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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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New DP World insurance protects cargo from conflict-related disruptions

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DP World has launched a first-of-its-kind cargo war risk insurance solution designed to help businesses navigate growing disruption across Middle East trade routes.

The new offering aims to solve a major challenge facing global shippers, as traditional war risk insurance has become increasingly expensive, fragmented and, in some cases, difficult to access amid ongoing regional tensions.

Unlike conventional policies that typically cover only one stage of a shipment’s journey, DP World’s solution provides continuous protection across the full supply chain, from ocean or air transit to port storage and inland delivery.

Coverage across the full journey

The insurance covers physical loss or damage caused by war-related risks, including conflict, civil unrest, seizure and derelict weapons. Valid claims will be settled with zero deductible, according to the company.

“This is about solving a real, immediate problem for global trade,” said Yuvraj Narayan, Group CEO of DP World.

“Supply chains don’t stop at the port or the shoreline, and neither should insurance.”

Key trade routes included

The programme is available to companies trading in or through the Middle East. It is designed to support supply chain continuity across major trade corridors, including the Arabian Gulf, the Red Sea and nearby inland routes.

Businesses can choose several coverage options, including:

  • End-to-end cargo protection across sea, air and land transit
  • Standalone ocean, air or land policies
  • Automatic port storage cover for up to 14 days
  • Coverage limits of up to $400 million per shipment

Lower premiums for businesses

DP World said it was able to secure more competitive pricing than standard market war risk premiums by leveraging its global scale and relationships across international insurance markets.

The move comes as businesses continue to face rising logistical risks, rerouting challenges and insurance costs linked to geopolitical instability across key global shipping lanes.

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Khorfakkan’s new resort features private beach, pools and mountain views

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Set against the backdrop of Khorfakkan’s mountains and coastline, His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, on Thursday inaugurated the new Khorfakkan Resort, a Dh700 million waterfront development designed to elevate tourism and lifestyle living on Sharjah’s east coast.

Stretching along Khorfakkan beach, the resort brings together 573 residential units, from one-bedroom apartments to spacious four-bedroom homes, many overlooking sweeping views of the sea, mountains, beach and city skyline.

Developed by Asas Real Estate, the project spans 330,000 square feet, with a built-up area reaching 1.4 million square feet, adding another landmark destination to the emirate’s growing hospitality and tourism portfolio.

What the resort features:

  • 16 retail outlets
  • A private beach
  • Outdoor swimming pools
  • Elevated green spaces covering 100,000 square feet
  • Gym and sports facilities
  • Integrated hotel-style services

The luxury property is located close to Khorfakkan Amphitheatre and the city’s waterfall attraction, adding to its appeal for residents and visitors.

Officials said the project is expected to support Khorfakkan’s growing tourism sector while creating new investment opportunities through freehold ownership options.

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Emiratisation targets 2026: What UAE private firms need to know

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The Ministry of Human Resources and Emiratisation (MoHRE) has confirmed that June 30, 2026, is the final deadline for private sector companies with 50 or more employees to meet Emiratisation targets for the first half of the year.

Under current rules, companies must achieve a 1% increase in Emiratisation for skilled jobs by the end of June, with another 1% increase required in the second half of 2026.

Starting July 1, firms that fail to meet the required targets will face financial penalties.

The ministry urged companies not to wait until the last minute and encouraged employers to use the Nafis platform to connect with Emirati jobseekers across multiple sectors and specialisations.

Officials said more than 50 days remain before the deadline, giving companies time to speed up hiring plans and improve compliance.

Fake Emiratisation practices

The ministry also warned against fake Emiratisation practices, saying advanced monitoring systems powered by artificial intelligence are being used to detect violations and attempts to manipulate targets.

Companies found violating Emiratisation regulations could face penalties, downgrading of their classification status and legal action.

Compliant companies may benefit from incentives under the Nafis programme, including discounts on ministry service fees and priority within government procurement systems.

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