Dubai Duty Free has once again been named the Best Duty Free Shopping in the Middle East, clinching the title for the 24th consecutive year at the Business Traveller Middle East (BTME) Awards 2025.
The prestigious award was presented during a ceremony held at the InterContinental Dubai Festival City on April 28, coinciding with the opening of the Arabian Travel Market. The annual BTME Awards, launched in 2002 and organised by Motivate Media Group and Ink, celebrate excellence across 40 categories in the airline, airport, and hospitality industries.
Dubai Duty Free earned the top spot based on results from an online readers’ survey conducted by Business Traveller magazine between February 4 and March 7. It faced strong competition from airport retailers in Qatar, Oman, Bahrain, and Abu Dhabi.
Ramesh Cidambi, Managing Director of Dubai Duty Free, expressed his gratitude for the continued recognition: “We are truly honoured to be recognised as the ‘Best Duty Free Shopping in the Middle East’ for a record 24 consecutive years. Our thanks to everyone who voted for us, it’s incredible to have received this award every single year since its inception.”
The award was presented to Cidambi and Sinead El Sibai, Senior Vice President – Marketing, by Anthony Milne, Chief Commercial Officer of Motivate Media Group, in front of more than 300 guests from across the travel and tourism industry.
Dubai Duty Free continues to be one of the world’s leading airport retailers, serving millions of travellers annually at Dubai International Airport.
(Source: DMO)