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World’s first date cola Set to shake up UAE’s soft drink scene

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Dubai is about to get a taste of Milaf Cola, the world’s first date-based fizzy drink that’s already gone viral in Saudi Arabia.

Ditching traditional sweeteners, this revolutionary cola uses date extract, making it a healthier and more sustainable alternative to mainstream sodas. The drink was originally created to reduce food waste by repurposing dates. The Kingdom grows a certain variety of dates that need to be eaten semi-dry. But when it becomes too soaked, no one eats it even though the fibre content and sweetness increase. “So from a sustainable perspective, we brought the date into our factory and got an extract which we then used to produce the cola,” Mohamed El-Nahas, Senior Director of Product Development, was quoted as saying in the local media.

After its sensational launch in November 2024, Milaf Cola is now gearing up for its UAE debut in April, thanks to a partnership with the Lulu Group. The cola will be available in three flavours: classic cola, orange, and lemon.

Cola Wars Heat Up in the UAE 

Milaf isn’t the only new kid on the block — India’s Campa Cola is also making a comeback, and another buzz-worthy entrant, 51 Agave Cola, is bringing a natural agave-sweetened soda to the region. This drink, free from additives, comes in cherry and spiced flavours for those looking for a guilt-free sip.

With all these new-age colas hitting UAE shelves soon, soda lovers are in for an exciting, bubbly showdown. 

(Source: ET, Khaleej Times)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Free parking in Dubai this Friday as RTA announces public holiday timings

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Dubai motorists will get a break from parking fees this Friday as public parking spaces across the emirate will be free to use for the public holiday marking the birthday of Prophet Muhammed (PBUH).

The free parking applies to public parking spaces across Dubai, excluding multi-level parking terminals.

Normal parking charges will resume on Saturday, August 29.

Metro and tram timings

Public transport services will operate on special schedules during the holiday.

  • Dubai Metro: Red and Green Lines will run from 5am until 1am the following day.
  • Dubai Tram: Services will operate from 6am until 1am the following day.
  • Public buses: Passengers are advised to check the S’hail app for the latest routes and timings.

Bus route suspended temporarily

Passengers travelling between Dubai and Abu Dhabi should note that bus route E100 from Al Ghubaiba Bus Station will not operate from August 27 to August 30.

During this period, passengers are advised to use bus route E101, which operates from Ibn Battuta Bus Station to Abu Dhabi.

RTA Centres

Most RTA customer happiness centres will be closed on Friday, August 28.

However, some locations will continue to operate around the clock, including:

  • Umm Ramool customer happiness centre
  • Smart customer service centres in Deira
  • Al Barsha
  • Al Tawar
  • Al Kifaf
  • RTA head office

These smart centres will remain available 24/7 during the holiday.

Vehicle testing centres: What’s open?

Service provider centres for vehicle technical testing will generally be closed on Friday, with normal operations returning on Saturday.

However, several centres will remain open during the holiday:

  • Al Mutakamela Al Quoz
  • Al Mutakamela Al Qusais
  • Aber
  • Wasel Al Jaddaf

These centres will provide vehicle technical testing and registration services during the holiday, operating from 7am to 12 noon and again from 3pm to 10:30pm.

Marine transport

Marine transport services will also operate according to holiday timings. Passengers should check the RTA’s latest marine transport schedule before travelling.

What residents should know

For residents planning to drive or use public transport on August 28, the key points are simple: public parking is free, Dubai Metro and Tram will operate on extended schedules, and some RTA service and vehicle testing centres will remain open despite the holiday.

Passengers using buses, especially those travelling to Abu Dhabi, should check their route before leaving home as some services will operate differently during the holiday.


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Bank fraud in UAE: New measures in place to protect residents from money scams

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From convincing phone calls by fake bank officials to bogus shopping websites designed to steal credit card details, financial scams are growing increasingly sophisticated across the UAE.

In response, federal authorities, the Central Bank, and police forces are rolling out a multi-layered defence strategy designed to intercept fraud before it reaches consumers.

The approach focuses on three core pillars: making scams harder to execute, speeding up real-time detection, and providing direct avenues for victims to report crimes and recover losses.

Central Bank mandates

The Central Bank of the UAE (CBUAE) has significantly increased compliance requirements for all licensed financial institutions, shifting the burden of fraud detection directly onto banks.

