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Festive frenzy drives China’s New Year holiday box office to record high

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© Provided by Xinhua

by Xinhua writer Zhang Yunlong

BEIJING, Jan. 2 (Xinhua) — China’s box office kicked off 2024 with a record-high revenue of approximately 1.53 billion yuan (around 216 million U.S. dollars) during the three-day New Year’s Day holiday that ended on Monday.

This amount breaks the previous record of 1.3 billion yuan set during the same holiday in 2021, signaling a restorative growth trend in Chinese film consumption.

Analysts attribute the record earnings to the heightened consumer fervor surrounding the “festive spirit” of the New Year celebrations.

FESTIVE EXPERIENCE

Leading the box office charts for the 2024 New Year’s Day holiday was the romantic fantasy “Shining for One Thing,” which generated 608 million yuan, accounting for nearly 40 percent of the total.

Capturing audience anticipation right from the start of advance ticket bookings, it became the highest daily earner on Dec. 31, 2023 in each of the 31 provincial-level regions, excluding Beijing.

Liu Peng, director of the Maoyan Research Institute, noted that the New Year’s Day holiday has always been synonymous with a strong sense of “festive spirit,” often accompanied by the release of highly-anticipated films.

“Shining for One Thing,” according to Liu, “perfectly tapped into the desires of young couples seeking a ‘festive experience’ during the New Year celebrations.”

The film’s soaring revenue propelled China’s box office on Dec. 31, 2023 to reach 733 million yuan, marking a remarkable 36 percent increase from the previous record of 537 million yuan for that day.

Echoing Liu’s views, Rao Shuguang, president of the China Film Critics Association, said that the film satisfied the consumer demand for a “festive experience” during the New Year celebrations, “particularly among female audiences.”

HIT COMEDY

Differing from the film preferences of young couples, many parents leaned towards comedies and animated films.

Chen Yan, a mother of two residing in Beijing’s Xicheng District, embarked on her own New Year’s Day “festive experience.” She made special plans with her best friend, bringing together their respective children and forming a group of two adults and five kids to share in the joy of watching the comedic film, “Johnny Keep Walking!”

“Comedies suitable for families to enjoy together have increasingly become an essential part of film consumption in China,” said Chen Xuguang, director of Peking University’s Institute of Film, Television and Theatre, explaining how the diverse range of film genres in China caters to varied cultural consumption demands of audiences.

With a total earning of 234 million yuan, “Johnny Keep Walking!” claimed the second spot in the New Year’s Day holiday box office charts.

Gaining popularity through word of mouth, the comedy film is poised to become a hit, with both Beacon and Maoyan, film data platforms, revising their total box office projections to over 1 billion and over 1.1 billion yuan, respectively.

While moviegoing has become a natural part of Chinese holiday cultural consumption, the record-breaking box office earnings during the New Year’s Day holiday not only underscore the revitalizing growth trend in Chinese film consumption but also elevate anticipation among moviegoers for the upcoming Spring Festival holiday, usually a lucrative period for the film industry.

The 2024 Spring Festival holiday will run from Feb. 10 to 17, and industry experts believe that in the coming weeks, more highly-anticipated films will unveil their release dates, further enriching the festive season lineup.

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UAE students risk repeating a year if absences exceed 15 days, new rules state

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Public school students in the UAE could be required to repeat an academic year if their unexcused absences exceed 15 days, under new rules announced by the Ministry of Education.

The updated guidelines exclude absences related to illness, medical travel, official event participation, emergencies, or family bereavements. Students will now be allowed up to five unexcused absences per term, capped at 15 across the year. Any excess will trigger a review, with the student’s file referred to the relevant authorities and child protection services.

The ministry also clarified that absences on Fridays, or on days immediately before or after official holidays, will count as two days. A warning system has been introduced to notify parents on the first day of absence.

Special exemptions will apply to students of determination and those with chronic illnesses. Parents may also appeal within five working days of being notified, ensuring fairness in implementation.

The initiative is aimed at tackling absenteeism, which the ministry said has a direct impact on academic performance. Citing studies, it noted that missing 10 per cent of school days equates to a loss of half an academic year, while absences beyond 20 per cent amount to a full year’s loss in achievement.

Schools have been instructed to create individual support plans for students at risk of frequent absences, including counselling sessions, parent engagement, and incentive programmes.

The ministry added that it will be up to educational boards to decide whether these rules will also extend to private schools.

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Tickets now live for Dubai’s first homegrown musical spectacle

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A cultural revolution is about to begin. Tickets are now available for Once Upon A Time in Dubai, the most ambitious, emotional, and spectacular musical ever produced in the region. Opening this December at The Agenda in Dubai Media City, the show is already being called a once-in-a-generation phenomenon — and for good reason.

