms. Before launching Hushday, she founded one of Paris’ most talked-about food startups—a digital-first brand that reimagined the world of French pâtisserie and made headlines for its bold, chef-led concept.
“We don’t believe in waste. We believe in reactivation. That’s the future of retail.”

Jean Thillaye du Boullay – COO
A retail and logistics expert, Jean spent a decade at Carrefour and Majid Al Futaim, managing over 1B AED in annual turnover and leading large-scale digital transformations. At HushDay, he’s driving the commercial & operational engine with a focus on excellence, cost control, and scale.
“Our role is to create a win-win channel: an off-price destination where brands can clear inventory without harming their image, while customers access coveted labels at exceptional value. It’s built on trust, desirability, and a seamless experience from click to delivery.”

Riad Djabri – CTO
Riad is a former engineering lead at Doctolib, one of France’s top unicorns. With a strong product and tech background, he is now driving Hushday’s vision to become the next-generation retail platform for the GCC.
“Our ambition is to build a tech platform that evolves with the brands we serve — integrating AI, circularity, and real-time insights to create a smarter, more sustainable way to sell luxury. But we’re equally focused on the customer experience: making every flash sale more relevant, more personal, and more seamless for the people who matter most.”
ABOUT HUSHDAY
Hushday is the first premium private sales platform built specifically for the Middle East.
Founded in Dubai in 2024, the company offers luxury and premium brands a secure, high-conversion channel to manage excess inventory — while maintaining full control over pricing, image, and positioning.
The platform is invitation-only, operating as a curated destination where members access exclusive flash sales across fashion, beauty, accessories, home, electronics, and leisure. With up to 50 sales per month, Hushday delivers a mobile-first, gamified experience tailored to GCC consumers.
The platform will officially launch in the first week of May 2025 in the UAE, with plans to expand to Saudi Arabia, Qatar, and Kuwait in 2026. Backed by regional tech investors and powered by a fully automated logistics partner, Hushday combines premium retail standards with operational scalability — making it a strategic new growth channel for brands in the region.
Launching the 2nd of May 2025 in the UAE, Hushday is available by invitation only.
🔗 Join the waitlist: [www.hushday.com]
📸 Instagram: [@hushday_me]
📧 Media Enquiries:
Sudhashree Dash
0553498382
press@hushday.com
sudha@memc.co
As a trainee reporter and creative lead, I focus on curating engaging content and managing the social media presence for the company. I aim to connect audiences with relevant, impactful news through multiple digital platforms.

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Announcements
India’s BCKIC 2025 Conclave to unlock $10–50 billion green market access for UAE and GCC leaders

