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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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A glittering evening as DP World ILT20 Season 5 is launched featuring legends Brett Lee and Shoaib Akhtar

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DP World International League Season 5 was officially launched at a dazzling event held in Dubai last evening. Cricketing icons Brett Lee and Shoaib Akhtar were among the star attractions at the event.

During the event, Chairman ILT20 Khalid Al Zarooni and ILT20 League Commissioner/ICC Director Associates/General Secretary ECB Mubashshir Usmani spoke in depth about the DP World ILT20’s massive rise in recent years, especially the tournament’s contribution to the growth and expansion of cricket in the Gulf region. Addressing the gathering, DP World ILT20 Chairman Khalid Al Zarooni said: “What began as a dream has grown into one of the world’s leading cricket leagues, bringing together top players and major franchises, while helping grow cricket in the UAE, the region and beyond.

“I would like to thank our stakeholders, franchise owners, commercial and strategic partners for their continued support, with a special acknowledgement to DP World and Zee Network, as well as our strategic cricket partners Kuwait Cricket, the Saudi Arabia Cricket Federation, the Afghanistan Cricket Board and Cricket Ireland. We are also delighted to welcome SPORTFIVE as a new commercial partner and look forward to another successful season.”

During the event, a special panel discussion hosted by former New Zealand international Simon Doull brought together senior representatives from cricket, sport, business and government to discuss the evolving landscape and future of the game both in the region and globally.

The panel featured Mubashshir Usmani, ILT20 League Commissioner, ICC Board Director and ECB General Secretary; Dr. Mohamed Abu Hamra, COO – Digital Technology, DP World GCC; Mr. Eisa Sharif, Director Sports Events, Dubai Sports Council; Mr. Mukund Galgali, Deputy CEO & CFO, ZEE Entertainment Enterprises; Mr. Venu Nair, President – Middle East & South Asia, SportFive; and Mr. Tushar Malhotra, Global Director Sales & Marketing, Bisleri.

Doull also hosted a panel discussion with Lee and Shoaib during the glittering launch event. The fast bowling legends spoke about the growing impact of the DP World ILT20 on UAE and regional cricket. The duo also reminisced about their playing days and shared memories in an era where they dominated the game through their blistering pace bowling.

The evening also featured a spell-binding performance by celebrity mentalist Karan Singh Magic. The league also revealed the new brand identity for Season 5.

Season 5 of the DP World ILT20 will be played in November-December this year at the UAE’s three iconic cricket venues – Zayed Cricket Stadium, Abu Dhabi, Dubai International Stadium and Sharjah Cricket Stadium. Desert Vipers will begin the tournament as defending champions. Past winners include Gulf Giants – Season 1, MI Emirates – Season 2 and Dubai Capitals – Season 3.

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CHAMPIONS UAE BULLS BECOME FIRST FOUNDING FRANCHISE FOR NEW ERA OF ABU DHABI T10

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Defending champions UAE Bulls have become the first founding franchise confirmed for the next era of the Abu Dhabi T10, reinforcing the team’s long-standing commitment to cricket’s fastest format.

The announcement is the first of several franchise confirmations to come as Abu Dhabi T10 prepares for its 2026 edition, which will run from November 7 – 20 at the iconic Zayed Cricket Stadium in the UAE capital.

The UAE Bulls, who have been part of the T10 journey since the competition’s inception in 2017, have been confirmed as a founding franchise following the Deloitte Invitation to Bid process and will compete under the tournament’s new 10-year licence model. And the defending champions are already building towards their title defence, guided by internationally renowned Head Coach Andy Flower, with T20 great Dwayne Bravo continuing his involvement as bowling coach and mentor.

The confirmation comes as Abu Dhabi T10 enters a significant new chapter under the ownership and management of Abu Dhabi Cricket & Sports Hub (ADCSH), supported by the Abu Dhabi Sports Council (ADSC) and under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence and Chairman of the Emirates Cricket Board.

The new structure is providing the tournament with stronger governance, long-term stability, and a platform for sustainable growth, while building on the pace, entertainment and global appeal that are now synonymous with T10 cricket.

For the UAE Bulls, the announcement also strengthens a relationship with the competition stretching back to its formative years when the team originally competed as the Delhi Bulls. Having rebranded, the UAE Bulls reached the final in 2024 before going one better in 2025, producing a dominant performance in the final to secure its first Abu Dhabi T10 title.

UAE Bulls Owner Neelesh Bhatnagar said the decision to commit to the competition’s next chapter reflected both its belief in the T10 product and confidence in the tournament’s future under its new stewardship.

“We have believed in T10 cricket and its potential from the beginning, so we are extremely proud that the UAE Bulls will be the first founding franchise confirmed for this exciting new chapter,” said Bhatnagar.

“The new institutional backing and long-term structure provide a solid foundation from which Abu Dhabi T10 can continue to grow in value, stature, and international appeal. Winning the title in 2025 was an incredibly special moment for everyone associated with the UAE Bulls, but we now see that achievement as the beginning of another journey. We are excited about what lies ahead and determined to play our part in the competition’s continued success.”

UAE Bulls Head Coach Andy Flower said his connection with Abu Dhabi T10 and the UAE Bulls had continued to strengthen over the years. “I’ve thoroughly enjoyed every visit to Abu Dhabi for the ADT10 over the years, and my connection with the Bulls has grown stronger throughout that time, particularly with the support and commitment Neelesh has shown towards the team,” said Flower.

“We have some very special memories from last season, and we’re excited to return as defending champions and be part of the relaunched Abu Dhabi T10.”

Matt Boucher, CEO of Abu Dhabi Cricket & Sports Hub and Abu Dhabi T10, welcomed confirmation of the UAE Bulls’ participation under the new structure, describing their long-standing association with the competition as an important asset as Abu Dhabi T10 moves forward.

“The UAE Bulls understand both the qualities that make T10 such a compelling format and the opportunity that exists to take the competition to another level,” said Boucher. “As we enter the tournament’s next innings, we value partners who share our ambition to build sustainably for the long term. The UAE Bulls have demonstrated that commitment over many years, and their confirmation as our first founding franchise is a fitting way to begin this next chapter.

“Our positioning of ‘Same Energy. New Ethos.’ captures exactly what we are seeking to achieve. We want to retain the excitement, intensity, and entertainment that audiences associate with Abu Dhabi T10 while introducing a structure and approach capable of supporting its ambitions for the decade ahead.”

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Mike Fordham appointed International League T20’s Interim Chief Operating Officer

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The International League T20 Management has appointed Mike Fordham as Interim Chief Operating Officer. Fordham has been the league’s Head of Operations since the inception of the tournament – 2022.

Fordham has taken over the role with immediate effect and will spearhead the execution of DP World ILT20 Season 5, which will be played in November-December this year. In a career spanning two decades, Fordham has accumulated rich experience – specialising in sporting, governance and commercial set-up of new leagues, competitions and franchises.

Interim Chief Operating Officer DP World ILT20 Mike Fordham: “It is a real honour to have been given the task to spearhead the DP World ILT20 Season 5 execution. The DP World ILT20 has grown into one of the top T20 tournaments. The league is known for top-class cricketing action at three world-class venues.

“This year’s edition will be bigger and better. We are all excited about the upcoming DP World ILT20 Development Tournament – an incredible platform for young UAE players to make a claim for the main event later in the year. Some of the biggest T20 stars have signed up for the DP World ILT20 Player Auction which further exemplifies the league’s stature and reputation as a competition that attracts the very best in the business.”

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