A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Dubai residents can now experience the future of transport with free autonomous taxi rides in parts of Jumeirah and Umm Suqeim.
The Roads and Transport Authority (RTA) has started public operations of its driverless taxi service in partnership with Apollo Go and autonomous driving technology company WeRide.
Passengers can book the vehicles through the Uber or Apollo Go mobile apps at no cost during the current trial phase.
Announcing the launch on social media, the RTA said: “Your next ride could be autonomous, and it’s currently free.”
The rollout follows the introduction of Dubai’s commercial autonomous taxi programme earlier this year, which began with a fleet of 100 driverless vehicles. The fleet is expected to expand gradually as demand grows.
The initiative forms part of the Dubai Self-Driving Transport Strategy, which aims to increase the adoption of autonomous transport and reinforce the emirate’s position as a global leader in smart mobility.
Drivers visiting Sharjah’s Aljada will now pay for parking in selected areas after a new smart parking system went live on July 15.
Launched by Parkin in partnership with Arada, the system uses Automatic Number Plate Recognition (ANPR) technology, allowing motorists to enter and exit without tickets or barriers. Parking fees are paid digitally through Parkin’s payment channels.
Where is paid parking available?
The new system covers selected parking locations across Aljada, including:
On-street parking along East Boulevard
Designated off-street parking lots
Retail parking at The Boulevard, Tiraz, and Misk
How much does parking cost?
Parking charges vary depending on where you park:
East Boulevard (On-street parking)
Dh6.30 per hour (including VAT)
Operates 24 hours a day
Off-street parking
Dh4.20 per hour (including VAT)
Charged from 8am to midnight
Retail parking
Visitors parking at The Boulevard, Tiraz and Misk receive:
First two hours free
Dh10 per hour after the free period
What about residents?
Residents will continue using their allocated parking spaces, while any additional parking will be charged under the new tariff. Seasonal subscriptions will also be available for eligible parking areas.
The rollout marks Parkin’s first operation in Sharjah, expanding beyond Dubai as the company grows its smart parking network.
The ticketless system is designed to improve parking availability and traffic flow across Aljada, one of Sharjah’s fastest-growing mixed-use destinations, which attracts residents, students, workers and visitors throughout the day.
If you’ve ever fumbled for a parking ticket while leaving City Walk or queued at a payment machine, those days are over.
Dubai’s popular lifestyle destination has rolled out a barrierless, ticketless parking system, allowing motorists to drive in and out without collecting a ticket or stopping to pay before exiting.
The new system, introduced by Parkin, uses automatic number plate recognition technology to record when vehicles enter and leave the parking facility, making the entire process faster and more convenient.
How the new parking system works
Instead of paper tickets and exit barriers, cameras identify your vehicle when you enter and exit City Walk.
Parking fees are calculated automatically based on the length of your stay.
If you have a Parkin account, the fee is deducted automatically. Visitors without an account, or those with insufficient balance, will receive a payment link to complete the transaction digitally.
The move is part of Dubai’s wider shift towards smart mobility and cashless services.
Parking charges at City Walk
Visitors can still enjoy one hour of free parking at City Walk.
After the complimentary period, parking is charged at:
Dh5 per hour, or part of an hour.
For visitors heading to The Boulevard, a different tariff applies.
The first 30 minutes are free, after which parking costs Dh20 per hour. According to City Walk, these charges are automatically deducted through the visitor’s Salik account.
How to get free parking
Visitors spending Dh50 or more at participating outlets can receive up to three hours of complimentary parking.
To claim the benefit, shoppers and diners must validate their parking at the participating retailer before leaving.
Parking validation is also available for eligible visitors at attractions including Roxy Cinemas, The Green Planet and selected participating outlets.
Part of a growing smart parking network
City Walk is the latest destination to embrace ticketless parking as Dubai continues expanding digital payment solutions across the city.
Earlier, Parkin announced a five-year agreement with Al Ghurair Centre to introduce a similar smart parking system.
Under that arrangement, visitors receive three hours of complimentary parking before charges apply from Monday to Saturday, while parking remains free on Sundays and public holidays.
With barrierless parking now becoming more common across Dubai, motorists can expect quicker entry and exit, fewer queues and a smoother parking experience, without the hassle of paper tickets.