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UAE tightens social media advertising rules with new Mu’lin permit

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The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dubai Metro stations get wayfinding upgrade to make commuting smoother

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Dubai’s Roads and Transport Authority (RTA), in partnership with Keolis–MHI, has completed a major overhaul of wayfinding signage across all Dubai Metro stations, aiming to make daily journeys simpler and more intuitive for millions of commuters.

The initiative covers both the Red and Green lines and includes the installation and replacement of nearly 9,000 signs, a project that required more than 11,000 work hours. From clearer platform indicators to improved exit signs, the changes are designed to streamline movement within stations and help passengers reach their destinations faster.

Hassan Al Mutawa, Director of Rail Operations at RTA’s Rail Agency, said the upgrades were part of RTA’s ongoing strategy to enhance public transport services. “The plan was designed to modernise signage, improve passenger flow, and make commuting easier and more seamless,” he explained.

Among the highlights:

  • Brighter exit signs: Station exits are now marked with bold yellow boxes for better visibility.
  • Floor stickers & platform guides: These direct commuters towards the correct train lines, easing congestion during peak hours.
  • Cabin-specific markers: Prominent pink and gold boards have replaced older floor markings, making it clearer where Women & Children and Gold Class cabins are located.
  • Etiquette reminders: Stickers across stations now encourage passengers to follow proper transport etiquette, fostering a more comfortable travel environment.

To ensure consistency, updates were also integrated across RTA’s digital platforms, including mobile apps, train and platform announcements, and social media channels.

The enhancements are part of RTA’s wider commitment to making the Dubai Metro not only a backbone of urban mobility but also a commuter experience that is smooth, efficient, and world-class.

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UAE jobs: Thousands of opportunities and internships on offer as Careers Festival returns to Ras Al Khamiah

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Jobseekers across the UAE will have the chance to connect with top employers and explore real career opportunities when the Ras Al Khaimah Jobs and Internships Festival (RAKJIF) returns on October 9. The one-day event at the RAK Exhibition Centre will feature on-the-spot interviews, internships, CV clinics, and personalised career guidance, making it one of the country’s fastest-growing career platforms for young talent and professionals alike.

Ras Al Khaimah is set to host its third edition of the Jobs & Internships Festival (RAKJIF) on Thursday, October 9, at the RAK Exhibition Centre, bringing together leading UAE employers and ambitious jobseekers.

Organised by the Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research, in partnership with the Investment and Development Office Ras Al Khaimah (IDO) and the Department of Human Resources, the festival has quickly grown into one of the UAE’s most trusted platforms for career development.

This year’s edition will feature employers across key industries, including banking, oil and gas, consulting, engineering, hospitality, and real estate, with opportunities for on-the-spot interviews, CV clinics, and personalised career guidance. More than 1,000 Emirati job seekers are expected to attend.

New for 2025 is the AI & Future of Work Forum, where international experts, business leaders, and policymakers will share insights on how artificial intelligence is reshaping recruitment, workplace culture, and the skills needed for the jobs of tomorrow.

The one-day event, running from 9am to 5pm, aims to serve as a hub for professional growth, networking, and talent development.

For more information or to register, employers and job seekers can visit www.alqasimifoundation.com/rakjif

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New Saudi platform makes Umrah booking easier for UAE residents

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UAE residents planning to perform Umrah can now arrange their pilgrimage directly online, thanks to the launch of Nusuk Umrah, a new digital service introduced by Saudi Arabia’s Ministry of Hajj and Umrah.

Accessible at umrah.nusuk.sa, the platform allows pilgrims to apply for an Umrah visa and book services in one place, including accommodation, transport, and guided tours. Travellers can either choose ready-made packages or customise their trip according to personal needs and budgets.

The service aims to simplify the journey for Muslims living abroad, offering UAE residents a direct alternative to booking through agents while still keeping that option open for those who prefer it.

Officials said the initiative is part of Saudi Arabia’s Vision 2030 strategy to welcome more visitors and enhance the quality of services for pilgrims.

For many in the UAE, where Umrah is a year-round spiritual journey for families, Nusuk provides greater flexibility and transparency, making it easier than ever to plan a smooth and memorable trip.

How UAE residents can use the Nusuk Umrah platform

1. Visit the official site
Go to umrah.nusuk.sa, the official portal launched by Saudi Arabia’s Ministry of Hajj and Umrah.

2. Create an account
Register with your passport details, email, and mobile number.

3. Apply for an Umrah visa
Submit an application for the e-visa directly through the platform.

4. Book your services
Choose between:

  • Complete packages (visa, flights, hotel, transport, tours)
  • Individual services (hotel only, bus/flight tickets, or guided tours)

5. Customise your journey
Adjust the length of stay, select preferred accommodation near the Haram, and book transport between Makkah, Madinah, and other cities.

6. Pay securely online
Make payments via the platform’s integrated system.

7. Receive instant confirmations
E-visas, hotel bookings, and transport details are shared directly with you — no middlemen needed.

Pilgrims may choose integrated packages or customise their trip by selecting individual services, tailoring the experience to their needs and budget.

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