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Dubai launches first global travel content academy

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Dubai is taking tourism marketing to the next level with the launch of the Beautiful Destinations Academy, Powered by Dubai, a first-of-its-kind global programme designed to train the next generation of content creators for the travel industry.

The initiative is a partnership between Visit Dubai (Dubai Corporation for Tourism and Commerce Marketing) and the international media company Beautiful Destinations. It aims to set new global standards in travel content creation, equipping creators with both creative and commercial skills to meet the rising demand for top-quality digital marketing in tourism.

Building the Future of Travel Marketing

Issam Kazim, CEO of Visit Dubai, said the project shows Dubai’s ongoing commitment to creativity and innovation in tourism:

“By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in.”

The initiative supports the Dubai Economic Agenda (D33), which aims to position the city as a global leader in both business and leisure.

Addressing the Skills Gap

Beautiful Destinations CEO and founder Jeremy Jauncey said social media now plays a major role in travel decisions:

“Research shows 76% of travel choices are influenced by social media content, but only 24% of tourism brands have in-house teams able to produce the quality of content needed.”

The Academy aims to bridge this gap by training a new wave of skilled creators ready to deliver platform-native, high-impact content that inspires travel.

A Global Standard for Content Creators

Based in Dubai, the Academy will introduce formal training and certification for travel content creators — a move that could professionalise a field that has, until now, remained largely informal.

The curriculum blends creativity with marketing know-how and offers tourism brands access to a vetted network of certified content creators. It also promotes diversity by nurturing talent from around the world, ensuring travel storytelling reflects a wider range of voices and styles.

“We’re essentially creating a new professional category within the tourism ecosystem,” Jauncey explained. “Our goal is to make Academy certification the industry standard for travel content creators.”

As Dubai continues to position itself at the forefront of the global creator economy, expected to hit nearly $500 billion by 2027,  this partnership sets a bold new vision for the future of travel marketing.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Education

UAE cracks down on unlicensed training centre: Parents warned to verify before enrolling

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The Ministry of Higher Education and Scientific Research has permanently closed a training centre in the UAE after discovering a series of serious violations, including running an unlicensed nursery and promoting unaccredited educational programmes. Authorities said the facility operated illegally, putting students and young children at risk.

The crackdown followed thorough inspections that revealed multiple offences, from operating without proper educational licences to employing unqualified staff. The centre also failed to meet safety standards, according to the Ministry.

“This action underscores our zero-tolerance approach to unlicensed educational operators,” the Ministry said in a statement. “Parents and students must verify an institution’s legitimacy before enrolling to protect themselves and their children.”

Illegal Operations Uncovered

Investigators found that the centre:

  • Operated without mandatory licences
  • Ran unaccredited courses with no official recognition
  • Maintained an unlicensed nursery
  • Employed unqualified teachers and trainers
  • Violated basic safety regulations

Legal Action Taken

The Ministry has permanently shut the centre, referred its administrators to the Public Prosecution, imposed financial penalties, and blocked its online platforms to prevent further enrolment. Social media accounts promoting the centre’s fake programmes have also been flagged.

A Warning to Parents

Authorities emphasised that unlicensed operators often use professional-looking websites, social media ads, or fabricated reviews to appear legitimate. Parents are urged to check official licences, programme accreditation, and staff qualifications before paying fees or signing contracts.

Red flags include unusually low fees, pressure to enrol immediately, vague answers about accreditation, and absence of a verifiable physical campus.

How to Verify Institutions

  • Ministry Website: Check the database of licensed institutions and accredited programmes.
  • Customer Happiness Centre: Call 800511 to confirm licence status, programme recognition, and any complaints.

Enrolling in unlicensed institutions can result in invalid certificates, wasted fees, and career setbacks, the Ministry said.

“Legitimate institutions welcome verification. If an operator hesitates or provides vague responses, it’s a major red flag,” the statement added.

Parents and students are reminded: take two minutes to verify licences before enrolling. It could save years of wasted time and thousands of dirhams.

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Education

New 9-day mid-term break for students across UAE begins today

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Students across the UAE will enjoy a well-deserved nine-day mid-term break starting today (October 13), thanks to the Ministry of Education’s updated academic calendar. The extended pause offers families a chance to travel, explore local attractions, or simply relax at home before the second half of the semester begins.

The new rule will be applied to all public and private schools across the UAE following the Ministry of Education (MoE) curriculum. According to circulars sent to parents and staff, the mid-term break for students will run from Monday, October 13, to Friday, October 17, with classes resuming on Monday, October 20.

For teachers and administrative staff, the MoE has scheduled October 13–15 for professional development programmes, followed by their own break from October 16–19 — part of a new structure introduced this year.

The ministry said the schedule was designed to strike a balance between academic rigour and adequate rest, helping to improve student performance while maintaining quality education within a structured framework.

Schools have also encouraged parents to use the break productively, helping students reinforce what they’ve learned during the term.

The MoE reaffirmed its commitment to implementing academic plans that prioritise student well-being, consistency, and excellence across all UAE schools.

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Education

UAE schools announce mid-term break dates

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Public and private schools across the UAE that follow the Ministry of Education (MoE) curriculum have confirmed the mid-term break dates for the first semester of the 2025–2026 academic year, in line with the ministry’s approved academic calendar.

According to circulars issued to parents and staff, the mid-term break for students will take place from Monday, October 13, to Friday, October 17, with classes resuming on Monday, October 20, across all schools and grade levels.

For teachers and administrative staff, the ministry has introduced a new structure this year. From October 13–15, educators will participate in professional development programmes, followed by their mid-term break from October 16–19.

Focus on balance and performance

The Ministry of Education said the updated schedule is designed to balance academic rigour with sufficient rest, helping students perform better and ensuring that the school year remains smooth and productive.

In a statement, the ministry emphasised that the structured timetable aims to maintain educational quality, teacher development, and student well-being, all within a consistent national framework.

Schools have encouraged parents to make good use of the mid-term break by supporting children’s learning through light revision, reading, or enrichment activities that reinforce classroom lessons.

The ministry reaffirmed its commitment to providing a clear and stable academic structure that prioritises students’ interests and enhances the overall quality of education in the UAE.

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