Announcements

Star Power shines as IIFA Festival 2024 kicks off

Published

1 year ago

September 10, 2024

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The IIFA 2024 kicked off with a dazzling showcase of stardom at its official India press conference, featuring the ‘King Khan’ Shah Rukh Khan and celebrated filmmaker Karan Johar. They will be hosting the highly anticipated NEXA IIFA Awards extravaganza co-presented by Sobha Realty on Yas Island, Abu Dhabi, at the iconic Etihad Arena.

Joining the impressive line-up are the dynamic duo Siddhant Chaturvedi and Abhishek Banerjee, set to dazzle as hosts of IIFA Rocks 2024. Also in attendance at the press conference was Telugu and Hindi cinema’s superstar Rana Daggubati.

Heralding an extraordinary journey over 24 glorious years, IIFA2024 is set to bring together the finest in Indian cinema in a breath-taking display of brilliance across five iconic industries. The three-day extravaganza is all set to showcase the rich diversity of Indian cinema by bringing together the glamour of the IIFA Awards with the vibrant South Indian cinema through the IIFA Utsavam Awards (Celebrating Cinema of the South). Set to take place from September 27th to 29th, 2024, at Yas Island, Abu Dhabi, the festivities will kick start on Friday, 27th September, with IIFA Utsavam Awards, a grand celebration of the four vibrant South Indian film industries. The excitement continues on Saturday, 28th September, with the prestigious IIFA Awards. The festival concludes on Sunday, 29th September, with the exclusive, IIFA Rocks. The 24^th Edition of IIFA promises to be a magnificent celebration of cinematic excellence, featuring a stellar array of talent and industry luminaries, from the brilliance of Hindi cinema to the dynamic South Indian film industry, OTT platforms, global stars, international dignitaries, cinema enthusiasts and media houses from around the world, this will be the largest and most memorable IIFA Festival to date.

Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA’s mission to build lifetime experiences and celebrate excellence in Indian cinema globally.”

Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty, expressed his excitement about the partnership, stating, “IIFA has always been a shining example of cinematic excellence, bringing people together from across the globe—much like how Sobha Realty creates homes that resonate with the global Indian community. We’re thrilled to continue the journey with Sobha Realty IIFA Weekend and Rocks at Yas Island, Abu Dhabi, and are eager to be part of another remarkable event that showcases creativity and excellence on the world stage.”

Mr Andre Timmins, Founder/Director, IIFA stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re thrilled to announce the biggest and most spectacular IIFA Festival yet, set for September 27-29 at Yas Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination. He added, “Expect mesmerizing performances and cultural extravaganzas during the three-day celebration that will not only captivate audiences worldwide but also make a profound global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”

Taghrid AlSaeed, Miral’s Executive Director of Marketing, Communications & Events, said, “We are proud to welcome the world’s biggest celebration of Indian film for a historic third time to Yas Island. This year’s IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and vibrant culture with the welcome of IIFA Utsavam to the Island for the first time. We can’t wait to transform Yas Island, the leading entertainment and leisure destination into a global stage for Indian cinema. This year’s event will unit Bollywood’s brightest stars with their most passionate fans for an unforgettable experience in Abu Dhabi. Let’s get ready for an event like never before”

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing and Communications, DCT Abu Dhabi says, “We are delighted that Abu Dhabi will host the International Indian Film Academy Awards for an unprecedented third consecutive year. As a city steeped in culture and creativity, this continued partnership highlights Abu Dhabi’s reputation as a leading destination for global events. We look forward to sharing our city with the luminaries of Indian cinema and the IIFA audience, celebrating the best of Indian cinema together with the finest Emirati hospitality.”

Mr Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association – “ZEE is thrilled to bring the magic of the IIFA to millions of households across the globe and celebrate the brilliance of Indian Cinema and its talented artists. This prestigious property is a natural fit for our portfolio and reaffirms ZEE’s audience-first strategy of delivering premium entertainment that resonates deeply with our diverse viewers. We are confident that this association will not only elevate the viewer experience but also strengthen our leadership in delivering the best of Indian Cinema to the world and set new benchmarks in engagement, viewership and entertainment.”

Mr Praveen Sharma, Group CEO & Partner Maisour & Meteora Group expressed his happiness, “We are absolutely thrilled to partner with the International Indian Film Academy (IIFA) Awards as the Investment Partners of IIFA Weekend & Awards. This collaboration marks a monumental milestone for Maisour, a crowdfunding platform for fractional ownership in Real Estate in Dubai with a global platform like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of stardom. The highly anticipated cinematic extravaganza IIFA Festival 2024 on Yas Island, Abu Dhabi, sets the perfect stage for this partnership. At Maisour, we champion creativity, innovation, and make Real Estate investment in Dubai affordable that seamlessly resonate with the prestigious legacy of the IIFA awards. Together, we aim to elevate the fan engagement and offer them opportunities for investment and excellent returns.”

