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Apple launches iPhone 17 series: Here’s what’s new and how much it costs in the UAE

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Apple’s “Awe Dropping” event lived up to its name as the tech giant unveiled on Tuesday its brand-new iPhone 17 lineup, marking the biggest design change in years. Alongside the new iPhones, Apple also introduced the next-generation Apple Watch, upgraded AirPods, and software updates that bring its entire ecosystem closer together.

But the real stars of the show were the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

The All-New iPhone 17 Series

iPhone 17

The entry-level iPhone 17 features a 6.3-inch Super Retina XDR OLED display with 120Hz ProMotion for smoother visuals, Ceramic Shield 2 protection, and an always-on display. It runs on the A19 chip, supports Apple Intelligence, and comes with an improved 48MP Fusion dual-camera system for sharper, more versatile photography.

iPhone 17 Air

Slimmer and lighter than ever, the iPhone 17 Air is just 5.6mm thin but built tough with titanium and Ceramic Shield 2. It features a 6.5-inch Super Retina XDR display, a 48MP Fusion main camera, and a new 18MP Centre Stage selfie camera that supports 4K HDR video. Inside, it runs on the A19 Pro chip for power-packed performance and all-day battery life.

iPhone 17 Pro & Pro Max

For those who want the best, the Pro models deliver. Powered by the A19 Pro chip with 12GB RAM, the iPhone 17 Pro and Pro Max bring serious performance gains and support Apple’s most advanced AI features.

The headline feature is the revamped camera system:

  • 48MP main sensor for stunning detail
  • 8x optical-quality zoom for professional-grade shots
  • 8K video recording for creators

The iPhone 17 Pro comes with a 6.3-inch display, while the iPhone 17 Pro Max boasts a massive 6.9-inch screen, making it Apple’s biggest iPhone to date.

Colours and Design

  • iPhone 17: Lavender, Mist Blue, Sage, White, Black
  • iPhone 17 Air: Space Black, Cloud White, Light Gold, Sky Blue
  • iPhone 17 Pro/Pro Max: Deep Blue, Cosmic Orange, Silver

iPhone 17 Prices in the UAE

  • iPhone 17 – starting at Dh3,399
  • iPhone 17 Air – starting at Dh4,299
  • iPhone 17 Pro – starting at Dh4,699
  • iPhone 17 Pro Max – starting at Dh5,099

Availability in the UAE

  • Pre-orders open: Friday, September 12
  • In-store availability: Friday, September 19

The Bottom Line

Apple is calling this its “biggest leap ever for iPhone”, and it’s easy to see why. From the ultra-thin Air to the powerhouse Pro Max, the iPhone 17 series offers something for every kind of user.

For Apple fans in the UAE, the wait is almost over, and this might just be the most tempting upgrade yet.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Sharjah announces remote work for government employees 

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Authorities in Sharjah have announced remote work for government employees, effective immediately through Thursday, March 26, as part of ongoing safety measures.

The Sharjah Human Resources Department has authorised department heads, directors general, and managers across government entities to implement a “work from distance” system where necessary, ensuring business continuity while prioritising employee safety and flexibility.

Officials clarified that the directive does not apply to essential roles that require physical presence at workplaces.

The move aligns with broader precautionary measures across the United Arab Emirates, where authorities continue to adapt working arrangements amid unstable weather and regional developments.

Earlier, the Ministry of Human Resources and Emiratisation had advised private sector companies to adopt remote working wherever possible. Schools and universities across the UAE have also shifted to distance learning, with the measure recently extended to ensure student safety.

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UAE weather update: Heavy rains, strong winds trigger safety guidelines and flight disruptions

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Authorities across the UAE have stepped up safety measures as unstable weather continues to impact multiple regions, bringing rainfall, strong winds, and reduced visibility.

The National Centre of Meteorology (NCM) has issued yellow and orange alerts across most parts of the country, warning of varying rainfall intensity and winds reaching up to 50 km/h. While sea conditions remain light to moderate in the Arabian Gulf and Sea of Oman, residents have been strongly advised to avoid valleys, flood-prone areas, mountainous regions, and the sea.

Drive safely

Authorities are urging motorists to drive cautiously, reduce speed, and maintain safe distances due to slippery roads and poor visibility. Dubai Police confirmed full readiness to respond to emergencies and stressed the importance of following traffic laws and avoiding risky areas such as watercourses and valleys.

Emergency contact numbers have been shared by officials in Dubai and Abu Dhabi, ensuring residents can quickly seek assistance when needed. For emergencies, the public can contact 999, while non-emergency cases can be reported via 901.

Flight disruptions

Meanwhile, major airlines including Emirates, flidubai and Air Arabia have issued travel advisories. Passengers are urged to allow extra travel time to airports, check flight status regularly, and stay updated on potential delays or schedule changes. Air Arabia noted that operations in Sharjah, Abu Dhabi, and Ras Al Khaimah may be affected. Passengers have been urged to check their flight status ahead of departing for the airport.

Residents urged to remain indoors

The National Emergency Crisis and Disaster Management Authority also reassured the public that emergency alert systems remain active, clarifying that warning sounds should not be confused with weather-related disturbances.

Residents have been urged to remain indoors during severe weather and avoid going out unless absolutely necessary, stressing that precautionary behaviour is essential to prevent injuries and accidents during sudden weather changes.

The ministry also advised residents to protect vehicles and outdoor property by covering them where possible.

Weather conditions are expected to persist through the week, with authorities emphasising the importance of staying informed through official channels and avoiding unnecessary travel.

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Sharjah closes public parks, announces free parking amid heavy rains

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Unstable weather conditions have prompted authorities in Sharjah to take precautionary measures, including the temporary closure of all public parks and medical fitness centres to ensure public safety.

Residents are urged to avoid open areas and follow official weather updates as heavy rainfall continues to impact the emirate. A massive response effort is underway, with over 1,200 personnel deployed alongside water tankers, high-capacity pumps, and recovery vehicles to manage flooding and assist stranded motorists.

Free parking

In a move to ease mobility during the disruption, Sharjah has also announced a temporary exemption from public parking fees across all zones for today. Authorities confirmed that normal parking charges will resume once weather conditions improve.

Stay safe, stay informed, and avoid unnecessary travel during this period.

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