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Luxury shopping gets a makeover in the UAE with the launch of Hushday

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Luxury shopping in the UAE just got a stylish upgrade. Hushday, a new invitation-only shopping platform, has officially launched in Dubai, bringing with it exclusive flash sales on top designer brands, with discounts of up to 75 per cent.

Designed for fashion lovers who want fast, curated access to high-end labels, Hushday is changing the way the region shops. The platform went live this week after securing $550,000 (Dh2 million) in pre-seed funding, and it’s already being hailed as a game-changer in the world of private luxury sales.

Think of it as your digital VIP pass: Members get access to time-limited sales featuring iconic names in fashion, beauty, accessories, kidswear, and more, with new drops unveiled every week. And it all happens through a sleek, mobile-first experience built right here in Dubai.

“The UAE is the perfect home for Hushday, it’s a region that truly understands luxury and innovation,” said co-founder and CEO Jennifer Cohen Solal. 

“We offer something rare: a curated, private, and exciting way to shop premium brands.”

The first drop sets the tone with pieces from Eres, Faithfull the Brand, Ginette NY, and Rochas, handpicked to reflect Hushday’s focus on elegance, exclusivity, and modern style. Each sale runs for just five days, so timing is everything.

Hushday is all about simplicity and style. No endless scrolling or overseas shipping,  just a seamless local experience with tailored recommendations, smart features, and loyalty rewards for active users.

Get Hushday membership for special offers

Membership isn’t open to everyone. To join, you’ll need a referral from an existing member or sign up for the waiting list at www.hushday.com. Once in, members unlock a private showroom experience, complete with countdown timers, curated picks, and exclusive offers that won’t be found elsewhere.

With plans to expand across the GCC, a mobile app on the way, and offline events in the works, Hushday is more than just a shopping site,  it’s a new lifestyle for the region’s most stylish shoppers.

Ready to shop smarter and faster? The first drop is live now,  but the best finds won’t last long.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dh1,000 fine and 4 black points: Dubai Police issue warning on sudden swerving

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Dubai Police have issued a renewed and stern warning to motorists regarding the dangers of sudden swerving, labelling the manoeuvre as a primary catalyst for fatalities and severe collisions on the emirate’s high-speed roads.

Major General Saif Muhair Al Mazrouei, Assistant Commander-in-Chief for Operations Affairs, highlighted that while missing an exit or attempting a quick overtake may seem minor, the resulting “side-impact collisions, loss of vehicle control, and rollovers” are often life-altering.

The split-second danger

Recent monitoring by Dubai Police has recorded a surge in incidents where drivers changed lanes without indicators or ensured the road was clear. On high-speed corridors, these actions leave zero reaction time for surrounding motorists.

“Arriving late is far better than not arriving at all,” said Major General Al Mazrouei. “Missing an exit never justifies putting lives at risk. We urge the public to remain calm, use indicators correctly, and avoid impulsive decisions behind the wheel.”

The cost of a sudden turn

To deter risky behaviour, Dubai Police reminded the public of the strict penalties under Article 29 of the Federal Traffic Law. Motorists caught swerving suddenly face:

  • A Dh1,000 fine.
  • Four black points added to their traffic file.

Community vigilance: We are all police

Road safety is a shared responsibility. The public is encouraged to report dangerous driving behaviour via the “Police Eye” feature on the Dubai Police smart app or by using the “We Are All Police” service by calling 901.

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The Philippines guarantees unemployment cash benefits for Middle East overseas workers amid regional crisis

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As a 14-day ceasefire brings a temporary lull to regional conflict, the Social Security System (SSS) of the Philippines has issued a major reassurance to its 540,000+ active paying OFW members across the Middle East. SSS President Robert Joseph de Claro confirmed today that digital infrastructure remains fully operational, ensuring that displaced workers can access critical “Unemployment Benefits” and pension services regardless of the security situation on the ground.

Who qualifies?

With over 4,300 Filipinos already repatriated as of April 6, the SSS “Unemployment Benefit” serves as a vital bridge for those involuntarily separated from their jobs. To qualify, OFW members must meet the following:

  • Age: 60 years old or below.
  • Contributions: At least 36 monthly contributions, with 12 months paid within the 18 months immediately preceding the job loss.
  • Certification: Involuntary separation must be certified by the DMW (formerly POEA).
  • Timeline: Applications must be submitted via the My.SSS portal within one year of separation.

Recognising the difficulty of physical travel during the current conflict, SSS has launched a breakthrough Facial Authentication with Liveness Check for its pensioners. This allows retirees in the Middle East to complete their Annual Confirmation of Pensioners (ACOP) via smartphone, eliminating the need to visit embassies or consulates.

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Heading to Abu Dhabi this weekend? What motorists need to know about road closures 

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Abu Dhabi Mobility has announced a series of temporary traffic modifications and partial road closures affecting major arteries in the capital starting today, Friday, April 10, through Monday, April 13, 2026.

The scheduled works will impact Al Fursan Street and Al Khaleej Al Arabi Street (E20), key routes connecting Khalifa City and Zayed City. Motorists are urged to exercise caution and plan for potential delays.

The closure schedule:

To minimise weekday disruption, the closures are concentrated over the weekend:

  • Friday, April 10 (2pm – Monday, April 13 (5am): The right lane on Al Fursan Street heading towards Abu Dhabi will be closed. Traffic flow will be maintained on the remaining open lanes.
  • Saturday, April 11 (12am) – Sunday, April 12 (11pm): A full closure of entry and exit points on Al Fursan Street will be in effect.

Guidance for motorists

Abu Dhabi Mobility has implemented a comprehensive traffic management plan. While diversions will be clearly marked with directional signage, authorities recommend the following:

  • Plan in advance: Use navigation apps to check for real-time congestion before departing.
  • Alternative routes: Utilise surrounding roads, including the main Al Khaleej Al Arabi Street (E20) corridor, to bypass the affected zones.
  • Safety first: Adhere to posted speed limits within diversion zones to ensure the safety of road crews and fellow drivers.

These measures are part of ongoing scheduled works designed to improve the capital’s infrastructure and long-term traffic efficiency.

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