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Brand Dubai partners with Dubai Culture to spotlight culinary innovations of homegrown businesses

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Dubai [UAE], January 14 (ANI/WAM): Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has partnered with the Dubai Culture and Arts Authority (Dubai Culture), to showcase the unique culinary creations of homegrown businesses from the ‘Proudly from Dubai’ network at the ‘Al Marmoom: Film in the Desert’ festival.

The third edition of the festival, organised by Dubai Culture at Al Marmoom Desert Conservation Reserve from January 12-21, is a key highlight of the latest DubaiDestinations winter campaign. The campaign, implemented by Brand Dubai, is a celebration of the places, activities and attractions that provide memorable experiences in the cooler months of the year.

As part of the collaboration, 19 of Dubai’s most-loved homegrown food outlets have set up pop-ups, showcasing a variety of their top-selling savoury dishes, desserts and popular coffee blends at the ‘Proudly from Dubai Market’ during the festival. Festival visitors have the opportunity to enjoy a delightful array of food and beverages, experiencing a diverse range of cuisines that showcase both local and international flavours.

Shaima Al Suwaidi, Director of Brand Dubai, said: “Brand Dubai is delighted to collaborate once again with Dubai Culture to highlight FB businesses within its ‘Proudly from Dubai’ network at the ‘Al Marmoom: Film in the Desert’ festival. The festival, dedicated to showcasing local and regional creative talent, provides an ideal stage to enhance the recognition of these promising homegrown businesses and offers an opportunity to bolster their entrepreneurial journey and growth by showcasing their distinctive products and culinary creations. The festival also offers them a platform to engage with Dubai’s food enthusiasts and broaden their customer base.”Mouza Al Falasi, Project Manager of the ‘Al Marmoom: A Film in the Desert’ festival, highlighted Dubai Culture’s commitment to expanding opportunities for filmmakers and the festival’s role in providing a platform for creators to showcase their diverse works and stories to the community. “The festival offers an exceptional experience, fostering a creative environment that brings together industry professionals, inspires emerging talents and introduces the capabilities, ideas and diverse styles of its creators in addressing societal issues.”Expressing her delight in the participation of members from the ‘Proudly from Dubai’ network in the festival, she underscored Dubai Culture’s dedication to supporting entrepreneurs through its programmes and projects. She added, “The participation of homegrown businesses in the festival offers a valuable opportunity to enhance the visibility of their products and improve the prospects of success for their projects.”To easily explore the culinary offerings throughout the festival, Brand Dubai unveiled a new interactive guide that lists all the participating outlets from its ‘Proudly from Dubai’ network.The guide, available in both English and Arabic, can be viewed through the following link: https://www.dubaidestinations.ae/guides/PDF/Proudly-From-Dubai-Market.pdfAn initiative launched by Brand Dubai to highlight the success stories of businesses born and initiated in Dubai, ‘Proudly from Dubai’ aims to tell the story of innovation and creativity shaping Dubai’s emerging business and entrepreneurial culture.

‘Al Marmoom: Film in the Desert’ FestivalThe third edition of the festival showcases a diverse selection of over 70 films, spanning from Emirati and GCC productions to works by Arab and international filmmakers. Complementing the film screenings are more than 30 workshops, over 10 talks, and panel sessions featuring distinguished speakers, directors, and industry specialists. These sessions delve into various aspects of filmmaking, including actor preparation, film cost calculation, script distinctions, and the arts of cinematography, lighting, editing, and colouring.

The festival also addresses the intricacies of crafting documentary and short films, children’s films, and the significance of dubbing in both Arab and international cinematic works. Furthermore, it explores the challenges faced by professionals in the seventh art, along with topics pertinent to the film industry.

