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Premium Brand EXEED Expected To Land in UAE Soon with Latest Models

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Premium auto brand EXEED will roll into UAE, with the company reportedly in talks with leading automobile groups for distributorship here. On 13th Mar 2022, the EXEED brand media release has been successfully arranged in Jeddah Saudi, marking the official landing in the Gulf markets for the first time. Up to now, EXEED is launched successfully in China and Middle East market, which is well-received by both local and regional customers.

 

Origin of EXEED from Europe
EXEED is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands.

From its start year 2017, EXEED impressed the world with its bold design, the luxury interior and intelligent human-car interaction at the Frankfurt Motor Show. EXEED stands shoulder to shoulder with traditional high-end automobile brands due to its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture.

 

European R&D Center
With an international R&D center located in Munich, Germany, nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture. EXEED European R&D Center has a profound accumulation, and continues to explore automotive forward-looking technologies with determination and courage to revolutionize the automotive industry. Over 100 designers and engineers from BMW, Jaguar Land Rover and other companies with first-class European standards and rich experience have joined since then, including a number of automotive legends.

Gert Hildebrand, former design director of BMW in Germany, was responsible for the design of many classic BMW models; Klaus Schmidt was served as the chief performance and chassis engineer of BMW in Germany, and in charge of the M series chassis development of BMW’s high-performance car, which accumulated rich experience and reputation in the industry; Peter Matkin is the former Jaguar chief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and

All these European auto masters, with their profound experience accumulation, endow EXEED with pure European high-end fashion, and integrates the design concept of future cars.

Global Top Class Partners
Based on its strong core research and development capabilities, EXEED has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and stringent industry standards, EXEED achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of electronic stability system of the body with Bosch, creates a very explosive and smooth power system with Borg Warner, and explores the new standard of protecting passengers protection with Autoliv.
Thanks to the technical contribution of European R & D center, and the joining of top European and American partners, EXEED has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experiences of European automobile industry, EXEED has continuously explored the limit boundary of automobile design and manufacturing. As reported EXEED brand will soon be ready to launch in UAE with the first two SUV models of VX and TXL during the Ramadan time, just stay tuned and believe customers in UAE will be aware of more detailed news about the premium models in the near future.

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Dubai’s Al Freej Fridge campaign returns to distribute 2mn cold drinks and ice creams to workers

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A bottle of cold water or an ice cream may seem like a small gesture, but during Dubai’s summer heat, it can make a meaningful difference.

That’s the idea behind the third edition of the Al Freej Fridge campaign, launched on July 3 at Al Khawaneej Majlis. The community initiative aims to distribute two million bottles of cold water, juices and frozen treats to workers across Dubai throughout the summer.

Supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and organised in partnership with Suqia UAE and the UAE Food Bank, the campaign brings together volunteers, government entities and community organisations to recognise the contributions of workers who spend long hours outdoors.

Bigger campaign, more volunteers

Organisers say this year’s campaign will expand volunteer participation to around 200 volunteers while encouraging more government entities, companies and residents to get involved.

Portable fridges will also be introduced, allowing volunteers to stock refreshments and distribute them directly to workers across different parts of Dubai.

For workers, the cold water, juice and ice cream are welcome relief during the hot summer days.

This campaign will continue until September 3, reaching workers across construction sites, industrial areas and other outdoor workplaces throughout Dubai.

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Dubai RTA announces traffic improvements at 28 locations: Here’s where and what to expect

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Dubai’s Roads and Transport Authority (RTA) is rolling out a series of traffic improvement projects at 28 locations across the emirate between July and September 2026 to ease congestion, improve road safety and reduce travel times.

The works are being carried out during the summer holidays to minimise disruption while traffic volumes are lower.

What’s changing?

The programme covers:

  • 4 locations near schools.
  • 3 locations in development areas.
  • 21 locations across major roads and residential communities.

The upgrades aim to improve traffic flow, strengthen connections between residential and commercial areas, and support Dubai’s growing population.

Emirates Road expansion

One of the biggest projects is the expansion of Emirates Road, where two new lanes are being added along a 5km stretch from Sharjah towards Al Amardi Street.

According to the RTA, the project is expected to reduce peak-hour journey times by 25% on one of the busiest roads connecting Dubai with neighbouring emirates.

Other key road improvements

The RTA will also introduce traffic upgrades at several busy locations, including:

  • The intersection of Trade Centre Street and Marasi Drive in Business Bay.
  • Latifa bint Hamdan Street near Al Quoz Industrial Area.
  • Ras Al Khor Road towards Al Khail Road.
  • The intersection of Al Khawaneej Street and Al Amardi Street.
  • The right turn from Ras Al Khor Road to Dubai–Al Ain Road, which will be expanded from one lane to two.
  • Algeria Street in Al Mizhar 4, where an additional lane will improve access near labour accommodation.

These upgrades are expected to reduce queues and improve traffic flow in high-demand areas.

School zone upgrades

Ahead of the new academic year, the RTA is also improving access around schools by adding parking spaces and enhancing traffic movement at:

  • Zayed Educational Complex in Al Mizhar 2.
  • Horizon International School in Umm Al Sheif.

The improvements are designed to reduce congestion during school drop-off and pick-up times while improving safety for students and parents.

How were the locations selected?

The RTA said the projects were chosen after analysing:

  • Historical traffic data.
  • Field surveys.
  • Intelligent transport system data.
  • Traffic camera monitoring.
  • Feedback and suggestions from the public.

The authority says the “Quick Wins” programme is designed to deliver practical improvements that reduce congestion, shorten journey times and enhance the overall driving experience across Dubai.

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Dubai Police warn parents about dangerous ‘slime in microwave’ social media trend

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Dubai Police have urged parents to stop children from copying a viral social media trend that involves heating slime in a microwave, warning it could cause serious burns and other injuries.

The warning comes as schools break for the summer holidays, when children are likely to spend more time online.

Why is the trend dangerous?

According to Dubai Police, placing slime in a microwave can trigger chemical reactions that cause it to:

  • Expand rapidly.
  • Release extremely hot vapours.
  • Explode or splatter when removed.
  • Cause burns to the face, hands and body.
  • Damage microwave ovens or even start small fires.

Officials said many children may imitate the videos without understanding the risks involved.

What advice has Dubai Police given parents?

Dubai Police is urging parents to:

  • Monitor the content their children watch on social media.
  • Explain the dangers of copying viral online challenges.
  • Never allow children to use microwaves or other electrical appliances without adult supervision.
  • Encourage safe and educational activities during the summer holidays.

Learn more about online safety

Parents are also encouraged to use Dubai Police’s eCrime Hub, which provides safety advice in Arabic and English on cybercrime, online risks and harmful social media trends.

Why the warning matters

Dubai Police said raising awareness about online challenges is essential to preventing avoidable accidents. The force is encouraging families to promote safe behaviour at home and help children make responsible choices online throughout the summer break.

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