Published
6 hours agoon
October 16, 2025
The stage is set for one of the most significant India–Middle East business dialogues of the decade, as the Bhubaneswar City Knowledge Innovation Cluster (BCKIC) 2025 Conclave prepares to open in India this November, offering, according to organisers, a $10–50 billion sustainability and investment opportunity for Gulf-based leaders.
Scheduled for November 21 and 22 in Bhubaneswar, Odisha, the two-day conclave will bring together senior representatives from government entities, sovereign funds, and the private sector across the UAE, Saudi Arabia, and the wider GCC region.
The event is organised by the BCKIC Foundation, supported by the Government of Odisha’s Department of Energy, under the aegis of the Office of the Principal Scientific Adviser to the Government of India.
Themed around “The Next Wave of Sustainability Policy and Investment Flows”, the summit seeks to bridge India’s rapidly expanding green economy, valued at over $165 billion, with the Middle East’s capital, innovation and policy frameworks under Vision 2030 and UAE Centennial 2071.
“This is not just another global summit, it’s a strategic inflection point for India–Middle East collaboration,” said Dr Mrutyunjay Suar, Chairman of the BCKIC Foundation.
“From green hydrogen and water security to circular economy and AI-driven sustainability, the synergies between India’s innovation scale and the Gulf’s execution capacity are unparalleled. Missing this window could mean losing the first-mover advantage in shaping global sustainability frameworks.”
A New Era of India–Middle East Sustainability Partnership
The conclave comes at a pivotal moment for both regions. Following India’s G20 presidency in 2023 and the UAE’s hosting of COP28, both nations have emerged as global voices in sustainability transition and climate finance.
Dr. Suar noted that the conclave will act as a strategic platform for Gulf leaders to consolidate their role within the India–Middle East–Europe Economic Corridor (IMEC), while also gaining access to India’s technology, research, and policy innovation ecosystem.
“Gulf sovereign funds now control over $2 trillion in assets and are increasingly looking for sustainable, high-return projects,” he said.
“India’s innovation and affordability, combined with the Middle East’s capital and implementation speed, make this partnership an unprecedented opportunity to move from commitment to concrete outcomes.”
Access to Proven Technologies and MoU-Ready Projects
Middle Eastern delegates will gain direct access to Indian policymakers and experts from NITI Aayog, DST, and the Principal Scientific Adviser’s Office, with discussions focused on green hydrogen, renewable energy, waste-to-energy, and climate-resilient infrastructure.
The event will also unveil a pipeline of over 50 proven Indian technologies relevant to Gulf market needs, ranging from water management systems to digital smart-city solutions, many of which have demonstrated cost efficiencies of 30–50% compared to Western alternatives.
The BCKIC Foundation confirmed that the conclave is structured to deliver tangible outcomes, with more than 20 Memorandums of Understanding (MoUs) already in advanced stages of preparation. The targeted projects are expected to offer internal rates of return (IRR) between 15% and 25%, appealing to investors seeking both profitability and environmental impact.
Odisha: A Live Model for Sustainable Urban Innovation
The conclave will take place in Bhubaneswar, the capital of Odisha, one of India’s fastest-growing hubs for renewable energy and smart cities. The venue itself will serve as a live showcase of sustainable urban development, featuring zero-waste hospitality, circular economy practices, and local sourcing models.
Organisers say the event is designed to foster lasting bilateral frameworks that will drive long-term cooperation between India and the Middle East across sustainability, technology transfer, and impact investment.
“This is the decade of decisive climate action and cross-regional collaboration,” Dr Suar added.
“The BCKIC 2025 Conclave will not just discuss ideas but catalyse partnerships that define the global sustainability roadmap for years to come.”
Announcements
Abu Dhabi T10 levels up its game with BC.GAME Esports as principal partner

Published
3 days agoon
October 13, 2025
The Abu Dhabi T10 League has announced BC.GAME Esports as its Principal Partner for the 2025 season. This landmark partnership connects the energy of T10 cricket with the fast-growing global esports ecosystem, driving brand visibility and fan engagement to new levels.
The alliance will deliver powerful exposure across broadcast, digital, and in-stadia platforms, while introducing esports-inspired activations to enhance the tournament experience for fans. The aim is to bring the worlds of live cricket and competitive gaming closer than ever before.
The Abu Dhabi T10 will run from November 18 to 30, 2025, at the Zayed Cricket Stadium, featuring top international players competing in action-packed 10-over matches. With BC.GAME Esports on board, the league will strengthen its appeal to younger, digital-first audiences across global markets.
“We’re excited to welcome BC.GAME Esports as our Principal Partner,” said a T10 League spokesperson. “Season 9 will be our biggest yet, with expanded global reach and enhanced fan experiences — and we are confident that BC.GAME Esports will return again next year.”
A BC.GAME Esports spokesperson added: “Partnering with Abu Dhabi T10 gives us the perfect platform to expand our community and create unique experiences that unite cricket fans and gamers worldwide.”
This partnership reflects Abu Dhabi T10’s commitment to innovation, youth engagement, and global growth, making 2025 one of its most exciting seasons yet.
Announcements
Your guide to the UAE’s new banking law, and how it changes your relationship with banks

