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Car Plate number DD 5 sells for record-breaking Dh35 million at Dubai auction

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Dubai’s luxury car plate market hit a new high as the coveted DD 5 plate was sold for an astonishing Dh35 million at the ‘Most Noble Number’ charity auction. The event, held at the Armani Hotel in Burj Khalifa over the weekend, raised over Dh75 million from the sale of five exclusive number plates, attracting intense bidding from business tycoons and high-profile attendees.

The high-stakes auction also saw 20 premium mobile numbers go under the hammer, bringing the total to Dh83.6 million. All proceeds will fund healthcare projects through the Fathers’ Endowment campaign, launched by HH Sheikh Mohammed bin Rashid Al Maktoum. The auction was supported by MBRGI, Emirates Auction, RTA, e& UAE, and du.

The annual auction held during the holy month of Ramadan to raise money for the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) was supported by MBRGI, Emirates Auction, RTA, e& UAE, and du. 

All proceeds will fund healthcare projects through the Fathers’ Endowment campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, in honour of fathers in the UAE. 

Big Bids

From the outset, fierce bidding battles erupted among business tycoons, philanthropists, and VIPs, driving car plate prices from Dh2 million to Dh5 million within seconds.

Leading the night’s high-stakes auction was Muhammad BinGhatti, Chairman of Binghatti Holding, who spent a staggering Dh44.2 million. His biggest purchase was the coveted DD 5 plate for Dh35 million — the highest bid of the event — along with DD 15 for Dh9.2 million.

In a remarkable moment, a young boy known as ‘The Cub,’ captivated the auction audience by placing a successful bid of Dh6.3 million for the DD 24 plate on behalf of his father.

Other outstanding sales included:

  • DD 12 – Dh12.8 million
  • DD 77 Dh12.6 million

Mobile Numbers for Millions

It wasn’t just car plates that got top treatment; 20 elite mobile numbers collected over Dh7 million.

Top sales of the night:

  • du 0584444444 – Dh1.7 million
  • e& UAE 0565000000 – Dh1.6 million

Abu Dhabi also joins the action

Hot on the heels of Dubai’s Most Noble Number charity auction, Abu Dhabi Mobility, under the Department of Municipalities and Transport, has launched its own auction featuring 444 exclusive plate numbers. Organised by the Integrated Transport Centre, bidding is open until March 17 and can be done through the Emirates Auction app.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dh1,000 fine and 4 black points: Dubai Police issue warning on sudden swerving

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Dubai Police have issued a renewed and stern warning to motorists regarding the dangers of sudden swerving, labelling the manoeuvre as a primary catalyst for fatalities and severe collisions on the emirate’s high-speed roads.

Major General Saif Muhair Al Mazrouei, Assistant Commander-in-Chief for Operations Affairs, highlighted that while missing an exit or attempting a quick overtake may seem minor, the resulting “side-impact collisions, loss of vehicle control, and rollovers” are often life-altering.

The split-second danger

Recent monitoring by Dubai Police has recorded a surge in incidents where drivers changed lanes without indicators or ensured the road was clear. On high-speed corridors, these actions leave zero reaction time for surrounding motorists.

“Arriving late is far better than not arriving at all,” said Major General Al Mazrouei. “Missing an exit never justifies putting lives at risk. We urge the public to remain calm, use indicators correctly, and avoid impulsive decisions behind the wheel.”

The cost of a sudden turn

To deter risky behaviour, Dubai Police reminded the public of the strict penalties under Article 29 of the Federal Traffic Law. Motorists caught swerving suddenly face:

  • A Dh1,000 fine.
  • Four black points added to their traffic file.

Community vigilance: We are all police

Road safety is a shared responsibility. The public is encouraged to report dangerous driving behaviour via the “Police Eye” feature on the Dubai Police smart app or by using the “We Are All Police” service by calling 901.

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The Philippines guarantees unemployment cash benefits for Middle East overseas workers amid regional crisis

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As a 14-day ceasefire brings a temporary lull to regional conflict, the Social Security System (SSS) of the Philippines has issued a major reassurance to its 540,000+ active paying OFW members across the Middle East. SSS President Robert Joseph de Claro confirmed today that digital infrastructure remains fully operational, ensuring that displaced workers can access critical “Unemployment Benefits” and pension services regardless of the security situation on the ground.

Who qualifies?

With over 4,300 Filipinos already repatriated as of April 6, the SSS “Unemployment Benefit” serves as a vital bridge for those involuntarily separated from their jobs. To qualify, OFW members must meet the following:

  • Age: 60 years old or below.
  • Contributions: At least 36 monthly contributions, with 12 months paid within the 18 months immediately preceding the job loss.
  • Certification: Involuntary separation must be certified by the DMW (formerly POEA).
  • Timeline: Applications must be submitted via the My.SSS portal within one year of separation.

Recognising the difficulty of physical travel during the current conflict, SSS has launched a breakthrough Facial Authentication with Liveness Check for its pensioners. This allows retirees in the Middle East to complete their Annual Confirmation of Pensioners (ACOP) via smartphone, eliminating the need to visit embassies or consulates.

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Heading to Abu Dhabi this weekend? What motorists need to know about road closures 

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Abu Dhabi Mobility has announced a series of temporary traffic modifications and partial road closures affecting major arteries in the capital starting today, Friday, April 10, through Monday, April 13, 2026.

The scheduled works will impact Al Fursan Street and Al Khaleej Al Arabi Street (E20), key routes connecting Khalifa City and Zayed City. Motorists are urged to exercise caution and plan for potential delays.

The closure schedule:

To minimise weekday disruption, the closures are concentrated over the weekend:

  • Friday, April 10 (2pm – Monday, April 13 (5am): The right lane on Al Fursan Street heading towards Abu Dhabi will be closed. Traffic flow will be maintained on the remaining open lanes.
  • Saturday, April 11 (12am) – Sunday, April 12 (11pm): A full closure of entry and exit points on Al Fursan Street will be in effect.

Guidance for motorists

Abu Dhabi Mobility has implemented a comprehensive traffic management plan. While diversions will be clearly marked with directional signage, authorities recommend the following:

  • Plan in advance: Use navigation apps to check for real-time congestion before departing.
  • Alternative routes: Utilise surrounding roads, including the main Al Khaleej Al Arabi Street (E20) corridor, to bypass the affected zones.
  • Safety first: Adhere to posted speed limits within diversion zones to ensure the safety of road crews and fellow drivers.

These measures are part of ongoing scheduled works designed to improve the capital’s infrastructure and long-term traffic efficiency.

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