Dubai’s luxury car plate market hit a new high as the coveted DD 5 plate was sold for an astonishing Dh35 million at the ‘Most Noble Number’ charity auction. The event, held at the Armani Hotel in Burj Khalifa over the weekend, raised over Dh75 million from the sale of five exclusive number plates, attracting intense bidding from business tycoons and high-profile attendees.
The high-stakes auction also saw 20 premium mobile numbers go under the hammer, bringing the total to Dh83.6 million. All proceeds will fund healthcare projects through the Fathers’ Endowment campaign, launched by HH Sheikh Mohammed bin Rashid Al Maktoum. The auction was supported by MBRGI, Emirates Auction, RTA, e& UAE, and du.
The annual auction held during the holy month of Ramadan to raise money for the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) was supported by MBRGI, Emirates Auction, RTA, e& UAE, and du.
All proceeds will fund healthcare projects through the Fathers’ Endowment campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, in honour of fathers in the UAE.
Big Bids
From the outset, fierce bidding battles erupted among business tycoons, philanthropists, and VIPs, driving car plate prices from Dh2 million to Dh5 million within seconds.
Leading the night’s high-stakes auction was Muhammad BinGhatti, Chairman of Binghatti Holding, who spent a staggering Dh44.2 million. His biggest purchase was the coveted DD 5 plate for Dh35 million — the highest bid of the event — along with DD 15 for Dh9.2 million.
In a remarkable moment, a young boy known as ‘The Cub,’ captivated the auction audience by placing a successful bid of Dh6.3 million for the DD 24 plate on behalf of his father.
Other outstanding sales included:
- DD 12 – Dh12.8 million
- DD 77 – Dh12.6 million
Mobile Numbers for Millions
It wasn’t just car plates that got top treatment; 20 elite mobile numbers collected over Dh7 million.
Top sales of the night:
- du 0584444444 – Dh1.7 million
- e& UAE 0565000000 – Dh1.6 million
Abu Dhabi also joins the action
Hot on the heels of Dubai’s Most Noble Number charity auction, Abu Dhabi Mobility, under the Department of Municipalities and Transport, has launched its own auction featuring 444 exclusive plate numbers. Organised by the Integrated Transport Centre, bidding is open until March 17 and can be done through the Emirates Auction app.
(Source: Wam)