Dubai Roads and Transport Authority has announced its support for the Most Noble Number charity auction, organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
The auction will take place on March 7 at the Armani Hotel Dubai, located inside the iconic Burj Khalifa.
Proceeds to support global hunger campaign
Funds raised from the auction will go to the Edge of Life campaign, launched during Ramadan by Mohammed bin Rashid Al Maktoum.
The campaign aims to rescue five million children from hunger worldwide and raise at least Dh1 billion to support global efforts to combat childhood malnutrition.
The initiative is organised in partnership with leading humanitarian organisations, including:
UNICEF
Save the Children
Children’s Investment Fund Foundation
Action Against Hunger
Nine exclusive plate numbers to go under the hammer
RTA has dedicated nine special vehicle plate numbers to be auctioned during the event:
DD 6
DD 16
DD 25
DD 30
DD 99
DD 100
DD 999
DD 7000
DD 22222
The event is expected to attract prominent personalities, philanthropists and business leaders, supporting the UAE’s culture of giving and humanitarian work.
Building on previous charity campaigns
The Edge of Life campaign operates under MBRGI, the region’s largest humanitarian and development foundation. It builds on previous Ramadan initiatives launched under Sheikh Mohammed’s directives.
Last year’s Most Noble Number auction, held in support of the Fathers’ Endowment campaign, raised Dh83.677 million.
How to donate
The campaign continues to accept donations through several channels, including:
Official website: edgeoflife.ae
Toll-free call centre: 800 4999
Bank transfer: via Emirates Islamic Bank
SMS donations: by sending “LIFE” to du and e& numbers
Digital platforms: DubaiNow, YallaGive, and Jood.
Authorities have invited the public and institutions to participate in the campaign to help combat childhood hunger and support vulnerable children around the world.
With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.
If your drive home felt a little smoother today, you aren’t imagining it. The Roads and Transport Authority (RTA) just wrapped up a massive 13km road enhancement project across 18 different Dubai neighbourhoods.
We’re talking new pavement, better street lighting, and smarter roadside parking, all designed to make your daily point A to point B a whole lot easier.
40% faster journeys
The Director of Roads at RTA, Hamad Al Shehhi, confirmed that these upgrades aren’t just about looks. By paving previously unpaved sections and tightening up the road networks, the RTA has managed to slash journey times by up to 40% in these areas.
Is your neighbourhood on this list?
The project was rolled out in phases to cover a massive chunk of the city. Here are the 18 residential areas that just got a major makeover:
North & East: Al Khawaneej 1, Al Mizhar 1 & 2, Al Twar 1, Al Rashidiya, Mirdif, and Muhaisnah 1.
Central: Jumeirah 1, Al Satwa, Al Hudaiba, Zaabeel 1, and Nad Shamma.
South & Industrial: Al Barsha 1, Al Barsha South 1, Al Quoz 1 and 3, Umm Suqeim 1, and Umm Ramool.
More than just asphalt
This project was a full glow-up for local streets. Aside from the new roads, the RTA added:
Provision of roadside parking (no more circling the block!).
New pavements for a more pedestrian-friendly vibe.
Upgraded street lighting to keep things safe after sunset.
With all the latest upgrades, Dubai wants to make city life better for citizens as it grows.
In a move that’s the definition of a win-win, His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, has stepped in to save a local business while protecting Sharjah’s wildlife. He suspended a decision by the Department of Economic Development to shut down a tourist boat project operated by Abu Hamad from Kalba.
What happened?
The Sharjah Economic Development Department (SEDD) originally pulled the plug on the project because traditional boat propellers were becoming a danger to the rare turtles living in the lake. While it seemed like the end of the road for the project, Sheikh Dr Sultan went on the Direct Line radio programme to deliver some good news.
The green solution
Instead of closing the business, the Ruler ordered a total tech upgrade. Here’s how the project is being saved:
Propeller-free zone: The traditional boats will be replaced with specially designed, eco-friendly versions that won’t harm marine life.
Custom-built: If these specific boats aren’t available on the market, Sheikh Dr Sultan confirmed they will be specially manufactured for the project.
Full support: The owner, Abu Hamad, was personally reassured that he would be supported so he could continue his work without any financial loss.
This isn’t just about one business, it’s about how Sharjah is balancing tourism with its fragile ecosystems. Kalba’s mangroves are home to some of the region’s most unique habitats, and this intervention ensures that people can still explore the natural beauty of the emirate without putting wildlife at risk.
“We will provide boats designed for such environments, boats that do not use propellers but operate in a way that does not harm these living creatures,” said Sheikh Dr Sultan.
After a tense period, the US Embassy in the UAE has officially called off its shelter-in-place advisory for employees. With attacks coming to a halt, staff are back on the move, but the embassy is making it clear: Stay alert.
The Current status?
While the stay indoors order is over, it’s not exactly business as usual. Here’s the breakdown of where things stand right now:
Travel advisory: The UAE remains at Level 3: Reconsider Travel.
Staffing: Non-emergency personnel are still relocated outside the country, meaning the embassy and consulate are on ordered departure status.
Services: Routine visa services are suspended, and consular help is currently limited to emergencies and essential passport services.
Tips for US citizens in the UAE
The embassy is advising everyone to keep their guard up. If you’re a US citizen in the area, here is your checklist:
Get the App: Enroll in STEP (Smart Traveller Enrollment Programme) to get real-time security pings.
Stay prepared: Keep food, water, and medications handy. Whenever the emergency alarm is sounded, stay away from glass windows.
Charge up: Keep your phone charged and save those emergency numbers.
Low profile: Be aware of your surroundings and keep your friends/family posted on where you are.