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Welsh company Finalrentals and UAE’s Autorent join forces to transform car rentals in the UAE

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Finalrentals, a leading global car rental network from Wales, has partnered with Autorent, the car rental division of Bahwan International Group, to revolutionise the car rental experience for millions in the UAE and the wider region. This strategic alliance marks a significant milestone, with Autorent officially taking on the Finalrentals franchise for the UAE. Together, the two brands aim to deliver innovative, customer-centric solutions that redefine the car rental landscape in the region.

Speaking about the partnership during the official signing of the MoU between the two companies on Wednesday, Ammar Akhtar, founder and CEO of Finalrentals, said: “We are proud to welcome Autorent as our franchise partner in the UAE. As a brand under Bahwan International Group, Autorent brings a legacy of excellence and innovation that perfectly aligns with our mission to empower car rental businesses through cutting-edge technology. Together, we are committed to transforming the car rental experience for customers in the UAE.” The event brought together key stakeholders from both organisations, emphasising their shared vision for excellence and growth.

Paulo Fernandes, COO of Autorent, commented: “Partnering with Finalrentals marks an exciting chapter for Autorent and Bahwan International Group. By combining our local expertise with Finalrentals’ innovative digital solutions, we aim to deliver a seamless and superior car rental experience for our customers.”

Autorent Car Rental LLC is one of the Middle East’s leading auto rental and leasing service companies with a track record of delivering exceptional customer experience. With a growing presence in over 16 prime locations across 12 cities in the UAE, Bahrain, KSA, and Oman, Autorent has been helping its customers get on the road faster with truly hassle-free car rentals and leasing with a fleet of more than 13,000 cars.

Shakil Ahmad Khan, vice president of Autorent, highlighted the significance of this partnership: “Our collaboration with Finalrentals reflects Bahwan International Group’s commitment to fostering innovation and delivering exceptional value. We are excited to work together to elevate the car rental experience and set new benchmarks in the UAE.”

Headquartered in Wales, Finalrentals has been revolutionising the global car rental industry through innovative and proprietary technology, connecting thousands of customers with hundreds of local car rental businesses worldwide in more than 30 countries including Turkey, Jordan, Saudi Arabia and Qatar, offering them a seamless platform to search for and hire vehicles.

“Expanding into the UAE is a pivotal moment for Finalrentals. The country’s dynamic market, thriving tourism sector, and forward-thinking business ecosystem make it the perfect landscape for innovation in mobility solutions. This move not only strengthens our global footprint but also allows us to bring seamless, technology-driven car rental experiences to a key international hub,” added Akhtar, who founded Final Rentals in 2019. “Last year, Dubai alone welcomed over 16.79 million international visitors between January and November, reflecting a 9% increase compared to the same period in 2023. This surge underscores Dubai’s and UAE’s position as a premier destination for both leisure and business travelers, highlighting the immense potential for growth in the car rental industry.”

The partnership is further bolstered by Akhtar’s involvement in the Welsh Government Economic Trade Mission, a prestigious initiative supported by the UK Government’s Department for Business and Trade. The trade mission underscores the importance of fostering international collaborations to drive business growth and innovation.

By combining advanced technology with a focus on exceptional customer service, both Finalrentals and Autorent aim to transform the car rental experience for millions of residents in the UAE and tourists from the wider region.

Visit www.finalrentals.com for more information.

As a trainee reporter and creative lead, I focus on curating engaging content and managing the social media presence for the company. I aim to connect audiences with relevant, impactful news through multiple digital platforms.

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Canada Super 60 names Women’s Trophy after cricketing legend Mel Jones

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Canada’s pioneering cricket league, Canada Super 60, has announced that its inaugural Women’s Trophy will be named in honour of Mel Jones, the former Australian cricketer, respected broadcaster, and tireless advocate for women’s cricket.
Canada Super 60 is the world’s first-ever ten-over-a-side event to launch with both men’s and women’s competitions from its inaugural season. The league will be staged under the roof of the iconic BC Place in Vancouver, showcasing international stars alongside homegrown Canadian talent.

As part of its commitment to celebrating women’s cricket and inspiring future generations, Canada Super 60 will name the Women’s Trophy each year after an international women’s cricket legend. This tradition will not only create awareness but also honour trailblazers whose contributions have shaped the women’s game.

