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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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UAE’s new banking rule explained: Why WhatsApp is banned

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The UAE Central Bank has banned banks from using messaging apps like WhatsApp for customer services, but what does that actually mean for you?

Here’s a simple breakdown 

No more banking over WhatsApp

If you’ve ever:

  • Messaged your bank on WhatsApp
  • Received account details or updates
  • Got verification codes or documents

That’s now completely banned.

Banks are no longer allowed to use messaging apps for any financial communication.

Your data will be safer

The main reason for the ban is security.

Messaging apps can:

  • Be used for scams or impersonation
  • Allow easy sharing of sensitive info (screenshots/forwards)
  • Store or process data outside the UAE

The new rule ensures your banking data stays protected and within the country.

What you can’t do anymore

Through apps like WhatsApp, you will not be able to:

  • Transfer money
  • Pay bills
  • Open or close accounts
  • Receive PINs or OTPs
  • Share documents like Emirates ID or bank statements

Where you should bank instead

Going forward, banks will direct you to official channels only, such as:

  • Mobile banking apps
  • Secure websites
  • Call centres
  • Physical branches

 If someone asks you to share banking details over WhatsApp, that’s a red flag.

Watch out for scams

This change also helps you identify fraud more easily:

Banks will not contact you on WhatsApp for sensitive matters anymore

So if you get such a message, it’s likely a scam.

When this takes effect

Banks have until the end of April to fully stop using messaging apps. After that, violations could lead to penalties.

This isn’t about convenience, it’s about protecting your money and personal data. Expect fewer casual interactions with banks, but much stronger security.

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DIFC to become world’s first AI-native financial centre in Dubai

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Dubai International Financial Centre (DIFC) has announced plans to transform into the world’s first AI-native financial centre, embedding artificial intelligence across every layer of its operations as part of Dubai’s broader push to lead in advanced technologies.

The initiative will integrate AI into legal and regulatory systems, business operations, talent development, and even physical infrastructure, marking a shift from limited pilot projects to a fully AI-driven ecosystem.

AI at the core of DIFC’s strategy

While many global financial hubs are experimenting with AI, DIFC said its approach is different, placing AI at the core of how the centre functions, rather than using it selectively.

The groundwork for this transformation was laid in 2023 with the launch of a five-year AI strategy, alongside new data governance policies and regulations that formally incorporate AI into its legal framework.

Economic growth and job creation

Officials estimate the initiative could generate up to $3.5 billion (Dh12.9 billion) in economic benefits and create around 25,000 jobs, further strengthening Dubai’s position as a global financial and technology hub.

Building an AI-powered ecosystem

DIFC plans to provide companies with access to advanced AI tools, while also exporting governance models and trained talent to emerging markets.

By 2030, the centre aims to develop a fully integrated AI ecosystem, including robotics, autonomous mobility, and digital infrastructure, effectively creating a smart, AI-powered city within a city.

Supporting Dubai’s AI vision

The move aligns with Dubai’s wider economic agenda to lead in artificial intelligence and innovation.

The vision will also be highlighted during the Dubai AI Festival, taking place at Dubai World Trade Centre on October 26–27, where more than 20,000 participants from over 100 countries are expected to attend.

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Dubai rental trends: Where expats can get the most value

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Dubai continues to attract professionals, families, and digital nomads seeking long-term apartment rentals, thanks to its strong economy, modern lifestyle, and world-class infrastructure.

However, for newcomers, finding the right apartment that fits both budget and lifestyle can feel overwhelming.

Here are some of the top areas in Dubai for long-term rentals, based on tenant preferences, amenities, and rental trends:

Think luxury

  • Dubai Marina
    Still one of the most in-demand expat hubs, prices vary a lot by tower, view, and furnishing.
    Typical rents:
    Studio: Dh55,000 – 110,000
    1BR: Dh75,000 – 135,000
    2BR: Dh110,000 – 200,000
    3BR: Dh200,000 – 350,000

  • Market note:
    Median rent sits around Dh130,000 across unit types
    Waterfront views and newer towers push prices to the top end.

