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Welsh company Finalrentals and UAE’s Autorent join forces to transform car rentals in the UAE

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Finalrentals, a leading global car rental network from Wales, has partnered with Autorent, the car rental division of Bahwan International Group, to revolutionise the car rental experience for millions in the UAE and the wider region. This strategic alliance marks a significant milestone, with Autorent officially taking on the Finalrentals franchise for the UAE. Together, the two brands aim to deliver innovative, customer-centric solutions that redefine the car rental landscape in the region.

Speaking about the partnership during the official signing of the MoU between the two companies on Wednesday, Ammar Akhtar, founder and CEO of Finalrentals, said: “We are proud to welcome Autorent as our franchise partner in the UAE. As a brand under Bahwan International Group, Autorent brings a legacy of excellence and innovation that perfectly aligns with our mission to empower car rental businesses through cutting-edge technology. Together, we are committed to transforming the car rental experience for customers in the UAE.” The event brought together key stakeholders from both organisations, emphasising their shared vision for excellence and growth.

Paulo Fernandes, COO of Autorent, commented: “Partnering with Finalrentals marks an exciting chapter for Autorent and Bahwan International Group. By combining our local expertise with Finalrentals’ innovative digital solutions, we aim to deliver a seamless and superior car rental experience for our customers.”

Autorent Car Rental LLC is one of the Middle East’s leading auto rental and leasing service companies with a track record of delivering exceptional customer experience. With a growing presence in over 16 prime locations across 12 cities in the UAE, Bahrain, KSA, and Oman, Autorent has been helping its customers get on the road faster with truly hassle-free car rentals and leasing with a fleet of more than 13,000 cars.

Shakil Ahmad Khan, vice president of Autorent, highlighted the significance of this partnership: “Our collaboration with Finalrentals reflects Bahwan International Group’s commitment to fostering innovation and delivering exceptional value. We are excited to work together to elevate the car rental experience and set new benchmarks in the UAE.”

Headquartered in Wales, Finalrentals has been revolutionising the global car rental industry through innovative and proprietary technology, connecting thousands of customers with hundreds of local car rental businesses worldwide in more than 30 countries including Turkey, Jordan, Saudi Arabia and Qatar, offering them a seamless platform to search for and hire vehicles.

“Expanding into the UAE is a pivotal moment for Finalrentals. The country’s dynamic market, thriving tourism sector, and forward-thinking business ecosystem make it the perfect landscape for innovation in mobility solutions. This move not only strengthens our global footprint but also allows us to bring seamless, technology-driven car rental experiences to a key international hub,” added Akhtar, who founded Final Rentals in 2019. “Last year, Dubai alone welcomed over 16.79 million international visitors between January and November, reflecting a 9% increase compared to the same period in 2023. This surge underscores Dubai’s and UAE’s position as a premier destination for both leisure and business travelers, highlighting the immense potential for growth in the car rental industry.”

The partnership is further bolstered by Akhtar’s involvement in the Welsh Government Economic Trade Mission, a prestigious initiative supported by the UK Government’s Department for Business and Trade. The trade mission underscores the importance of fostering international collaborations to drive business growth and innovation.

By combining advanced technology with a focus on exceptional customer service, both Finalrentals and Autorent aim to transform the car rental experience for millions of residents in the UAE and tourists from the wider region.

Visit www.finalrentals.com for more information.

As a trainee reporter and creative lead, I focus on curating engaging content and managing the social media presence for the company. I aim to connect audiences with relevant, impactful news through multiple digital platforms.

Announcements

Dubai property boom fuels ANAROCK’s Middle East expansion plans

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ANAROCK Group has announced a major leadership reshuffle as it looks to expand its footprint across the Middle East and Europe, with a strong focus on Dubai’s growing real estate market.

The independent real estate consultancy said the appointments come as the region enters a new phase of growth, driven by rising investor confidence, infrastructure expansion and increasing demand across residential and institutional real estate sectors.

New leadership appointments

Anuj Kejriwal has been appointed CEO, EMEA, while continuing his current role as Founding Partner and Head of Retail Advisory.

