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New AI tools to improve understanding of Arabic content

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Dubai Media Academy has launched a new initiative aimed at developing AI tools that can better understand and support Arabic content, especially the unique languages, dialects, and cultures across the Arab world.

The “Artificial Intelligence Initiative in Arab Media” was announced during Dubai AI Week, which is running from April 21 to 25.

The idea came out of a series of discussions and workshops held by the Academy over the past year, where experts pointed out a big problem: Most current AI tools don’t work well with Arabic, especially when it comes to different dialects and cultural meanings.

To fix this, Dubai Media Academy will be working with media companies, tech developers, universities, and researchers to build better tools. These will help in areas like:

  • Representing different Arabic dialects more accurately
  • Making sure visual content is authentic
  • Improving the quality and availability of Arabic-language data used for AI training

Muna Busamra, Director of Dubai Media Academy, said the initiative is a direct response to what people in the media industry have been asking for.

“We saw a clear need for AI tools that truly understand Arabic and reflect the diversity of Arab societies,” she said. 

“This project supports Arab media in keeping our identity alive, while helping us stand out globally.”

During Dubai AI Week, the academy will host special workshops and talks, and more partnerships and projects will be announced later this year.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Crime

Salary day scams on the rise, Abu Dhabi Police warn

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Abu Dhabi Police have warned residents to stay alert as online fraud and financial scams tend to increase during the salary payment period.

Authorities said fraudsters are taking advantage of payday by using fake advertisements, phishing links and fraudulent offers to steal money and personal information.

What to watch out for

According to police, scammers are posing as legitimate businesses and organisations to trick victims through:

  • Fake property rental and sale listings.
  • Bogus residency and visa services.
  • Fraudulent job and labour recruitment offers.
  • Fake insurance products.
  • False advertisements for vehicles allegedly seized by Abu Dhabi Customs.
  • Fake investment opportunities.
  • Counterfeit event tickets.
  • Websites impersonating government agencies and well-known organisations.
  • Requests to download remote access apps.
  • Demands for advance payments or deposits for goods, services, training courses or fake certificates.

How to stay safe

Abu Dhabi Police urged residents to:

  • Never share bank account details, passwords or one-time passwords (OTPs).
  • Avoid clicking on suspicious links or responding to unsolicited offers.
  • Verify sellers before transferring money or paying deposits.
  • Use only official websites and mobile apps for government services.

Residents who suspect they have been targeted by fraud are encouraged to report incidents through the Aman service.

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Buying medicines online? UAE issues urgent warning over unapproved drugs

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The Emirates Drug Establishment (EDE) has warned residents to be cautious of misleading online advertisements promoting unapproved medicines, saying fake health claims on websites and social media could put lives at risk.

The warning comes as the regulator announced action against 71 online sources found to be marketing or selling unauthorised peptide-based products, many of which were promoted as weight-loss treatments.

Beware of these misleading claims

According to EDE, illegal sellers are increasingly using professional-looking advertisements and social media campaigns to lure buyers with promises such as:

  • “Miracle cure for every illness”
  • “100% natural and completely safe”
  • “Limited stock available”
  • “Thousands of satisfied customers”

The authority warned that these claims are designed to persuade consumers to buy medicines from unlicensed sources.

“One click could cost you your health—or even your life,” EDE cautioned.

Buy medicines only from licensed stores

Residents are urged to purchase medicines only from licensed pharmacies and authorised healthcare providers and to ensure products are officially approved before use.

The regulator said medicines sold through unofficial online platforms may be counterfeit, substandard or unregistered, posing serious health risks.

Fake medicines a major concern

Citing World Health Organization (WHO) estimates, EDE said one in 10 medicines in some markets may be counterfeit or of poor quality.

It also warned that more than 90% of medicines sold through unauthorised online sources could be illegal or fail to meet regulatory standards.

Counterfeit medicines may contain harmful ingredients, incorrect dosages or expired substances, making them ineffective—or even dangerous.

Unapproved weight-loss drug

EDE also warned against the growing online promotion of peptide-based weight-loss injections that have not been approved in the UAE.

Among them is Retatrutide, an experimental drug that remains under clinical investigation and is not authorised for sale or medical use in the country.

Authorities monitoring online platforms

Fares Al Mazmi, Director of the Inspection and Control Department at EDE, said the authority is continuously monitoring websites and social media accounts promoting illegal medicines.

Working with other government agencies, EDE is blocking offending accounts, investigating violations and taking legal action against those responsible.

The regulator urged consumers to verify that medicines are officially registered before purchasing, stressing that buying from authorised sources remains the safest way to protect their health.

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Lost something in Dubai? Police now delivers it to your door

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Residents who have lost personal belongings in Dubai no longer need to visit a police service centre to collect recovered items.

Dubai Police has launched a new delivery service that allows customers to have lost-and-found items sent directly to their home or workplace anywhere in the UAE.

How the Service Works

The new initiative allows residents to request delivery of belongings recovered and verified by Dubai Police.

Customers can arrange the service by contacting the Dubai Police Call Centre on 901, after which the recovered item can be delivered to an address in any of the UAE’s seven emirates.

Making Police Services More Convenient

Dubai Police said the service is part of its ongoing efforts to make government services faster, smarter and more customer-friendly.

By removing the need for people to visit a service centre, the initiative aims to save time and simplify the process of reclaiming lost property.

The move also supports Dubai’s wider smart government strategy, which focuses on expanding digital services, improving customer satisfaction and making public services more accessible.

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