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Car rental firm now in Jordan for tourists to Petra or Dead Sea

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A generative AI image of a car in front of an archaeological site in Petra, Jordan

Leading global car rental firm and the Dubai-incubated Finalrentals added Jordan this week to its atlas of world-class destinations for providing transport services to locals and tourists.

Jordan became the company’s 32nd country where FinalRentals will now have a presence, after the fastest growing car rental network reached the shores of Greece last month. “This signifies our commitment to offering quality, yet affordable car rental services to travellers exploring the landscapes and cultural treasures of the region,” said Ammar Akhtar, the CEO and Founder of FinalRentals, who spent his formative years in Dubai and is now being funded by British entities, DevBanc of Wales and Fuel Ventures.

“We are now building on our successful expansion into the vibrant Balkans and South Europe market by bringing our top-notch car rental services to customers in yet another dynamic and growing region like this through Jordan,” said Akhtar as he aims to expand his platform’s range to 100 countries by September 2025. “Our expansion into Jordan reflects our dedication to offering unmatched services in every corner of the globe.”

With two airports serving arrivals in Amman, one of the oldest inhabited cities especially in the Arab world, tourists can look forward to drive around the city before embarking on a road trip of 200 kilometres to the iconic ‘Rose City’ Petra or further south to Wadi Rum (285kms) or the beaches around the nearby Dead Sea. Home to more than 100,000 archaeological and tourist sites and possessing one of the best network of road and infrastructure, Jordan is an ideal destination to take out the car and enjoy the best that the country has to offer.

With the establishment of a master franchise in Jordan, FinalRentals will provide an unparalleled driving experience throughout the country. Travellers can embark on their own unique journeys and create unforgettable memories in the heart of the Middle East through the innovative platform conceived just before Covid-19 pandemic in Dubai.

For now Jordan is the next stop for the globe-trotting Akhtar. “Jordan holds a timeless allure with its rich history and breathtaking vistas, and we are thrilled to be part of our customers’ extraordinary adventures in this remarkable country. And it is also so close to Dubai where I spent so much time and where this company was born,” he said.

Announcements

Dubai to reinstate 30% Alcohol Sales Tax in 2025

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From January 1, 2025, Dubai will reintroduce a 30% municipality tax on alcohol sales across the emirate. This tax, initially suspended at the end of 2022 as part of a trial period for 2023, was extended through 2024 before the recent announcement of its reinstatement.

What the Suspension Meant for Consumers and Businesses :

When the tax was first paused, restaurants and bars benefitted from lower procurement costs, while retailers like MMI and African+Eastern reduced their prices, allowing consumers to enjoy significant savings. However, the impact on restaurant and bar pricing was less straightforward, as some establishments passed on partial savings rather than the full 30% reduction.

With the return of the tax, prices at both retail outlets and hospitality venues are expected to increase, affecting consumers directly.

How to Apply for an Alcohol License in Dubai :

Though the UAE removed the criminal offense of consuming alcohol without a license on November 7, 2020, an alcohol license is still required for purchasing and possessing alcohol in Dubai.

The process to obtain a license is straightforward and free. Residents can apply using their Emirates ID, while tourists can use their passport. Applications can be made in-store at African+Eastern or MMI outlets or completed instantly online with staff assistance.

Prepare for changes in pricing as the reinstated tax takes effect, and ensure you have the proper license to make your purchases in compliance with Dubai’s regulations.

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Announcements

Fuel prices in UAE announced for December 2024

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The UAE fuel price committee has announced petrol and diesel prices for the month of December 2024. The new rates will apply from December 1, and are as follows:

Super 98 petrol will cost Dh2.61 a litre, compared to Dh2.74 in November.
Special 95 petrol will cost Dh2.50 per litre, compared to the current rate of Dh2.63.
E-Plus 91 petrol will cost Dh2.43 a litre, compared to Dh2.55 a litre in November.
Diesel will be charged at Dh2.68 a litre compared to the current rate of Dh2.67.