    Palm Jumeirah (Palm Islands)
    This is a completely different tier—think luxury, beachfront, and limited supply.
    Typical annual rents:
    1BR (apartments): Dh 140,000 – 200,000
    2BR: Dh 250,000 – 350,000
    3BR apartments: Dh 500,000 – 700,000

Best for families with quality living

  • Dubai Hills Estate:
    Green, peaceful, and family-focused. Popular for expat families, with top schools and long-term tenant stability.

Typical rents:

  • 1BR: Dh80,000–120,000
  • 2BR: Dh130,000–190,000
  • Jumeirah Village Circle (JVC):
    Affordable, community-driven living with parks and strong rental yields. Ideal for families seeking quiet suburban life.

Typical rents:

  • Studio: Dh45,000–65,000
  • 1BR: Dh65,000–95,000

Best for professionals and city life

  • Business Bay:
    A central business hub with high demand, perfect for young professionals and entrepreneurs.

Typical rents:

  • Studio: Dh60,000–85,000
  • 1BR: Dh85,000–130,000
  • Downtown Dubai:
    Premium urban lifestyle near offices, dining, and entertainment.
  • 1BR: Dh110,000–180,000
  • 2BR: Dh180,000–280,000
  • Dubai Marina:
    Vibrant waterfront living with high-rise apartments and strong rental appeal.
  • Studio: Dh70,000–95,000
  • 1BR: Dh95,000–140,000

Best for affordable rentals and value

A practical choice for professionals working in tech or nearby zones. Known for quieter living and relatively lower rents.

International City
Remains one of Dubai’s most budget-friendly areas, popular for first-time expats or singles.
Typical rents:

  • Studio: Dh30,000–45,000
  • 1BR: Dh45,000–65,000

Al Barsha
Well-connected (especially via metro) and still offers decent value compared to newer developments.
Typical rents:

  • 1BR: Dh70,000–100,000
  • 2BR: Dh100,000–150,000

Discovery Gardens 

This is firmly in the ‘affordable but spacious’ category. This neighbourhood is popular with expats who want bigger apartments without Marina-level prices.

 Typical annual rents:

  • Studio: Dh 30,000 – 55,000
  • 1BR: Dh45,000 – 72,000
  • 2BR: Dh65,000 – 110,000
  • 3BR: Dh90,000 – 120,000

 Market reality:

  • Average rents sit around Dh 54,000 – 68,000/year, depending on unit type
  • Studios start at Dh 47,000, while 2BR units can go up to Dh 110,000
  • Still one of the best ‘space-for-money’ areas in Dubai, with larger layouts than newer buildings

How it compares 

  • Discovery Gardens: Budget-friendly + bigger units + metro access
  • Cheaper than JVC and much cheaper than Dubai Marina
  • Trade-off: Older buildings + less ‘premium’ feel

For expats prioritising affordability, older central neighbourhoods such as Al Karama, Bur Dubai, and Deira continue to offer relatively lower rents compared to newer communities.

On the fringe

Further savings can be found in areas like Al Qusais, Muhaisnah, and outer residential zones, where rents are more accessible, but often at the cost of longer commute times and fewer modern amenities.

Typical budget range (older areas):

  • Studio: Dh28,000–50,000
  • 1BR: Dh45,000–75,000

Why Dubai is still ideal for long-term rentals

  • Flexible payment options (1–4 cheques or annual upfront)
  • High-quality amenities (gyms, pools, parking in most buildings)
  • Strong, expat-driven rental market
  • Wide mix of luxury, mid-range, and budget communities

How to choose if you’re new to the city

With rising rents, the decision often comes down to trade-offs:

  • Want energy and convenience? – Business Bay, Downtown, Marina
  • Want space and community living? – Dubai Hills, JVC
  • Want affordability? – Silicon Oasis, International City, Deira

In 2026, several residents are compromising on location to gain space or save 15–25% on rent, especially with hybrid work becoming common.

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