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Easy workouts without breaking into sweat? Try this suit
Kumar Shyam
A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Businesses across the UAE that play music for commercial purposes will face a new licensing system from December 2026, under rules announced by the Ministry of Economy and Tourism.
The new framework introduces licensing fees for a wide range of businesses and organisations that use music commercially, including restaurants, cafes, hotels, shopping malls, gyms and airlines.
Radio and television broadcasters, as well as concert organisers, will also fall under the new system.
The changes are outlined in the ministry’s new Collective Management in Music Guide, which sets out how music copyright and related rights will be managed across the UAE.
Which businesses will have to pay?
The new licensing requirements will apply to venues and businesses that commercially use music.
This includes:
Restaurants
Cafes
Hotels
Shopping malls
Gyms
Airlines
Radio stations
Television channels
Concerts and other commercial music events
The amount businesses pay will not be the same across the board. Instead, fees will be calculated using a sliding-scale system, taking into account factors such as the type of music use and the size or nature of the business.
When do the new UAE music fees start?
The new licensing fees are scheduled to come into effect in December 2026.
Businesses that require a licence will receive a renewable one-year licence. The fees will be collected through the organisations responsible for managing music rights, including the Emirates Music Rights Association and Music Nation.
These organisations represent rights holders across the music industry, including composers, songwriters, singers, instrumentalists, record producers and music publishers.
Why is the UAE introducing the new system?
The government says the new framework is designed to create a more structured system for managing copyright and related rights in the UAE.
According to the Ministry of Economy and Tourism, standardising licensing requirements and fees should help reduce copyright violations while bringing the UAE’s approach more closely in line with international practices.
For businesses, that means music used as part of the customer experience, whether in a restaurant, hotel, gym or another commercial setting, will be subject to clearer licensing requirements.
Who is exempt from the music licensing fees?
Not every organisation or event will be covered by the new commercial licensing requirements.
The guide identifies exemptions that include:
Schools and academic institutions
Non-commercial celebrations
National events
This means the new fees are primarily focused on the commercial use of music rather than private or educational settings.
New fund will support UAE music talent
The new framework also includes a support mechanism for the country’s music industry.
A Cultural Support Fund in the Field of Music will be established to provide financial assistance and technical support to artists, performers and producers.
Under the new system, 10 per cent of the fees collected will be directed towards the fund.
The money will be used to support emerging musical talent and help promote Emirati music internationally.
What does this mean for UAE businesses?
For businesses that regularly play music for customers, the biggest change will be the introduction of a formal licensing requirement and associated annual fees.
The exact amount will depend on how the music is being used and the characteristics of the business, rather than being a single flat charge for every venue.
Businesses that rely on music as part of their atmosphere or entertainment offering will therefore need to factor the new licensing requirements into their operations from December 2026.
At the same time, the government says the system is intended to ensure creators and other rights holders receive appropriate recognition and compensation when their work is used commercially.
Music licensing rules:
Start date: December 2026
Licence period: One year, renewable
Applies to: Commercial users of music
Examples: Restaurants, cafes, hotels, malls, gyms and airlines
Also covered: Radio, television and concerts
Fee structure: Sliding scale based on use and business characteristics
Exemptions: Schools, academic institutions, non-commercial celebrations and national events
Music support fund: 10% of collected fees
For UAE businesses, the new rules mark a significant change in how commercial music use will be licensed, while the accompanying support fund is designed to put part of those revenues back into the country’s developing music sector.
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