The Roads and Transport Authority (RTA) has launched a Ramadan traffic awareness campaign, distributing 40,000 awareness leaflets alongside Iftar meals and Ramadan gifts across Dubai.

The initiative targets taxi drivers, delivery bike riders and construction workers, in cooperation with public and private sector partners. The campaign aims to promote safe driving behaviour during the holy month and reduce traffic accidents across the emirate.

RTA confirmed it is using both printed and digital awareness tools to reach a wide audience and reinforce road safety messages throughout Ramadan.

Delivery riders received safety leaflets integrated with Iftar meals, while construction site workers were provided meals accompanied by pedestrian safety awareness materials.

Ahmed Al Khzaimy, Director of Traffic at RTA’s Traffic and Roads Agency, said Ramadan presents an opportunity to intensify awareness initiatives aligned with Dubai’s Traffic Safety Strategy and its vision of becoming “The World Leader in Seamless and Sustainable Mobility.”

He urged drivers to embody the values of patience and tolerance during Ramadan, particularly while fasting, and warned against driving while fatigued or drowsy.

Safety tips for drivers

• Avoid driving immediately after a heavy Iftar meal
• Maintain a safe distance and remain patient
• Plan journeys in advance
• Avoid disputes with other drivers
• Do not sleep inside a closed vehicle

The Ministry of Energy and Infrastructure has announced that a lane on Emirates Road heading from Dubai towards Sharjah at Bridge No. 7 will be closed starting Thursday, February 19.

In a statement shared on X, the ministry confirmed that the temporary closure is part of ongoing Emirates Road enhancement and development works. No reopening date has been announced.

Motorists travelling from Dubai to Sharjah are advised to use alternative routes and follow traffic instructions to minimise delays and ensure safety.

Alternative routes and traffic diversions

The ministry urged drivers to comply with safety regulations and road signage to maintain smooth traffic flow during the works.

Earlier in February, authorities also announced the closure of the main road at Al Badi intersection towards Dubai (Emirates Road). In addition, the distribution road was closed, with traffic diverted to Al Hooshi Bridge on Maliha Road (Westbound).

Commuters are encouraged to plan and allow additional travel time during peak hours.

Retailers and traders across the UAE have been warned against increasing prices of essential food items during Ramadan without prior approval, with authorities confirming that violators face fines of up to Dh100,000 and possible temporary closure of their establishments.

The Ministry of Economy and Tourism, in coordination with local authorities nationwide, has intensified inspections to ensure compliance with the 2022 Pricing Policy for Essential Consumer Goods, which strictly prohibits price increases on nine key food items without official approval.

9 Essential items under strict monitoring

The regulated items include:

• Cooking oils
• Eggs
• Dairy products
• Rice
• Sugar
• Poultry
• Legumes
• Bread
• Wheat

How residents can file a complaint

Residents who notice discrepancies at supermarkets or grocery stores can formally file complaints, but knowing the correct process is key. If you believe a retailer has raised prices unfairly, here’s exactly what to do.

Step 1: Check the shelf price vs checkout price

Before filing a complaint, confirm there is an actual discrepancy:

• Compare the shelf price with the scanned price at checkout.
• Ensure promotional offers are clearly stated.
• Check whether discounts apply only to loyalty card members.

Step 2: Keep proof of purchase

Your complaint is unlikely to proceed without documentation. Make sure you keep:

• The purchase receipt or invoice
• The name and branch of the retailer
• Details of the product and price difference
• Photos (if possible) showing shelf pricing

Without supporting evidence, the complaint may be dismissed.

How to file complain in each emirate

For most emirates (Except Dubai, Abu Dhabi, and Ajman)

1. Visit the Ministry of Economy and Tourism website: www.moet.gov.ae
2. Click on eServices
3. Select Consumer Protection and Commercial Control Services
4. Choose Resolve Consumer Complaints
5. Fill in your details and upload supporting documents

Complaints are typically resolved within one week.

For Dubai

• Visit: www.consumerrights.ae
• Click Consumer Complaints
• Complete the online form and upload evidence

You can also call the helpline: 600 545 555

For Abu Dhabi

Residents can complain through:

• Call: 800 555 (Abu Dhabi Government Contact Centre)
• Email: contact@tamm.abudhabi
• Visit any TAMM service centre

For Ajman

For retailers licensed in Ajman:

1. Visit www.ajmanded.ae
2. Click Consumer Protection
3. Select Request for Complaint
4. Submit the purchase invoice and supporting documents

Note: The retailer must hold an Ajman-issued commercial licence.

What happens when you file a complaint

Authorities will investigate the case. If a violation is confirmed:

• Sales of the product may be suspended immediately
• Retailers may receive written warnings
• Fines can range from Dh500 to Dh100,000
• Repeat offenders may face temporary closure

In severe cases, stricter penalties may apply.

With grocery spending typically rising during Ramadan, authorities urge residents to stay vigilant. Taking a few seconds to check your receipt could help prevent unfair pricing and protect household budgets across the UAE.