More than just a stage production, Once Upon A Time in Dubai is the first original large-scale musical entirely created in the UAE, blending Broadway-worthy storytelling with the energy and dreams of one of the world’s most iconic cities. Behind this bold vision is Stéphane Boukris, entrepreneur and cultural trailblazer, who has brought together an international creative dream team — including Universal Music Group MENA as co-producer — to craft a deeply emotional journey of love, ambition, and transformation, set in today’s Dubai.

“This show is a tribute to everything Dubai represents: ambition, diversity, and the power to build your own destiny,” says Boukris. “We are creating something people will never forget.”

A World-Class Team Behind the Curtain

The production brings together talents who have previously worked on global shows such as Céline Dion, Disney shows, and Arabs Got Talent (MBC). From lighting to choreography and technical design, every detail is crafted by artists and technicians at the highest international standards.

A Story That Speaks to a Generation

At the heart of the show is Will, a young English dancer who arrives in Dubai to search for Sophia, the woman he loves. Along the way, he meets artists, entrepreneurs, and dreamers from all walks of life, culminating in a celebration of courage, community, and reinvention.

The cast features rising stars Amanda Maalouf (X Factor) and Joe Woolford (The Voice UK) — with many of the lead vocalists and performers previously featured on international talent platforms, bringing an exceptional level of stage presence and vocal power. The musical includes over 20 original songs composed by Nazim Khaled, including already-viral hits like “Habibi”, “Stranger in the World”, and “Think Big”.

A City-Wide Movement

With over 150,000 spectators expected across 55 performances, the show is much more than an event — it’s becoming a movement. Once Upon A Time in Dubai is already making waves across the city with:

Strategic brand partnerships: McDonald’s, Carrefour MAF, Careem, Accor, Mall of the

Emirates, Tilal Al Ghaf, GEMS Education, and more

Immersive activations: Soundtracks in Hala taxis, QR codes in malls, music in retail

stores, and dedicated social media campaigns

Youth engagement: Auditions and showcases for students across GEMS schools,

opening the stage to the next generation of performers

The show will be performed in English, and supported by a multicultural creative team led by stage director Johan Nus.

Exclusive Ticket Sale

Tickets are available exclusively via Fever, the global ticketing platform. Pre-sale access has already launched with selected partners such as GEMS, Muse by Chalhoub, and Accor’s ALL loyalty members — with thousands of tickets snapped up in just days.

🎤 Behind the scenes videos, interviews with the cast, and a full media kit are available upon request. 📸 Press passes for opening week are now being issued — be among the first to witness the birth of a new cultural landmark.

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Dubai Musical Debuts with Amanda Maalouf’s Anthem

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In a performance that blended emotion, elegance, and East-West harmony, Lebanese-French singer Amanda Maalouf on Wednesday gave a select UAE audience a stirring preview of the upcoming musical Once Upon A Time in Dubai, set to premiere in December 2025.

The exclusive showcase featured Maalouf performing “Habibi,” one of the show’s signature numbers, at an invite-only preview attended by media, partners, and cultural stakeholders. The song—a poignant blend of Arabic influences and Western theatrical arrangement—earned enthusiastic applause, offering a glimpse of what producers are calling “a new kind of musical for a new Dubai.”

“Dubai is more than a setting—it’s a character in this story,” said Stéphane Boukris, co-producer of the musical. “This project is about cultural unity, artistic innovation, and shining a spotlight on a new generation redefining identity in the Middle East. We’re proud to bring this bridge between France and the UAE to life.”

For Maalouf, whose performance marked the first public taste of the show, the moment was deeply personal. “Habibi is a song that speaks from the heart—it’s a journey through love, self-expression, and identity,” she told reporters after the performance. “Performing it here in Dubai, where East and West meet so beautifully, is a dream. This is just the beginning [of great things together].”

The team behind Once Upon A Time in Dubai says the musical is more than entertainment—it’s a cultural project designed to showcase Dubai as a city of stories, voices, and future-forward artistry.

The production is backed by Universal Music and features a cast and crew with international credentials, with more previews and announcements expected soon.

A collaboration between a visionary French team and Universal Music, the musical tells the story of a young generation rising in the heart of Dubai, navigating identity, ambition, and tradition in a rapidly changing world. With original compositions by renowned composer Nazim Khaled and set against the backdrop of the UAE’s global crossroads, the show promises to be a landmark moment for original musical theatre in the region. The story, told through original music and dance, will premiere later this year, with full production details expected to be announced over the coming months.

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