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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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Dubai airport launches five-minute international driving permit service

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Travellers can now apply for an International Driving Permit (IDP) at Dubai International Airport and receive it in as little as five minutes, authorities have announced.

The service, launched by the General Directorate of Identity and Foreigners Affairs – Dubai (GDRFA Dubai) in partnership with the Roads and Transport Authority (RTA), the Emirates Automobile and Touring Club and the Emirates Businessmen Services Center “Amer”, is available around the clock.

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It operates from the Customer Happiness Centre in the Terminal 3 arrivals building. The service is open to UAE citizens and residents.

Applicants must provide an Emirates ID, a valid UAE driving licence, a copy of their passport and a personal photograph.

According to GDRFA Dubai, integrated digital systems connecting the participating entities allow applications to be verified and approved instantly, with the permit issued in no more than five minutes.

Major General Khalaf Ahmed Al Ghaith, Assistant Director-General for Entry Permits and Residency at GDRFA Dubai, said the initiative was part of efforts to develop smart and proactive government services.

“The customer journey is an integral part of the smart travel ecosystem through proactive services delivered at the right place and time,” he said.

Ahmed Mahboob, CEO of the Licensing Agency at RTA, said the service demonstrated cooperation between government and strategic partners while providing an instant service at one of Dubai’s busiest locations.

He also confirmed that the service was available 24 hours a day, seven days a week.

The initiative forms part of Dubai’s wider digital-government strategy, which aims to simplify administrative procedures, improve service efficiency and provide more seamless experiences for residents, citizens and travellers.

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Odisha Wraps Up Three-Day UAE Investment Drive with Dh93.45B Proposals and 6,18,725 Employment Potential

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Odisha has concluded a high-impact three-day investment outreach in the United Arab Emirates with proposed investments of ₹ 243162 crore and employment potential of 618725, as the State intensified its global pitch for capital, technology, manufacturing partnerships and access to international markets.
Led by Hon’ble Chief Minister Shri Mohan Charan Majhi, the three-day programme across Abu Dhabi and Dubai resulted in 24 Memoranda of Understanding (MoUs) and Investment Intents (IIFs), following 52 On One investor meetings and Round Table engagements. The outreach brought together UAE-based investors, global business leaders, sovereign and institutional stakeholders, Indian diplomatic representatives and members of the Odia diaspora.
Dubai Roadshow: Odisha Pitches Its Next Growth Story
The concluding day centered on the Odisha Investors’ Meet – UAE 2026 in Dubai, attended by around 400 business leaders, investors and members of the UAE business community. The event provided a direct platform for Odisha to present its investment proposition and for global businesses to explore opportunities to establish or expand their presence in the State.
The day’s investment engagements covered Travel and Tourism, Logistics, Financial Investment, LNG storage, green energy, artificial intelligence and data centers, rare earths, ship repair, propellant manufacturing, fertilizers and chemicals, housing, steel and steel downstream industries and other emerging opportunities. Apart from Traditional Mines and mineral sectors, Processed food will be the biggest opportunity ,
CAZBAA Project Ventures FZCO signed an MoU for LNG storage. Rana Holdings Limited signed an MoU covering green energy, AI data centres and rare earths. Sharaf Group entered into an MoU in housing, while PTCL Infrastructure signed an MoU for steel and steel downstream industries.
Investment Intents were received from Dalwin Marine and Turbo Power Engineering for ship repair, Ion Technologies Pvt. Ltd. for a propellant manufacturing plant, and Agrifields FZCO for fertilisers and chemicals.
Alongside the roadshow, the Chief Minister held one-to-one meetings with leading UAE-based business leaders and investors, focusing on project opportunities, manufacturing footprints, value addition, technology partnerships and long-term investment in Odisha.

