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Easy workouts without breaking into sweat? Try this suit
Kumar Shyam
A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Tributes have poured in after the son of former Chelsea star Eddie Newton was found dead alongside his friend following a hike in the UAE, where temperatures soared to 50C.
Cassius Newton, 34, and his friend Aran Martinson, 33, were found by rescuers on July 18 after setting out on a hike in the mountainous Wadi Naqab region.
The pair, from Dorset and Essex respectively, both lived and worked in the UAE. Their bodies were discovered between 3km and 4km from their vehicle.
Their provisional causes of death included cardiac and respiratory arrest.
Cassius, a non-league footballer, was the son of former Chelsea midfielder and coach Eddie Newton, who spent more than a decade with the club.
His wife was in the UK when she became concerned after Cassius failed to contact her following the hike and reported him missing.
The two men had been living at a luxury resort in Ras Al Khaimah.
Tributes after desert tragedy
Tributes poured in after the deaths.
Aran’s wife described him as “incredibly driven, hardworking and ambitious”, saying he had recently begun a new chapter in his career and was excited about the future.
Blackfield & Langley Football Club paid tribute to their former player, saying: “It is with heavy hearts that we share the sad news of the passing of former player Cassius Newton; our thoughts and deepest sympathies are with his family and friends during this difficult time.”
National League club Eastleigh, where Cassius had previously played, said it was “deeply saddened” by his death.
Chelsea connection
Cassius’ father Eddie Newton played for Chelsea from 1990 to 2001 and famously scored in the club’s 1997 FA Cup final victory.
The former midfielder also represented Cardiff City, Birmingham City, Oxford United and Barnet.
After retiring as a player, Newton moved into coaching, working as assistant manager at MK Dons and West Brom before returning to Chelsea.
He later served as assistant manager under Roberto Di Matteo and Rafael Benítez.
(With inputs from BBC, The Sun)
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