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Dubai launches first global travel content academy

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Dubai is taking tourism marketing to the next level with the launch of the Beautiful Destinations Academy, Powered by Dubai, a first-of-its-kind global programme designed to train the next generation of content creators for the travel industry.

The initiative is a partnership between Visit Dubai (Dubai Corporation for Tourism and Commerce Marketing) and the international media company Beautiful Destinations. It aims to set new global standards in travel content creation, equipping creators with both creative and commercial skills to meet the rising demand for top-quality digital marketing in tourism.

Building the Future of Travel Marketing

Issam Kazim, CEO of Visit Dubai, said the project shows Dubai’s ongoing commitment to creativity and innovation in tourism:

“By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in.”

The initiative supports the Dubai Economic Agenda (D33), which aims to position the city as a global leader in both business and leisure.

Addressing the Skills Gap

Beautiful Destinations CEO and founder Jeremy Jauncey said social media now plays a major role in travel decisions:

“Research shows 76% of travel choices are influenced by social media content, but only 24% of tourism brands have in-house teams able to produce the quality of content needed.”

The Academy aims to bridge this gap by training a new wave of skilled creators ready to deliver platform-native, high-impact content that inspires travel.

A Global Standard for Content Creators

Based in Dubai, the Academy will introduce formal training and certification for travel content creators — a move that could professionalise a field that has, until now, remained largely informal.

The curriculum blends creativity with marketing know-how and offers tourism brands access to a vetted network of certified content creators. It also promotes diversity by nurturing talent from around the world, ensuring travel storytelling reflects a wider range of voices and styles.

“We’re essentially creating a new professional category within the tourism ecosystem,” Jauncey explained. “Our goal is to make Academy certification the industry standard for travel content creators.”

As Dubai continues to position itself at the forefront of the global creator economy, expected to hit nearly $500 billion by 2027,  this partnership sets a bold new vision for the future of travel marketing.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Education

CBSE issues urgent deadline for schools on new language rule

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The Central Board of Secondary Education (CBSE) in India has asked all affiliated schools to urgently speed up the rollout of the third language (R3) for Class VI students ahead of the 2026–27 academic year.

In a fresh directive, CBSE said several schools are yet to complete the required process under the National Curriculum Framework for School Education 2023, while some institutions have submitted language options that do not comply with policy guidelines.

May 31 deadline for schools

The Board has now made it compulsory for all schools, including schools in UAE, to upload and finalise their third-language selections on the OASIS portal by May 31.

Schools that entered incorrect or non-approved language options have also been instructed to correct their submissions before the deadline.

Textbooks to arrive by July

The Board said textbooks for scheduled Indian languages will be available on the CBSE and National Council of Educational Research and Training platforms from July 1.

For non-scheduled languages, schools can use SCERT or state-approved textbooks, provided they align with the learning outcomes set under NCFSE-2023.

Focus on Indian languages

The Board reiterated that schools must offer at least two Indian languages under the R1, R2 and R3 language structure. Institutions that have not yet begun implementation have been directed to start teaching on July 1.

Push for full implementation

With timelines now clearly defined, CBSE is increasing pressure on schools to complete all pending formalities before the new academic session begins.

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UAE universities and schools switch to online classes

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Students across the UAE will temporarily return to distance learning from May 5 to May 8, as authorities take precautionary steps to ensure safety and continuity in education.

In Dubai, the Knowledge and Human Development Authority (KHDA) confirmed that all private schools, nurseries and universities will switch to online learning during this period.

The move aligns with a nationwide directive from the Ministry of Education, which applies to both public and private institutions across the country.

Schools have been instructed to activate their remote learning plans, ensuring that classes, assignments and administrative operations continue without disruption.

What about universities?

The Ministry of Higher Education and Scientific Research also confirmed that higher education institutions will follow the same approach.

However, some programmes will continue on campus, particularly those that require:

  • Clinical training
  • Laboratory work
  • Practical or field-based learning
  • In-person examinations

Why the shift?

Officials said the decision is part of precautionary measures to safeguard students, staff and the wider community, with authorities continuing to monitor the situation closely.

The move follows a statement from the Ministry of Defence regarding the interception of aerial threats, after which authorities emphasised that safety systems responded effectively.

What parents and students should expect

For families, this means a short return to online classes, similar to previous remote learning setups. Schools are expected to provide schedules and guidance directly to parents and students.

Authorities said the situation will be reviewed on May 8, with the possibility of extending remote learning if required.

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Driving through school zones? Slow down say Abu Dhabi Police

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Authorities in Abu Dhabi are reminding motorists to exercise extra caution when driving near schools, highlighting the risks posed by distractions and heavy traffic during peak hours.

Abu Dhabi Police stressed the importance of staying fully focused on the road, particularly during morning drop-offs and afternoon pick-ups, when congestion and pedestrian activity increase significantly.

Drivers have been advised to reduce speed, respect pedestrian crossings and come to a complete stop when school bus stop signs are displayed. Officials warned that using mobile phones or engaging in other distractions while driving can pose serious dangers to students and other road users.

Police also emphasised that road safety is a shared responsibility, calling on parents and the wider community to support safe driving practices and help create a secure environment around schools.

Authorities added that awareness and enforcement campaigns will continue as part of broader efforts to enhance road safety and community wellbeing across the emirate.


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