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IT services spend in mena set to reach up to 28% of total it budgets as services-led transformation accelerates

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The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.

Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.

Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”

Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.

Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”

The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.

Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.

Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.

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Dubai rental trends: Where expats can get the most value

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Dubai continues to attract professionals, families, and digital nomads seeking long-term apartment rentals, thanks to its strong economy, modern lifestyle, and world-class infrastructure.

However, for newcomers, finding the right apartment that fits both budget and lifestyle can feel overwhelming.

Here are some of the top areas in Dubai for long-term rentals, based on tenant preferences, amenities, and rental trends:

Think luxury

  • Dubai Marina
    Still one of the most in-demand expat hubs, prices vary a lot by tower, view, and furnishing.
    Typical rents:
    Studio: Dh55,000 – 110,000
    1BR: Dh75,000 – 135,000
    2BR: Dh110,000 – 200,000
    3BR: Dh200,000 – 350,000

  • Market note:
    Median rent sits around Dh130,000 across unit types
    Waterfront views and newer towers push prices to the top end.

    Palm Jumeirah (Palm Islands)
    This is a completely different tier—think luxury, beachfront, and limited supply.
    Typical annual rents:
    1BR (apartments): Dh 140,000 – 200,000
    2BR: Dh 250,000 – 350,000
    3BR apartments: Dh 500,000 – 700,000

Best for families with quality living

  • Dubai Hills Estate:
    Green, peaceful, and family-focused. Popular for expat families, with top schools and long-term tenant stability.

Typical rents:

  • 1BR: Dh80,000–120,000
  • 2BR: Dh130,000–190,000
  • Jumeirah Village Circle (JVC):
    Affordable, community-driven living with parks and strong rental yields. Ideal for families seeking quiet suburban life.

Typical rents:

  • Studio: Dh45,000–65,000
  • 1BR: Dh65,000–95,000

Best for professionals and city life

  • Business Bay:
    A central business hub with high demand, perfect for young professionals and entrepreneurs.

Typical rents:

  • Studio: Dh60,000–85,000
  • 1BR: Dh85,000–130,000
  • Downtown Dubai:
    Premium urban lifestyle near offices, dining, and entertainment.
  • 1BR: Dh110,000–180,000
  • 2BR: Dh180,000–280,000
  • Dubai Marina:
    Vibrant waterfront living with high-rise apartments and strong rental appeal.
  • Studio: Dh70,000–95,000
  • 1BR: Dh95,000–140,000

Best for affordable rentals and value

A practical choice for professionals working in tech or nearby zones. Known for quieter living and relatively lower rents.

International City
Remains one of Dubai’s most budget-friendly areas, popular for first-time expats or singles.
Typical rents:

  • Studio: Dh30,000–45,000
  • 1BR: Dh45,000–65,000

Al Barsha
Well-connected (especially via metro) and still offers decent value compared to newer developments.
Typical rents:

  • 1BR: Dh70,000–100,000
  • 2BR: Dh100,000–150,000

Discovery Gardens 

This is firmly in the ‘affordable but spacious’ category. This neighbourhood is popular with expats who want bigger apartments without Marina-level prices.

 Typical annual rents:

  • Studio: Dh 30,000 – 55,000
  • 1BR: Dh45,000 – 72,000
  • 2BR: Dh65,000 – 110,000
  • 3BR: Dh90,000 – 120,000

 Market reality:

  • Average rents sit around Dh 54,000 – 68,000/year, depending on unit type
  • Studios start at Dh 47,000, while 2BR units can go up to Dh 110,000
  • Still one of the best ‘space-for-money’ areas in Dubai, with larger layouts than newer buildings

How it compares 

  • Discovery Gardens: Budget-friendly + bigger units + metro access
  • Cheaper than JVC and much cheaper than Dubai Marina
  • Trade-off: Older buildings + less ‘premium’ feel

For expats prioritising affordability, older central neighbourhoods such as Al Karama, Bur Dubai, and Deira continue to offer relatively lower rents compared to newer communities.

