Business

SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion

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3 years ago

October 18, 2023

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

Announcements

Good news for businesses: Sharjah slashes fees and fines

Published

3 hours ago

June 30, 2026

Michael Gomes

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Businesses in Sharjah can now benefit from a range of temporary fee reductions after Sharjah Police unveiled a new package of incentives aimed at easing costs and supporting the emirate’s business community.

The measures, introduced in line with a decision by the Sharjah Executive Council, include 50% discounts on several security-related fees, along with reduced fines and lower training costs for companies.

What discounts are available?

Under the new initiative, eligible businesses will receive:

50% off security permit renewal fees for commercial activities
50% off security system subscription fees
50% reduction on eligible violations and fines
20% off mandatory training programme fees for companies

Sharjah Police said the initiative is designed to support commercial establishments, encourage business sustainability and further strengthen the emirate’s position as an attractive destination for investment.

How long will the discounts last?

The incentives will be available for three months from the date the decision comes into effect.

Businesses seeking more information about the discounts and eligibility can contact the Sharjah Police Call Centre on 901.

Business

UAE fuel prices drop sharply: Here’s what you’ll pay from July 1

Published

5 hours ago

June 30, 2026

Michael Gomes

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Motorists across the UAE will pay significantly less at the pump from July 1 after the UAE Fuel Price Committee announced a sharp reduction in petrol and diesel prices for July 2026.

All fuel grades have become cheaper compared to June, with Super 98 falling by 55 fils per litre, while diesel has dropped by 73 fils per litre.

Fuel prices for July

Super 98: Dh3.40 per litre (down from Dh3.95)
Special 95: Dh3.29 per litre (down from Dh3.83)
E-Plus 91: Dh3.21 per litre (down from Dh3.76)
Diesel: Dh3.60 per litre (down from Dh4.33)

The new rates take effect on Tuesday, July 1, 2026.

The UAE Fuel Price Committee reviews retail fuel prices every month, with rates adjusted in line with movements in global oil and energy markets.

Announcements

Dubai to build region’s first falcon market and transform the creek into night-time destination

Published

1 day ago

June 29, 2026

Michael Gomes

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Dubai is set to welcome a one-of-a-kind falcon market and a spectacular new lighting experience along Dubai Creek after Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, approved a series of major development projects aimed at enhancing the city’s cultural, tourism and public spaces.

The new initiatives, announced by Dubai Municipality, include the Dubai Falcon Market, the first integrated falcon market of its kind in the region, and the Dubai Creek Lighting Project, which will transform one of the city’s oldest landmarks into a vibrant night-time destination.

Region’s first integrated falcon market

Designed to celebrate the UAE’s rich falconry heritage, the Dubai Falcon Market will combine tradition with modern architecture inspired by the wings of a falcon.

Spanning around 50,000 square feet and built at an estimated cost of Dh50 million, the market will feature specialist falcon shops, equipment stores, cultural exhibition spaces, heritage events, a dedicated veterinary clinic and visitor experiences, all within a purpose-built destination showcasing one of the country’s most treasured traditions.

The project also forms part of Dubai’s wider strategy to develop rural and desert areas while preserving Emirati heritage and creating new attractions for residents and tourists.

Dubai Creek to shine with new night-time experience

Dubai Creek, one of the emirate’s most historic waterfronts, is also set for a major makeover.

The Dubai Creek Lighting Project will introduce an innovative lighting system stretching across 8km of the creek, illuminating promenades, heritage markets, waterfront walkways, building façades and key entry points.

The aim is to transform the area into a lively evening destination while highlighting its architectural and cultural significance.

Once completed, visitors can expect enhanced pedestrian areas, interactive public spaces and a striking visual experience designed to bring new life to the historic district after sunset.

The project is expected to be completed in the first quarter of 2027.

Commenting on the projects, Sheikh Hamdan said Dubai remains committed to developing people-focused urban spaces that combine innovation, sustainability and advanced technology while preserving the emirate’s identity and cultural heritage.

The latest initiatives form part of Dubai’s long-term vision to create world-class public spaces, strengthen the tourism and creative sectors, and enhance the quality of life for residents and visitors alike.