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Easy workouts without breaking into sweat? Try this suit
Kumar Shyam
A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Businesses caught dealing in counterfeit, adulterated, or spoiled goods in the UAE now have just 24 hours to clear them off the shelves or face swift state intervention, under tough new commercial fraud regulations that have officially taken effect.
The new rules, outlined in Cabinet Resolution No. 107 of 2026 (the Executive Regulations of Federal Decree-Law No. 42 of 2023), significantly ramp up consumer protections. They grant authorities sweeping powers to raid premises, seize stock at the violator’s expense, issue public alerts, and order rapid product destruction.
The 24-hour countdown
Once the Ministry of Economy and Tourism or local authorities flag a non-compliant item, the clock starts ticking immediately. Suppliers must halt sales on the spot and execute four mandatory steps within 24 hours:
- Clear shelves and warehouses: Remove every affected batch from inventory.
- Alert supply chains: Notify downstream retailers and distributors to pull the products within the same 24-hour window.
- Recall active stock: Initiate steps to recover items already in circulation.
- Provide proof: Submit verified evidence to authorities confirming total withdrawal.
Miss the deadline? Expect the bill
Suppliers dragging their feet won’t stall enforcement.
Under Article 8, if a business fails to clear offending stock within 24 hours, government authorities will step in and clear markets and warehouses themselves within the following 48 hours, billing the non-compliant supplier for the entire operation.
Seizures, storage fees, and public name and shame
Authorities now hold expanded legal teeth to intervene early:
- Impounding stock: Suspected goods can be seized, locked in designated storage facilities, and held during lab testing, with all warehousing fees charged directly to the offender.
- Public consumer alerts: Regulators can publicly broadcast warnings naming the product type, description, and trademark to warn shoppers against dangerous goods.
Heavy penalties for violators
Ignorance is no longer an easy defence. Administrative penalties will hit anyone caught knowingly trading fraudulent goods, or anyone who should have reasonably known based on their industry expertise that the product posed a health and safety risk.
Regulators are paying particularly close attention to:
- High-risk goods: Medicines, organic foods, and agricultural supplies.
- Recycled hazards: Goods previously declared unfit for use that were reintroduced into the market.
- Profiteering & tampering: Counterfeit items bought for alteration, repackaging, or unlawful resale.
- Deceptive advertising: Products promoted with false claims regarding origin, ingredients, or quality standards.
Fast-track destruction: 15-day limit
Once a competent court or the Supreme Committee issues a formal ruling, authorities won’t let fake items linger in storage. Under Article 18, confiscated counterfeit and spoiled products must be destroyed within 15 working days, closing the door on unlawful resale.
For consumers, the revamped framework delivers stronger market surveillance and faster removal of hazardous goods. For traders, retailers, and distributors across the UAE, it sends a clear signal: compliance is non-negotiable, and slow reaction times will come with steep financial and legal costs.
For years, the UAE’s aspiring musicians, producers, and songwriters have had to look abroad to turn their creative spark into a formal qualification. That changes this year.
In a major boost to the country’s growing creative economy, SAE University College Dubai is set to launch the city’s first accredited, three-year Bachelor of Music programme this September, blending hands-on studio craft with rigorous academic and industry training.
With admissions now open and scholarships worth up to Dh50,000 up for grabs, the move marks a pivotal moment for grassroots talent looking to make noise on the global stage.
What will the degree cover?
The full-time programme has been designed around the skills needed in today’s rapidly changing music industry.
Students will study a range of creative and technical subjects, including:
- Songwriting and composition
- Electronic music production
- Studio recording and production
- Live performance
- Stagecraft
- Creative musicianship
- Music business
- Entrepreneurship
Rather than focusing solely on classroom-based learning, the course will combine practical assignments with industry projects.
Students will also complete a major project before graduation, allowing them to develop a professional portfolio that can support their entry into the music industry.
Students will get access to professional studios
As part of the programme, students will have access to professional-standard recording facilities, music equipment and specialist software at SAE University College Dubai.
They will also work with academics and industry professionals throughout their studies.
The university has developed the programme alongside industry partners including Melody House, Muzikminds and Hungarian-American songwriter and music producer Miklos Malek.
What jobs can graduates pursue?
The degree is aimed at students who want to build careers across both the music business and the wider creative economy.
Potential career paths include:
- Music producer
- Songwriter or composer
- Audio engineer
- Performing artist
- Artist development professional
- Music supervisor
- Entertainment professional
- Content creator
- Music entrepreneur
The programme also places significant emphasis on business and entrepreneurship, reflecting the growing need for musicians to understand both the creative and commercial sides of the industry.
Why Dubai is investing in music education
The launch comes as the UAE seeks to expand its creative industries and increase their contribution to the national economy.
Under the UAE National Strategy for Cultural and Creative Industries, the country has set a target for the sector to contribute 5 per cent of GDP by 2031.
The regional music market is also expanding. According to figures cited by SAE University College, recorded music revenues across the Middle East and North Africa grew by 15.2 per cent in 2025.
The new degree therefore arrives at a time when opportunities across music, entertainment, digital content and other creative fields are growing across the region.
Applications are open
Students interested in joining the new Bachelor of Music programme can apply for the September 2026 intake if they meet the university’s admission requirements.
Those unable to join in September will have further opportunities, with intakes scheduled for February and May 2027.
Scholarships of up to Dh50,000 are available to eligible applicants.
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