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Entertainment

Wireless Festival Middle East 2024: A Celebration of Global Talent at Etihad Park

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The Wireless Festival Middle East 2024 at Abu Dhabi’s Etihad Park faced an uphill battle after last-minute cancellations by major headliners threatened to overshadow the event. The enthusiastic audiences helped smooth over a rocky lead-up. The turbulence began weeks before the event when SZA, originally slated as the headliner, cancelled her performance along with the rest of her tour. This setback forced organisers to secure a replacement in the form of US rapper Playboi Carti. However, just hours before the gates opened, Carti also withdrew, with Live Nation Middle East attributing the decision to the artist’s “unfortunate and last-minute” choice.

Adding to the disruption, Punjabi hip-hop star Karan Aujla and American rapper Flo Milli also pulled out just days before the festival. Their slots were quickly filled by Saweetie and A Boogie Wit Da Hoodie. Despite these challenges, the show went on, with fans rallying to celebrate a dynamic mix of international and regional talent.

However, the festival’s diverse lineup and the energy of its performers ultimately created an unforgettable evening, showcasing the global breadth and depth of hip-hop talent. From seasoned international superstars to emerging regional voices, the event delivered a vivid tapestry of music that resonated with the eclectic audience.

21 Savage Brings It Home

The night’s highlight came from 21 Savage, who stepped into the headlining slot with a commanding performance that balanced cool professionalism with raw energy. The rapper delivered a minimalist yet impactful set, leaning on his decade-long catalog of hits. Tracks like On BS and Red Opps showcased his signature staccato delivery and brooding beats, while collaborations like Rockstar with Post Malone and Creepin with The Weeknd underscored his versatility as one of hip-hop’s most in-demand collaborators.

Saweetie and Fridayy Keep the Momentum Alive

Among the global acts, US rapper Saweetie proved her star power with hits like Best Friend, which showcased her playful charisma, and her tropical-infused single Nani, hinting at a promising debut album on the horizon. Meanwhile, Haitian-American artist Fridayy brought soulful versatility to the stage, seamlessly transitioning from trap beats to 90s-inspired R&B. Tracks like When It Comes to You and Forever left the audience eager for his next album, set to release next year.

Vibrant Regional and Desi Talent

Adding a unique flavor to the event was the festival’s celebration of South Asian hip-hop and regional talent. Delhi-based rap duo Seedhe Maut commanded attention with their high-octane performance, blending sharp bars, clever references, and unrelenting energy. As reigning stars of the Indian hip-hop scene, they brought a raw, authentic vibe to the festival, thrilling the audience with their bold lyricism and electrifying stage presence.

Pakistani rapper Faris Shafi added a dose of fun and cultural pride to the evening. Known for his witty wordplay and sharp commentary, Shafi’s performance was a seamless blend of modern rap flows and renditions of traditional folk tunes, creating a dynamic set that had the crowd both laughing and reflecting. His ability to merge meaningful lyrics with a playful delivery made him a standout act, showcasing the growing influence of South Asian artists on the global hip-hop stage.

Mixed Performances and Regional Representation

Not all performances hit the mark, however. Homixide Gang, part of Playboi Carti’s Opium collective, fell short with a chaotic set that prioritised volume over coherence. Despite the power of tracks like Sharp Shooter, their delivery lacked finesse, leaving much to be desired.

On the second stage, regional acts shone brightly. Egypt’s Afroto delivered an electrifying performance, blending mahraganat-inspired autotune with pulsating beats on tracks like Tege Goal and Brazil. Meanwhile, Moroccan-American rapper Dina Ayada captivated the crowd with her precision and charisma. Fresh off a performance at Rolling Loud Thailand, Ayada’s tracks like Starlight and 100 Bands underscored her potential as a breakout artist in the US.

Challenges Met with Creativity

Despite the setbacks of last-minute changes, Wireless Festival Middle East 2024 retained its reputation as a global platform for hip-hop’s rising stars. By spotlighting artists from different cultural backgrounds and genres, the festival underscored its commitment to diversity and inclusivity in the music industry. While this year’s execution faced hurdles, the range of talent and the passion of the performers ensured that the festival remained a dynamic and celebratory event, setting the stage for a stronger return in 2025.

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