On the fringe

Further savings can be found in areas like Al Qusais, Muhaisnah, and outer residential zones, where rents are more accessible, but often at the cost of longer commute times and fewer modern amenities.

Typical budget range (older areas):

  • Studio: Dh28,000–50,000
  • 1BR: Dh45,000–75,000

Why Dubai is still ideal for long-term rentals

  • Flexible payment options (1–4 cheques or annual upfront)
  • High-quality amenities (gyms, pools, parking in most buildings)
  • Strong, expat-driven rental market
  • Wide mix of luxury, mid-range, and budget communities

How to choose if you’re new to the city

With rising rents, the decision often comes down to trade-offs:

  • Want energy and convenience? – Business Bay, Downtown, Marina
  • Want space and community living? – Dubai Hills, JVC
  • Want affordability? – Silicon Oasis, International City, Deira

In 2026, several residents are compromising on location to gain space or save 15–25% on rent, especially with hybrid work becoming common.

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Find cheapest groceries in UAE with new price comparison tool

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In a move set to make everyday shopping easier, the UAE Ministry of Economy and Tourism has introduced a new digital tool that lets residents compare prices of essential goods across major retailers.

Called the Essential Goods Prices Platform, the initiative is designed to boost transparency and help shoppers find the best deals on daily essentials.

What you can check

The platform covers more than 30 essential items in its first phase, including:

  • Cooking oils, rice, sugar, and bread
  • Eggs, dairy products, meat, poultry, and fish
  • Fresh fruits and vegetables

It gives users a clear snapshot of price ranges across supermarkets, making it easier to spot where your money goes further.

How it works

  • Prices are updated daily from major retailers
  • Users can compare minimum and maximum prices
  • Track differences between stores and locations
  • Build a custom shopping basket to find the cheapest option

It’s essentially like having a real-time price comparison tool before you even step into a store.

With the cost of living always a concern, this platform puts more control directly in the hands of consumers.

It helps:

  • Save money on weekly groceries
  • Promote fair competition among retailers
  • Prevent unjustified price increases

By making pricing more transparent, the UAE is aiming to protect consumer spending while keeping the retail market balanced.

This launch builds on ongoing efforts by the UAE Ministry of Economy and Tourism to monitor essential goods and ensure price stability.

Now, instead of that data staying behind the scenes, it’s being shared openly, giving residents the power to make smarter, more informed shopping decisions.


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Dubai launches ‘Work from Park’ at Al Barsha, a new way to work in nature

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In a city known for constantly reimagining urban life, Dubai Municipality has introduced a concept that could change how people think about both work and leisure.

Called the ‘Work from Park’ initiative, the idea is simple but powerful: turn public parks into flexible workspaces where productivity meets nature.

The first location is set to open in May 2026 at Al Barsha Pond Park, a popular green escape that will soon double as an open-air office for freelancers, entrepreneurs, and remote workers.

From green spaces to productive places

Instead of traditional office setups, the initiative brings thoughtfully designed modular workspaces into parks. These will include hot desks, meeting areas, and even creative studios, allowing people to work, collaborate, and create while surrounded by greenery.

The project is being developed in partnership with Group AMANA, which will build sustainable, modular units, and Letswork, which will operate and manage bookings through its platform.

Users can expect access to a variety of work environments, including podcast studios and content-creation spaces, making it especially appealing to creators and small businesses.

A vision aligned with Dubai’s future

The Work from Park initiative supports long-term strategies like the Dubai Urban Plan 2040 and the Dubai 2040 Parks and Greenery Strategy, which aim to enhance quality of life by making cities greener, healthier, and more adaptable to modern lifestyles.

Beyond desks and Wi-Fi, the initiative will also host educational sessions, collaborative workshops, and networking events. The goal is to build a vibrant community where ideas grow as naturally as the surrounding greenery.

With more locations planned across Dubai, public parks are set to evolve into multifunctional hubs that blend work, wellness, and social life.

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