A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Employees in the UAE who are diagnosed with a communicable disease, suspected of being infected, or identified as close contacts during an epidemic or pandemic could soon receive paid leave without it affecting their annual leave entitlement, under amendments approved by the Federal National Council (FNC).
The amendments form part of a draft federal law on combating communicable diseases, which was approved by the FNC during its session on Wednesday.
What the amendments mean
Under the proposed changes, employers will be required to prevent an employee from attending the workplace if they:
Are infected with a communicable disease.
Are suspected of having a communicable disease.
Have been identified as a close contact during an epidemic or pandemic.
The measure applies if the employee’s presence is likely to pose a health risk to others in the workplace.
Paid leave without affecting annual leave
The amendments also protect employees’ leave entitlements.
If an employee is required to stay away from work for health reasons under the law, the period of absence:
Will not be deducted from statutory leave entitlements.
Will be fully paid, with the employee continuing to receive their wage or gross salary.
To qualify, the employee must provide a certificate issued by the competent health authority.
FNC approves amendments
The amendments were approved during an FNC session attended by Minister of Health and Prevention Ahmed bin Ali Al Sayegh.
According to the FNC, the draft law was first submitted to the Council in March following approval by the Council of Ministers.
The President of the FNC referred the proposed amendments to the Health and Environmental Affairs Committee, which reviewed the changes during a meeting on July 6.
After examining the proposals and their role in strengthening the implementation of the law, the committee endorsed the amendments before they were approved by the Council.
If the draft law completes the legislative process and comes into force, it will strengthen workplace health protections while ensuring employees do not lose pay or annual leave when required to isolate because of communicable diseases.
Paying for UAE visa, residency and identity services has become more flexible, with the Federal Authority for Identity, Citizenship, Customs and Port Security (ICP) introducing a new instalment payment option through Tabby.
The new feature allows customers to split the cost of eligible ICP services into monthly instalments, making it easier to manage payments for applications such as visas, Emirates ID and other government services.
What’s new?
Alongside its existing Easy Payment service, which is offered in partnership with 10 national banks, ICP has added Tabby as a payment option on its electronic payment platform.
Eligible customers can pay service fees in instalments over three, six or 12 months for transactions worth up to Dh20,000, subject to Tabby’s credit assessment.
How it works
When completing an application through ICP’s digital platform, customers simply need to:
Proceed to the payment page.
Select their preferred payment option, Tabby or Easy Payment.
Complete the payment process based on the available instalment plan.
Approval for instalment payments depends on the customer’s credit eligibility.
Improving customer experience
ICP said the initiative is part of its ongoing efforts to improve customer experience by offering more convenient and flexible financial solutions.
By expanding payment options, the authority aims to make government services more accessible while giving citizens and residents greater flexibility in managing service-related expenses.
Starting and growing a business in Dubai is set to become easier with the launch of Business in Dubai, a new digital platform by Dubai Chambers that brings together essential corporate services in one place.
Designed as a single gateway for companies, the platform connects businesses with trusted service providers, helping them access everything from financial solutions to technology, marketing and certification services without having to navigate multiple channels.
The initiative aims to simplify business operations while strengthening Dubai’s position as one of the world’s most competitive destinations for investment and entrepreneurship.
What does the platform offer?
The Business in Dubai platform currently provides 65 corporate services through seven accredited partners, offering companies a wide range of support as they establish or expand their operations in the emirate.
The services are grouped into four key categories:
Financial services
Marketing and business growth services
Technology services
Testing, inspection and certification services
The current network of partners includes ZENDATA Cybersecurity, FAST Ventures, Mamo, OCTA, SGS Gulf Limited, Vault, and Pemo.
Helping businesses grow
Dubai Chambers said the platform has been designed to save companies time and resources by bringing multiple business services under one digital roof.
Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers, said the initiative reflects the organisation’s commitment to creating an environment that supports business growth both locally and internationally.
He said the platform will strengthen Dubai’s investment ecosystem by making it easier for companies to access the services they need to scale their operations and contribute to the emirate’s long-term economic development.
Boost for the digital economy
Saeed Al Gergawi, Vice President of Dubai Chamber of Digital Economy, said the platform will particularly benefit businesses operating in the digital economy by simplifying access to trusted service providers.
He added that the initiative creates a more flexible and efficient business environment, enabling entrepreneurs and companies across different sectors to focus on growth rather than administrative processes.
A single digital gateway
By consolidating key business services onto one platform, Dubai Chambers aims to reduce the time and effort companies spend searching for service providers, allowing them to concentrate on innovation, expansion and day-to-day operations.
The launch forms part of Dubai’s wider efforts to strengthen its business ecosystem and reinforce its position as a leading global hub for trade, investment and entrepreneurship.