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Car Plate number DD 5 sells for record-breaking Dh35 million at Dubai auction

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Dubai’s luxury car plate market hit a new high as the coveted DD 5 plate was sold for an astonishing Dh35 million at the ‘Most Noble Number’ charity auction. The event, held at the Armani Hotel in Burj Khalifa over the weekend, raised over Dh75 million from the sale of five exclusive number plates, attracting intense bidding from business tycoons and high-profile attendees.

The high-stakes auction also saw 20 premium mobile numbers go under the hammer, bringing the total to Dh83.6 million. All proceeds will fund healthcare projects through the Fathers’ Endowment campaign, launched by HH Sheikh Mohammed bin Rashid Al Maktoum. The auction was supported by MBRGI, Emirates Auction, RTA, e& UAE, and du.

The annual auction held during the holy month of Ramadan to raise money for the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) was supported by MBRGI, Emirates Auction, RTA, e& UAE, and du. 

All proceeds will fund healthcare projects through the Fathers’ Endowment campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, in honour of fathers in the UAE. 

Big Bids

From the outset, fierce bidding battles erupted among business tycoons, philanthropists, and VIPs, driving car plate prices from Dh2 million to Dh5 million within seconds.

Leading the night’s high-stakes auction was Muhammad BinGhatti, Chairman of Binghatti Holding, who spent a staggering Dh44.2 million. His biggest purchase was the coveted DD 5 plate for Dh35 million — the highest bid of the event — along with DD 15 for Dh9.2 million.

In a remarkable moment, a young boy known as ‘The Cub,’ captivated the auction audience by placing a successful bid of Dh6.3 million for the DD 24 plate on behalf of his father.

Other outstanding sales included:

  • DD 12 – Dh12.8 million
  • DD 77 Dh12.6 million

Mobile Numbers for Millions

It wasn’t just car plates that got top treatment; 20 elite mobile numbers collected over Dh7 million.

Top sales of the night:

  • du 0584444444 – Dh1.7 million
  • e& UAE 0565000000 – Dh1.6 million

Abu Dhabi also joins the action

Hot on the heels of Dubai’s Most Noble Number charity auction, Abu Dhabi Mobility, under the Department of Municipalities and Transport, has launched its own auction featuring 444 exclusive plate numbers. Organised by the Integrated Transport Centre, bidding is open until March 17 and can be done through the Emirates Auction app.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dubai-India travel: Security procedures triggered for Emirates flight following bomb threat email, flight lands safely

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Authorities at Hyderabad’s Rajiv Gandhi International Airport activated full emergency protocols on Friday after receiving a bomb threat email linked to Emirates flight EK526 travelling from Dubai (DXB) to Hyderabad (HYD).

According to GMR officials, the threat email landed in the airport’s customer support inbox around 7.30am on December 5. Despite the alert, the flight continued under strict monitoring and landed safely at 8.30am.

Once on the ground, the aircraft was immediately moved to an isolated bay. Passengers were safely deboarded, and security te

ams carried out standard bomb threat checks. Investigations are currently underway.

Emirates confirmed the incident in a statement to local media, saying authorities had alerted them to a “potential security threat” to EK526.
“All standard security procedures were implemented by the relevant local authorities with full co-operation from Emirates’ ground teams,” the airline said, adding that “the safety and well-being of passengers and crew remain the highest priority.”

Authorities say all threats are being investigated, and extra security measures remain in place at the airport.

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Driving through Abu Dhabi this week? Here are the road closures you need to know about

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Abu Dhabi motorists can expect some delays over the next few days, with the Department of Municipalities and Transport (DMT) announcing a series of partial road closures across key routes in the capital. Drivers are being urged to plan, allow extra travel time, and follow diversions to avoid congestion.

Sheikh Zayed Bin Sultan Street

A major set of phased lane closures will take place near Sheikh Zayed Bridge from Tuesday, December 9 to Monday, December 22, 2025.

  • Three left lanes will be closed from 12am on December 9 until 10pm on December 15.
  • Two right lanes will then shut from 10pm on December 15 until 6am on December 22.

Sheikha Fatima Bint Mubarak Street

Another temporary closure is scheduled on Sheikha Fatima Bint Mubarak Street from 5pm on December 5 until 5am on December 8.

Authorities explained that these restrictions are part of ongoing road enhancement projects designed to improve traffic flow and safety across the city. Motorists are encouraged to use alternative routes wherever possible during the maintenance period.



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Sharjah Police give deadline to remove National Day stickers, or face fines

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If your car is still sporting National Day decals, it’s time to take them off. Sharjah Police have announced that all vehicle owners must remove their UAE National Day celebration stickers by Saturday, December 6, and those who miss the deadline will face violations.

The reminder follows a crackdown during the 54th Eid Al Etihad celebrations, where authorities impounded 106 vehicles and nine motorbikes for dangerous and irresponsible behaviour on the roads.

According to Sharjah Police, the violations included:

  • Creating loud noise and disturbing residents
  • Driving recklessly and endangering others
  • Operating vehicles without a valid licence

Police officials urged motorists to celebrate responsibly and avoid turning festivities into safety risks.

However, there has been a shift in decorating trends this year. Many residents opted for cleaner, simpler, more elegant designs to showcase their UAE pride ahead of the long weekend, and demand for custom decals surged.

Authorities are now urging residents to ensure all celebratory stickers and decorations are removed by the set deadline to keep roads safe and avoid penalties.


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