This year, the league has chosen Mel Jones—not only for her outstanding career in cricket and broadcasting, but also for her leadership off the field. Jones has been a leading voice for women’s cricket worldwide, and the ICC has widely recognized her efforts. She played a pivotal role in supporting Afghan women cricketers forced to flee their homeland after the Taliban takeover in 2021, helping coordinate their evacuation to Australia, providing resources, and co-founding the Pitch Our Future initiative to support their education and sporting careers. In recognition of these efforts, she was honoured with the prestigious MCC Spirit of Cricket Award in 2025.

Thanks to her advocacy and international coordination, many of these Afghan players found refuge abroad including two who are now living in Canada, following the Canadian government’s support for their refugee applications. This aligns with the Canada Super 60 vision of using cricket as a platform for opportunity and inclusion. Mel Jones on Receiving the Honour said “This honour from Canada Super 60 truly humbles me,” said Mel Jones. “To have the Women’s Trophy named after me is something very special. What excites me most is the vision behind this initiative creating more opportunities and visibility for women’s cricket, especially in associate nations. Platforms like Canada Super 60 will inspire and empower a new generation of players. My hope is that one day, a Canadian cricket legend will have this trophy named after them, as the women’s game continues to grow in this country.”

The Canada Super 60 Women’s Trophy will be presented at BC Place, Vancouver, during the inaugural edition of the tournament, taking place from October 8–13, 2025.

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Mosaic opens in Dubai, promising smarter marketing decisions for UAE businesses

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Mosaic, an integrated marketing agency, was officially launched in Dubai recently promising a new, more intentional approach to business growth for companies in the UAE. Led by Agency Director Shubhang Bhattacharya and Head of Digital Prasanna Venkat, Mosaic aims to buck a common market trend: businesses that start strong but struggle to scale.

Bhattacharya and Venkat have spent the last decade in the business setup space in Dubai, launching campaigns that helped countless businesses start. This experience has given them a clear vision for Mosaic. 

“So many businesses, no matter how long they’ve been around, try to handle marketing on their own and miss out on huge opportunities,” says Bhattacharya. “Making the right decisions at the right time is a make-or-break moment for any business. We give businesses the expertise to make marketing a cornerstone of their success, not just an afterthought.”

Mosaic’s philosophy centres on making “better decisions” rather than simply chasing bigger budgets. “We’ve seen too many businesses struggle with direction,” adds Venkat. “At Mosaic, our starting point is always the same: what actually creates value for the client, and how do we get there without overcomplicating it?”

Mosaic isn’t waiting around to make an impact. Since its soft launch in February 2025, the agency has already delivered serious results. That includes the “Employee to Entrepreneur” campaign, which pulled in over 23 million impressions, and the launch of the UAE’s first-ever mobile business setup initiative, the “Startup Wagon.” The team also proved its ability to tap into the culture with a simple, silly reel on the Coldplay concert trend that went on to get over 14 million views on Instagram.

The name “Mosaic” is a core tenet of the agency’s operational philosophy. It represents how the team works: bringing distinct, diverse perspectives together to create a result that is greater than the sum of its parts. 

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Pakistan’s Fly Jinnah airline to start direct flights from Lahore to Dubai

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Fly Jinnah, Pakistan’s low-cost carrier, has announced the launch of a new non-stop flight route connecting Lahore and Dubai. The service is scheduled to begin on October 29.

The new route will operate twice weekly, on Wednesdays and Sundays, linking Lahore’s Allama Iqbal International Airport (LHE) with Dubai International Airport (DXB).

This expansion marks Dubai as the second UAE destination in the airline’s Lahore network, which already includes flights to Sharjah. The carrier also operates flights to Riyadh, Jeddah, Dammam, and Bahrain, utilising its fleet of six Airbus A320 aircraft.

The airline, founded in Karachi, is a joint venture focused on offering travellers the best value for money. This means you can expect a no-frills experience with all the essentials you need for a great trip.

Bookings for the new Dubai–Lahore flights are now available through Fly Jinnah’s official website (www.flyjinnah.com), call centre, and travel agencies.

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