Following the Investors’ Meet, the Chief Minister also interacted with the Odia diaspora in Dubai, where more than 800 Odias extended a grand welcome to him. The gathering showcased Odisha’s rich cultural heritage through classical Odissi and traditional folk dances. Appreciating the vibrant cultural connect maintained by the Odia community in Dubai, the Chief Minister highlighted the diaspora’s important role in strengthening Odisha’s global identity and preserving its cultural heritage.
Three Days of High-Level Investment Engagement
The UAE outreach began in Abu Dhabi with high-level engagements with government, sovereign, institutional and business stakeholders. A major highlight was the strategic engagement involving International Holding Company (IHC) and Adani Group, covering opportunities across critical minerals and rare earths, metals and metallurgy, chemicals and petrochemicals, renewable energy equipment, healthcare, industrial infrastructure, tourism, skill development and other strategic sectors.
The first day also featured engagement with the Indian Business and Professional Group (IBPG), institutional discussions on investment and infrastructure opportunities, and a focused interaction with Borouge on the potential development of a petrochemical downstream ecosystem in Odisha.
The second day expanded the outreach across IT and ESDM, agro and food processing, steel and downstream manufacturing, logistics, skilling, rare earths, circular economy, chemicals and aluminium. MoUs and Investment Intents from a diverse group of companies broadened the pipeline of potential projects and partnerships.
The Chief Minister also held high-level discussions with UAE leadership and industry representatives and visited Emirates Global Aluminium, providing an opportunity to examine advanced aluminium manufacturing, technology and value-addition practices relevant to Odisha’s downstream industrial ecosystem.
From Investment to Execution
Chief Minister Shri Mohan Charan Majhi said Odisha is ready to move into a new phase of industrial growth built around value addition, technology, global partnerships and efficient project execution. He highlighted the State’s natural resources, competitive energy availability, strategic ports, industrial infrastructure, skilled workforce and established industrial ecosystem as key advantages for investors.
The Chief Minister emphasized that Odisha’s engagement with the UAE is intended to go beyond individual investments and build durable partnerships in manufacturing, trade, technology, exports, innovation, skills and entrepreneurship. He invited UAE businesses to make Odisha a preferred destination for their next phase of growth in India.
Industries Minister Shri Sampad Chandra Swain reiterated the Government’s commitment to ‘Speed, Certainty and Execution’, assuring investors of proactive facilitation and institutional support across the project lifecycle from investment intent and approvals to implementation and expansion.
A Strong Odisha–UAE Business and Community Connect
The three-day outreach brought together senior government officials, Indian diplomatic representatives and prominent business leaders, creating a platform for direct and sustained engagement between Odisha and the UAE business community.
Chief Secretary Smt. Anu Garg, ACS Industries, Home & I&PR Shri Hemant Sharma, Ambassador of India to the UAE Dr. Deepak Mittal, Consul General of India in Dubai Dr. E. Bishnu Vardhan Reddy, senior Government of Odisha officials and IPICOL representatives participated in the engagements.
The Dubai programme also included an interaction between the Chief Minister and the Odia diaspora. The gathering strengthened the cultural, social and economic connect with Odias living in the UAE and encouraged the diaspora to contribute to Odisha’s investment, entrepreneurship, trade and development journey.
Odisha’s One District One Product (ODOP) offerings were also showcased, adding a distinctive cultural and enterprise dimension to the diaspora engagement. Participants experienced the State’s diverse local products and the entrepreneurial potential emerging from its districts

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A glittering evening as DP World ILT20 Season 5 is launched featuring legends Brett Lee and Shoaib Akhtar

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DP World International League Season 5 was officially launched at a dazzling event held in Dubai last evening. Cricketing icons Brett Lee and Shoaib Akhtar were among the star attractions at the event.

During the event, Chairman ILT20 Khalid Al Zarooni and ILT20 League Commissioner/ICC Director Associates/General Secretary ECB Mubashshir Usmani spoke in depth about the DP World ILT20’s massive rise in recent years, especially the tournament’s contribution to the growth and expansion of cricket in the Gulf region. Addressing the gathering, DP World ILT20 Chairman Khalid Al Zarooni said: “What began as a dream has grown into one of the world’s leading cricket leagues, bringing together top players and major franchises, while helping grow cricket in the UAE, the region and beyond.

“I would like to thank our stakeholders, franchise owners, commercial and strategic partners for their continued support, with a special acknowledgement to DP World and Zee Network, as well as our strategic cricket partners Kuwait Cricket, the Saudi Arabia Cricket Federation, the Afghanistan Cricket Board and Cricket Ireland. We are also delighted to welcome SPORTFIVE as a new commercial partner and look forward to another successful season.”

During the event, a special panel discussion hosted by former New Zealand international Simon Doull brought together senior representatives from cricket, sport, business and government to discuss the evolving landscape and future of the game both in the region and globally.

The panel featured Mubashshir Usmani, ILT20 League Commissioner, ICC Board Director and ECB General Secretary; Dr. Mohamed Abu Hamra, COO – Digital Technology, DP World GCC; Mr. Eisa Sharif, Director Sports Events, Dubai Sports Council; Mr. Mukund Galgali, Deputy CEO & CFO, ZEE Entertainment Enterprises; Mr. Venu Nair, President – Middle East & South Asia, SportFive; and Mr. Tushar Malhotra, Global Director Sales & Marketing, Bisleri.

Doull also hosted a panel discussion with Lee and Shoaib during the glittering launch event. The fast bowling legends spoke about the growing impact of the DP World ILT20 on UAE and regional cricket. The duo also reminisced about their playing days and shared memories in an era where they dominated the game through their blistering pace bowling.

The evening also featured a spell-binding performance by celebrity mentalist Karan Singh Magic. The league also revealed the new brand identity for Season 5.

Season 5 of the DP World ILT20 will be played in November-December this year at the UAE’s three iconic cricket venues – Zayed Cricket Stadium, Abu Dhabi, Dubai International Stadium and Sharjah Cricket Stadium. Desert Vipers will begin the tournament as defending champions. Past winners include Gulf Giants – Season 1, MI Emirates – Season 2 and Dubai Capitals – Season 3.

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