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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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UAE fuel prices for June announced: Petrol edges closer to Dh4 a litre

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The UAE announced revised fuel prices for June 2026, with motorists set to pay significantly more for petrol while diesel costs decline compared to the previous month.

The latest adjustment is particularly notable as it marks the country’s first monthly fuel pricing update since formally leaving both OPEC and OPEC+ earlier this year.

Beginning June 1, Super 98 petrol will be priced at Dh3.95 per litre, up from Dh3.66 in May. Special 95 will rise to Dh3.83 per litre from Dh3.55, while E-Plus 91 will increase from Dh3.48 to Dh3.76 per litre.

In contrast, diesel users will benefit from a reduction, with prices falling from Dh4.69 per litre in May to Dh4.33 in June.

The latest increase extends a three-month upward trend in petrol prices, reflecting ongoing volatility in global energy markets and fluctuations in crude oil prices.

Impact on residents

For households across the UAE, fuel price movements remain a key economic indicator, influencing transportation costs, daily commuting expenses and overall household budgets. Rising petrol prices can have a noticeable impact on monthly spending, particularly for residents who rely heavily on private vehicles.

The June pricing announcement comes just weeks after the UAE officially ended its six-decade membership in OPEC and OPEC+, a move that took effect on May 1, 2026.

The revised prices will come into effect from June1, 2026.

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UAE waives Dh834 million in debt interest for low-income retirees

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In a major humanitarian initiative announced ahead of Eid Al Adha, the UAE has approved the cancellation of accumulated interest and profit charges on loans owed by low-income retirees across the country.

The financial relief package, launched under the directives of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and closely followed by Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, and Chairman of the Presidential Court, is being implemented by the Defaulted Debts Settlement Fund in partnership with several UAE banks. 

Valued at more than Dh834 million, the initiative is designed to ease financial pressures on 2,339 senior citizens while strengthening social stability and supporting family wellbeing across the country.

The initiative specifically targets Emirati retirees aged 50 and above who fall within limited-income categories.

Under the mechanism announced, participating banks will waive future interest and profit charges on outstanding loans while beneficiaries continue repaying only the original loan amount through flexible payment schedules.

Among the banks contributing to the initiative, Abu Dhabi Commercial Bank Group accounted for the largest share at Dh655 million, followed by First Abu Dhabi Bank with Dh150 million. Abu Dhabi Islamic Bank contributed Dh18.5 million, while Emirates NBD Group and Emirates Islamic Bank jointly provided Dh6.7 million.

Other participating institutions included Dubai Islamic Bank with Dh2.3 million, Commercial Bank of Dubai with Dh792,000, Sharjah Islamic Bank with Dh716,000 and the National Bank of Ras Al Khaimah with Dh566,000.

Officials confirmed that beneficiaries will be contacted directly by participating banks and financial institutions regarding the implementation process and revised repayment arrangements.

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What the UAE’s new poultry Premium Mark label means for shoppers

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Chicken shopping in the UAE is about to change, with a new government-backed Premium Mark set to appear on selected locally produced poultry products from June.

The initiative, launched by the Abu Dhabi Quality and Conformity Council (ADQCC), aims to help shoppers quickly identify chilled chicken products that meet higher standards for food safety, quality, sustainability and production practices.

Retailers say UAE consumers are becoming far more selective about what they buy, especially when it comes to fresh poultry.

The certification will apply to producers that meet advanced standards across the poultry supply chain, including farming methods, feed quality, inspections and final product quality.

The rollout will begin in phases from June with selected Abu Dhabi poultry producers. Participation is voluntary, but industry players believe the label could strengthen consumer confidence in UAE-made products and help local brands compete more strongly against imported premium poultry.

Officials also said the framework could later expand to include eggs, dairy and red meat products.

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