  • Phasing Out SMS OTPs: The CBUAE is pushing institutions away from single-factor, SMS-based one-time passwords, favouring biometric verification and dynamic app-based authentications to combat SIM-swap and phishing attacks.
  • Anti-Fraud Hub: The regulator established the Central Bank Anti-Fraud Operations Centre (CAFOC) to enable real-time threat monitoring, rapid incident response, and instant data sharing across UAE financial entities.
  • Strict monitoring: Banks are legally required to maintain continuous monitoring systems to flag suspicious transactions, combat social engineering, and immediately report unauthorised activities.

Safety for online shoppers

With cybercriminals increasingly targeting online shoppers, the UAE’s consumer protection framework now treats digital storefronts with the same legal scrutiny as physical retail.

  • E-Commerce Regulations: Federal Decree-Law No. 14 of 2023 sets clear technical standards, legal liabilities, and data protection rules for digital trading platforms operating in the country.
  • Tougher Anti-Counterfeit Penalties: Federal Decree-Law No. 42 of 2023 on Combating Commercial Fraud equips authorities to crack down on fraudulent sellers, corrupt goods, and misleading online commercial practices.
  • Statutory Rights: Federal Law No. 15 of 2020 guarantees data privacy, fair dispute settlement, and monetary compensation for consumers facing fraudulent domestic transactions.

Where residents can report scams 

Authorities urge residents never to absorb financial losses quietly. Several official channels provide dispute resolution and criminal reporting:

  • Ministry of Economy and Tourism: Handles formal consumer disputes, misleading sales complaints, and requests for product recalls, facilitating amicable settlements or judicial referrals.
  • Dubai Police e-Crime Platform: Provides a dedicated portal for reporting cybercrime, identity theft, and electronic banking fraud.
  • Local Consumer Protection Departments: Each emirate maintains direct channels to investigate deceptive trade practices and unauthorised merchant activity.

Scam warning: Dubai Police recently warned against fraudulent Consumer Protection websites that lure users into downloading remote-access apps, allowing criminals to hijack devices and drain linked bank accounts.

Do’s and Don’ts to keep your accounts safe

While state-level defences continue to tighten, personal vigilance remains essential:

  1. Don’t share details: No bank or government entity will ever ask for your password, PIN, or multi-factor authentication code via phone, email, or WhatsApp.
  2. Don’t give remote access: Never download third-party software (such as AnyDesk or TeamViewer) at the request of an unsolicited caller.
  3. Do URL check: Check domain spellings carefully and ensure e-commerce platforms use verified, secure payment gateways before entering card numbers.
  4. Don’t wait, act immediately: If you suspect compromised details or notice an unauthorised charge, freeze your card via your banking app and notify your bank’s fraud unit without delay.

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What UAE drivers heading towards Sharjah University Road need to know

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Drivers heading towards Sharjah University City have been given some relief with the partial reopening of a busy route, but motorists using the Industrial Area 17, Maliha Road corridor should prepare for a new traffic diversion from Wednesday, August 26.

Sharjah’s Roads and Transport Authority has reopened two lanes in each direction along a stretch connecting Industrial Area 17, University Bridge and University City.

The reopening restores part of a key route between University City and the Institutes Land area, which had been affected by ongoing roadworks.

New diversion starts August 26

The reopening comes as another section of the road network is partially closed as part of the Etihad Rail Station Access Roads Project.

From Wednesday, motorists travelling from Industrial Area 17 towards Maliha Road will be diverted onto an alternative route.

Drivers heading to Sharjah English School, Nesto Hypermarket and nearby businesses should therefore allow extra time and follow the signed diversion rather than attempting to use their usual approach.

How long will the diversion last?

The temporary diversion is expected to remain in place for just over five weeks, from August 26 until October 5.

The works are part of the wider infrastructure programme supporting the development of the Etihad Rail network in Sharjah.

While the project is expected to improve connectivity in the long term, drivers can expect changes to traffic movements while the access roads are being constructed.

What drivers should know

  • University City route: Two lanes in each direction are now open along the reopened section.
  • New closure: The Industrial Area 17-to-Maliha Road route will be partially closed from August 26.
  • Affected destinations: Drivers heading towards Sharjah English School, Nesto Hypermarket and nearby businesses should use the designated alternative routes.
  • End date: The diversion is scheduled to remain until October 5, 2026.
  • Drive carefully: Follow directional signs and safety instructions around the work zones.
  • Allow extra time: Traffic conditions may change during peak periods as motorists adjust to the diversion.

The Roads and Transport Authority has published a map showing the approved alternative routes. Drivers are advised to check the diversion before setting off and follow the road signs once they reach the affected area.


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