Open to the public for free on weekdays from 5 pm to 10 pm and weekends from 5 pm to 12 am, the festival aims to support and empower local and GCC cinema talents while fostering the growth of the film industry in the UAE and the GCC. Additionally, it celebrates the rich cultural heritage of the Emirates, particularly the historic Saruq Al-Hadid area dating back to the Iron Age, and the diverse ecological life in the Al Marmoom Desert Conservation Reserve, constituting 25% of Dubai’s total area and recognised as the largest unfenced natural reserve in the UAE.

Held under the theme ‘Stories at One with Nature,’ the festival is held in collaboration with various public and private entities in Dubai. Notable partners include the Dubai Film And TV Commission as the Lead Partner, Proudly from Dubai (an initiative of Brand Dubai) as the FB Partner, and Dubai Media Incorporated, Awaan TV, and UAE Media Council as Media Partners.

Additionally, several organisations such as Dubai Municipality, Dubai Electricity and Water Authority (DEWA), Dubai Police, Dubai Corporation for Ambulance Services, Dubai Civil Defence, Dubai’s Department of Economy and Tourism, and Hala Ride (Careem) are Supporters of the event. VOX Cinemas, Sandooq Al Watan, Vision3000, Gamma Engineering, Raindance, Rashid Center for People of Determination, Al Jalila Cultural Centre for Children, Mohammed Bin Rashid Space Centre, and Akaas Visual Arts contribute as Content Supporters.

The latest DubaiDestinations winter campaign highlights the attractions and experiences that make the emirate a top pick among global destinations this season. The collaborative campaign weaves together compelling content from diverse stakeholders and creatives, to tell the story of Dubai’s emergence as one of the world’s best winter destinations. Running until February 2024, the campaign encourages residents and visitors to discover Dubai’s diverse leisure, dining, adventure and family-friendly activities in the winter months.

The DubaiDestinations campaign is being rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences. Brand Dubai is implementing the campaign in cooperation with various stakeholders and the creative media community. (ANI/WAM)

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UAE students risk repeating a year if absences exceed 15 days, new rules state

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Public school students in the UAE could be required to repeat an academic year if their unexcused absences exceed 15 days, under new rules announced by the Ministry of Education.

The updated guidelines exclude absences related to illness, medical travel, official event participation, emergencies, or family bereavements. Students will now be allowed up to five unexcused absences per term, capped at 15 across the year. Any excess will trigger a review, with the student’s file referred to the relevant authorities and child protection services.

The ministry also clarified that absences on Fridays, or on days immediately before or after official holidays, will count as two days. A warning system has been introduced to notify parents on the first day of absence.

Special exemptions will apply to students of determination and those with chronic illnesses. Parents may also appeal within five working days of being notified, ensuring fairness in implementation.

The initiative is aimed at tackling absenteeism, which the ministry said has a direct impact on academic performance. Citing studies, it noted that missing 10 per cent of school days equates to a loss of half an academic year, while absences beyond 20 per cent amount to a full year’s loss in achievement.

Schools have been instructed to create individual support plans for students at risk of frequent absences, including counselling sessions, parent engagement, and incentive programmes.

The ministry added that it will be up to educational boards to decide whether these rules will also extend to private schools.

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Tickets now live for Dubai’s first homegrown musical spectacle

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A cultural revolution is about to begin. Tickets are now available for Once Upon A Time in Dubai, the most ambitious, emotional, and spectacular musical ever produced in the region. Opening this December at The Agenda in Dubai Media City, the show is already being called a once-in-a-generation phenomenon — and for good reason.

More than just a stage production, Once Upon A Time in Dubai is the first original large-scale musical entirely created in the UAE, blending Broadway-worthy storytelling with the energy and dreams of one of the world’s most iconic cities. Behind this bold vision is Stéphane Boukris, entrepreneur and cultural trailblazer, who has brought together an international creative dream team — including Universal Music Group MENA as co-producer — to craft a deeply emotional journey of love, ambition, and transformation, set in today’s Dubai.

“This show is a tribute to everything Dubai represents: ambition, diversity, and the power to build your own destiny,” says Boukris. “We are creating something people will never forget.”

