Dubai Media Academy has launched a new initiative aimed at developing AI tools that can better understand and support Arabic content, especially the unique languages, dialects, and cultures across the Arab world.
The “Artificial Intelligence Initiative in Arab Media” was announced during Dubai AI Week, which is running from April 21 to 25.
The idea came out of a series of discussions and workshops held by the Academy over the past year, where experts pointed out a big problem: Most current AI tools don’t work well with Arabic, especially when it comes to different dialects and cultural meanings.
To fix this, Dubai Media Academy will be working with media companies, tech developers, universities, and researchers to build better tools. These will help in areas like:
Representing different Arabic dialects more accurately
Making sure visual content is authentic
Improving the quality and availability of Arabic-language data used for AI training
Muna Busamra, Director of Dubai Media Academy, said the initiative is a direct response to what people in the media industry have been asking for.
“We saw a clear need for AI tools that truly understand Arabic and reflect the diversity of Arab societies,” she said.
“This project supports Arab media in keeping our identity alive, while helping us stand out globally.”
During Dubai AI Week, the academy will host special workshops and talks, and more partnerships and projects will be announced later this year.
With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.
Shoppers in Abu Dhabi will soon see fewer chocolates, crisps, sugary drinks and other unhealthy snacks at supermarket entrances, checkout counters and other high-visibility locations under a new policy aimed at encouraging healthier eating habits.
From January 1, 2027, supermarkets larger than 4,000 square feet and online grocery platforms will no longer be allowed to prominently display food and drinks classified as high in fat, salt and sugar (HFSS) under the Abu Dhabi Public Health Centre’s SEHHI nutrition classification system.
The initiative, led by Healthy Living in collaboration with the Abu Dhabi Registration Authority (ADRA) and supported by several government entities, is designed to make healthier choices easier without restricting what people can buy.
Under the new rules, HFSS products cannot be displayed at store entrances, end-of-aisle promotions or checkout areas. Online retailers must also remove these products from homepage promotions, search recommendations, pop-up advertisements and checkout pages.
Authorities stressed that the products are not being banned. They will remain available in their usual aisles, allowing shoppers to purchase them while reducing impulse buying driven by prominent placement.
Officials said the policy is based on behavioural science and international best practices to create shopping environments that naturally encourage healthier decisions.
Retailers across Abu Dhabi are preparing for the changes ahead of the mandatory deadline, with some stores already implementing the new placement standards across their stores in the emirate.
The initiative forms part of Abu Dhabi’s wider preventive health strategy, which focuses on reducing lifestyle-related diseases by embedding healthier choices into everyday life.
UAE motorists will pay more at the pump from Saturday after the UAE Fuel Price Committee announced higher petrol and diesel prices for August 2026.
The revised rates, which take effect from August 1, are:
Super 98: Dh3.60 per litre (up from Dh3.40)
Special 95: Dh3.49 per litre (up from Dh3.29)
E-Plus 91: Dh3.41 per litre (up from Dh3.21)
Diesel: Dh3.80 per litre (up from Dh3.60)
The increase reverses July’s price reduction and comes after volatility in global oil markets during the past month.
The UAE Fuel Price Committee reviews retail fuel prices at the end of each month, with rates determined in line with movements in international oil markets.
The new prices will remain in effect throughout August 2026.
Emirates Engineering has launched a new programme giving UAE university students the chance to transform retired aircraft materials into innovative products while gaining hands-on experience with the airline’s engineering teams.
Called Material Futures Studio, the six-week initiative is led by Emirates Engineering’s Upcycling department. It aims to inspire the next generation of aviation engineers by challenging students to find creative new uses for materials recovered from retired aircraft.
The first edition brings together 23 students from Khalifa University, Emirates Aviation University and the University of Sharjah.
Students began the programme with an orientation session and a behind-the-scenes tour of Emirates Engineering’s facilities in Dubai, where they met senior leaders, explored aircraft maintenance operations and visited the airline’s upcycling workshop to see how retired aircraft materials are already being turned into new products.
How the programme works
Over six weeks, participants will develop concepts and prototypes using materials recovered from retired aircraft, with guidance from Emirates Engineering specialists throughout the design and development process.
The programme will conclude with a showcase where students present their final ideas and prototypes.
According to Emirates, the initiative is designed to bridge the gap between academia and industry by giving students practical engineering experience while enabling the airline to tap into fresh ideas and emerging talent.
Part of Emirates’ sustainability efforts
Material Futures Studio builds on Emirates’ wider sustainability strategy and its multi-billion-dollar aircraft retrofit programme.
The airline is currently refurbishing 219 Airbus A380 and Boeing 777 aircraft, one of the largest retrofit projects in the aviation industry. Rather than discarding materials removed during the upgrades, Emirates Engineering has been repurposing them into new products through its in-house upcycling projects.
These include the Aircrafted by Emirates collection of limited-edition luggage, bags and accessories made from reclaimed aircraft materials, as well as Aircrafted KIDS, which transforms retired aircraft fabrics into backpacks for children. Emirates says more than 4,000 backpacks have already been donated to children in 11 countries.