A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Dubai is set to welcome a one-of-a-kind falcon market and a spectacular new lighting experience along Dubai Creek after Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, approved a series of major development projects aimed at enhancing the city’s cultural, tourism and public spaces.
The new initiatives, announced by Dubai Municipality, include the Dubai Falcon Market, the first integrated falcon market of its kind in the region, and the Dubai Creek Lighting Project, which will transform one of the city’s oldest landmarks into a vibrant night-time destination.
Region’s first integrated falcon market
Designed to celebrate the UAE’s rich falconry heritage, the Dubai Falcon Market will combine tradition with modern architecture inspired by the wings of a falcon.
Spanning around 50,000 square feet and built at an estimated cost of Dh50 million, the market will feature specialist falcon shops, equipment stores, cultural exhibition spaces, heritage events, a dedicated veterinary clinic and visitor experiences, all within a purpose-built destination showcasing one of the country’s most treasured traditions.
The project also forms part of Dubai’s wider strategy to develop rural and desert areas while preserving Emirati heritage and creating new attractions for residents and tourists.
Dubai Creek to shine with new night-time experience
Dubai Creek, one of the emirate’s most historic waterfronts, is also set for a major makeover.
The Dubai Creek Lighting Project will introduce an innovative lighting system stretching across 8km of the creek, illuminating promenades, heritage markets, waterfront walkways, building façades and key entry points.
The aim is to transform the area into a lively evening destination while highlighting its architectural and cultural significance.
Once completed, visitors can expect enhanced pedestrian areas, interactive public spaces and a striking visual experience designed to bring new life to the historic district after sunset.
The project is expected to be completed in the first quarter of 2027.
Commenting on the projects, Sheikh Hamdan said Dubai remains committed to developing people-focused urban spaces that combine innovation, sustainability and advanced technology while preserving the emirate’s identity and cultural heritage.
The latest initiatives form part of Dubai’s long-term vision to create world-class public spaces, strengthen the tourism and creative sectors, and enhance the quality of life for residents and visitors alike.
Think you can design the park of the future? Dubai Municipality is inviting architects, designers, students and AI enthusiasts to do exactly that, with the help of artificial intelligence.
Under the directives of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, Dubai Municipality has launched what it says is the world’s first AI-powered park design challenge, allowing participants to reimagine Al Safa 2 Park using AI-driven tools. The competition also offers a total prize pool of Dh200,000.
Designing future of public parks
The initiative aims to explore how artificial intelligence can support every stage of park design, from analysing the site and understanding user needs to generating concepts, testing ideas and creating visualisations.
While AI will play a central role in the creative process, Dubai Municipality stressed that final design decisions will remain human-led.
Participants are expected to submit a master plan for Al Safa 2 Park, along with supporting data analysis, design concepts and visualisations that demonstrate how AI was used throughout the project.
Open to professionals, students and startups
The competition is open to a wide range of participants, including architects, urban planners, landscape designers, researchers, university students, startups and AI specialists.
Entries should showcase how artificial intelligence was integrated into different stages of the design process, including environmental analysis, spatial planning, user experience and performance optimisation.
Focus on sustainability and community
Designs will be assessed on more than just creativity.
Dubai Municipality is looking for practical proposals that improve sustainability, accessibility, wellbeing, inclusivity and social interaction while creating vibrant public spaces that enhance residents’ quality of life.
A panel of government officials and international experts will evaluate the submissions, with members of the public also getting the opportunity to help choose the winning designs.
Dh200,000 prize pool
The competition offers cash prizes for the top three entries:
The initiative reflects Dubai’s wider ambition to position itself as a global leader in AI, innovation and smart urban development by combining emerging technologies with human creativity to shape the cities of the future.
Motorists travelling through Sharjah’s industrial district should prepare for temporary road closures over the next two months.
The Sharjah Roads and Transport Authority (SRTA) has announced a traffic diversion between Industrial Area 12 and Industrial Area 13 as part of road maintenance and infrastructure upgrade works to improve traffic flow and enhance the emirate’s road network.
The diversion will be in place from Tuesday, June 30, until Sunday, August 30, with drivers required to use the approved alternative routes during construction.
SRTA said the project is designed to improve the efficiency of the road network and ease traffic movement in the area once the works are completed.
The authority has urged motorists to follow the designated diversion routes, obey traffic signs and adhere to road safety instructions to help ensure smooth traffic flow and minimise delays.
Drivers travelling through the area are advised to plan their journeys and allow extra travel time, particularly during peak hours.