A World-Class Team Behind the Curtain

The production brings together talents who have previously worked on global shows such as Céline Dion, Disney shows, and Arabs Got Talent (MBC). From lighting to choreography and technical design, every detail is crafted by artists and technicians at the highest international standards.

A Story That Speaks to a Generation

At the heart of the show is Will, a young English dancer who arrives in Dubai to search for Sophia, the woman he loves. Along the way, he meets artists, entrepreneurs, and dreamers from all walks of life, culminating in a celebration of courage, community, and reinvention.

The cast features rising stars Amanda Maalouf (X Factor) and Joe Woolford (The Voice UK) — with many of the lead vocalists and performers previously featured on international talent platforms, bringing an exceptional level of stage presence and vocal power. The musical includes over 20 original songs composed by Nazim Khaled, including already-viral hits like “Habibi”, “Stranger in the World”, and “Think Big”.

A City-Wide Movement

With over 150,000 spectators expected across 55 performances, the show is much more than an event — it’s becoming a movement. Once Upon A Time in Dubai is already making waves across the city with:

Strategic brand partnerships: McDonald’s, Carrefour MAF, Careem, Accor, Mall of the

Emirates, Tilal Al Ghaf, GEMS Education, and more

Immersive activations: Soundtracks in Hala taxis, QR codes in malls, music in retail

stores, and dedicated social media campaigns

Youth engagement: Auditions and showcases for students across GEMS schools,

opening the stage to the next generation of performers

The show will be performed in English, and supported by a multicultural creative team led by stage director Johan Nus.

Exclusive Ticket Sale

Tickets are available exclusively via Fever, the global ticketing platform. Pre-sale access has already launched with selected partners such as GEMS, Muse by Chalhoub, and Accor’s ALL loyalty members — with thousands of tickets snapped up in just days.

🎤 Behind the scenes videos, interviews with the cast, and a full media kit are available upon request. 📸 Press passes for opening week are now being issued — be among the first to witness the birth of a new cultural landmark.

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Dubai Musical Debuts with Amanda Maalouf’s Anthem

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In a performance that blended emotion, elegance, and East-West harmony, Lebanese-French singer Amanda Maalouf on Wednesday gave a select UAE audience a stirring preview of the upcoming musical Once Upon A Time in Dubai, set to premiere in December 2025.

The exclusive showcase featured Maalouf performing “Habibi,” one of the show’s signature numbers, at an invite-only preview attended by media, partners, and cultural stakeholders. The song—a poignant blend of Arabic influences and Western theatrical arrangement—earned enthusiastic applause, offering a glimpse of what producers are calling “a new kind of musical for a new Dubai.”

“Dubai is more than a setting—it’s a character in this story,” said Stéphane Boukris, co-producer of the musical. “This project is about cultural unity, artistic innovation, and shining a spotlight on a new generation redefining identity in the Middle East. We’re proud to bring this bridge between France and the UAE to life.”

For Maalouf, whose performance marked the first public taste of the show, the moment was deeply personal. “Habibi is a song that speaks from the heart—it’s a journey through love, self-expression, and identity,” she told reporters after the performance. “Performing it here in Dubai, where East and West meet so beautifully, is a dream. This is just the beginning [of great things together].”

The team behind Once Upon A Time in Dubai says the musical is more than entertainment—it’s a cultural project designed to showcase Dubai as a city of stories, voices, and future-forward artistry.

The production is backed by Universal Music and features a cast and crew with international credentials, with more previews and announcements expected soon.

A collaboration between a visionary French team and Universal Music, the musical tells the story of a young generation rising in the heart of Dubai, navigating identity, ambition, and tradition in a rapidly changing world. With original compositions by renowned composer Nazim Khaled and set against the backdrop of the UAE’s global crossroads, the show promises to be a landmark moment for original musical theatre in the region. The story, told through original music and dance, will premiere later this year, with full production details expected to be announced over the coming months.

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