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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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Find cheapest groceries in UAE with new price comparison tool

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In a move set to make everyday shopping easier, the UAE Ministry of Economy and Tourism has introduced a new digital tool that lets residents compare prices of essential goods across major retailers.

Called the Essential Goods Prices Platform, the initiative is designed to boost transparency and help shoppers find the best deals on daily essentials.

What you can check

The platform covers more than 30 essential items in its first phase, including:

  • Cooking oils, rice, sugar, and bread
  • Eggs, dairy products, meat, poultry, and fish
  • Fresh fruits and vegetables

It gives users a clear snapshot of price ranges across supermarkets, making it easier to spot where your money goes further.

How it works

  • Prices are updated daily from major retailers
  • Users can compare minimum and maximum prices
  • Track differences between stores and locations
  • Build a custom shopping basket to find the cheapest option

It’s essentially like having a real-time price comparison tool before you even step into a store.

With the cost of living always a concern, this platform puts more control directly in the hands of consumers.

It helps:

  • Save money on weekly groceries
  • Promote fair competition among retailers
  • Prevent unjustified price increases

By making pricing more transparent, the UAE is aiming to protect consumer spending while keeping the retail market balanced.

This launch builds on ongoing efforts by the UAE Ministry of Economy and Tourism to monitor essential goods and ensure price stability.

Now, instead of that data staying behind the scenes, it’s being shared openly, giving residents the power to make smarter, more informed shopping decisions.


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Dubai launches ‘Work from Park’ at Al Barsha, a new way to work in nature

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In a city known for constantly reimagining urban life, Dubai Municipality has introduced a concept that could change how people think about both work and leisure.

Called the ‘Work from Park’ initiative, the idea is simple but powerful: turn public parks into flexible workspaces where productivity meets nature.

The first location is set to open in May 2026 at Al Barsha Pond Park, a popular green escape that will soon double as an open-air office for freelancers, entrepreneurs, and remote workers.

From green spaces to productive places

Instead of traditional office setups, the initiative brings thoughtfully designed modular workspaces into parks. These will include hot desks, meeting areas, and even creative studios, allowing people to work, collaborate, and create while surrounded by greenery.

The project is being developed in partnership with Group AMANA, which will build sustainable, modular units, and Letswork, which will operate and manage bookings through its platform.

Users can expect access to a variety of work environments, including podcast studios and content-creation spaces, making it especially appealing to creators and small businesses.

A vision aligned with Dubai’s future

The Work from Park initiative supports long-term strategies like the Dubai Urban Plan 2040 and the Dubai 2040 Parks and Greenery Strategy, which aim to enhance quality of life by making cities greener, healthier, and more adaptable to modern lifestyles.

Beyond desks and Wi-Fi, the initiative will also host educational sessions, collaborative workshops, and networking events. The goal is to build a vibrant community where ideas grow as naturally as the surrounding greenery.

With more locations planned across Dubai, public parks are set to evolve into multifunctional hubs that blend work, wellness, and social life.

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Dubai’s Burj Al Arab is getting a facelift: Inside the iconic hotel’s first major renovation

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The world’s most famous ‘seven-star’ hotel is officially getting some work done. For the first time since its doors swung open in 1999, the Burj Al Arab is undergoing a massive restoration. Don’t worry, though, the sail-shaped structure isn’t going anywhere. Jumeirah Group is just making sure this Dubai luxury property stays looking fresh for the next generation.

What’s the plan

This isn’t just a quick coat of paint. We’re talking about an 18-month phased restoration led by the renowned designer, Tristan Auer. If the name sounds familiar, it’s because he’s the mastermind behind the stunning Hotel de Crillon in Paris and a protege of the legendary Philippe Starck.

The hotel will, however, be running during the renovation process, which also includes modernising the interiors. 

Why is Burj famous

The Burj Al Arab is more than just a place to sleep, rest and enjoy the luxury comforts, it’s basically the face of Dubai. Here’s a quick refresher on why this building is iconic:

  • The height: It towers at 321 meters on its own private island.
  • The bling: The interiors are packed with marble, gold leaf, and Swarovski crystals.
  • The icon status: From helipad tennis matches with Roger Federer to its massive 450kg crystal chandelier, it put Dubai on the luxury map 27 years ago.

Preserving the icon

As Dubai grows, the city is shifting its focus toward preserving its modern icons. By giving the Burj Al Arab a thoughtful facelift now, they’re ensuring that the ‘Sail of Dubai’ remains the ultimate symbol of global luxury without losing the original character that made it famous in the first place.

According to the Jumeirah Group, the renovation is aimed at preserving one of the emirate’s most famous symbols for future generations.

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