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Adnoc most valuable brand of UAE

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Abu Dhabi National Oil Company (Adnoc) has once again proved to be the most valuable brand of the UAE, increasing 19 per cent to Dh47 billion ($12.8bn).

Abu Dhabi rules in values while Dubai has most number of leading brands, a consultancy firm pointed out. Around 24 firms in the Brand Finance UAE 50 2022 ranking are based in Dubai. As many as 19 are based in Abu Dhabi.

“Adnoc continues to be the principal enabler of UAE’s sustainable economic development goals,” Andrew Campbell, managing director of Brand Finance Middle East, reportedly said.

The title of the “strongest brand” in the UAE was retained by Etisalat with a Brand Strength Index (BSI) score of 89.2 out of 100. A corresponding AAA brand strength rating as well.

Etisalat also holds the title of the most valuable telecoms brand portfolio in the Middle East, which has helped it raise its brand value from $8.5 billion to $10.1 billion.

Emirates NMD bank is the strongest brand in the finance sector in the UAE. Its BSI score was 79.9 out of 100, with a corresponding AAA-rating.

Abu Dhabi Commercial Bank (ADCB) has made a recovery with a BSI score of 75.4 out of 100, according to Brand Finance.

Growing by over 30 per cent in brand value, Dubai Electricity and Water Authority (Dewa), Emaar Properties and Mashreq Bank went up two ranks in the Brand Finance UAE 50 2022 raking.

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Dubai’s Jebel Ali Racecourse to become a green urban neighbourhood with parks, homes and walkways

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Big changes are coming to Jebel Ali as the historic racecourse is set to be transformed into a walkable neighbourhood filled with parks, homes, shops and community spaces.

The five-square-kilometre area will be developed under a master plan created by Bjarke Ingels Group (BIG) and backed by A.R.M Holding. The project, known as the A.R.M Holding Mega Project, will turn the former racetrack into a new “green district” that puts people, nature, and community at its heart.

What to expect

At the centre of the development will be a large central park that keeps the memory of the racetrack alive. Around it, a series of small, mixed-use neighbourhoods will be built – with homes, shops, offices, and parks all within walking distance. The idea is to let nature flow through the district, connecting the different areas like “urban islands in a sea of green.” The development is set to begin in 2026.

A city designed for well-being

The entire area will follow a “city-as-gym” concept where everything is walkable within five minutes, whether it’s your local park, a shop, your workplace or a community space. This setup aims to encourage an active lifestyle while improving public health and happiness.

The project also includes eco-friendly features like urban farms and passive cooling, supporting the goals of the Dubai 2040 Urban Master Plan. It will also include modern equestrian facilities to honour the area’s racing heritage.

Keeping it local

A key goal is to blend global design with local identity. A.R.M Holding says the community will reflect Emirati culture, values, and social needs, while also welcoming small local businesses to thrive within the neighbourhood.

“This masterplan will serve as a bridge for communication, understanding, and empathy – all of which are central to our vision of enabling prosperity,” said H.E. Mohammad Saeed Al Shehhi, CEO of A.R.M Holding.

The Jebel Ali redevelopment promises to offer a new kind of living experience in Dubai – one where green spaces, community, and culture come together.

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UAE Central keeps borrowing costs unchanged at 4.40%

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The Central Bank of the UAE (CBUAE) has decided to keep its Base Rate unchanged at 4.40%, following the US Federal Reserve’s move to hold interest rates steady.

This rate applies to the Overnight Deposit Facility (ODF) and acts as a guide for short-term interest rates in the country.

The CBUAE also confirmed that the interest rate for borrowing short-term funds from the central bank will remain 50 basis points (0.50%) above the Base Rate.

The Base Rate is linked to the US Federal Reserve’s Interest Rate on Reserve Balances (IORB) and reflects the UAE’s overall monetary policy direction.

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Dubai Civil Aviation Authority unveils new corporate look

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The Dubai Civil Aviation Authority (DCAA) has officially launched a new corporate identity, marking a major milestone in its journey toward innovation and global leadership in the aviation sector.

The new look is part of a wider strategy to modernise the authority’s image while staying true to its deep-rooted history and aligning with Dubai’s vision for the future of civil aviation.

A Fresh Start with a Nod to the Past

The identity was unveiled under the slogan “Returning to the Beginnings with New Horizons. Sheikh Ahmed bin Saeed Al Maktoum, President of the DCAA, said the new identity represents a perfect balance of heritage and forward-thinking, symbolising a new era in the authority’s development.

Designed for the Future

The refreshed identity includes:

  • A custom traditional typeface, inspired by the 1970s Civil Aviation Department nameplate
  • A unified colour palette, symbols, and visual elements for all platforms
  • A design that brings together heritage and modern aesthetics

Mohammed Abdulla Lengawi, Director-General of the DCAA, said the identity aims to foster a work environment of excellence, innovation, and institutional pride.

A Unified Brand

The updated identity will be rolled out across digital platforms, publications, and communication channels.

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