Mr. Nishant Pitti, CEO& Co-founder of EaseMyTrip shared his thoughts on the association, stating; “As IIFA approaches its Silver Jubilee in 2025, EaseMyTrip is excited to be the official travel partner for the world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be bigger and more spectacular than ever. As a homegrown brand, we’re delighted to offer IIFA specific holiday packages. This partnership reflects our unwavering commitment to making travel for the event and beyond both effortless and unforgettable for all.”

Nader Halim, Cluster General Manager for Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio Collection by Hilton, and DoubleTree by Hilton Abu Dhabi Yas Island Residences, remarked on the partnership, saying, “As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and music. We are thrilled to welcome the industry’s most prominent stars throughout this action-packed weekend and are committed to ensure they experience the exceptional hospitality that Hilton is renowned for.”

Nabila, Founder NABILA and ZERO makeup- Official Hair & Makeup Partner commented saying, “The team at NABILA is thrilled to return to IIFA for the fourth time, styling and energizing this star-studded event at the magical YAS Island. With our backstage powered by ZERO Makeup — a brainchild of NABILA that is specially designed for brown skin and associated with IIFA since its inception — we are fully prepared for this exciting journey.”

Related Topics:#abudhabi #iifa #iifa2024 #iifaawards #yasisland

Sudhashree Dash

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

Announcements

Canada Super 60 names Women’s Trophy after cricketing legend Mel Jones

Published

15 hours ago

September 24, 2025

Staff Reporter

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Canada’s pioneering cricket league, Canada Super 60, has announced that its inaugural Women’s Trophy will be named in honour of Mel Jones, the former Australian cricketer, respected broadcaster, and tireless advocate for women’s cricket.
Canada Super 60 is the world’s first-ever ten-over-a-side event to launch with both men’s and women’s competitions from its inaugural season. The league will be staged under the roof of the iconic BC Place in Vancouver, showcasing international stars alongside homegrown Canadian talent.

As part of its commitment to celebrating women’s cricket and inspiring future generations, Canada Super 60 will name the Women’s Trophy each year after an international women’s cricket legend. This tradition will not only create awareness but also honour trailblazers whose contributions have shaped the women’s game.

This year, the league has chosen Mel Jones—not only for her outstanding career in cricket and broadcasting, but also for her leadership off the field. Jones has been a leading voice for women’s cricket worldwide, and the ICC has widely recognized her efforts. She played a pivotal role in supporting Afghan women cricketers forced to flee their homeland after the Taliban takeover in 2021, helping coordinate their evacuation to Australia, providing resources, and co-founding the Pitch Our Future initiative to support their education and sporting careers. In recognition of these efforts, she was honoured with the prestigious MCC Spirit of Cricket Award in 2025.

Thanks to her advocacy and international coordination, many of these Afghan players found refuge abroad including two who are now living in Canada, following the Canadian government’s support for their refugee applications. This aligns with the Canada Super 60 vision of using cricket as a platform for opportunity and inclusion. Mel Jones on Receiving the Honour said “This honour from Canada Super 60 truly humbles me,” said Mel Jones. “To have the Women’s Trophy named after me is something very special. What excites me most is the vision behind this initiative creating more opportunities and visibility for women’s cricket, especially in associate nations. Platforms like Canada Super 60 will inspire and empower a new generation of players. My hope is that one day, a Canadian cricket legend will have this trophy named after them, as the women’s game continues to grow in this country.”

The Canada Super 60 Women’s Trophy will be presented at BC Place, Vancouver, during the inaugural edition of the tournament, taking place from October 8–13, 2025.

Announcements

Mosaic opens in Dubai, promising smarter marketing decisions for UAE businesses

Published

3 days ago

September 22, 2025

Staff Reporter

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Mosaic, an integrated marketing agency, was officially launched in Dubai recently promising a new, more intentional approach to business growth for companies in the UAE. Led by Agency Director Shubhang Bhattacharya and Head of Digital Prasanna Venkat, Mosaic aims to buck a common market trend: businesses that start strong but struggle to scale.

Bhattacharya and Venkat have spent the last decade in the business setup space in Dubai, launching campaigns that helped countless businesses start. This experience has given them a clear vision for Mosaic.

