Big news for football fans. Emirates has just signed a major partnership with one of the world’s most popular football clubs, FC Bayern Munich, in a move that kicks off from the 2025-26 season and runs until 2031-32.
The Dubai-based airline becomes a partner of the German champions, linking up with a club that has won 34 Bundesliga titles, 6 UEFA Champions League trophies, and boasts a massive global fan base of over 140 million.
More Than Just Sponsorship
This isn’t just about logos and billboards. Emirates is going all-in, from stadium LED boards and pitch-side branding to press conference backdrops and even a luxury skybox at Allianz Arena.
Speaking about the partnership, Sir Tim Clark, President of Emirates Airline, said:
“This isn’t just a business move, it’s about passion, legacy, and bringing fans closer to the game.”
A Perfect Match
For Emirates, this is a return to German football and a smart play to connect with Bayern’s ever-growing fanbase around the world.
Michael Diederich, Deputy Chairman of FC Bayern, said this deal will support our club’s plans to grow globally.
What This Means for Fans
More access. More visibility. More chances to experience the magic of FC Bayern, whether you’re watching from Dubai or catching a game live in Munich. Expect fresh collaborations, exciting fan activations, and exclusive content as this partnership seeks to take football fandom to new heights.