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‘EXEED’ all limits: The powerhouse of cars is here

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It is the new power that can break the monopoly of traditional premium car brands.

This is the heartfelt praise of Exeed brand, issued by dozens of well-known Russian media after many days of a comprehensive test ride and drive. Less than a year after its launch, Exeed has won the “Breakthrough of the Year” award in Russia in 2019 and won unanimous praise from users in respect of the product, service, and brand.

Exeed is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands. It is expected to be released in Kuwait very soon.

As a new high-end brand, Exeed impressed the world with its bold design, luxury interior, and intelligent human-car interaction at the Frankfurt Motor Show in 2017. Exeed stands shoulder to shoulder with traditional high-end automobile brands because of its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture.

Munich, Germany, is the location of EXEED’s European R&D center. Nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture.

Exeed European R&D Center has a profound accumulation, which originated from the cooperation with Quantum LLC. The two sides continue to explore automotive forward-looking technologies with the determination and courage to revolutionize the automotive industry.

The strong alliance of the two sides has brought together over 100 designers and engineers from BMW, Jaguar Land Rover and other companies with first-class European standards and rich experience.

At the same time, it also attracted a number of automotive legends. Gert Hildebrand, former design director of BMW in Germany, was responsible for the design of many classic BMW models; Klaus Schmidt was served as the chief performance and chassis engineer of BMW in Germany, and in charge of the M series chassis development of BMW’s high-performance car, which accumulated rich experience and reputation in the industry; Peter Matkin is the former Jaguarchief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and former chief stylist of BMW.

These European auto masters, with their profound experience accumulation, endows EXEED with pure European high-end fashion, and integrates the design concept of future cars.

Based on its strong core research and development capabilities, Exeed has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and strict industry standard, Exeed achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of electronic stability system of the body with Bosch, creates a very explosive and smooth power system with BorgWarner, and explores the new standard of vehicle occupant protection with Autoliv.

Thanks to the cooperation with Quantum, the technical layout of European R & D center, and the joining of top European and American partners, Exeed has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experience of European automobile industry, Exeed has continuously explored the limit boundary of automobile design and manufacturing.

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BIFA holds inaugural Council Meeting in UAE, sets roadmap to reshape global football diplomacy

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The BRICS International Football Alliance (BIFA) held its first-ever Council Meeting at the BIFA+ Global Headquarters in the UAE, marking a milestone in its mission to advance football diplomacy and cooperation across the Global South.

The session, attended by official representatives from China, underscored the strengthening partnership between the UAE and the People’s Republic of China in promoting sports, cultural, and technological exchange under the BIFA & BIFA+ framework.

Held under the theme “Deepening Sports Synergy and Promoting Diversified Development,” the meeting reviewed BIFA’s achievements since its establishment and outlined a bold strategic roadmap for 2026–2027, driving collaboration among BRICS and BRICS+ nations.

2026: BRICS Football International Village to debut in UAE

Next year, BIFA+ will launch the BRICS Football International Village at its UAE headquarters,  an integrated “sports, culture, health, and innovation” hub designed to foster collaboration and showcase the spirit of the Global South.

The initiative will connect regional headquarters in the UAE, China, Russia, Brazil, India, and South Africa, and feature cultural exhibitions, AI innovation forums, and the BRICS Football Cup Invitational Tournament, culminating in the BIFA+ Global Launch Ceremony in the UAE.

2027: China to host expanded BRICS Cup activities

In 2027, as China hosts the BRICS Summit, the country will also welcome the BRICS Cup Football Tournament, bringing together champion city teams from across member nations.

Ms. Wang Min, Chair of BIFA China, said the tournament will blend “Football + Urban Culture + New Media” – using digital storytelling and live engagement to make the BRICS Cup a globally recognised cultural sporting event.

A global platform for unity and innovation

BIFA’s development strategy is built around its “three-wheel drive”, sports, culture, and technology, ensuring sustainable growth and collaboration among BRICS nations.

Salem Almazaini, Founder and President of BIFA & BIFA+, said: “From our headquarters in the UAE, BIFA will use football as a vessel to deepen cooperation among BRICS and BRICS+ nations across sports, culture, health, and digital innovation.”

Founded under the guidance of Larisa Zelentsova, President of the International Alliance of BRICS Strategic Projects (Russia), BIFA continues to grow as a bridge between nations, using football as a language of diplomacy and sustainable development.

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Abu Dhabi T10 launches Super Fan Contest promising fans experiences of a lifetime

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Cricket fever is about to hit new highs. As the 2025 Abu Dhabi T10 gears up for another electrifying season, organisers have rolled out a new Super Fan Contest, a golden opportunity for UAE cricket lovers to win experiences money can’t buy.

Think masterclasses with cricket legends, serving as ball kids, photo ops with top players, signed gear, and even free match tickets.

“This will galvanise community participation locally and give us yet another opportunity to showcase this incredible emirate,” said Matt Boucher, CEO of Abu Dhabi Cricket & Sports Hub. 

“We’re thrilled to announce the Super Fan Contest, which reflects our commitment to supporting cricket at the grassroots level.”

Shaji Ul Mulk, Chairman of T10 Sports Management, added, “For any cricket fan, being close to their favourite players is unmatched. This contest is all about elevating the fan experience and celebrating the excitement that defines T10 cricket.”

The 2025 Abu Dhabi T10 kicks off on November 18 and runs until November 30, promising high-octane clashes, thrilling finishes, and unforgettable moments.


The opening night sets the tone with Quetta Qavalry vs. Northern Warriors, followed by a showdown between the defending champions, Deccan Gladiators, and Delhi Bulls.

Fans can keep an eye on the official Abu Dhabi T10 social media pages for entry details and a shot at these once-in-a-lifetime experiences.


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Think before you click: UAE warns users to watch out for fake websites

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Not every website is what it seems, and that “official-looking” page you just opened might actually be a clever scam.

That’s the warning from the UAE Cyber Security Council, which has urged internet users to pay close attention to every click, as cybercriminals are getting smarter at mimicking trusted websites.

According to the Council, fraudsters often exploit tiny details, a swapped letter in a URL, a missing padlock icon, or an unusual domain, to lure users into fake websites that steal personal information.

“Smart user choices are the key to staying safe online,” the Council reminded.

To verify whether a website is genuine, residents can use the official StaySafe platform at staysafe.csc.gov.ae.

Look for these red flags

The Council has listed several warning signs to spot fraudulent websites:

  • Misspelt URLs or extra characters
  • The absence of HTTPS (the “S” stands for secure)
  • No padlock icon in the browser bar
  • Unusual or suspicious domain extensions

If any of these appear, don’t share your details.

The Council also explained the crucial difference between HTTP and HTTPS.
While HTTP transmits data in plain text (and can be intercepted by hackers), HTTPS encrypts information and verifies a website’s authenticity before data is exchanged.

Smart browsing habits that protect your data

The UAE Cyber Security Council has shared some practical steps to browse safely:

  • Use private browsing mode to reduce tracking.
  • Install privacy extensions for extra protection.
  • Clear cookies and cache regularly.
  • Avoid public Wi-Fi networks for sensitive tasks.
  • Always check for HTTPS before entering personal data.
  • Never click on suspicious links or QR codes.

Your smartphone, the Council noted, contains highly sensitive data, from Emirates ID to financial information, making regular browser updates and caution essential.

Whether you’re shopping, banking, or simply browsing, a moment’s caution can save you from a major cyber headache.


So next time, before you click, pause, and check that padlock.


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