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Dubai’s out-of-home advertising scene gets a boost as NextWhat Advertising lands ONEVASCO deal

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If you’ve ever wondered where brands go when they want to actually capture people’s attention, Dubai’s latest move in out-of-home (OOH) advertising might give you a clue. NextWhat Advertising has just scored the exclusive marketing rights for ONEVASCO, a high-traffic visa concierge hub near Wafi City, and it’s a smart play in a city where eyeballs are precious.

Here’s why it matters: ONEVASCO sees over 700,000 visitors a year, most of them expats, travellers, and families applying for visas to more than 40 destinations. That’s a captive audience spending 20 minutes to a few hours at the venue, way more time than you’d get on a roadside billboard. Longer dwell time means brands can really make an impression, says Mahesh Anchan, COO of ONEVASCO.

Why premium OOH is the new big thing

The UAE’s OOH market is evolving. Instead of just cluttering the streets with billboards, advertisers are chasing high-value, attention-rich spots, such as airports, visa centres, and other hubs where people are present, engaged, and receptive.

Digital OOH is also on the rise. The UAE’s market pulled in $82 million in 2024 and is projected to hit $127 million by 2030, growing steadily as brands prefer dynamic, high-resolution placements over traditional mass-reach formats.

Connecting with the right audience

According to Tanvir Shah, Founder & MD of NextWhat Advertising, ONEVASCO is more than a place to hang ads. Visitors are in a reflective, aspirational mindset, planning travel and thinking about experiences, perfect for luxury brands, travel, hospitality, banking, and high-end retail looking to connect with the right audience.

Since 2021, NextWhat has built a portfolio of over 40 premium locations across Dubai, from Business Bay and Sheikh Zayed Road to Dubai Canal and Dubai World Trade Centre. Their focus? High-impact, rare locations rather than sheer volume.

The bigger picture

With Dubai expecting over 20 million international visitors by the end of 2025, it’s no surprise that digital OOH is booming. Platforms like ONEVASCO offer brands exclusive, long-dwell-time environments, the kind of spaces that make every impression count.

In short: if brands want eyes on them in Dubai, premium, attention-rich OOH is where it’s at, and NextWhat just added one of the city’s most strategic spots to its roster.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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UAE Central Bank assures public financial system is stable and fully operational

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Central Bank of the UAE has reassured residents and businesses that the country’s financial system remains strong, stable and fully operational despite rising geopolitical tensions across the region.

The regulator said banks, financial institutions and insurance companies across the UAE continue to operate normally, delivering services to customers without disruption.

Khaled Mohamed Balama said the sector remains resilient and well-positioned to navigate evolving regional developments.

“The UAE’s banking and financial sector continues to demonstrate the highest levels of resilience and stability,” he said.

Strong foundations of the financial sector

According to the central bank, the sector is built on strong governance frameworks, diversified institutions and proactive risk management systems designed to respond quickly to regional and global economic shifts.

Balama noted that the regulator has played a key role in strengthening the country’s financial stability and global reputation.

Strong capital and liquidity buffers

Financial indicators show that the UAE banking sector is entering the current period of regional uncertainty from a position of strength.

  • Capital adequacy ratio: around 17%
  • Liquidity Coverage Ratio: above 146.6%

Both indicators remain well above international regulatory requirements, reflecting strong financial buffers across the sector.

Total assets in the UAE banking system have also grown significantly, exceeding Dh5.42 trillion, highlighting the scale and stability of financial institutions operating in the country.

These strong capital and liquidity levels help banks absorb economic shocks and maintain lending activity even during periods of uncertainty.

The Central Bank also confirmed that banking infrastructure, digital platforms and payment networks continue to operate smoothly across the country.

“I reaffirm that the UAE’s banking systems, payment systems and national financial infrastructure continue to operate with full efficiency and stability,” Balama said.

Continuous monitoring and preparedness

Authorities said the financial sector remains under close monitoring, with ongoing coordination between the central bank, financial institutions and government entities.

Banks in the UAE operate under regulatory frameworks that require continuous risk monitoring, stress testing and business continuity planning aligned with international best practices.

The Central Bank said it maintains a wide range of monetary and prudential policy tools to support financial stability when needed.

Balama reaffirmed the regulator’s commitment to safeguarding the sector’s stability and supporting the UAE’s long-term economic growth.

“I reaffirm the Central Bank of the UAE’s unwavering commitment to closely monitor developments, maintain full operational readiness and provide the necessary support to safeguard the achievements realised over more than five decades of progress and prosperity,” he said.

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Dubai to host ‘Billionaires for Peaceconclave as global movement calls for values-driven leadership

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As geopolitical tensions and conflicts intensify across the world, a growing global initiative is calling for renewed focus on peace, dialogue and shared human values.

The I Am Peacekeeper Movement is stepping up efforts ahead of the upcoming Billionaires for Peace Conclave, scheduled to take place in Dubai this May.

Founded by humanitarian leader Huzaifa Khorakiwala, the movement promotes seven core values — truth, gratitude, forgiveness, love, humility, giving and patience — as the foundation for inner harmony and lasting global peace.

“Peace is not merely the absence of conflict. It is a shared responsibility rooted in how we live, act and lead,” Khorakiwala said. “In a world facing unprecedented challenges, aligning our values with our actions is more important than ever.”

Global movement for peace

Launched in Dubai, the I Am Peacekeeper Movement aims to unite individuals, institutions and communities under a shared mission of harmony and mutual understanding.

The initiative has rapidly expanded into a global platform engaging millions of advocates worldwide through digital campaigns, grassroots networks and international events.

Organisers say the upcoming Billionaires for Peace Conclave will bring together influential leaders, entrepreneurs and changemakers to explore ways to advance peace-building, ethical leadership and global cooperation.

Building on a global peace summit

The initiative builds on the momentum generated by the Global Justice Love & Peace Summit held in April last year.

The summit brought together 10 Nobel Peace Laureates on a single stage and concluded with the release of a Peace Charter encouraging global solidarity, dialogue and values-driven leadership.

Organisers say the movement’s focus on “lived values” aligns closely with the UAE’s longstanding commitment to tolerance, coexistence and cross-cultural dialogue.

With Dubai hosting the upcoming conclave, supporters hope the city will once again serve as a global platform for conversations on peace and shared human responsibility.

About the movement

The I Am Peacekeeper Movement is a global initiative founded by Dr Huzaifa Khorakiwala to promote universal peace through core human values. Launched in Dubai, the movement engages communities worldwide through advocacy, education and international events such as the Global Justice Love & Peace Summit and the Billionaires for Peace Conclave.

More information is available at: www.i-am-peacekeeper.com

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UAE announces early spring break for all educational institutions

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The Ministry of Education, along with the Ministry of Higher Education and Scientific Research, on Wednesday, March 4, announced that the commencement of spring break for all academic institutions has been pushed forward to March 9, with the last working day to be March 6. Normal classes are scheduled to resume from March 30. 

The academic calendar placed the spring break dates originally from March 16 and ending on March 29 which has now moved from March 9 to March 22. The change comes in light of the ongoing regional conflict, with the safety of students and staff at schools and universities as the highest priority. 

Classes had transitioned to online learning at the beginning of this week as a precautionary measure for all students and staff, which was further extended up to the end of this week. Exams for students have also been shifted to a remote format, allowing them to complete their assessments safely from home. 

Students, parents, and staff are advised to stay updated via official channels only, as the measures aim to protect the safety of all in the education sector.

(By Shura Kola)

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