In a city renowned for redefining opulence alongside originality, a Dubai-based socialite and former pageant winner is preparing to break new ground with The Glam Crown – an upcoming fashion show and beauty pageant that promises more than just sparkle. Scheduled for November 15 later this year in Dubai, the event – a first-of-ots-kind platform – aims to blend glamour with grit by spotlighting diversity, confidence, and self-expression across all ages and abilities.

“This isn’t just about crowns and catwalks,” says Piyali Chatterjee, crowned Mrs. Elegant UAE 2021 and founder of Artisan Beautique that’s behind the event. A respected beautician, entrepreneur, and former educator of children with special needs, Chatterjee is using her platform to challenge traditional beauty norms. “It’s about showing that beauty doesn’t come in one shape, shade, or size. Every woman, every child, every participant has something uniquely powerful – and beautiful – to offer.”

A platform for all walks of life

What sets The Glam Crown apart is its commitment to representation. The event will feature a special segment for children of determination aged as young as three to 12, giving them the chance to shine on a professional runway – complete with styling, gentle makeovers, and a magical stage experience.

Adults will participate in categories such as Mr, Miss, and Mrs Glam Icon UAE, with curated designer wear, grooming sessions, ramp walk training, and wellness consultations. A parallel fashion showcase for teens and adults includes styling support and exposure to leading local photographers and influencers.

The event will also welcome plus-size contestants, new mothers, and individuals who often find themselves excluded from mainstream beauty narratives. “Dubai is a city that embraces difference,” Chatterjee notes. “We’re just reflecting that spirit on our runway.”

Beyond the mirror: health, wellness, and empowerment

This isn’t a typical pageant. Alongside the fashion and festivities, The Glam Crown includes interactive sessions with a certified aesthetic doctor, gynaecologist, fitness coach, and professional beautician. “These sessions aim to promote a holistic understanding of beauty – rooted in confidence, hygiene, and well-being,” says Chatterjee explaining how the fashion show for teens and adults will include personalised ramp walk training sessions, designer stage wear, styling and grooming tips from seasoned beauty experts.  

Meanwhile, the show for young children of determination – open to anyone between three and 12 – will be offered free of charge. “It is a heart-warming celebration of joy and self-expression. Participants enjoy fun walk training, a gentle, skin-safe mini makeover, a designer outfit for the ramp, and a magical stage experience, complete with professional photos and delightful surprises,” adds the Indian expat who’s lived in Dubai for over a decade now.

With over 300 guests anticipated and growing buzz across the region, the event is set to unite emerging designers, aspiring models, and influential digital creators for an unforgettable celebration of fashion, empowerment, and community.

For Chatterjee, who manages two thriving salons in the UAE and continues to mentor women in beauty and confidence, The Glam Crown is a culmination of years of experience—and a bold step forward. “This is not just a show – it’s a movement,” she says. “If even one child of determination walks off that ramp feeling proud, or one woman finds her voice through this platform, we’ve done something meaningful.”

The UAE took center stage at BEYOND Expo 2025 in Macao as the Zayed Sustainability Prize Forum emerged as one of the event’s most compelling highlights. Co-hosted by the Zayed Sustainability Prize—the UAE’s flagship sustainability initiative—and the Sino-International Entrepreneurs Federation (SIEF), the Forum underscored the country’s growing global influence in driving climate-forward cooperation and innovation.

Held from May 21 to May 24, the Forum was themed “Accelerating Impact: China’s Innovation for Global Sustainability” and brought together a powerful coalition of global leaders, entrepreneurs, and innovators. Through keynotes, TEDx-style talks, fireside chats, and panel discussions, participants explored how capital, technology, and community leadership can scale real-world solutions to global challenges.

Echoing the Zayed Sustainability Prize’s social media message, the sessions emphasized collaboration, youth-led climate action, and inclusive growth—core principles that define the UAE’s sustainability vision. From advancing solutions in health, food, energy, water, education, and climate action, the Forum demonstrated how strategic investment and global partnerships—hallmarks of the UAE’s approach—can accelerate meaningful change.

Speaking at the event, H.E. Sheikh Saoud Al Mualla, Consul-General of the UAE in Hong Kong, underscored the depth and diversity of UAE-China cooperation. “UAE-China collaboration extends well beyond trade, encompassing key sectors such as energy, logistics, financial services, agriculture, tourism, and even space exploration. Notably, both nations share a strong and growing partnership in sustainable development. From pioneering solar power projects to innovative wind energy demonstrations, Chinese support has played a vital role in the UAE’s impressive journey toward a clean energy future,” he stated.

