Italy is about to get its own city-based franchise cricket league, and organisers are looking to the Middle East to help take it global.

Italia T10 Cricket will make its debut in Rome from November 7 to 15, 2026, with six city-based teams set to compete in the fast-paced 10-over format.

And while the league is being built around Italian cricket, its ambitions stretch well beyond Italy.

With three of the six franchises already secured, organisers are now turning their attention to the Middle East, hoping to build links with the region’s growing cricket community and attract stakeholders from across the GCC.

The league has been officially endorsed by the Italian Cricket Federation, with the organisers describing the competition as Italy’s first city-based franchise T10 league.

Why is Italy turning to the Middle East?

Cricket may not be one of Italy’s traditional mainstream sports, but the game has been steadily expanding across Europe, and the Middle East has become a major hub for international and franchise cricket.

The UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain all have established cricket communities, creating a sizeable pool of players, fans and potential investors.

Aamir Akhtar, chairman of Apex T10 Ltd, said the response to the league’s announcement had been “phenomenal” and that the organisers were keen to bring the Middle East into the project.

For Akhtar, the connection is also personal. The former Nepal international played at the ICC Under-19 Cricket World Cup in 2000 before representing Nepal at senior level.

He now wants to use franchise cricket to create more opportunities in emerging cricket markets.

What exactly is Italia T10?

The clue is in the name.

Each match will feature 10 overs per side, with games expected to last around 90 minutes.

That makes T10 one of cricket’s shortest and most explosive formats — designed to pack plenty of action into a compact viewing window.

The inaugural tournament will be played entirely in Rome, with six franchises competing across nine days.

The league also says its matches will be streamed live in more than 30 countries, giving the new competition an international audience from its very first season.

Could the Middle East become part of the league?

That’s one of the bigger questions surrounding the project.

Organisers say they see the Middle East as more than simply a commercial market. They want to build a cricketing bridge between Europe and the GCC, potentially bringing regional stakeholders, players and cricket communities into the Italia T10 ecosystem.

Nadeem Shahid, CEO of Apex T10 Ltd, said the league has an Italian foundation but an international outlook.

The company behind Italia T10 was founded by Shahid and Akhtar with the aim of developing cricket in associate territories through professionally run franchise competitions.

Why now?

The timing could hardly be more interesting for global cricket.

The sport is preparing to return to the Olympic Games at Los Angeles 2028, putting renewed focus on expanding cricket beyond its traditional strongholds.

Italia T10 hopes to play a small part in that expansion by raising the profile of cricket in Italy, creating more opportunities for local players and clubs and connecting Italian cricket with the international game.

With half of its franchises still to be secured and the first season only months away, the next phase will be worth watching.

Italy has the league. Rome has the stage. Now organisers want the Middle East to become part of the story.

Emirates Dubai 7s is returning to The Sevens Stadium from November 27 to 29, with tickets now on sale for the three-day sports and entertainment festival.

The 2026 edition will bring together international rugby, amateur sports, live music and family entertainment, with organisers promising a bigger programme than previous years.

The festival attracted more than 88,000 visitors in 2025 and will again take place during the final weekend of the Dubai Fitness Challenge.

Ticket prices

Ticket prices for General Admission and Hospitality have stayed the same for a third consecutive year.

Three-day General Admission tickets cost Dh595 per person, while the three-day Family Pass is Dh1,136 for two adults and two children.

Other ticket options

• Group pass: Dh446 per person for four or more adults
• Saturday or Sunday: Dh455
• Friday: Dh75
• Under 15s: Free
• People of Determination + carer: Dh375

Tickets can be purchased through the Emirates Dubai 7s website and app.

Bigger family attractions

Family entertainment will get a major boost this year as the UAE celebrates the Year of the Family.

The festival will feature its biggest-ever Kids’ Zone, including the UAE’s largest inflatable kids’ zone, along with a Ferris wheel and zipline. More attractions are expected to be announced ahead of the event.

Six sports and top rugby action

Alongside elite rugby, visitors can watch or take part in competitions across six sports — rugby, netball, cricket, WODON3 fitness, Rebound padel and Gaelic Football.

Gaelic Football will join the festival for the first time in 2026.

The Sevens Stadium will also host the opening round of the HSBC SVNS Series 2027, bringing the world’s leading rugby sevens players to Dubai.

The WODON3 Elite final will take place on Pitch 1 between HSBC SVNS matches, with competitors potentially performing in front of crowds of up to 20,000.

Music all weekend

Live entertainment will run throughout the festival, with local and international artists performing across three days.

Last year’s line-up included Tinie Tempah, Sean Paul and Fisher, while the 2026 headline acts will be announced later.

For a premium experience, The Sunroom returns with all-inclusive food and drinks, shaded seating, prime sporting views and dedicated access. Packages start from Dh1,925 per person.

With sport, music and family attractions packed into one weekend, Emirates Dubai 7s is gearing up for another big Dubai event.

Abu Dhabi is set to make basketball history this September as it hosts the first-ever EuroLeague Basketball SuperCup, bringing four of Europe’s top clubs together for a two-day showdown at Etihad Arena.

Taking place on September 18 and 19, 2026, the inaugural tournament will feature Real Madrid, Olympiacos Piraeus, Fenerbahce Tarfin Istanbul and Dubai Basketball in a Final Four-style competition.

The event is being delivered through a partnership between the Department of Culture and Tourism – Abu Dhabi and Euroleague Basketball, adding another major international sporting event to the capital’s growing calendar.

Two days, four teams and one new trophy

The action gets underway on Friday, September 18, with two semi-finals.

• 6pm: Olympiacos Piraeus vs Fenerbahce Tarfin Istanbul
• 9pm: Dubai Basketball vs Real Madrid

The winners will advance to Saturday night’s championship game, while the losing teams will meet earlier in the day for the third-place match.

On Saturday, September 19:

• 6pm: Third-place game
• 9pm: Inaugural EuroLeague Basketball SuperCup Final

The winner will make history as the first team to lift the new trophy.

Abu Dhabi adds another major basketball event

The tournament builds on Abu Dhabi’s growing reputation as a destination for elite basketball. The capital has hosted a number of major basketball showcases in recent years, helping bring some of the sport’s biggest clubs and stars to UAE audiences.

The new SuperCup will also give fans the chance to see Dubai Basketball compete against some of the biggest names in European club basketball, including Real Madrid.

DCT Abu Dhabi said the event forms part of the emirate’s wider strategy to expand its international sporting calendar while attracting visitors and creating opportunities for local businesses and communities.

Euroleague Basketball President Dejan Bodiroga described the competition as a new chapter for European club basketball, while CEO Chus Bueno said Abu Dhabi would provide fans with an opportunity to experience the sport at its highest level.

Tickets

Full-package tickets are already available through Etihad Arena, while single-day tickets are scheduled to go on sale on August 31.

EuroLeague SuperCup Prices

Event details

Where: Etihad Arena, Abu Dhabi
When: September 18–19, 2026
Teams: Real Madrid, Olympiacos Piraeus, Fenerbahce Tarfin Istanbul, Dubai Basketball
For tickets, go to www.etihadarena.ae