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History in the making: Once Upon a Time in Dubai, region’s first original global musical unveils cast, new single

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The excitement around Once Upon a Time in Dubai, the region’s first truly global musical, has reached new heights with the official release of its upbeat anthem Habibi, performed by rising Lebanese star Amanda Maalouf. Known for her powerful vocal range and stage charisma, the Dubai resident takes centre stage in this track as Zeina, one of the lead characters in the show.

Composed by the internationally acclaimed Nazim Khaled and released under Universal Music MENA, this uplifting anthem blends international pop with Arabic rhythms and celebrates the very ‘multicultural heartbeat of Dubai’, according to Stéphane Boukris, the French entreprenuer and creator behind the musical he describes as a ‘genre-bending spectacle’ – all set to bring together Broadway and West End flair, cinematic visuals and a diverse international cast to Dubai for the very first time.

“It is a vibrant, feel-good tribute to the spirit of Dubai,” said Boukris, who previously produced the hit musical Robin Hood that sold over one million tickets across Europe. “The song captures the warmth, ambition and energy that define this city. We wanted a track that resonates with both residents and the world.”

Released this week on all major streaming platforms, Habibi marks a major milestone for the musical set to premiere in December 2025.

The single is accompanied by a stunning video teaser, shot against Dubai’s iconic skyline and desert dunes, reflecting the show’s larger-than-life scale. The song offers a sneak peek into the show’s soundscape, which blends Eastern melodies and Western arrangements – a signature style of the musical.

“Creating Habibi was about capturing the sound of a new Dubai – bold, inclusive, and full of rhythm. It’s a song that blends east and west, tradition and innovation, much like the city itself,” said Khaled, the composer who’s worked with artists like Kendji Girac in the past and whose compositions have garnered billions of views globally.

Once Upon a Time in Dubai tells the story of Will, a young artist who moves from London to Dubai to reunite with his partner, Sophia, and pursue his dream of producing a musical extravaganza. Themes of love, ambition, and Dubai’s vibrant culture are woven into the narrative.

The creators of the show that include director Johan Nus, known in the region for his work on Arabs Got Talent and The Masked Singer and Gilles Papain as the executive producer with experience on major productions like Celine in Las Vegas and Disney World of Colors in California, also announced the full international cast, one that brings together a remarkable ensemble of international talents, each with a unique artistic journey.

Stellar ensemble of international talents

Lebanese singer Amanda Maalouf stars as Zeina, a powerful voice navigating the tension between tradition and ambition. British talent Melissa Jeffrey, a tenacious dancer and singer who began full-time training at just 11 and later earned scholarships at London’s elite Urdang Academy, takes on the female lead role of Sophia. While Joe Woolford, also from the UK and a charismatic rapper whose rise to fame began on The Voice UK and culminated with his Eurovision appearance, plays the male lead Will.

Dubai-based performer Isiako (Khalid) infuses the stage with Mediterranean flair and a mix of reggaeton, soul, and pop as Portuguese vocalist Jessica Alves brings poise and energy to the role of Kim, drawing from her rich experience in Dubai’s live music scene. Dutch musical theatre star Shay Lachman takes on Gautam, adding depth with his classical training and international stage experience from productions across Europe and Asia.

Adding a soulful layer to the production is Canadian-Lebanese singer Enzo S, who plays Elias, the heart of the group. A semi-finalist from The Voice France Season 9, Enzo’s performance is shaped by more than 15 years of global stage experience and a strong academic foundation in jazz and gospel from Montreal’s Concordia University.

Speaking about the diverse ensemble, director Nus said, “We have gathered talent from across continents with each performer bringing their authentic voice and a bit of their culture to the stage. This show could only happen in Dubai.”

The musical is set to debut in December 2025 with a full-scale theatrical production that promises a rich blend of music, dance, and storytelling. “Each of these performers brings a unique voice, story, and spirit to the production,” added Boukris. “This is not just a show — it’s a love letter to Dubai through the eyes and voices of the world.”

Now, with the soundtrack’s first single Habibi available on all major platforms, the countdown to the premiere in December has officially begun.

The musical’s official Instagram handle @ouatidubai and website onceuponatimeindubai.com will continue to release behind-the-scenes footage, interviews, and teaser content in the lead-up to opening night.

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Canada Super 60 names Women’s Trophy after cricketing legend Mel Jones

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Canada’s pioneering cricket league, Canada Super 60, has announced that its inaugural Women’s Trophy will be named in honour of Mel Jones, the former Australian cricketer, respected broadcaster, and tireless advocate for women’s cricket.
Canada Super 60 is the world’s first-ever ten-over-a-side event to launch with both men’s and women’s competitions from its inaugural season. The league will be staged under the roof of the iconic BC Place in Vancouver, showcasing international stars alongside homegrown Canadian talent.

As part of its commitment to celebrating women’s cricket and inspiring future generations, Canada Super 60 will name the Women’s Trophy each year after an international women’s cricket legend. This tradition will not only create awareness but also honour trailblazers whose contributions have shaped the women’s game.

This year, the league has chosen Mel Jones—not only for her outstanding career in cricket and broadcasting, but also for her leadership off the field. Jones has been a leading voice for women’s cricket worldwide, and the ICC has widely recognized her efforts. She played a pivotal role in supporting Afghan women cricketers forced to flee their homeland after the Taliban takeover in 2021, helping coordinate their evacuation to Australia, providing resources, and co-founding the Pitch Our Future initiative to support their education and sporting careers. In recognition of these efforts, she was honoured with the prestigious MCC Spirit of Cricket Award in 2025.

