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Dubai launches first global travel content academy

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Dubai is taking tourism marketing to the next level with the launch of the Beautiful Destinations Academy, Powered by Dubai, a first-of-its-kind global programme designed to train the next generation of content creators for the travel industry.

The initiative is a partnership between Visit Dubai (Dubai Corporation for Tourism and Commerce Marketing) and the international media company Beautiful Destinations. It aims to set new global standards in travel content creation, equipping creators with both creative and commercial skills to meet the rising demand for top-quality digital marketing in tourism.

Building the Future of Travel Marketing

Issam Kazim, CEO of Visit Dubai, said the project shows Dubai’s ongoing commitment to creativity and innovation in tourism:

“By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in.”

The initiative supports the Dubai Economic Agenda (D33), which aims to position the city as a global leader in both business and leisure.

Addressing the Skills Gap

Beautiful Destinations CEO and founder Jeremy Jauncey said social media now plays a major role in travel decisions:

“Research shows 76% of travel choices are influenced by social media content, but only 24% of tourism brands have in-house teams able to produce the quality of content needed.”

The Academy aims to bridge this gap by training a new wave of skilled creators ready to deliver platform-native, high-impact content that inspires travel.

A Global Standard for Content Creators

Based in Dubai, the Academy will introduce formal training and certification for travel content creators — a move that could professionalise a field that has, until now, remained largely informal.

The curriculum blends creativity with marketing know-how and offers tourism brands access to a vetted network of certified content creators. It also promotes diversity by nurturing talent from around the world, ensuring travel storytelling reflects a wider range of voices and styles.

“We’re essentially creating a new professional category within the tourism ecosystem,” Jauncey explained. “Our goal is to make Academy certification the industry standard for travel content creators.”

As Dubai continues to position itself at the forefront of the global creator economy, expected to hit nearly $500 billion by 2027,  this partnership sets a bold new vision for the future of travel marketing.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Education

UAE final exams kick off: Ministry outlines absence rules and support for students

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As final exams for the 2024-2025 academic year commence on Tuesday, June 10, across public and private schools following the national curriculum, the Ministry of Education has issued clear guidelines regarding student attendance and support measures. These crucial exams, for students in grades 3 through 12, will run until June 19.

When Can Students Be Excused from Exams? Seven Valid Reasons

The Ministry of Education has identified seven specific scenarios where students may be excused from attending their final exams. These valid excuses are detailed in an official absence form provided by the Student Performance Assessment Department.

To ensure an absence is officially accepted, students or guardians must submit the original excuse form to the exam committee head within two working days of the exam date, remembering to keep a copy for their records.

Here are the officially approved reasons for missing an exam:

  1. Exemption for Non-Muslim Students: Non-Muslim students are excused from taking Islamic Education exams.
  2. Medical Conditions: A valid absence requires an accredited medical report.
  3. Bereavement: Absences due to the passing of a first or second-degree relative.
  4. Official Government Summons: Supported by formal documentation from a government authority.
  5. Sudden Emergency Travel: For unforeseen travel necessities.
  6. Unexplained Absence: These cases are accepted only after review by the authorities.
  7. Other Clearly Stated Reasons: Any other reasons must be clearly explained by the student or guardian.

Important Note on Excuse Submission: For Grade 12 students, excuse forms are forwarded directly to the centralised Exam Results and Evaluation Centre. For grades 3 to 11, schools are responsible for retaining these forms on file. The acceptance or rejection of an excuse requires official signatures: the head of the evaluation centre for Grade 12 and the school principal for all lower grades.

Consequences of Unjustified Absence: Failure to submit a valid excuse within the stipulated two-day timeframe will result in the absence being marked as “unjustified” in the “Al Manhal” electronic system. Such unexcused absences can negatively affect a student’s final results, in line with Ministry regulations. These measures underscore the Ministry’s commitment to maintaining discipline and fairness during exams, while also showing understanding for genuine emergencies.

