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World’s first date cola Set to shake up UAE’s soft drink scene

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Dubai is about to get a taste of Milaf Cola, the world’s first date-based fizzy drink that’s already gone viral in Saudi Arabia.

Ditching traditional sweeteners, this revolutionary cola uses date extract, making it a healthier and more sustainable alternative to mainstream sodas. The drink was originally created to reduce food waste by repurposing dates. The Kingdom grows a certain variety of dates that need to be eaten semi-dry. But when it becomes too soaked, no one eats it even though the fibre content and sweetness increase. “So from a sustainable perspective, we brought the date into our factory and got an extract which we then used to produce the cola,” Mohamed El-Nahas, Senior Director of Product Development, was quoted as saying in the local media.

After its sensational launch in November 2024, Milaf Cola is now gearing up for its UAE debut in April, thanks to a partnership with the Lulu Group. The cola will be available in three flavours: classic cola, orange, and lemon.

Cola Wars Heat Up in the UAE 

Milaf isn’t the only new kid on the block — India’s Campa Cola is also making a comeback, and another buzz-worthy entrant, 51 Agave Cola, is bringing a natural agave-sweetened soda to the region. This drink, free from additives, comes in cherry and spiced flavours for those looking for a guilt-free sip.

With all these new-age colas hitting UAE shelves soon, soda lovers are in for an exciting, bubbly showdown. 

(Source: ET, Khaleej Times)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Driving through school zones? Slow down say Abu Dhabi Police

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Authorities in Abu Dhabi are reminding motorists to exercise extra caution when driving near schools, highlighting the risks posed by distractions and heavy traffic during peak hours.

Abu Dhabi Police stressed the importance of staying fully focused on the road, particularly during morning drop-offs and afternoon pick-ups, when congestion and pedestrian activity increase significantly.

Drivers have been advised to reduce speed, respect pedestrian crossings and come to a complete stop when school bus stop signs are displayed. Officials warned that using mobile phones or engaging in other distractions while driving can pose serious dangers to students and other road users.

Police also emphasised that road safety is a shared responsibility, calling on parents and the wider community to support safe driving practices and help create a secure environment around schools.

Authorities added that awareness and enforcement campaigns will continue as part of broader efforts to enhance road safety and community wellbeing across the emirate.


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Dubai drivers could save time as new RTA project targets bottlenecks

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Authorities in Dubai have unveiled an extensive road development project aimed at easing congestion and significantly reducing travel times across some of the city’s busiest corridors.

The initiative, led by the Roads and Transport Authority (RTA), will focus on upgrading key routes, including Umm Suqeim Street, Al Wasl Road, and Al Safa Street, as well as improvements to seven major intersections along Jumeirah Street.

The project will feature a network of bridges and tunnels spanning approximately 11km, in addition to road widening works designed to increase traffic capacity and improve flow across the city.

Faster journeys on key routes

Upgrades to Al Wasl Road will extend 15km and include the construction of five tunnels, with travel times expected to drop by up to 50 per cent. Capacity along the route will increase from 8,000 to 12,000 vehicles per hour in both directions.

Meanwhile, improvements on Al Safa Street are set to dramatically cut journey times from 12 minutes to just three minutes. The plan includes two bridges and two tunnels, doubling road capacity to 12,000 vehicles per hour.

Expansion on Umm Suqeim Street

Six major intersections along Umm Suqeim Street will also be redeveloped, including links to Sheikh Zayed Road and Al Khail Road. The upgrades will include four bridges and two tunnels, alongside additional lanes and improved connections to surrounding areas.

Wider network improvements

The project also covers key junctions along Jumeirah Street, including intersections at Al Thanya Street, Al Manara Street, Umm Al Sheif Street, Al Urouba Street, 39B Street, Al Hudaiba Street and 2nd December Street.

Officials say the development is part of ongoing efforts to future-proof Dubai’s infrastructure, improve mobility and accommodate continued urban growth.

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Dubai rolls out new patrol unit to monitor e-scooters, bikes and cycles

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Authorities in Dubai are stepping up efforts to improve road safety with the launch of a dedicated patrol unit to monitor the use of e-scooters, e-bikes and bicycles across the city.

The new Personal Mobility Monitoring Unit, introduced by Dubai Police in collaboration with the Roads and Transport Authority, will begin operations on May 1.

Major roads, neighbourhoods to be patrolled

Officers will patrol key cycling tracks, major roads and soft mobility zones, including Jumeirah Beach Track, Mohammed bin Rashid Boulevard, Dubai Water Canal, Business Bay and Dubai Marina. Monitoring will also extend to residential areas such as Al Mankhool, Al Karama, Al Hamriya, Al Raffa and Al Muraqqabat.

Fine for violations

The unit will ensure that riders follow safety regulations, including using designated tracks, wearing helmets and protective gear, and adhering to speed limits. Violators may face fines, while those caught riding recklessly or carrying passengers on e-scooters could have their vehicles impounded.

Officials say the initiative is part of broader efforts to enhance safety as the use of personal mobility devices continues to grow across the emirate.

Major General Saif Muhair Al Mazrouei said the unit will support the goal of achieving the highest levels of traffic safety in the city.

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