Thanks to her advocacy and international coordination, many of these Afghan players found refuge abroad including two who are now living in Canada, following the Canadian government’s support for their refugee applications. This aligns with the Canada Super 60 vision of using cricket as a platform for opportunity and inclusion. Mel Jones on Receiving the Honour said “This honour from Canada Super 60 truly humbles me,” said Mel Jones. “To have the Women’s Trophy named after me is something very special. What excites me most is the vision behind this initiative creating more opportunities and visibility for women’s cricket, especially in associate nations. Platforms like Canada Super 60 will inspire and empower a new generation of players. My hope is that one day, a Canadian cricket legend will have this trophy named after them, as the women’s game continues to grow in this country.”

The Canada Super 60 Women’s Trophy will be presented at BC Place, Vancouver, during the inaugural edition of the tournament, taking place from October 8–13, 2025.

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Mosaic opens in Dubai, promising smarter marketing decisions for UAE businesses

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Mosaic, an integrated marketing agency, was officially launched in Dubai recently promising a new, more intentional approach to business growth for companies in the UAE. Led by Agency Director Shubhang Bhattacharya and Head of Digital Prasanna Venkat, Mosaic aims to buck a common market trend: businesses that start strong but struggle to scale.

Bhattacharya and Venkat have spent the last decade in the business setup space in Dubai, launching campaigns that helped countless businesses start. This experience has given them a clear vision for Mosaic. 

“So many businesses, no matter how long they’ve been around, try to handle marketing on their own and miss out on huge opportunities,” says Bhattacharya. “Making the right decisions at the right time is a make-or-break moment for any business. We give businesses the expertise to make marketing a cornerstone of their success, not just an afterthought.”

Mosaic’s philosophy centres on making “better decisions” rather than simply chasing bigger budgets. “We’ve seen too many businesses struggle with direction,” adds Venkat. “At Mosaic, our starting point is always the same: what actually creates value for the client, and how do we get there without overcomplicating it?”

Mosaic isn’t waiting around to make an impact. Since its soft launch in February 2025, the agency has already delivered serious results. That includes the “Employee to Entrepreneur” campaign, which pulled in over 23 million impressions, and the launch of the UAE’s first-ever mobile business setup initiative, the “Startup Wagon.” The team also proved its ability to tap into the culture with a simple, silly reel on the Coldplay concert trend that went on to get over 14 million views on Instagram.

The name “Mosaic” is a core tenet of the agency’s operational philosophy. It represents how the team works: bringing distinct, diverse perspectives together to create a result that is greater than the sum of its parts. 

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AKCEL GP Academy officially launches in UAE with stellar international roster

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AKCEL GP Academy today, announced a dynamic line-up of rising stars to compete in the 2025/26 Rotax Max and IAME UAE Karting Championships as part of their inaugural season. The line-up features Atiqa Asif Mir, Rivaan Dev Preetham, Rehan Khan Rasheed, Ridhaan A, Krishay Gutte, and Jagrat Detroja from India, Brando Londono from Canada and Linas Volungevicius from Lithuania.

The AKCEL GP Academy, based at the iconic YAS Marina Circuit, goes beyond racing with 360° driver development; covering technical training, fitness, mental conditioning in partnership with Wishtok for performance and wellness coaching, and career planning, offering a clear, professional roadmap to Formula racing and beyond. The Academy’s state-of-the-art garage experience centre and race-prep facilities are a testament to their vision to become the most advanced, structured, and internationally recognized karting academy in the region, nurturing future racing champions from grassroots.

AKCEL GP Academy is a part of the rapid emergence of UAE as one of the world’s most exciting motorsport destinations, with globally renowned circuits such as Yas Marina in Abu Dhabi and Dubai Autodrome, and by hosting the prestigious Formula 1 Abu Dhabi Grand Prix. In 2024, the country’s sports event market generated more than Dh22.8 million in revenue and is projected to surpass Dh44 million by 2030, reflecting an annual growth rate of 11.8 percent. With the global motorsport industry valued at Dh34.9 billion, the UAE’s growing investment in racing innovation and talent development makes the launch of AKCEL GP Academy especially timely and impactful.

Leading the charge, Atiqa Mir has already made history as the first Indian to secure a top-10 finish at the Rotax Euro Trophy. Rivaan Dev Preetham, a two-time national champion, became India’s first race winner at the FIA Motorsport Games, finishing World No. 8 in 2024. Jagrat Detroja also made headlines in Valencia, taking pole position and finishing 5th overall. The next wave of Indian talent includes Rehan Khan Rasheed, holder of fastest laps across all three FMSCI-homologated tracks in Micro Max, and 11-year-old Ridhaan A, who broke into the National Karting Championship top-six on debut. Krishay Gutte adds further promise with consistent performances across Asia and the UAE.

On the international front, Brando Londono, Canada’s most-followed young racer, brings FIA European Karting Championship experience and is preparing his step up to Formula 4. Linas Volungevicius, a front-runner in the Rotax Latvia and Lithuania Championships, impressed with a top-10 finish at the FIA Motorsport Games. Together, these eight drivers form a fearless and ambitious squad set to light up the UAE karting circuit.

“We are thrilled to begin the first season of AKCEL GP Karting Academy, a platform that celebrates talent, passion, and perseverance. More than just racing, AKCEL GP Academy builds future champions and offers young drivers a world-class pathway here in the UAE and beyond. This inaugural season brings together talent from across the globe, proving that motorsport knows no borders. To every young driver: this is just the start of your journey. With hard work and belief, the track ahead has no limits,” declared Amit Kaushal, Chairman, AKCEL Group.

Looking ahead, AKCEL GP Academy plans to expand into European championships by 2027, creating a seamless pathway into the FIA Pyramid from FIA F4, FIA FREC, FIA F3 and FIA F2. Combining world-class infrastructure with a structured career plan, the Academy positions itself as more than a team, it is a talent factory and a gateway to professional motorsport.

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