Published
6 days agoon
October 10, 2025
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan on Friday issued a sweeping new federal decree that fundamentally changes how banks and financial institutions operate in the UAE, with major implications for everyday customers.
Federal Decree Law No. (6) of 2025 strengthens the Central Bank’s oversight powers and introduces critical protections designed to safeguard consumers, expand financial access, and speed up complaint resolution.
Here’s what actually changes for you.
Your complaints get resolved faster
What’s new: All banking and insurance complaints now go through one unified system managed by Sanadak, an independent entity created specifically to handle customer disputes.
What this means for you:
- No more confusion about where to file complaints
- Faster resolution process with a single point of contact
- Decisions are legally enforceable against banks and insurers
The game-changer: New specialised judicial committees will handle financial disputes, with final, binding decisions for amounts up to Dh100,000. Banks and insurance companies must comply, no appeals, no delays.
Bottom line: If you have a problem with your bank or insurer, getting it resolved just became significantly easier and faster.
Loans must match your actual income
What’s reinforced: Banks are now legally required to align credit facilities with your actual income, protecting you from taking on debt you can’t afford.
What this means for you:
- Stricter affordability checks before loan approval
- Protection from irresponsible lending practices
- Banks can’t push you into loans beyond your repayment capacity
Why it matters: This prevents the debt spiral that happens when people are given credit they can’t realistically repay based on their salary.
Everyone gets access to banking services
What’s mandated: Licensed financial institutions must provide banking and financial services to all community members, not just high-income earners or certain demographics.
What this means for you:
- No arbitrary account rejections based on income level
- Access to digital banking innovations for everyone
- Financial inclusion as a legal requirement, not a courtesy
The push: This aligns with the UAE’s digital transformation efforts, ensuring modern financial services reach all residents.
Your money is safer if a bank fails
What’s new: The Central Bank now has sweeping “early intervention” powers if a financial institution shows signs of trouble.
What this means for you:
- Proactive measures kick in before a bank collapses
- Your deposits and services are protected through managed interventions
- The Central Bank can force mergers, change management, or orderly liquidation
How it works: If your bank is struggling, the Central Bank can:
- Force it to implement recovery plans
- Require additional capital reserves
- Change management or business strategy
- Arrange mergers or acquisitions
- Conduct organised liquidation (protecting customer funds)
Bottom line: You’re less likely to wake up to frozen accounts or lost deposits because problems get addressed early.
Banks face massive fines for violations
What’s changed: Administrative fines have been dramatically increased, up to 10 times the value of the violation or unjust profit.
What this means for you:
- Banks have a stronger incentive to follow rules
- Real financial consequences for misconduct
- More transparent market (violations published on the Central Bank website)
The enforcement: Fines are automatically debited from the violating institution’s accounts, no waiting for payment.
Better financial education is coming
What’s planned: National awareness campaigns about financial services, launched in collaboration between the Central Bank, the financial sector, and community organisations.
What this means for you:
- Better understanding of banking products and rights
- More informed financial decisions
- Community-wide financial literacy improvements
What stays the same
The decree maintains the Central Bank’s core responsibilities:
- Keeping the national currency stable
- Managing foreign reserves
- Overseeing the financial system
- Setting monetary policy
But the enforcement mechanisms and customer protections are now significantly stronger.
When does this take effect?
The Federal Decree Law is now in effect, though implementation of specific mechanisms (like the Sanadak complaints system and specialised judicial committees) will roll out according to Central Bank timelines.
What you should do
Know your rights: You now have stronger protections – use them
Keep documentation: If disputes arise, you have clear resolution paths
Check loan terms: Banks must justify lending against your income
File complaints properly: Use the new unified Sanadak system
Stay informed: Watch for Central Bank announcements about implementation
The bottom line
This isn’t just regulatory reshuffling; it’s a fundamental strengthening of your rights as a banking customer in the UAE. Complaints get resolved faster, loans must be affordable, access is guaranteed, and your money is better protected if institutions fail.
The message is clear: customer protection just became law, not a courtesy.
Key Takeaways:
- Unified complaints system (Sanadak) handles all banking/insurance disputes
- Fast-track resolution for disputes up to Dh100,000
- Mandatory income-based lending protects from over-borrowing
- Universal financial access is required by law
- Early intervention powers protect deposits before banks fail
- 10x penalty multiplier for institutional violations

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