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Prolific Indian Joy Alukkas launches autobiography in SIBF

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The much-anticipated autobiography, ‘Spreading Joy – How Joyalukkas Became the World’s Favorite Jeweller’, by the renowned entrepreneur Joy Alukkas, was officially unveiled at the Sharjah Book Fair. Ahmed bin Rakkad Al Ameri, CEO of Sharjah Book Authority, and Bollywood Actress Kajol Devgan, the Global Brand Ambassador of Joyalukkas did the honors, in the presence of Jolly Joy Alukkas and Anantha Padmanabhan – CEO HarperCollins.

The book launch was an extraordinary affair witnessed by an illustrious gathering. Eminent officials, notable figures from the business realm, and family members addressed the audience during the ceremony.

Joy Alukkas, expressing his heartfelt gratitude while reflecting on his life’s experiences and lessons said, “My life’s journey has been a testament to the enduring values of commitment, hard work, passion, and perseverance.

He added, “I hope my humble attempt will inspire others to chase their dreams and never give up in the face of adversities.”

The buzz around ‘Spreading Joy’ has been nothing short of phenomenal, with pre-orders surpassing all expectations. The book is now available at all leading book stores in India, UAE and Bahrain, as well as online for readers worldwide through Amazon UAE, India, Singapore, UK & USA and other popular e-commerce portals. The book is available in English at Jashanmal & Malayalam at DC books in the Sharjah Book Fair.

This autobiography promises to be an inspiring read, offering invaluable insights into the life and achievements of a man who has left an indelible mark on the business world. As ‘Spreading Joy’ takes its place on the literary stage, it is poised to become a beacon of motivation for all who seek success through perseverance, dedication, and a passion to pursue their dreams.

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No tuition fees, just talent: New scholarship programme offers 100% tuition fee waiver

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In a major boost for aspiring medical students, especially those facing financial challenges, Aster DM Healthcare has launched a new scholarship programme offering 100% tuition fee waivers for MBBS, BSc Nursing, and BPharm courses. Designed to support 25 deserving students every year, the initiative opens doors to high-quality medical education at no cost, removing a key financial barrier for many talented individuals across India and the UAE

The Dr. Moopen’s Legacy Scholarship & Fellowships Programme, announced by Padma Shri Dr. Azad Moopen, Founder and Chairman of Aster DM Healthcare, is the first of its kind from a private medical college in Kerala, and promises to transform access to healthcare education in underserved regions.

“No capable student should have to give up on a dream of becoming a doctor, nurse, or pharmacist because they cannot afford it,” said Dr. Moopen. “This initiative is our commitment to changing that.”

Scholarship Details:

  • 5 MBBS students will be selected based entirely on academic merit, including NEET rankings.
  • 10 BSc Nursing and 10 BPharm students will be chosen based on a combination of academic performance and financial need.
  • The scholarship will cover 100% of tuition fees.
  • Over five years, 125 students are expected to benefit, with a financial commitment exceeding INR 3 crore annually.

Applications open on July 28, 2025, and detailed eligibility guidelines are available at www.dmscholarship.in.

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UAE tightens social media advertising rules with new Mu’lin permit

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The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

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UAE road upgrade: Dh750 million Emirates Road expansion to cut Dubai–Sharjah travel time by 45 per cent

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A major road upgrade is set to transform daily commutes between Dubai and the northern emirates, with the Ministry of Energy and Infrastructure announcing a Dh750 million expansion of Emirates Road, one of the UAE’s most vital federal highways.

The Emirates Road Enhancement Project, scheduled to begin in September, will widen a 25-km stretch between Al Badee Interchange in Sharjah and Umm Al Quwain from three to five lanes in each direction. The two-year project aims to reduce travel times by up to 45 per cent and alleviate congestion for motorists travelling between Dubai, Sharjah, Ajman, Umm Al Quwain, and Ras Al Khaimah.

According to the ministry, the expansion will increase the road’s vehicle capacity by 65 per cent, from 5,400 to 9,000 vehicles per hour in each direction, targeting one of the UAE’s most heavily congested corridors.

As part of the overhaul, six new directional bridges will be constructed at Interchange No. 7, covering a total length of 12.6km. These bridges alone are designed to handle up to 13,200 vehicles per hour. Additionally, the project will include 3.4km of new collector roads on both sides of Emirates Road, improving traffic flow and access to nearby areas.

Officials say the expansion will deliver a significant boost to the UAE’s transport infrastructure and support the country’s broader mobility goals.

“This upgrade will not only ease daily traffic bottlenecks but also improve road safety and connectivity across the northern emirates,” the ministry said in a statement.

Once complete, the enhanced Emirates Road is expected to offer smoother, faster, and safer travel for thousands of daily commuters.

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