A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Dubai’s Roads and Transport Authority (RTA) has confirmed the operational readiness of around 40 air-conditioned rest areas for delivery riders ahead of the peak summer season.
The facilities, located across key areas including Hessa Street, Al Khawaneej, Al Barsha, Al Satwa, Oud Metha, Al Karama and Arjan, are designed to help riders stay safe and comfortable while working during the hotter months.
According to the RTA, maintenance and preparation works have been completed at all locations, with site selection based on delivery demand and operational data gathered in coordination with delivery companies.
The initiative forms part of Dubai’s wider efforts to improve road safety, support rider wellbeing and enhance working conditions within the rapidly growing delivery sector.
Ahmed Mahboob, CEO of RTA’s Licensing Agency, said traffic safety remains a top priority and that the authority has developed an integrated framework to regulate and support the delivery industry.
Facilities inside rest area
Each rest area includes air-conditioned seating, drinking water facilities and mobile phone charging stations. Depending on the location, the facilities can accommodate around 10 riders at a time and also provide dedicated parking spaces for delivery motorcycles.
The structures have been specially designed to reduce heat exposure and provide thermal insulation, allowing riders to take a break from the sun while remaining close to their delivery routes.
The move comes as Dubai continues to implement measures aimed at improving safety, comfort and quality of life for delivery riders, particularly during the summer months when temperatures can soar.
Citizens and residents across the UAE are being encouraged to take part in a national initiative designed to promote unity, belonging and appreciation for the country’s leadership.
Launched by Sandooq Al Watan, a non-profit organisation supported by Erth Zayed Philanthropies, the campaign invites participants to sign the UAE Pledge and Commitment and receive a personalised digital certificate.
What is the pledge?
The initiative centres on a digital pledge that allows participants to affirm their loyalty to the UAE and its leadership while expressing their commitment to the nation’s values and future.
The pledge highlights the leadership of President Sheikh Mohamed bin Zayed Al Nahyan and recognises his role in supporting security, stability and national development. It also reflects the values of unity, coexistence and community responsibility that underpin life in the UAE.
Participants pledge to remain loyal to the country, uphold its values, live together in harmony and contribute to the continued progress and prosperity of the nation.
Why is it being launched?
According to organisers, the initiative aims to strengthen national identity and reinforce the shared values that bring together citizens and residents from diverse backgrounds.
The campaign also seeks to highlight the UAE’s reputation as a model for tolerance, peaceful coexistence and social cohesion.
How can residents take part?
Residents and citizens can sign the pledge online in just a few minutes through the official platform. Once completed, participants receive a personalised UAE Pledge and Commitment Certificate that can be downloaded and shared on social media.
Organisers hope the initiative will encourage wider community participation and foster a stronger sense of belonging across the country.
Download your personalised Certificate of Appreciation
The certificate can be shared on social media or kept as a personal reminder of your commitment to the UAE’s values and vision.
Officials say the initiative is designed to grow into a nationwide movement that combines digital engagement, community participation and public activities to strengthen social cohesion and national belonging across the country.
The UAE has announced new precautionary travel measures affecting nationals and travellers from three African countries as part of its efforts to strengthen preparedness against the Ebola virus.
In a joint statement, the National Emergency Crisis and Disaster Management Authority (NCEMA) and the Federal Authority for Identity, Citizenship, Customs and Port Security (ICP) confirmed the suspension of all new visas for nationals of the Democratic Republic of the Congo, Uganda and South Sudan from 1pm on June 6.
The temporary measure applies to all visa categories, including visit visas, and may be extended depending on developments. Authorities clarified that cargo flights between the UAE and the affected countries will continue to operate as normal.
The agencies also announced that travellers arriving from the three countries will not be permitted to enter the UAE, including those travelling through third countries. However, an exception will apply to individuals who have remained outside the listed countries for more than 21 consecutive days before arriving in the UAE.
Transit flight operations through UAE airports will not be affected by the new measures.
The announcement comes as the UAE continues to monitor developments related to the Ebola virus and implement preventive measures aimed at protecting public health and maintaining national readiness.
Authorities said they are working closely with local and international partners to assess the evolving situation and will continue reviewing risks while taking any necessary actions in line with approved health protocols and international standards.
The latest measures follow recent confirmation from the Ministry of Health and Prevention that no Ebola cases have been detected in the UAE.