“So many businesses, no matter how long they’ve been around, try to handle marketing on their own and miss out on huge opportunities,” says Bhattacharya. “Making the right decisions at the right time is a make-or-break moment for any business. We give businesses the expertise to make marketing a cornerstone of their success, not just an afterthought.”

Mosaic’s philosophy centres on making “better decisions” rather than simply chasing bigger budgets. “We’ve seen too many businesses struggle with direction,” adds Venkat. “At Mosaic, our starting point is always the same: what actually creates value for the client, and how do we get there without overcomplicating it?”

Mosaic isn’t waiting around to make an impact. Since its soft launch in February 2025, the agency has already delivered serious results. That includes the “Employee to Entrepreneur” campaign, which pulled in over 23 million impressions, and the launch of the UAE’s first-ever mobile business setup initiative, the “Startup Wagon.” The team also proved its ability to tap into the culture with a simple, silly reel on the Coldplay concert trend that went on to get over 14 million views on Instagram.

The name “Mosaic” is a core tenet of the agency’s operational philosophy. It represents how the team works: bringing distinct, diverse perspectives together to create a result that is greater than the sum of its parts.

Announcements

AKCEL GP Academy officially launches in UAE with stellar international roster

Published

2 weeks ago

September 9, 2025

Staff Reporter

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AKCEL GP Academy today, announced a dynamic line-up of rising stars to compete in the 2025/26 Rotax Max and IAME UAE Karting Championships as part of their inaugural season. The line-up features Atiqa Asif Mir, Rivaan Dev Preetham, Rehan Khan Rasheed, Ridhaan A, Krishay Gutte, and Jagrat Detroja from India, Brando Londono from Canada and Linas Volungevicius from Lithuania.

The AKCEL GP Academy, based at the iconic YAS Marina Circuit, goes beyond racing with 360° driver development; covering technical training, fitness, mental conditioning in partnership with Wishtok for performance and wellness coaching, and career planning, offering a clear, professional roadmap to Formula racing and beyond. The Academy’s state-of-the-art garage experience centre and race-prep facilities are a testament to their vision to become the most advanced, structured, and internationally recognized karting academy in the region, nurturing future racing champions from grassroots.

AKCEL GP Academy is a part of the rapid emergence of UAE as one of the world’s most exciting motorsport destinations, with globally renowned circuits such as Yas Marina in Abu Dhabi and Dubai Autodrome, and by hosting the prestigious Formula 1 Abu Dhabi Grand Prix. In 2024, the country’s sports event market generated more than Dh22.8 million in revenue and is projected to surpass Dh44 million by 2030, reflecting an annual growth rate of 11.8 percent. With the global motorsport industry valued at Dh34.9 billion, the UAE’s growing investment in racing innovation and talent development makes the launch of AKCEL GP Academy especially timely and impactful.

Leading the charge, Atiqa Mir has already made history as the first Indian to secure a top-10 finish at the Rotax Euro Trophy. Rivaan Dev Preetham, a two-time national champion, became India’s first race winner at the FIA Motorsport Games, finishing World No. 8 in 2024. Jagrat Detroja also made headlines in Valencia, taking pole position and finishing 5th overall. The next wave of Indian talent includes Rehan Khan Rasheed, holder of fastest laps across all three FMSCI-homologated tracks in Micro Max, and 11-year-old Ridhaan A, who broke into the National Karting Championship top-six on debut. Krishay Gutte adds further promise with consistent performances across Asia and the UAE.

On the international front, Brando Londono, Canada’s most-followed young racer, brings FIA European Karting Championship experience and is preparing his step up to Formula 4. Linas Volungevicius, a front-runner in the Rotax Latvia and Lithuania Championships, impressed with a top-10 finish at the FIA Motorsport Games. Together, these eight drivers form a fearless and ambitious squad set to light up the UAE karting circuit.

“We are thrilled to begin the first season of AKCEL GP Karting Academy, a platform that celebrates talent, passion, and perseverance. More than just racing, AKCEL GP Academy builds future champions and offers young drivers a world-class pathway here in the UAE and beyond. This inaugural season brings together talent from across the globe, proving that motorsport knows no borders. To every young driver: this is just the start of your journey. With hard work and belief, the track ahead has no limits,” declared Amit Kaushal, Chairman, AKCEL Group.

Looking ahead, AKCEL GP Academy plans to expand into European championships by 2027, creating a seamless pathway into the FIA Pyramid from FIA F4, FIA FREC, FIA F3 and FIA F2. Combining world-class infrastructure with a structured career plan, the Academy positions itself as more than a team, it is a talent factory and a gateway to professional motorsport.