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Thrivestate Square Real Estate: Mastering marketing to achieve Dh500M this year

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Thrivestate Square Real Estate, a fast-growing boutique brokerage firm in Dubai, is revolutionizing the real estate industry by leveraging its marketing roots to offer unparalleled customer acquisition services. Originally established as a marketing firm specializing in lead generation, Thrivestate Square has quickly evolved into a powerhouse in the real estate sector, attracting top brokers across the UAE who recognize the company’s ability to deliver the best leads in the market.
Founded in 2022, Thrivestate Square has made a name for itself by combining its deep marketing expertise with a client-first approach. The company’s unique strength lies in its ability to consistently generate high-quality leads through targeted campaigns, a skillset that distinguishes it from competitors. With live leads flowing daily to agents, Thrivestate Square ensures that its brokers have access to prime opportunities, driving both success and rapid growth.
“Our background in marketing and technology has always been the backbone of Thrivestate Square’s success,” said Mr. Lior Poldian, Co-Founder of Thrivestate Square. “We’ve taken what we know about customer acquisition and applied it to the real estate market in a way no one else has. This is why the top brokers in Dubai want to join Thrivestate Square — because they know we can deliver the best opportunities and set them up for success.”

Attracting Top Talent :
Thrivestate Square’s success in customer acquisition has made it a magnet for top-tier brokers in Dubai, all eager to benefit from the company’s industry-leading marketing and lead generation capabilities. By offering a steady stream of qualified leads, Thrivestate Square has created an environment where brokers can focus on what they do best—closing deals and providing exceptional service to clients. This model has contributed significantly to Thrivestate Square’s rapid growth and reputation as one of the most sought-after agencies in the region.

Record-Breaking Sales in 2024 :
Thrivestate Square’s growth trajectory is underscored by impressive sales figures. The company is on track to achieve 500 million dirhams in property sales by the end of 2024, with some months recording as much as 70-80 million dirhams in sales. “We’ve had an incredible year so far, with record-breaking months and a steady flow of high-value transactions,” added Poldian.
“Thrivestate exists less than 2 years and for this short period of time we are satisfied for what we achieved, our marketing expertise gives us a competitive edge, and we’re confident that we’ll cross the 1 billion dirhams mark in property sales next year.”
The Future of Thrivestate Square :
Looking ahead, Thrivestate Square is poised for continued expansion and success. The company is not only focused on increasing its market share in Dubai but also on expanding its service offerings, including its growing portfolio of vacation homes and property management services. With its unique marketing-driven approach, Thrivestate Square is set to redefine the standards of excellence in Dubai’s real estate marke

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Dubai Loop explained: What Elon Musk’s underground transport project means for city’s residents

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Getting around Dubai could soon become much faster and easier. The city has confirmed that work on the Dubai Loop, an underground high-speed transport system developed by Elon Musk’s Boring Company, is set to begin soon, starting in some of Dubai’s busiest areas.

The announcement was made by Matar Al Tayer, Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA), at the World Government Summit.

The project aims to cut travel times, reduce traffic congestion, and make daily commutes smoother, especially in high-density districts.

So, what exactly is the Dubai Loop?

The Dubai Loop is a network of underground tunnels where electric vehicles will transport passengers directly from one station to another, without stopping in between. Think of it as skipping traffic lights, junctions and road congestion altogether.

Once completed, the system will span 24 kilometres and could move up to 20,000 passengers every hour, with plans to expand capacity even further in the future.

Where will it start?

The first phase of the project will launch in key areas that many residents already commute through daily:

  • Dubai International Financial Centre (DIFC)
  • Dubai Mall area

These locations were chosen because they see some of the heaviest traffic in the city, especially during peak hours.

When is it happening?

According to Dubai’s Roads and Transport Authority (RTA), construction on the first phase will start immediately once contracts are finalised.

  • First phase: 6km (costing Dh600 million)
  • Total project: 24km (Dh2.5 billion)
  • Estimated completion: Around two years

How fast will it be?

Very fast. The vehicles inside the Dubai Loop could travel at speeds of up to 160km/h, meaning residents could move between major destinations in just minutes.

Why underground?

By going underground, Dubai avoids:

  • Road closures and surface disruption
  • Weather-related delays
  • Expensive road expansion projects

The tunnelling technology used is also cheaper and faster than traditional road construction, helping the city deliver infrastructure efficiently.

How will this help residents?

For people living and working in Dubai, the Dubai Loop could mean:

  • Shorter commutes in congested areas
  • Less time stuck in traffic
  • Better connections between business districts, malls and transport hubs
  • A smoother “first and last mile” journey to metro stations

The system is expected to serve around 13,000 passengers daily in its early stages, with numbers growing as the network expands.

