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Zoftware’s Aayushman Dalmia wins Innovation Excellence award at Ignyte SME Challenge

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Aayushman Dalmia, founder of Dubai-based startup Zoftware, has won the Innovation Excellence Award at the Digital Enablement of SMEs Challenge. The event, hosted by the Ministry of Artificial Intelligence of UAE and Ignyte, positions Dalmia for further growth as he continues his mission to simplify software discovery for small and medium businesses across the region.

Dalmia’s platform, Zoftware, has been steadily gaining traction in the MENA startup ecosystem for offering a streamlined approach to finding, comparing and selecting enterprise software solutions – a process that remains a hurdle for many growing businesses.

“This award is a testament to the need for simplifying tech access for SMEs,” said Dalmia, who has been named among Forbes Middle East’s 30 Under 30 entrepreneurs in the past. “Our goal has always been to bridge the digital divide by helping businesses make faster, more informed software decisions.”

The challenge is part of a wider push to accelerate SME digitisation across the region — an agenda that aligns closely with both government and private-sector priorities in the UAE.

Aimed at recognising impactful solutions that accelerate SME digital transformation, the challenge, held recently in Dubai, drew hundreds of high-potential founders from across the MENA region. Dalmia impressed the jury with his platform’s clear value proposition and scalable vision—matching SMEs with the right digital tools through a curated marketplace backed by intelligent filters, user reviews, and guided discovery.

“This award validates everything we’ve been building at Zoftware for the past couple of years or so,” said Dalmia, speaking after the ceremony. “Technology shouldn’t be a hurdle—it should be a launchpad. We’re making it easier for SMEs to make smart digital decisions without needing an IT degree.”

With this latest recognition, Zoftware joins a growing list of Dubai-born startups gaining international visibility, reinforcing the city’s position as a launchpad for regional innovation.

A Track Record of Disruptive Innovation- 

Zoftware has been making headlines since its launch for its ambitious aim: to become the region’s go-to platform for B2B software discovery. In 2024, the company was recognised by TechRadar MENA as one of the “Top 10 Startups to Watch” in the SaaS enablement space.

Under Dalmia’s leadership, Zoftware has grown rapidly, onboarding hundreds of software vendors and serving SMEs in sectors ranging from logistics and retail to health and education.

Beyond the Prize: A Strategic Boost- 

“We’re at a tipping point now,” Dalmia added. “This support will help us go deeper in key markets and integrate more AI-driven features to guide SME software choices. Our roadmap includes multi-language access, fintech tools, and region-specific integrations.”

Digital Enablement: A Regional Imperative-

As the UAE and wider Gulf continue to prioritise SME growth as a cornerstone of economic diversification, platforms like Zoftware are stepping in to close the tech literacy and access gap. According to a recent report by the World Bank, nearly 75% of SMEs in the MENA region still lack structured digital infrastructure – a gap Zoftware aims to close.

“We’re not selling software – we’re selling clarity, confidence, and capacity,” Dalmia said.

“If we get this right, we unlock not just productivity, but resilience and long-term competitiveness for thousands of businesses.”

With the Innovation Excellence Award now under its belt, Zoftware is poised to scale further and cement its role as a key enabler of SME digital transformation in the region.

Automobile

Legend Motors launches Kaiyi X7 AWD and X7 PHEV SUVs in UAE, strengthening Chinese automaker’s expansion

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Legend Motors has expanded its product portfolio in the UAE with the launch of two new Kaiyi SUV models, the Kaiyi X7 AWD and the Kaiyi X7 PHEV, as the Chinese automotive brand strengthens its presence in one of the Gulf’s fastest-growing vehicle markets.

The latest launches underline Kaiyi’s strategy to grow its footprint across the Middle East by offering both conventional internal combustion engine vehicles and new-energy models that cater to evolving consumer preferences.

Speaking during the launch event in Dubai, Cannon Wang, Group Vice President, Leadership and Strategy at Legend Holding Group, said the UAE remains a strategic market for the company’s regional ambitions.

“Dubai represents a global benchmark for automotive excellence, where innovation and customer expectations come together. It is a natural gateway for Kaiyi’s regional expansion, and we see strong long-term potential in the UAE market as we introduce products that combine technology, value and performance,” Wang said.

