The Dubai Centre for Artificial Intelligence (DCAI) has opened applications for the second cycle of its Future of AI in Government Services Accelerator, giving tech pioneers from around the world the chance to co-create advanced AI solutions with more than 20 Dubai government entities.

Launched in partnership with Dubai Future Accelerators, part of the Dubai Future Foundation, the programme is a flagship initiative of the Dubai Universal Blueprint for Artificial Intelligence. Its mission: to position Dubai as the world’s largest hub for AI-powered innovation across every major sector.

Focus areas for 2025
The eight-week accelerator, running October 6– November 28, will target four key goals:

• Personalising and streamlining existing public services
• Building entirely new AI-powered solutions for unmet challenges
• Boosting operational efficiency across government
• Expanding service accessibility for all segments of society

Why join?
Selected companies will gain:

• Direct access to senior decision-makers in Dubai’s government
• Mentorship from AI leaders and industry experts
• A real-world testbed to pilot their solutions in live government operations
• Full ownership of their innovations — DCAI takes no equity
• Sponsored travel and accommodation for the duration of the residency

Proven results
The first cycle drew 615 AI companies from 55 countries, generating 183 use cases, with 75 already piloted in government services.

‘Making Dubai the happiest city in the world’
Saeed Al Falasi, Executive Director of DCAI, said:

“This programme sparks innovative uses of AI, enabling government entities to deliver agile, intelligent services defined by speed, quality, and efficiency — all in service of making Dubai the happiest city in the world.”

How to apply
Applications close 28 August 2025. AI companies can register via the DCAI website for the opportunity to help shape the future of public services in Dubai.

In a groundbreaking move blending technology with tradition, Digital Dubai has unveiled the first-ever AI-powered ‘Emirati Family’, a virtual initiative designed to deliver government messages in a relatable and human-centred way.

The project kicked off with the debut of the family’s first member, a friendly animated girl introduced via social media. Dressed in traditional Emirati attire with a modern touch, she’s designed to appeal to children and families, using warmth and personality to spark conversations around AI, digital services, and the future of technology.

What’s more, the public has been invited to name her, with three options up for vote: Dubai, Mira, or Latifa.

This virtual family is part of a broader vision by Digital Dubai to make government communication more accessible, especially as the city pushes forward with its smart city ambitions. Additional family members, including a digital father, mother, and brother, will be rolled out soon, creating a full AI-generated household that mirrors the values, aspirations, and cultural fabric of the UAE.

Humanising Digital Services with AI

Behind the scenes, advanced AI and data technologies power these characters, enabling them to share information and updates about Dubai’s digital services in an engaging, friendly way. Think: bite-sized, educational content that feels more like a conversation than a broadcast.

“The goal is to promote digital life in a way that resonates across ages, cultures, and languages,  without losing sight of Emirati identity,” said Digital Dubai in a statement.

This AI-driven storytelling approach supports Dubai’s commitment to using cutting-edge technology to improve quality of life and community engagement, while also reinforcing its role as a global digital leader.

With a focus on interaction, inclusivity, and innovation, the virtual Emirati Family is set to become a familiar digital presence, bringing smart services closer to people, one friendly face at a time.

The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.