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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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August fuel rates announced: UAE petrol prices go up

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UAE motorists will pay more at the pump from Saturday after the UAE Fuel Price Committee announced higher petrol and diesel prices for August 2026.

The revised rates, which take effect from August 1, are:

  • Super 98: Dh3.60 per litre (up from Dh3.40)
  • Special 95: Dh3.49 per litre (up from Dh3.29)
  • E-Plus 91: Dh3.41 per litre (up from Dh3.21)
  • Diesel: Dh3.80 per litre (up from Dh3.60)

The increase reverses July’s price reduction and comes after volatility in global oil markets during the past month.

The UAE Fuel Price Committee reviews retail fuel prices at the end of each month, with rates determined in line with movements in international oil markets.

The new prices will remain in effect throughout August 2026.

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UAE’s Jaywan card can now be used for online shopping on thousands of websites

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Online shopping with the UAE’s Jaywan card just got a major upgrade.

Network International has announced that Jaywan cardholders can now use their cards to pay on thousands of online stores connected to its payment gateway, expanding the domestic payment scheme beyond in-store purchases.

The move is expected to make online payments faster and more convenient while supporting the UAE’s push towards a cashless economy.

What is Jaywan?

Launched by Al Etihad Payments, a subsidiary of the Central Bank of the UAE, Jaywan is the country’s domestic payment card scheme.

It was introduced to provide a secure local payment option, reduce transaction costs and strengthen the UAE’s digital payments ecosystem.

Until now, Jaywan cards were mainly accepted for in-store purchases. With the latest expansion, cardholders can also use them for online shopping across thousands of merchants powered by Network International.

What this means for shoppers

For UAE residents, the update means more flexibility when shopping online.

Whether you’re ordering groceries, booking services or buying products online, you’ll be able to use your Jaywan card anywhere that supports Network International’s payment gateway.

The company says the integration offers secure, fast and seamless online payments, while merchants won’t face additional charges for Jaywan transactions processed through its platform.

A step towards a cashless UAE

The expansion is part of the UAE’s broader strategy to accelerate digital payments and reduce reliance on cash.

By making Jaywan available both in stores and online, payment providers are helping create a more connected digital payment ecosystem for businesses and consumers alike.

As more banks, merchants and payment providers adopt the scheme, residents can expect to see Jaywan accepted across even more everyday payment services in the future.

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Looking for a long-term rental in Dubai? Here’s where to start

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Dubai offers a wide range of residential communities, whether you’re looking for a family-friendly neighbourhood, a vibrant city lifestyle or an affordable apartment with good transport links.

From waterfront towers to suburban communities with parks and schools, here’s a guide to some of the most preferred places to rent an apartment in Dubai for the long term.

Dubai Hills Estate: Family-friendly environment

Dubai Hills Estate has become one of the city’s most sought-after residential communities thanks to its green spaces, modern infrastructure and family-friendly environment.

Why renters choose Dubai Hills Estate

  • Spacious apartments and villas.
  • Parks, walking trails and playgrounds.
  • Reputable international schools nearby.
  • Dubai Hills Mall and healthcare facilities.
  • Peaceful surroundings with easy access to major roads.

It’s particularly popular with expat families looking for long-term stability and a high quality of life.

Business Bay: Best for professionals

Business Bay remains one of Dubai’s top rental hotspots for professionals working in the city’s commercial districts.

Why live in Business Bay?

  • Minutes from Downtown Dubai.
  • Excellent access to Sheikh Zayed Road and Dubai Metro.
  • Modern high-rise apartments.
  • Restaurants, cafés and nightlife.
  • Popular with young professionals, entrepreneurs and digital nomads.

Its central location makes commuting convenient while offering an energetic urban lifestyle.

Downtown Dubai: If you want city living

If you want to live in the heart of Dubai, Downtown Dubai offers premium apartments surrounded by iconic attractions.

Highlights include:

  • Walking distance to Dubai Mall and Burj Khalifa.
  • Luxury residential towers.
  • Excellent dining and entertainment.
  • Strong public transport connectivity.
  • Vibrant lifestyle throughout the year.

Downtown is ideal for residents who enjoy living close to business, shopping and leisure destinations.

Dubai Marina: Home with a view

Dubai Marina remains one of the emirate’s most popular neighbourhoods for long-term renters.

Why choose Dubai Marina?

  • Waterfront lifestyle.
  • Dubai Metro and Tram connectivity.
  • Wide selection of cafés and restaurants.
  • Marina Walk and beach access.
  • Modern apartments with premium amenities.

The area appeals to professionals and couples seeking convenience and an active social scene.

Jumeirah Village Circle (JVC): Value for money

JVC has grown into one of Dubai’s fastest-expanding residential communities.

Residents enjoy:

  • More affordable rents than many central areas.
  • Parks and landscaped streets.
  • Family-friendly atmosphere.
  • Schools, supermarkets and fitness centres.
  • New apartment developments with modern facilities.

It offers a balance between affordability and quality of life.

Dubai Silicon Oasis: Affordable living

Dubai Silicon Oasis is a popular choice for professionals, students and families looking for value.

Key advantages include:

  • Competitive rental prices.
  • Technology and business hub.
  • Schools, clinics and shopping centres.
  • Easy access to Sheikh Mohammed Bin Zayed Road.
  • Many buildings offer chiller-free apartments, helping reduce monthly utility costs.

The community combines residential, commercial and leisure facilities in one location.

International City: For budget renters

International City remains one of Dubai’s most affordable apartment markets.

Why it’s popular

  • Low rental prices.
  • Wide choice of studio and one-bedroom apartments.
  • Restaurants and supermarkets nearby.
  • Schools and healthcare facilities.
  • Convenient access to major roads.

It’s well suited to first-time renters, singles and those looking to keep housing costs low.

Al Barsha: Convenience for all

Al Barsha offers a central location without the premium prices found in Downtown Dubai.

Benefits include:

  • Close to Mall of the Emirates.
  • Good Metro connectivity.
  • Schools and healthcare facilities.
  • Wide range of apartment options.
  • Established residential community.

It remains a practical choice for families and working professionals alike.

What to consider before renting

Before signing a tenancy contract, consider:

  • Your monthly rental budget.
  • Distance to work or school.
  • Public transport and road access.
  • Nearby supermarkets, healthcare and schools.
  • Building amenities such as gyms, swimming pools and parking.
  • Utility costs, including whether the apartment is chiller-free.
  • Payment terms, as many landlords require rent in one to four cheques.

Which area is right for you?

Your ideal location depends on your lifestyle and priorities.

  • Best for families: Dubai Hills Estate, JVC
  • Best for professionals: Business Bay, Downtown Dubai, Dubai Marina
  • Best for affordable living: Dubai Silicon Oasis, International City, Al Barsha

With communities to suit every budget and lifestyle, Dubai continues to offer long-term renters a wide variety of options across the city.

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