Ministry’s Extensive Preparations and Support for Exam Period

Alongside the exam guidelines, the Ministry has rolled out a comprehensive readiness campaign to ensure an optimal testing environment. The School Operations Sector has issued seven key directives to administrative and teaching staff, emphasising a holistic approach to student well-being and academic readiness:

  • Positive Role Modelling: Teachers are encouraged to demonstrate professionalism and emotional stability.
  • Supportive Environments: Ensuring calm, structured exam venues.
  • Educational Care: Providing psychological and emotional support to boost student confidence.
  • Logistical Readiness: Full preparation of all exam resources and venues.
  • Strict Adherence to Rules: Consistent enforcement of exam regulations for fairness.
  • Understanding Exam Importance: Highlighting exams as crucial for learning and character development.
  • Reinforcing Educational Mission: Reminding teachers of their vital role in shaping future generations.

These directives highlight the crucial role of teachers in fostering a supportive, focused, and equitable atmosphere, recognising that emotional stability significantly impacts academic performance.

Student Support Campaigns: Nurturing Mental Readiness

To further support students academically and mentally, the Ministry has released a motivational video on its social media platforms. Featuring a high school student, the video offers practical advice for managing exam stress and organising study effectively.

Students will begin their summer vacation on June 30, while teaching and administrative staff will commence theirs on July 14.

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Education

Prestigious King’s College School Wimbledon to open first campus in the region, in Abu Dhabi

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In a landmark moment for education in the UAE, Aldar has partnered with the prestigious King’s College School Wimbledon to launch its first regional campus on Abu Dhabi’s Fahid Island.

Slated to open in September 2028, subject to regulatory approvals, the new K-12 super-premium school will accommodate more than 2,200 students. It will offer a direct academic pathway to some of the world’s leading universities, further enhancing the emirate’s global education standing.

Spanning 50,000 square metres, the state-of-the-art campus will integrate cutting-edge facilities, a rigorous academic curriculum, and a strong emphasis on student wellbeing. Located within the nature-inspired, master-planned community of Fahid Island, the school is designed to nurture a balanced and enriching educational experience.

Recognised among the UK’s top independent schools, King’s College School Wimbledon is globally renowned for academic excellence and for developing high-achieving, well-rounded students.

The new King’s College School campus marks the first phase of Aldar’s education masterplan for Fahid Island, with more institutions set to follow. Across the capital, Aldar Education is also on track to add more than 4,000 new student seats by the 2028–29 academic year, expanding access to high-quality, internationally recognised learning.

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Education

UAE school schedule: Summer holidays to start on June 30 for students, July 14 for staff

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The UAE Ministry of Education has confirmed that summer holidays for students will begin on June 30, according to the official 2024-2025 academic calendar. Teaching and administrative staff will begin their break two weeks later, on July 14, after the release of re-examination results.

Exam Dates and Results

  • Third-term exams will run from June 10 to 19 across all grades in public and private schools, following the ministry curriculum.
  • Final results will be released between June 30 and July 2.
  • Re-examinations are scheduled for July 4 to 10, with results announced on July 14.

The third term spans 11 weeks, totalling 52 instructional days, part of the 185 school days required for the academic year.

Next Academic Year and Breaks

The 2025-2026 school year will officially begin on August 25, 2025.

  • Winter break: December 15, 2025 – January 5, 2026
  • Spring break: March 23 – April 13, 2026
  • Schools must complete at least 182 instructional days before closing, with the academic year set to conclude no earlier than June 26, 2026.

Adult Education Grade 12 Exams

The ministry has also released the end-of-term exam schedule for adult education Grade 12 students:

  • Exams run from June 23 to July 3, with one subject tested per day from 4pm to 6pm.
  • The series starts with Mathematics on June 23, followed by English (June 24), Social Studies (June 25), Physics (July 1), Arabic (July 2), and concludes with Biology or Chemistry on July 3.

Unified National Framework

The academic calendar, approved by the UAE Cabinet, applies to all public and private schools, regardless of whether they follow the Ministry’s or international curricula. While schools are allowed flexibility, they must comply with a minimum of 182 school days or their equivalent in teaching hours.

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