The newly introduced Kaiyi X7 AWD is powered by a 2.0-litre turbocharged four-cylinder petrol engine producing 256 horsepower and 390Nm of torque. The SUV is paired with a seven-speed wet dual-clutch transmission and an all-wheel-drive system, enabling it to accelerate from 0 to 100 km/h in approximately 6.9 seconds.

Alongside it, the company unveiled the Kaiyi X7 PHEV, a plug-in hybrid SUV that combines a 1.5-litre turbocharged petrol engine with an electric motor and a lithium iron phosphate battery pack. The vehicle offers an all-electric driving range of up to 150 kilometres under the CLTC testing cycle and features EV, Hybrid and Power Assist driving modes.

The launches come as Chinese automotive manufacturers continue to expand their presence across the Gulf region, driven by increasing demand for technologically advanced SUVs and electrified vehicles.

The UAE automotive market records annual new vehicle sales of around 300,000 units, with SUVs accounting for nearly half of total sales. The growing preference for fuel-efficient and technology-focused vehicles has encouraged several global and Chinese manufacturers to broaden their product offerings in the country.

Tony Wu, Deputy General Manager of Kaiyi International, said the company remains committed to supporting the UAE’s transition toward cleaner mobility while continuing to serve customers seeking petrol-powered vehicles.

“Aligned with Dubai’s Vision 2030, we see a clear direction towards accelerating the adoption of new energy vehicles. While our petrol-powered E5 and X3 models continue to perform strongly among retail and fleet customers, we are equally committed to supporting the region’s shift towards cleaner, future-ready mobility solutions,” Wu said.

Harsh Chaturvedi, General Manager of Kaiyi UAE, said the company’s focus is on making advanced automotive technology accessible to a wider customer base.

“True innovation lies in making cutting-edge technology accessible, practical and aligned with the everyday expectations of our customers. It’s not just about specifications but delivering a refined sense of control, comfort and modern luxury,” he said.

Through its UAE operations under Legend Motors, the automotive division of Dubai-based Legend Holdings, the company is also investing in after-sales services, spare parts availability and customer support as it seeks to strengthen its presence across the UAE and the wider GCC market.

The launch of both petrol-powered and plug-in hybrid variants reflects Kaiyi’s broader strategy of offering multiple powertrain options as demand for electrified mobility continues to grow across the Middle East.

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Announcements

Good news for businesses: Sharjah slashes fees and fines

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Businesses in Sharjah can now benefit from a range of temporary fee reductions after Sharjah Police unveiled a new package of incentives aimed at easing costs and supporting the emirate’s business community.

The measures, introduced in line with a decision by the Sharjah Executive Council, include 50% discounts on several security-related fees, along with reduced fines and lower training costs for companies.

What discounts are available?

Under the new initiative, eligible businesses will receive:

  • 50% off security permit renewal fees for commercial activities
  • 50% off security system subscription fees
  • 50% reduction on eligible violations and fines
  • 20% off mandatory training programme fees for companies

Sharjah Police said the initiative is designed to support commercial establishments, encourage business sustainability and further strengthen the emirate’s position as an attractive destination for investment.

How long will the discounts last?

The incentives will be available for three months from the date the decision comes into effect.

Businesses seeking more information about the discounts and eligibility can contact the Sharjah Police Call Centre on 901.

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Business

UAE fuel prices drop sharply: Here’s what you’ll pay from July 1

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Motorists across the UAE will pay significantly less at the pump from July 1 after the UAE Fuel Price Committee announced a sharp reduction in petrol and diesel prices for July 2026.

All fuel grades have become cheaper compared to June, with Super 98 falling by 55 fils per litre, while diesel has dropped by 73 fils per litre.

All fuel grades have become cheaper compared to June, with Super 98 falling by 55 fils per litre, while diesel has dropped by 73 fils per litre.

Fuel prices for July

  • Super 98: Dh3.40 per litre (down from Dh3.95)
  • Special 95: Dh3.29 per litre (down from Dh3.83)
  • E-Plus 91: Dh3.21 per litre (down from Dh3.76)
  • Diesel: Dh3.60 per litre (down from Dh4.33)

The new rates take effect on Tuesday, July 1, 2026.

The UAE Fuel Price Committee reviews retail fuel prices every month, with rates adjusted in line with movements in global oil and energy markets.

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