Dr. Gang Lu, Co-Founder of BEYOND Expo said, “The partnership with the Zayed Foundation Association embodies the spirit of collaboration and humanitarian impact that BEYOND Expo strives to foster. Together, we are not only driving innovation but also empowering communities to create a sustainable future. This alliance highlights how technology and philanthropy can unite to address global challenges and inspire positive change.”

Since its inception in 2008, the Zayed Sustainability Prize has honored 128 winners, positively impacting over 400 million lives across six categories. Its impactful presence at BEYOND Expo reinforced the vital link between technology and sustainability, while strengthening UAE-China collaboration at a critical global moment.

BEYOND Expo 2025: A Platform for Global Change :

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Celebrating its fifth anniversary, BEYOND Expo 2025 drew over 25,000 visitors, 800+ pioneering companies, and 800+ investors to The Venetian® Macao’s Cotai Expo, all aligned under the banner: “Empowering Asia, Bridging the World.”

A headline Opening Ceremony on May 21 featured Asia’s leading tech innovators including Dr. Jian Wang, President, Zhejiang Lab & Founder, Alibaba Cloud, Carl Pei, CEO & Co-founder, Nothing, Dr. Burt Guo, CEO, Aerofugia, Zhaopeng Chen, CEO, Agile Robots SE Jingkang Liu, Founder, Insta360.

The Expo also launched the BEYOND Founders Club, a dynamic new network of 30 elite entrepreneurs dedicated to sustainable innovation in Asia.

The world of future tech is on full display at the 5th BEYOND Expo 2025, now open at The Venetian Macau’s Cotai Expo. Over 800 companies from across Asia have gathered to showcase the region’s most exciting innovations in robotics, AI, clean energy, health tech and more, all under the theme “Empowering Asia, Connecting the World.”

From robot assistants and flying vehicles to human-centric AI and sustainable tech, the event is drawing major attention from business leaders, investors, and tech enthusiasts from around the globe, including the UAE.

The three-day expo kicked off with a powerful message about international cooperation. Key speakers included Indonesia’s Ambassador to China Djauhari Oratmangun, who promoted Southeast Asia’s growing investment opportunities, and Takeo Kawamura, Japan’s former Chief Cabinet Secretary, who emphasised the importance of cross-cultural collaboration in tech development.

A Spotlight on Innovation

Visitors are treated to hands-on demos of futuristic products, from AI-driven health solutions to electric flying vehicles like the Xpeng AEROHT. Across every exhibition zone, the focus is on technology that puts people first while tackling global challenges like climate change and health care.

Global Conversations and Regional Impact

Panel discussions include everything from green building and medical technology to Middle East–Asia cooperation, giving UAE-based innovators and investors plenty of opportunities to plug into Asia’s rapidly expanding tech ecosystem.

The Middle East–Asia Forum, in particular, opens new doors for UAE entrepreneurs interested in building partnerships and exploring tech solutions designed for both regions.

Panel sessions also included BGlobal Summit; Japan Tech Forum, Asia-Europe Tech Forum; International Industrial Design Forum; Founder Talk; Demo session; ORIGIN Southeast Asia Tech Forum; and SheTech Summit.

Celebrating Game-Changers

This year’s BEYOND Awards recognised 25 standout companies for their work in innovation, sustainability, and social impact. Awards such as the BEYOND Impact Awards, Gen Z Innovators, and Healthy Living Product Awards spotlighted bold ideas and bright minds from across the continent.

BEYOND Expo co-founders Jason Ho and Dr. Lu Gang presented BEYOND Best Choice awards to 25 companies.

Since 2021, BEYOND has received over 1,500 nominations, becoming one of the most respected platforms for recognising tech excellence in Asia. Out of this, more than 200 innovative pioneers have been included in the list.

Visit BEYOND Expo 2025

BEYOND Expo is hosted at the massive Cotai Expo at The Venetian Macau, one of Asia’s top event venues, offering over 71,000 square metres of exhibition space. It’s part of the Sands Resorts Macau, which features luxury hotels, high-end shopping, and world-class dining, perfect for visitors mixing business with leisure.

Want to explore the future of tech?
BEYOND Expo 2025 runs this week and is open to industry professionals, startups, and anyone interested in the world of smart innovation.

For more information or to see the full list of exhibitors, visit: www.beyondexpo.com