Has this worked elsewhere?

Yes. A similar underground transport system already operates in Las Vegas, where it has carried more than 2 million passengers since 2021. Dubai’s version will build on that experience, adapted for local needs.

What’s next?

Dubai Loop is part of the emirate’s broader push towards smart, sustainable transport. If successful, the network could expand to more areas of the city, helping residents get from A to B faster, without adding more cars to the roads.

For Dubai residents, this could mark the beginning of a new era of stress-free commuting beneath the city streets.










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A new neighbourhood hangout is coming to Dubai, and it’s designed around everyday living

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Life in Jumeirah Lakes Towers is set to get a major upgrade. DMCC, in partnership with Dubai-based developer Sweid & Sweid, has unveiled BAY360, a new mixed-use lifestyle destination that promises to make daily life in JLT easier, greener and more connected.

Planned as a community-first hub rather than a traditional retail development, BAY360 is all about convenience at your doorstep. Think morning grocery runs, casual coffee by the lake, wellness appointments, family-friendly spaces and evening padel matches, all within walking distance.

Set along Lake D, the development will retain most of the existing waterfront, ensuring the area’s open, lakeside feel remains intact. The design focuses on pedestrian-friendly spaces, encouraging residents to stroll, linger and socialise, while seamlessly blending into the existing neighbourhood.

At the heart of BAY360 will be a 22,000-square-foot Spinneys supermarket, offering a modern, premium grocery experience for JLT residents. Surrounding it will be a curated mix of cafés and restaurants, including lake-facing dining spots with outdoor terraces, ideal for relaxed breakfasts, sunset dinners or casual meet-ups.

The lifestyle offering goes beyond food. BAY360 will also include medical facilities, wellness and lifestyle retail, rooftop padel courts, and outdoor family spaces, all designed to support day-to-day living rather than just weekend visits. An underground car park with around 300 spaces will help keep the area accessible without cluttering the streets.

The project also forms part of a wider refresh of the JLT public realm. DMCC and Sweid & Sweid will upgrade the areas around Lake D, introducing more greenery, seating and walkways, and creating a clearer pedestrian route connecting the metro station to JLT Park. The goal is simple: make moving around JLT smoother, safer and more enjoyable.

With completion expected by the end of 2027, BAY360 aims to become a natural extension of daily life in JLT, a place where errands, exercise, dining and downtime all come together in one thoughtfully designed space.

For residents, it’s less about a new development and more about a better way to live in one of Dubai’s most established neighbourhoods.

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UAE NRIs can now own bigger stakes in Indian companies: Budget 2026 Doubles Investment Limits

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The Union Budget 2026-27 has opened up new opportunities for Non-Resident Indians (NRIs) looking to invest and participate in India’s growth story. From equity ownership to real estate and tax incentives, here’s what NRIs need to know:

Higher Equity Ownership Limits

  • Individual NRI investors can now hold up to 10% in listed Indian companies, double the previous limit of 5%.
  • The aggregate NRI ownership limit increases from 10% to 24%, allowing greater influence in high-growth sectors like technology, healthcare, and consumer goods.
  • This reform makes India’s capital markets more accessible and attractive for global Indian investors.

Simplified Real Estate Transactions

  • NRIs buying property from Indian residents no longer need a Tax Deduction and Collection Account Number (TAN) to deduct tax at source, reducing compliance burdens.

Tax Incentives for NRIs

  • Five-year tax exemption for overseas income earned by NRIs visiting India under government-notified schemes.
  • Exclusion of certain non-resident businesses under presumptive taxation from Minimum Alternate Tax (MAT).
  • Time-bound relief measures for small taxpayers with foreign assets or legacy non-disclosures, enabling voluntary compliance.

Why It Matters

  • Increased ownership gives NRIs more influence and strategic control in Indian companies.
  • Simplified regulations reduce compliance headaches for both investments and real estate transactions.
  • Encourages deeper NRI participation in India’s fast-growing economy.

NRI Action Points:

  • Review your portfolio exposure and consider increasing stakes in Indian equities.
  • Work with financial advisors familiar with NRI rules to ensure compliance.
  • Diversify across sectors while monitoring currency and tax implications.

India is signalling confidence in the global Indian diaspora by making it easier to invest and participate in the country’s economic growth. NRIs now have a clear pathway to take a larger stake in Indian companies, own property with ease, and enjoy tax benefits, making this a pivotal moment for global Indian investors.

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