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New bridges, wider  roads, cycling tracks: Dubai launches major upgrade of Al Safa Street

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In a major move to ease traffic and support urban growth, Dubai’s Roads and Transport Authority (RTA) has announced a comprehensive Al Safa Street Improvement Project, part of the city’s ongoing infrastructure expansion plan.

Stretching 1.5 km, the upgrade covers the stretch from the Al Safa Street–Sheikh Zayed Road junction to Al Wasl Street, a vital corridor in one of Dubai’s busiest urban areas. The goal? To cut travel time from 12 minutes to just 3 minutes and double road capacity from 6,000 to 12,000 vehicles per hour.

What’s coming:

  • 2 new bridges and 2 tunnels, totalling 3,120 metres in length
  • Wider roads, revamped intersections, and smarter traffic signals
  • Dedicated pedestrian walkways and cycling tracks
  • Green urban spaces, landscaped areas, and enhanced public realm

Bridge details:

  • Bridge 1: From Al Wasl Street to Sheikh Zayed Road & Financial Centre Street
    • 4 lanes, 1,005 metres, capacity: 6,400 vehicles/hr
  • Bridge 2: From Al Satwa Road to Sheikh Zayed Road & Financial Centre Street
    • 2 lanes, 360 metres, capacity: 2,800 vehicles/hr

Tunnel details:

  • Tunnel 1: From Sheikh Zayed Road/Financial Centre Street to Al Wasl Street
    • 2 lanes, 1,005 metres, capacity: 3,200 vehicles/hr
  • Tunnel 2: At Al Wasl–Al Safa Street intersection
    • 2 lanes each way, 750 metres, capacity: 6,400 vehicles/hr

RTA Director-General Mattar Al Tayer highlighted that the project will serve a key district home to City Walk, Coca-Cola Arena, hotels, schools, and major attractions, enhancing connections to Downtown Dubai, Financial Centre Street, and surrounding communities.

“The project also aims to create vibrant spaces for walking and cycling, encouraging community interaction while improving traffic safety and mobility,” said Al Tayer.

Part of a bigger plan

The Al Safa project is part of a wider network upgrade, which includes:

  • Al Wasl Street improvements from Umm Suqeim Street to 2nd December Street (15 km)
  • Umm Suqeim Street development from Jumeirah Street to Al Khail Road (6 km)

Once complete, these upgrades will significantly enhance connectivity, safety, and quality of life across some of Dubai’s busiest and most vibrant districts.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Health

No tuition fees, just talent: New scholarship programme offers 100% tuition fee waiver

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In a major boost for aspiring medical students, especially those facing financial challenges, Aster DM Healthcare has launched a new scholarship programme offering 100% tuition fee waivers for MBBS, BSc Nursing, and BPharm courses. Designed to support 25 deserving students every year, the initiative opens doors to high-quality medical education at no cost, removing a key financial barrier for many talented individuals across India and the UAE

The Dr. Moopen’s Legacy Scholarship & Fellowships Programme, announced by Padma Shri Dr. Azad Moopen, Founder and Chairman of Aster DM Healthcare, is the first of its kind from a private medical college in Kerala, and promises to transform access to healthcare education in underserved regions.

“No capable student should have to give up on a dream of becoming a doctor, nurse, or pharmacist because they cannot afford it,” said Dr. Moopen. “This initiative is our commitment to changing that.”

Scholarship Details:

  • 5 MBBS students will be selected based entirely on academic merit, including NEET rankings.
  • 10 BSc Nursing and 10 BPharm students will be chosen based on a combination of academic performance and financial need.
  • The scholarship will cover 100% of tuition fees.
  • Over five years, 125 students are expected to benefit, with a financial commitment exceeding INR 3 crore annually.

Applications open on July 28, 2025, and detailed eligibility guidelines are available at www.dmscholarship.in.

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UAE tightens social media advertising rules with new Mu’lin permit

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The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

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UAE road upgrade: Dh750 million Emirates Road expansion to cut Dubai–Sharjah travel time by 45 per cent

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A major road upgrade is set to transform daily commutes between Dubai and the northern emirates, with the Ministry of Energy and Infrastructure announcing a Dh750 million expansion of Emirates Road, one of the UAE’s most vital federal highways.

The Emirates Road Enhancement Project, scheduled to begin in September, will widen a 25-km stretch between Al Badee Interchange in Sharjah and Umm Al Quwain from three to five lanes in each direction. The two-year project aims to reduce travel times by up to 45 per cent and alleviate congestion for motorists travelling between Dubai, Sharjah, Ajman, Umm Al Quwain, and Ras Al Khaimah.

According to the ministry, the expansion will increase the road’s vehicle capacity by 65 per cent, from 5,400 to 9,000 vehicles per hour in each direction, targeting one of the UAE’s most heavily congested corridors.

As part of the overhaul, six new directional bridges will be constructed at Interchange No. 7, covering a total length of 12.6km. These bridges alone are designed to handle up to 13,200 vehicles per hour. Additionally, the project will include 3.4km of new collector roads on both sides of Emirates Road, improving traffic flow and access to nearby areas.

Officials say the expansion will deliver a significant boost to the UAE’s transport infrastructure and support the country’s broader mobility goals.

“This upgrade will not only ease daily traffic bottlenecks but also improve road safety and connectivity across the northern emirates,” the ministry said in a statement.

Once complete, the enhanced Emirates Road is expected to offer smoother, faster, and safer travel for thousands of daily commuters.

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