Entertainment
Wireless Festival Middle East 2024: A Celebration of Global Talent at Etihad Park
The Wireless Festival Middle East 2024 at Abu Dhabi’s Etihad Park faced an uphill battle after last-minute cancellations by major headliners threatened to overshadow the event. The enthusiastic audiences helped smooth over a rocky lead-up. The turbulence began weeks before the event when SZA, originally slated as the headliner, cancelled her performance along with the rest of her tour. This setback forced organisers to secure a replacement in the form of US rapper Playboi Carti. However, just hours before the gates opened, Carti also withdrew, with Live Nation Middle East attributing the decision to the artist’s “unfortunate and last-minute” choice.
Adding to the disruption, Punjabi hip-hop star Karan Aujla and American rapper Flo Milli also pulled out just days before the festival. Their slots were quickly filled by Saweetie and A Boogie Wit Da Hoodie. Despite these challenges, the show went on, with fans rallying to celebrate a dynamic mix of international and regional talent.
However, the festival’s diverse lineup and the energy of its performers ultimately created an unforgettable evening, showcasing the global breadth and depth of hip-hop talent. From seasoned international superstars to emerging regional voices, the event delivered a vivid tapestry of music that resonated with the eclectic audience.
21 Savage Brings It Home
The night’s highlight came from 21 Savage, who stepped into the headlining slot with a commanding performance that balanced cool professionalism with raw energy. The rapper delivered a minimalist yet impactful set, leaning on his decade-long catalog of hits. Tracks like On BS and Red Opps showcased his signature staccato delivery and brooding beats, while collaborations like Rockstar with Post Malone and Creepin with The Weeknd underscored his versatility as one of hip-hop’s most in-demand collaborators.
Saweetie and Fridayy Keep the Momentum Alive
Among the global acts, US rapper Saweetie proved her star power with hits like Best Friend, which showcased her playful charisma, and her tropical-infused single Nani, hinting at a promising debut album on the horizon. Meanwhile, Haitian-American artist Fridayy brought soulful versatility to the stage, seamlessly transitioning from trap beats to 90s-inspired R&B. Tracks like When It Comes to You and Forever left the audience eager for his next album, set to release next year.
Vibrant Regional and Desi Talent
Adding a unique flavor to the event was the festival’s celebration of South Asian hip-hop and regional talent. Delhi-based rap duo Seedhe Maut commanded attention with their high-octane performance, blending sharp bars, clever references, and unrelenting energy. As reigning stars of the Indian hip-hop scene, they brought a raw, authentic vibe to the festival, thrilling the audience with their bold lyricism and electrifying stage presence.
Pakistani rapper Faris Shafi added a dose of fun and cultural pride to the evening. Known for his witty wordplay and sharp commentary, Shafi’s performance was a seamless blend of modern rap flows and renditions of traditional folk tunes, creating a dynamic set that had the crowd both laughing and reflecting. His ability to merge meaningful lyrics with a playful delivery made him a standout act, showcasing the growing influence of South Asian artists on the global hip-hop stage.
Mixed Performances and Regional Representation
Not all performances hit the mark, however. Homixide Gang, part of Playboi Carti’s Opium collective, fell short with a chaotic set that prioritised volume over coherence. Despite the power of tracks like Sharp Shooter, their delivery lacked finesse, leaving much to be desired.
On the second stage, regional acts shone brightly. Egypt’s Afroto delivered an electrifying performance, blending mahraganat-inspired autotune with pulsating beats on tracks like Tege Goal and Brazil. Meanwhile, Moroccan-American rapper Dina Ayada captivated the crowd with her precision and charisma. Fresh off a performance at Rolling Loud Thailand, Ayada’s tracks like Starlight and 100 Bands underscored her potential as a breakout artist in the US.
Challenges Met with Creativity
Despite the setbacks of last-minute changes, Wireless Festival Middle East 2024 retained its reputation as a global platform for hip-hop’s rising stars. By spotlighting artists from different cultural backgrounds and genres, the festival underscored its commitment to diversity and inclusivity in the music industry. While this year’s execution faced hurdles, the range of talent and the passion of the performers ensured that the festival remained a dynamic and celebratory event, setting the stage for a stronger return in 2025.
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