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Dubai launches first global travel content academy

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Dubai is taking tourism marketing to the next level with the launch of the Beautiful Destinations Academy, Powered by Dubai, a first-of-its-kind global programme designed to train the next generation of content creators for the travel industry.

The initiative is a partnership between Visit Dubai (Dubai Corporation for Tourism and Commerce Marketing) and the international media company Beautiful Destinations. It aims to set new global standards in travel content creation, equipping creators with both creative and commercial skills to meet the rising demand for top-quality digital marketing in tourism.

Building the Future of Travel Marketing

Issam Kazim, CEO of Visit Dubai, said the project shows Dubai’s ongoing commitment to creativity and innovation in tourism:

“By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in.”

The initiative supports the Dubai Economic Agenda (D33), which aims to position the city as a global leader in both business and leisure.

Addressing the Skills Gap

Beautiful Destinations CEO and founder Jeremy Jauncey said social media now plays a major role in travel decisions:

“Research shows 76% of travel choices are influenced by social media content, but only 24% of tourism brands have in-house teams able to produce the quality of content needed.”

The Academy aims to bridge this gap by training a new wave of skilled creators ready to deliver platform-native, high-impact content that inspires travel.

A Global Standard for Content Creators

Based in Dubai, the Academy will introduce formal training and certification for travel content creators — a move that could professionalise a field that has, until now, remained largely informal.

The curriculum blends creativity with marketing know-how and offers tourism brands access to a vetted network of certified content creators. It also promotes diversity by nurturing talent from around the world, ensuring travel storytelling reflects a wider range of voices and styles.

“We’re essentially creating a new professional category within the tourism ecosystem,” Jauncey explained. “Our goal is to make Academy certification the industry standard for travel content creators.”

As Dubai continues to position itself at the forefront of the global creator economy, expected to hit nearly $500 billion by 2027,  this partnership sets a bold new vision for the future of travel marketing.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Education

Abu Dhabi Police warn drivers: Stop for school buses or face 1,000 and 10 black points

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Abu Dhabi Police has reminded motorists that they must come to a complete stop at least five metres away when a school bus activates its side-mounted stop sign arm. The rule applies to drivers approaching from both directions to ensure students can cross the road safely.

Penalties for violations

  • Fine: Dh1,000
  • 10 traffic points
  • All violations will be detected electronically

Rules for school bus drivers
To avoid traffic disruption, bus drivers must follow these guidelines when using the stop arm:

  • Stop directly in front of a student’s home (unless blocked by construction or obstacles).
  • Avoid stopping at public bus stops on highways or major roads, which are unsafe for students.
  • Do not activate the stop arm while a student is still inside the home.
  • Misuse of stop arms, such as activating them in prohibited areas, may allow other drivers to contest violations.

Both drivers and bus operators must strictly follow school bus safety rules to protect children and ensure smooth traffic flow across the emirate.


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Dubai welcomes new schools, nurseries, and universities for 2025-26

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Families in Dubai will soon have more education choices as the city’s private education sector continues its strong growth. For the 2025-26 academic year, 16 new early childhood centres (ECCs), six schools, and three international universities are set to open their doors.

More seats for students
Together, the new institutions will add more than 11,700 school seats and welcome over 2,400 children at early childhood centres, giving families more flexibility when choosing where to enrol their children.

New schools this year

  • UK curriculum: GEMS School of Research and Innovation (Sports City), Victory Heights Primary School (City of Arabia), Dubai British School (Mira), Dubai English Speaking School (Academic City), and Al Fanar School (Nad Al Sheba).
  • French curriculum: Lycée Français International School (Mudon).

Early learning options
The 16 new ECCs will cater to Dubai’s diverse communities with:

  • 11 offering the UK’s Early Years Foundation Stage (EYFS)
  • 3 following the Creative Curriculum
  • 1 Montessori centre
  • 1 Maple Bear centre

Higher education expands
Three new international universities will also welcome students:

  • Indian Institute of Management Ahmedabad (IIMA) – ranked 27th globally in Business & Management (QS Rankings)
  • American University of Beirut – ranked 237th globally (QS Rankings)
  • Fakeeh College for Medical Sciences from Saudi Arabia

KHDA’s view
Her Excellency Aisha Miran, Director General of KHDA, said the expansion reflects investor confidence in Dubai and aligns with the city’s Education 33 Strategy. “By welcoming trusted operators and innovative models into more communities, we are creating new opportunities for our learners to thrive, while supporting Dubai’s long-term economic and social aspirations,” she said.

Number of institutions 

  • 331 early childhood centres
  • 233 schools
  • 44 higher education institutions

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Dh1,000 fines await parents as Abu Dhabi cracks down on school traffic chaos

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Parents rushing to drop off or pick up their children at schools this term face hefty fines if they flout new traffic rules.

  • Stopping in the middle of the road without reason: Dh1,000 + 6 black points
  • Failing to stop for the school bus “Stop” sign: Dh1,000 + 10 black points
  • Blocking other vehicles: Dh500
  • Ignoring pedestrians at crossings: Dh500
  • Reckless driving near schools: Dh400 + 4 black points

Police said random parking remains the most common offence around schools, especially in the afternoons when parents double-park or block moving traffic. Officers warned that such habits cause chaos and put children at risk.

Motorists were urged to use designated parking spaces, even if it means a short walk, or wait at a side area until a legal spot opens up. Leaving vehicles running, or worse, leaving children inside unattended, is strictly prohibited.

Extra patrols & inspections
As part of a new academic year safety plan, Abu Dhabi Police will intensify patrols around schools, monitor bus movements, and keep a close eye on pedestrian crossings to ensure children’s safety.

Authorities also reminded parents that children under 10 cannot sit in the front seat, and drivers must come to a complete stop when school buses extend their side “Stop” sign.

Civil Defence joins campaign
Adding to the push, the Abu Dhabi Civil Defence Authority has launched its “Our Students, Our Future” campaign to promote a culture of safety and prevention across schools and buses.

Officials say the message is clear: breaking traffic rules near schools this year won’t just cost you money, it could cost lives.

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