A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Abu Dhabi Police have warned residents to stay alert as online fraud and financial scams tend to increase during the salary payment period.
Authorities said fraudsters are taking advantage of payday by using fake advertisements, phishing links and fraudulent offers to steal money and personal information.
What to watch out for
According to police, scammers are posing as legitimate businesses and organisations to trick victims through:
Fake property rental and sale listings.
Bogus residency and visa services.
Fraudulent job and labour recruitment offers.
Fake insurance products.
False advertisements for vehicles allegedly seized by Abu Dhabi Customs.
Fake investment opportunities.
Counterfeit event tickets.
Websites impersonating government agencies and well-known organisations.
Requests to download remote access apps.
Demands for advance payments or deposits for goods, services, training courses or fake certificates.
How to stay safe
Abu Dhabi Police urged residents to:
Never share bank account details, passwords or one-time passwords (OTPs).
Avoid clicking on suspicious links or responding to unsolicited offers.
Verify sellers before transferring money or paying deposits.
Use only official websites and mobile apps for government services.
Residents who suspect they have been targeted by fraud are encouraged to report incidents through the Aman service.
The Emirates Drug Establishment (EDE) has warned residents to be cautious of misleading online advertisements promoting unapproved medicines, saying fake health claims on websites and social media could put lives at risk.
The warning comes as the regulator announced action against 71 online sources found to be marketing or selling unauthorised peptide-based products, many of which were promoted as weight-loss treatments.
Beware of these misleading claims
According to EDE, illegal sellers are increasingly using professional-looking advertisements and social media campaigns to lure buyers with promises such as:
“Miracle cure for every illness”
“100% natural and completely safe”
“Limited stock available”
“Thousands of satisfied customers”
The authority warned that these claims are designed to persuade consumers to buy medicines from unlicensed sources.
“One click could cost you your health—or even your life,” EDE cautioned.
Buy medicines only from licensed stores
Residents are urged to purchase medicines only from licensed pharmacies and authorised healthcare providers and to ensure products are officially approved before use.
The regulator said medicines sold through unofficial online platforms may be counterfeit, substandard or unregistered, posing serious health risks.
Fake medicines a major concern
Citing World Health Organization (WHO) estimates, EDE said one in 10 medicines in some markets may be counterfeit or of poor quality.
It also warned that more than 90% of medicines sold through unauthorised online sources could be illegal or fail to meet regulatory standards.
Counterfeit medicines may contain harmful ingredients, incorrect dosages or expired substances, making them ineffective—or even dangerous.
Unapproved weight-loss drug
EDE also warned against the growing online promotion of peptide-based weight-loss injections that have not been approved in the UAE.
Among them is Retatrutide, an experimental drug that remains under clinical investigation and is not authorised for sale or medical use in the country.
Authorities monitoring online platforms
Fares Al Mazmi, Director of the Inspection and Control Department at EDE, said the authority is continuously monitoring websites and social media accounts promoting illegal medicines.
Working with other government agencies, EDE is blocking offending accounts, investigating violations and taking legal action against those responsible.
The regulator urged consumers to verify that medicines are officially registered before purchasing, stressing that buying from authorised sources remains the safest way to protect their health.
Residents who have lost personal belongings in Dubai no longer need to visit a police service centre to collect recovered items.
Dubai Police has launched a new delivery service that allows customers to have lost-and-found items sent directly to their home or workplace anywhere in the UAE.
How the Service Works
The new initiative allows residents to request delivery of belongings recovered and verified by Dubai Police.
Customers can arrange the service by contacting the Dubai Police Call Centre on 901, after which the recovered item can be delivered to an address in any of the UAE’s seven emirates.
Making Police Services More Convenient
Dubai Police said the service is part of its ongoing efforts to make government services faster, smarter and more customer-friendly.
By removing the need for people to visit a service centre, the initiative aims to save time and simplify the process of reclaiming lost property.
The move also supports Dubai’s wider smart government strategy, which focuses on expanding digital services, improving customer satisfaction and making public services more accessible.