Meta has launched Meta One, a subscription service bringing premium features across Instagram, Facebook, WhatsApp and Meta AI, with plans in the UAE starting at Dh22.99 a month.
The service is part of the technology company’s wider push into paid products, combining enhanced artificial intelligence tools, creative features and professional services for creators and businesses.
Meta said the core versions of its apps and Meta AI would remain free, while subscribers would receive higher usage limits and access to additional features.
The company said Meta One launches with more than 50 features. It follows the introduction of individual subscriptions for Instagram, Facebook and WhatsApp, which Meta said have attracted more than 15 million subscriptions and trials.
More AI tools and creative features
Meta One’s individual plans, Core and Premium, offer greater access to AI-powered image generation, video creation using Meta’s Muse models, image editing, Instagram’s Restyle tools and voice effects.
Meta said its AI assistant would continue to be available for everyday use without a subscription. The paid plans are aimed at users who want more intensive access to AI-powered creative tools.
Early testing found that more than half of bundle subscribers used both AI and creative-expression features, according to Meta. Instagram Restyle and voice effects were among the features most frequently cited as reasons for subscribing.
The new bundles also include features available through the company’s individual app subscriptions.
Instagram Plus has added custom fonts for direct messages and Stories, notifications for specific Story viewers and DM previews. Facebook Plus includes Messenger customisation, expanded Reels insights and super reactions across Reels and Feed posts.
WhatsApp Plus is expected to test chat and media backup storage, as well as Focus Schedules, which allow users to mute or hide chats at set times.
Business and creator plans
Meta One also includes subscription tiers aimed at creators and businesses, offering professional profile tools, AI-powered customer engagement and expanded analytics.
Business subscribers can access enhanced profiles displaying details such as websites, locations and customer reviews. Other features include a prominent follow button on Reels and automated follow invitations for users who interact with content.
Businesses will also receive expanded access to Meta Business Agent, Meta’s AI-powered tool for handling customer queries around the clock on WhatsApp.
Higher-tier plans add features such as Story scheduling, exportable analytics, deeper audience insights, collaborative account management and expanded business messaging capabilities.
Meta said it plans to introduce further benefits over time, including Edits Plus, which is expected to offer additional cloud storage for syncing projects across devices and greater access to an upcoming assistant that can analyse Instagram insights and generate content ideas.
The company also plans to extend Meta One benefits to other products, including its Edits video-editing app and AI-powered smart glasses.
Meta One UAE pricing
Meta said Meta One plans are available globally, although features, pricing and availability may vary by region, app and account.
The UAE pricing announced for the service is:
Individual app subscriptions
- Instagram Plus: Dh7.99 a month
- WhatsApp Plus: Dh5.99 a month
- Facebook Plus: Dh7.99 a month
Meta One individual bundles
- Core: Dh22.99 a month
- Premium: Dh76.99 a month
Creator and business bundles
- Essential: From Dh46.99 a month
- Advanced: From Dh119 a month
- Expert: From Dh359 a month
- Max: Up to Dh1,199 a month
The company said the subscription options are designed to give users more choice, while keeping its main social media services accessible without payment.