In his expanded position, Kejriwal will oversee the rollout of ANAROCK’s institutional advisory services across the Middle East, including capital markets, land services, consulting and valuation.

The company said Dubai will act as the launchpad for its wider regional expansion strategy before moving into broader European markets.

Meanwhile, Aayush Puri has been named CEO – Residential, Middle East and CEO of ANAROCK Channel Partner (ACP).

He will lead the firm’s residential business across the region while continuing to oversee the international operations of ANACITY, the group’s proptech and property management platform.

Focus on Dubai’s growth

According to ANAROCK, Dubai’s real estate market remains one of the key long-term growth drivers for the company, supported by strong economic fundamentals and sustained investor demand.

The firm also plans to hire senior local talent across consulting, residential and capital markets divisions as part of its expansion push.

Anuj Puri, Chairman of ANAROCK Group, said the leadership changes reflect the company’s commitment to strengthening its regional presence and capturing new cross-border opportunities in one of the world’s most dynamic real estate markets.

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Announcements

New women-focused platform launches in Dubai with regional expansion plans

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A new women-focused platform has officially launched in the UAE with ambitions to become one of the GCC’s leading ecosystems for female empowerment, entrepreneurship and community support.

FEMPOWERMENT was founded by Kirsten Jenna Michaels and Alexander Sailer and aims to support women through business opportunities, coaching, education and networking initiatives.

Launched in Dubai, the platform combines community events, business launch support, workshops, coaching programmes and large-scale experiences designed to help women grow personally and professionally.

At the centre of the initiative is the Women’s Business Launchpad, a programme created to help women set up and scale businesses in the UAE through partnerships with banking, licensing and business service providers.

Founder and CEO Kirsten Jenna Michaels said the platform was designed to move beyond traditional empowerment messaging and focus on creating real opportunities for women.

The platform also features tiered membership programmes offering access to networking events, certifications, workshops and coaching experiences, alongside promotional opportunities for female-led businesses.

Co-Founder Alexander Sailer said the long-term vision is to build a scalable ecosystem that helps women access funding, launch ventures and create sustainable growth opportunities across the region.

Alongside its business and networking focus, FEMPOWERMENT has also pledged to support social impact initiatives, including plans to provide meals for 1,000 labour camp workers in the UAE and contribute to healthcare and education-related causes.

The organisation plans to expand across the GCC and international markets as part of its broader growth strategy.

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Business

New DP World insurance protects cargo from conflict-related disruptions

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DP World has launched a first-of-its-kind cargo war risk insurance solution designed to help businesses navigate growing disruption across Middle East trade routes.

The new offering aims to solve a major challenge facing global shippers, as traditional war risk insurance has become increasingly expensive, fragmented and, in some cases, difficult to access amid ongoing regional tensions.

Unlike conventional policies that typically cover only one stage of a shipment’s journey, DP World’s solution provides continuous protection across the full supply chain, from ocean or air transit to port storage and inland delivery.

Coverage across the full journey

The insurance covers physical loss or damage caused by war-related risks, including conflict, civil unrest, seizure and derelict weapons. Valid claims will be settled with zero deductible, according to the company.

“This is about solving a real, immediate problem for global trade,” said Yuvraj Narayan, Group CEO of DP World.

“Supply chains don’t stop at the port or the shoreline, and neither should insurance.”

Key trade routes included

The programme is available to companies trading in or through the Middle East. It is designed to support supply chain continuity across major trade corridors, including the Arabian Gulf, the Red Sea and nearby inland routes.

Businesses can choose several coverage options, including:

  • End-to-end cargo protection across sea, air and land transit
  • Standalone ocean, air or land policies
  • Automatic port storage cover for up to 14 days
  • Coverage limits of up to $400 million per shipment

Lower premiums for businesses

DP World said it was able to secure more competitive pricing than standard market war risk premiums by leveraging its global scale and relationships across international insurance markets.

The move comes as businesses continue to face rising logistical risks, rerouting challenges and insurance costs linked to geopolitical instability across key global shipping lanes.

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